- Company typePrivate
- Founded2016
- HeadquartersSerra Do Miradouro, Brazil
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
firmographics
Firmographics- Website
- https://reprograma.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
industry classification
Industry- Product category
- Nonprofit Tech Education
- NAICS
- Computer Training (61142), Exam Preparation and Tutoring (611691), Educational Support Services (6117)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)
- akta.pro secondary industries
- Group & Class-Based Live Tutoring Platforms (EDANAGAB), Advanced Project-Based Learning & Portfolio Mentoring (STEM/arts portfolios, maker projects) (EDANAKAI)
Keywords
Where is headquartered
LocationHeadquarters
- HQ city
- Serra Do Miradouro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Corporate Partnership / Course Financing: Partner companies finance the cost of running specific training cohorts in exchange for priority access to hire graduates. Organizations fund a full class (up to ~40 students) over 12–18 weeks. The organization also accepts programmatic donations directed to the Bolsa Fund (scholarship fund) providing R$1,333/month for 6 months to low-income students.
- Individual Donations: Individuals donate to the Fundo de Bolsas (Scholarship Fund) which supports low-income students with monthly financial aid during the course. All donations are reinvested in training women who cannot pay for programming education.
- Matchmaking Platform Revenue: Revenue generated through the hiring matchmaking platform connects graduates with companies. All proceeds are reinvested in training new students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Multi-year contract | Free programming courses for women |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels11 records
product offering
Product offeringDifferentiator
Problem solved
Functional benefit
Brands
- Todas em Tech: Major program launched in 2021 to train women in front-end and back-end development across Brazil
- Conectadas
- Educa{Devas}
- Imersão Javascript
- Calma, Senhora
- Fundo de Bolsas
Products and services
- Todas em Tech An intensive online programming training program offering front-end (React) and back-end (Node.js) courses spanning 18 weeks, designed for women with little or no programming knowledge.
- Front-end com Santander An 18-week intensive online front-end development course focusing on React, covering HTML, CSS, JavaScript, UX Design, Git, and Agile methodologies.
- Back-end com B3 Social An 18-week intensive online back-end course with focus on Node.js, covering API development, JavaScript, and practical projects.
- EducaTech: Formando Lideranças e Educadoras Tech A 12-week educator training program focused on pedagogy, didactics, inclusive education, and socio-emotional skills for women developers who want to teach programming.
- Imersão Javascript com foco em Back-end A 12-week advanced JavaScript course focused on back-end development, covering TDD, object-oriented programming, clean code principles, API architecture, and DevOps methodology for women with prior programming experience.
- Análise de Dados com Python An intensive online Python course focused on data analysis fundamentals for women across Brazil.
- Conectadas A free online technology program for girls aged 16-18 focused on developing digital competencies across all regions of Brazil.
- Plataforma de Contratação {reprograma} A hiring platform that connects graduated female developers with partner companies, featuring candidate profiles, portfolios, and integration with Gupy and Greenhouse ATS systems.
- Calma, Senhora A self-study guide developed by an ex-student to help beginners start programming, covering UX, HTML, CSS, GitHub, JavaScript, Bootstrap, and React modules.
- Programa de Aprendizagem Continuada A 12-week post-graduation support program providing technical, socio-emotional, and career development assistance to ex-students.
- Imersão Javascript (Back-end e Nuvem AWS) An advanced JavaScript immersion course covering back-end development and AWS cloud, for women with prior programming experience.
- Todas em Tech | Futuro + AI Aplicada Practical training in AI for women, covering concept demystification through real-world application in work and business.
Quantifiable outcome
- 84.1% overall course completion rate across all programs
- +6 more outcomes
Companies that use
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- AccenturecoreAccenture partnered with {reprograma} in 2021 as part of the Todas em Tech project (alongside Creditas, iFood, Meta, and Nubank), providing financing, hiring priority, and support for back-end training cohorts.
- CreditascoreCreditas partnered with {reprograma} in 2021 as part of the Todas em Tech project, contributing to the financing and expansion of programming training for women.
- iFoodcoreiFood partnered with {reprograma} in 2021 as part of the Todas em Tech project, supporting the national expansion of programming courses for women in vulnerability.
- Meta (Facebook)coreMeta (formerly Facebook) partnered with {reprograma} in 2021 as part of the Todas em Tech project and historically through the Estação Hack partnership, providing funding and hosting for programming cohorts.
- NubankcoreNubank partnered with {reprograma} in 2021 as part of the Todas em Tech project, supporting front-end and back-end training cohorts and prioritizing hiring of graduates.
- Mercado LivrecoreMercado Livre partnered with {reprograma} to launch the Conectadas project, an online program that engaged over 1,200 girls aged 14–18 from across Latin America, with participants presenting over 150 projects. Also supported back-end training cohorts.
- B3 SocialcoreB3 Social (a non-profit focused on social investment and volunteering at B3) partnered with {reprograma} to support the Back-end course and fund 40 women as junior back-end developers, as well as the Educa{Devas} project for training tech educators.
- CDIminorCDI was an early partner providing space for the pilot front-end cohort in 2016, marking the organization's first partnership.
- RecodeminorRecode partnered with {reprograma} in the pilot phase in 2016, supporting the initial front-end training cohort.
- FEDUCminorFEDUC partnered with {reprograma} for an 8-week full front-end cohort, one of the early partnerships after the 2016 pilot.
- SENAIminorSENAI provided space and partnership for two 8-week full front-end cohorts in 2016–2017.
- Estação Hack (Facebook/Meta)coreStarting in 2018, {reprograma} was invited to join the Estação Hack do Facebook (now Meta) as a technology education partner focused on women. This partnership enabled the front-end course to expand from 8 to 18 weeks and marked the beginning of active employability support for graduates.
- UNESCOcoreUNESCO awarded {reprograma} the Prize for Girls' and Women's Education, recognizing its innovative contribution to promoting girls' and women's education in technology, particularly significant during the pandemic period.
- IBM VolunteersminorIBM Volunteers supported {reprograma} through volunteer programs, and IBM recognized {reprograma} volunteers with the IBM Volunteer Excellence Award for exemplifying IBM's values of dedication, innovation, and trust.
- BTG Pactual (BTG Soma)minorSelected for the BTG Soma acceleration program in 2023, receiving ~100 hours of mentorship and workshops on marketing, strategy, and impact measurement. Achieved over 90% of PDI goals and received the BTG Soma 2023 Seal.
- Byte GirlsminorByte Girls is a technology organization and community promoting the inclusion of women in STEM through events and training. {reprograma} partners with Byte Girls for student referrals and cross-promotion.
- Developer GirlsminorDeveloper Girls originated in 2016 from a robotics competition where the only all-girl team conducted research on women's participation in IT. {reprograma} partners with Developer Girls for referrals and community outreach.
- Elas ProgramamminorElas Programam is a consultancy specialized in engaging, training, empowering, and hiring female talent in technology. {reprograma} partners with Elas Programam for referrals and joint initiatives.
- Manas DigitaisminorCreated in 2018, Manas Digitais conducts motivational and informational activities with high school students in the metropolitan region of Belém do Pará, focusing on gender equity in technology careers and courses.
- WoMakersCodeminorWoMakersCode is a non-profit institution with the mission to inspire and empower girls and women in technology careers. Founded in 2015, it has conducted over 500 events reaching more than 200,000 women in Brazil, Chile, and North America. {reprograma} partners with WoMakersCode for referrals and community events.
Scale indicators17 records
Recent moves6 records
Expansion highlights6 records
competitors and assessment
Company assessmentBroad incumbents
- Girls Who Code: Large US-based nonprofit running coding programs for girls and non-binary students, with significant brand and scale. Comparable to {reprograma} in mission and adolescent programming, but at much larger scale and focused on North America.
- Per Scholas: US-based nonprofit providing free technology training and career support to adults from underserved communities, with employer partnerships and outcome-based programs. Comparable to {reprograma} in training-plus-placement model and employer-financed cohorts, though broader in demographic and US-focused.
- Digital House: Latin American coding bootcamp offering full-stack, data, and digital marketing programs, with employer partnerships across Brazil. Comparable to {reprograma} in Brazil-based tech training and employer placement, though tuition-funded and broader in demographic.
Direct peers
- SoulCode Academy: Brazilian social-impact tech education organization offering free full-stack and data training, with employer partnerships. Comparable to {reprograma} in intensive bootcamp model and Brazilian market focus, though not exclusively women-focused.
- Laboratoria: Latin American social enterprise running free, intensive web development bootcamps for women in low-income situations, with employer placement support. Closest functional peer to {reprograma}'s intensive-cohort-plus-hiring model, operating in Brazil, Mexico, Peru, Chile, and Colombia.
- Manas Digitais: Brazilian organization that runs motivational and training activities with high school students in Belém do Pará to promote gender equity in tech. A direct partner of {reprograma} and a comparable community-led, regional women-in-tech training initiative.
- Generation Brazil: Global nonprofit offering free, intensive tech training and job placement for unemployed/underemployed adults, with strong employer financing model. Comparable in cohort-financing, employer placement, and outcome-tracked delivery to {reprograma}, though without the women-only focus.
- Elas Programam: Brazilian consultancy that engages, trains, empowers, and hires female tech talent. Comparable to {reprograma} in target demographic and training focus; also a current partner in {reprograma}'s referral network.
- WoMakersCode: Brazilian non-profit focused on inspiring and empowering women in tech careers, with 500+ events and 200,000+ women reached. Directly comparable to {reprograma} as a community-led women-in-tech training and advocacy organization in Brazil; the two already partner for referrals.
Emerging players
- Black Girls CODE: US-based nonprofit introducing girls of color to computer science through workshops and bootcamps. Highly comparable to {reprograma} on demographic focus (Black and trans women) and tech education mission, but operates in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
social profiles
Digital presencecompliance and trust
Trust signalCompliance1 record
financial estimates
Financial estimateRevenue estimate
Valuation estimate
leadership team
Management profileNumber of profiles
Profiles14 records
funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about
Is a public or private company?
is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was founded?
was founded in 2016. It employs 51 to 100 people.
Where is based?
is headquartered in Serra Do Miradouro, Brazil, in the Latin America region.
How does make money?
Three revenue lines are on record. Corporate Partnership / Course Financing is the primary driver. The others are individual Donations and matchmaking Platform Revenue.
Who are 's main competitors?
Broad incumbents on record are Girls Who Code, Per Scholas and Digital House. Direct peers are SoulCode Academy, Laboratoria, Manas Digitais, Generation Brazil, Elas Programam and WoMakersCode. Black Girls CODE is listed as an emerging player.
Does have an API?
No public API is recorded for .
What industry is in?
's product category is Nonprofit Tech Education. Its primary akta.pro industry code is EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors), with a secondary code of EDANAGAB, Group & Class-Based Live Tutoring Platforms. Its NAICS code is 61142 and its SIC code is 8200.