Elas Programam
Elas Programam is a São Paulo-based professional services firm founded in 2017 by engineer Silvia Coelho that recruits female tech talent, runs employer branding campaigns, and delivers training programs for Brazilian companies seeking to increase women's participation in technology.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
Elas Programam firmographics
Firmographics- Name
- Elas Programam
- Legal name
- Elas Programam
- Website
- https://elasprogramam.com.br
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Elas Programam is a São Paulo-based professional services firm founded in 2017 by engineer Silvia Coelho that recruits female tech talent, runs employer branding campaigns, and delivers training programs for Brazilian companies seeking to increase women's participation in technology.
- Ownership category
- akta.pro rank
Elas Programam industry classification
Industry- Product category
- Diversity Recruiting Services
- NAICS
- Employment Placement Agencies and Executive Search Services (56131), Employment Placement Agencies (561311), Computer Training (611420)
- SIC
- Services-Employment Agencies (7361), Services-Educational Services (8200)
- akta.pro primary industry
- Information Technology & Software (EDAAAPAB)
- akta.pro secondary industry
- Software Engineering & Application Development Training (Languages, Frameworks, Testing) (BPAEANAI)
Keywords
Elas Programam business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Female Tech Talent Hunting: Headhunting services for companies seeking to hire female technology professionals.
- Employer Branding Campaigns: Customized campaigns to strengthen employer brand for companies targeting female tech talent.
- Tech Training Programs: Front-end, back-end, and data analysis training programs with potential hiring at completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Elas Programam product offering
Product offeringCore offering
Elas Programam provides female tech talent hunting (headhunting) services that connect companies with women technology professionals, customized employer branding campaigns to strengthen companies' appeal to female tech talent, and professional training programs in front-end development, back-end development, and data analysis with potential hiring upon completion. The company also produces the Elas Programam Podcast featuring anonymous women's stories in technology.
Differentiator
Problem solved
Functional benefit
Brands
- Elas Programam Podcast: Podcast that tells the story of anonymous women in technology to inspire girls and women to break stereotypes and conquer their space in this mostly male-dominated market.
Products and services
- Female Tech Talent Hunting (Hunting de Talentos Femininos de Tech) Headhunting and recruitment service that connects Brazilian companies seeking to hire with women professionals in the technology sector. Targeted at enterprise and technology-sector clients facing difficulty sourcing female tech talent.
- Employer Branding Campaigns (Campanhas de Fortalecimento de Marca Empregadora) Customized campaigns designed to strengthen a company's employer brand and attractiveness to female tech talent. Targeted at Brazilian companies seeking to position themselves as inclusive employers for women in technology.
- Tech Training Programs (Programas de Formação em Desenvolvimento) Professional training programs covering front-end development, back-end development, and data analysis, with potential hiring opportunities for participants upon completion. Targeted at companies seeking to build a pipeline of trained female tech talent and at women pursuing careers in technology.
Companies that use Elas Programam
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Elas Programam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Elas Programam partnerships and signals
Strategic signalScale indicators2 records
Elas Programam competitors and assessment
Company assessmentBroad incumbents
- CI&T: Large Brazilian digital, engineering, and IT services firm with substantial corporate recruiting and diversity-program exposure. Comparable as a Brazilian enterprise buyer/seller of tech talent, though much broader scope.
- Gupy: Brazilian HR-tech and recruitment-process outsourcing platform used by large enterprises for hiring at scale. Comparable on the recruitment services and employer-brand tooling side, though not training-focused.
Direct peers
- PrograMaria: Brazilian non-profit focused on training, mentoring, and connecting women to technology careers, with corporate partnerships for recruitment. Competes directly with Elas Programam for both trainee supply and corporate DEI contracts.
- Laboratoria: Latin American social enterprise running web development bootcamps for women and placing graduates into tech jobs across Brazil, Mexico, Peru, and Chile. Overlaps directly on front-end training + employer placement model.
- Tera: Brazilian technology education company offering full-stack, data, and product courses with strong corporate hiring partner network. Comparable on training curriculum (full-stack, data) and B2B hiring outcomes.
- Digital House: Latin American tech bootcamp operating in Brazil covering web development, data, and digital marketing with corporate hiring partners. Directly comparable as a tech-skills training provider with employer placement outcomes.
- Reprograma: Brazilian social-impact organization offering web development training and a job-placement program for women in technology. Closely comparable mission and integrated training-plus-hiring model targeting São Paulo and broader Brazil.
Emerging players
- Academlo: Latin American full-stack coding bootcamp with corporate partnerships and remote cohorts across the region. Comparable training model and employer placement focus, broader tech audience (not women-only).
Market position
Customer concentration
Elas Programam social profiles
Digital presenceElas Programam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elas Programam leadership team
Management profileNumber of profiles
Profiles1 record
Elas Programam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elas Programam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elas Programam
What does Elas Programam do?
Elas Programam provides female tech talent hunting (headhunting) services that connect companies with women technology professionals, customized employer branding campaigns to strengthen companies' appeal to female tech talent, and professional training programs in front-end development, back-end development, and data analysis with potential hiring upon completion. The company also produces the Elas Programam Podcast featuring anonymous women's stories in technology.
Is Elas Programam a public or private company?
Elas Programam is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Elas Programam founded?
Elas Programam was founded in -1. It employs 1 to 10 people.
How does Elas Programam make money?
Three revenue lines are on record. Female Tech Talent Hunting is the primary driver. The others are employer Branding Campaigns and tech Training Programs.
Who are Elas Programam's main competitors?
Broad incumbents on record are CI&T and Gupy. Direct peers are PrograMaria, Laboratoria, Tera, Digital House and Reprograma. Academlo is listed as an emerging player.
Does Elas Programam have an API?
No public API is recorded for Elas Programam.
What industry is Elas Programam in?
Elas Programam's product category is Diversity Recruiting Services. Its primary akta.pro industry code is EDAAAPAB, Information Technology & Software, with a secondary code of BPAEANAI, Software Engineering & Application Development Training (Languages, Frameworks, Testing). Its NAICS code is 56131 and its SIC code is 7361.