El Club de Cata

Name

El Club de Cata

Legal name

The Global Group (TTG - The Global Group)

Website

https://elclubdecata.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Premium Wine E-commerce and Subscription Club

NAICS

Beer, Wine, and Liquor Retailers (44532)

SIC

Retail-Food Stores (5400)

akta.pro primary industry

Alcohol Subscription Clubs & Membership Retail (CRANAAAI)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Premium wine retail
• Wine subscription club
• Wine e-commerce
• Wine tasting experiences
• Imported wine distribution

Headquarters

HQ city

Miraflores, Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: E-commerce sales of premium international wines ranging from S/56 to S/686 per bottle. Products include still wines (whites, reds, rosés, dessert wines), sparkling wines/cavas, vermouths, spirits, and gift packs. 269 products across multiple categories.
2. Wine Subscription Membership: Monthly subscription plans delivering curated wine selections: Plan Classic (S/199/month - 2 wines + 10% store discount), Plan Gold (S/299/month - 2-3 premium wines + 15% discount + monthly experience invitation), Plan Black (S/399/month - 2-3 premium wines + 20% discount + complimentary birthday bottle). Recurring monthly revenue with automatic debit payment option.
3. Wine Experiences and Events: Revenue from curated wine tasting experiences including Vinos & Tapas pairing, Corporate Lounge tastings, and Master tastings. Events such as Open Wine Night at Casa República (S/89 per person) generate additional revenue while serving as customer acquisition channels.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

El Club de Cata sells a curated catalog of premium international wines from Spain, Argentina, Chile and other origins through a WooCommerce-based e-commerce store in Lima, Peru. Its core recurring offering is a tiered monthly wine subscription (Plan Classic, Plan Gold, Plan Black/Gran Reserva) that delivers selected bottles plus member discounts, complemented by individual wine retail, gift packs, and live wine tasting experiences for consumers and corporate clients.

Product overview

El Club de Cata is a premium wine subscription and e-commerce platform operating in Peru. Its product portfolio centers on three subscription tiers — Plan Classic (S/ 199/month), Plan Gold (S/ 299/month), and Plan Black (S/ 399/month) — each delivering curated wine selections with escalating discounts and exclusive benefits. Beyond subscriptions, the platform operates a retail store (Tienda) offering 269+ wines sourced from international wineries across categories including whites, reds, rosés, sparkling wines (espumantes), dessert wines, vermouths, liqueurs, piscos, ciders, and organic/vegan options. The offering is complemented by in-person wine experiences (Vinos & Tapas, Cata Maridaje, Cata Corporate Lounge) and gift packs (Regalos & Packs). All products are sold through an e-commerce platform powered by WooCommerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan Classic Wine Subscription Entry-level monthly wine subscription priced at S/199 per month that delivers 2 selected wines, a welcome pack, 10% store discount, free uncorking at selected partner restaurants, and discounts at premium establishments. Targeted at wine enthusiasts in Lima seeking an accessible entry into curated international wines.
• Plan Gold Wine Subscription Mid-tier monthly wine subscription at S/299 per month delivering 2–3 wines from a superior category, a 15% store discount, and an invitation to a monthly tasting experience. Designed for wine enthusiasts in Lima seeking premium labels and event access.
• Plan Black / Gran Reserva Wine Subscription Top-tier monthly wine subscription priced at S/399 per month delivering 2–3 premium wines, a 20% store discount, and a complimentary bottle during the member's birthday month. Targeted at high-spend wine enthusiasts and collectors in Lima seeking the deepest benefits and premium selections.
• Tienda — Premium Wine Retail Store E-commerce wine retail storefront offering 269+ curated wines from international wineries across categories including whites, reds, rosés, sparkling wines (espumantes), dessert wines, vermouths, liqueurs, piscos, ciders and organic/vegan options, priced per bottle from S/56 to S/824. Available to individual consumers and corporate buyers across Lima Metropolitana with home delivery and store pickup.
• Regalos & Packs Curated wine gift packs and bundles presented in formats ideal for special occasions, corporate events and memorable gifting moments. Targeted at individuals and companies seeking premium wine gifts for clients, events and celebrations.
• Vinos & Tapas Experience Complete gastronomic tasting experience where each of 4 wines is paired with a complementary dish, guided by a sommelier and chef. Targeted at wine enthusiasts, couples and small groups seeking an immersive wine and food pairing event.
• Cata Maridaje Experience Guided wine and food pairing experience led by a sommelier and chef featuring curated combinations. Targeted at individuals and small groups looking for an expert-led pairing experience.
• Cata Corporate Lounge Corporate wine event designed for companies to strengthen client or team relationships through a high-level sensory tasting experience. Targeted at corporate clients seeking differentiated team-building, hospitality or client entertainment events.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bodegas Terras GaudacoreTechnology or IntegrationEl Club de Cata features Bodegas Terras Gauda's wines including Abadía de San Campio Albariño and Terras Gauda. Located in Valle de O Rosal, Galicia, Spain, the winery produces premium Atlantic white wines from Albariño, Caiño blanco, and Loureiro grapes.
• Canals & MunnécoreTechnology or IntegrationSpanish cava house founded in 1915, featuring prominently in El Club de Cata's portfolio with products like ADN Canals Gran Reserva Brut Nature, Insuperable Brut Reserva, 1915 Gran Reserva, and LOLA Rosé Brut Reserva. Family winery in Alt Penedès, Barcelona.
• Rosell BohercoreTechnology or IntegrationArgentine winery maintaining French Champagne tradition using Méthode Champenoise. Products include Casa Boher Malbec, Casa Boher Alto Agrelo Malbec, Casa Boher Brut, and premium cuvées. Located in Mendoza.
• Casarena Bodega y ViñedoscoreTechnology or IntegrationArgentine winery in Luján de Cuyo, Mendoza. Featured wines include Casarena 505 Malbec and Casarena Malbec Rosé. Known for expressing pure Malbec identity with intense fruit and round tannins.
• Bodegas AlvearcoreTechnology or IntegrationHistoric Spanish winery founded in 1729 in Montilla, Córdoba. One of Spain's oldest wine families with nearly three centuries of history. Featured products include Alvear Vermouth Rojo Artesano and Pedro Ximénez wines.
• Viñedos CalcucoreTechnology or IntegrationChilean winery project of the Hurtado family in Valle de Colchagua, established 2003. Name derived from 'Calel' (hill) and 'Curá' (stone) referencing the granitic terroir. Featured with Calcu Tiny Blocks Gran Reserva Rosé.
• O'HigginscoreTechnology or IntegrationChilean winery in Valle de Colchagua. Featured wines include O'Higgins Gran Reserva Sauvignon Blanc, Gran Reserva Carmenere, and Gran Reserva Blend. Known for reinterpretations of classic varieties with freshness.
• Casa RepúblicaminorStrategic or Co-development PartnerEvent venue hosting Open Wine Night events organized by El Club de Cata. Located in Lima, Casa República is described as an attractive gastronomic event space with elegant ambiance and modern culinary offerings.
• LATAM Pass, Benefit, Diners Club, BBVAminorGTM or Marketing PartnerPoint redemption program partners allowing club members to redeem accumulated points from these loyalty programs toward subscription payments or store purchases.
• Taller CárdenasminorGTM or Marketing PartnerAutomotive maintenance workshop offering preferential rates for El Club de Cata members as part of the membership benefits program.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Wine.com: Largest US online wine retailer offering broad catalog and subscription-adjacent programs. Larger incumbent covering the same DTC e-commerce-plus-curation territory, but with mass-market rather than niche premium focus.
• Laithwaites (Direct Wines): UK-founded global wine subscription and retail club with established international winery relationships and tiered membership. Larger incumbent operating a similar subscription-plus-curation model at greater scale.
• Bodegas Tacama: Historic Peruvian winery offering direct wine sales, vineyard tours, and tastings. Comparable on Peru market presence, premium positioning, and experiential wine offering — but as a producer rather than curator/retailer.
• Vivino: Global wine community and marketplace app combining wine discovery, ratings, and e-commerce. Larger incumbent in adjacent wine curation/discovery space with overlapping premium DTC consumer base.
• Vista Alegre (Peru): Established Peruvian winery producing and selling premium wines including pisco and still wines domestically. Competes for the same Lima premium wine consumer wallet share via direct retail and tourism experiences.

Direct peers

• Naked Wines: Subscription-based wine club connecting consumers directly with independent wineries globally. Comparable model: subscription-funded curation, international winery relationships, and DTC e-commerce.
• Firstleaf: Personalized wine subscription club delivering curated bottles to consumers on a recurring schedule. Comparable subscription mechanics, curation-led value proposition, and direct-to-consumer e-commerce stack.
• Wine Insiders (formerly Winc): US-based direct-to-consumer wine subscription and retail club offering curated international bottles with tiered membership benefits. Closely comparable subscription-meets-retail model with emphasis on expert curation and member perks.
• SommSelect: Sommelier-led wine curation club offering curated cases and tasting experiences to subscribers. Highly comparable on the curation/experiential layer that drives El Club de Cata's differentiation.

Regional players

• Petit Sommelier: Mexico-based wine subscription and curation club with a similar tiered membership model and sommelier-led positioning. Closest geographic peer in Latin America with comparable premium subscription mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elclubdecata
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• TikToktiktok.com/@elclubdecata?_t=ZS-90YSt2WzHoT&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Club de Cata