El Corazon YEG
El Corazón YEG is a privately owned, locally operated Latin-inspired restaurant group operating two full-service locations in Edmonton, Alberta, serving local diners with seasonal menus, handcrafted cocktails, catering, delivery, and gift cards.
- Company typePrivate
- Founded-
- HeadquartersEdmonton, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What El Corazon YEG does
El Corazón YEG is a privately held, locally owned Latin-inspired restaurant group operating two full-service locations in Edmonton, Alberta — the original Glenora site at Unit 150, 14101 West Block Drive NW (West Block Glenora) and the Keswick site at 1003 Keswick Drive SW. The company serves local Edmonton diners seeking casual Latin American cuisine experiences, including weeknight dining, weekend brunch, celebrations, and private events. Its headcount of approximately 21 employees supports dine-in service, bar operations, catering, and take-out/delivery.
The core offering is a full Latin-inspired menu of tacos, appetizers, entrées, and desserts (with gluten-free and vegan options), paired with handcrafted signature cocktails, boutique wines, and craft beers. Menus are described as seasonally inspired and evolving throughout the year. The Glenora location includes a private dining room used both for on-site events and as a base for off-site catering. The technology footprint is light: a website with reservations, a Skip The Dishes marketplace listing for delivery, an Ackroo-based digital gift card storefront, and a Facebook social presence. No proprietary technology, AI/ML capabilities, or custom digital platforms are disclosed.
El Corazón monetizes through four primary streams: dine-in restaurant and bar revenue at both locations, take-out and delivery orders (direct and via Skip The Dishes), gift card sales through Ackroo, and catering for private events. Pricing is unit-based with daily and weekly promotional cadence (Happy Hour, Sip & Slider Mondays, Taco Tuesday, Wine Wednesday, 3 For $30 Thursday, and Weekend Brunch Saturdays and Sundays). The company is independently owned with no venture capital, private equity, or parent company involvement disclosed, and reports no funding history. It was recognized as Best Latin American Restaurant by Edify Edmonton in 2026.
El Corazon YEG firmographics
Firmographics- Name
- El Corazon YEG
- Legal name
- El Corazón
- Website
- https://elcorazonyeg.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- El Corazón YEG is a privately owned, locally operated Latin-inspired restaurant group operating two full-service locations in Edmonton, Alberta, serving local diners with seasonal menus, handcrafted cocktails, catering, delivery, and gift cards.
- Ownership category
- akta.pro rank
El Corazon YEG industry classification
Industry- Product category
- Latin American Restaurant / Casual Dining
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
- akta.pro secondary industries
- All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK), Wedding & Social Event Catering (THAHAKAE)
Keywords
Where El Corazon YEG is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
El Corazon YEG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Dine-In Service: Full-service restaurant and bar revenue from customers dining at Glenora and Keswick locations, including food, beverages, cocktails, wine, and beer sales.
- Take-Out and Delivery: Revenue from take-out and delivery orders placed through Skip The Dishes platform and direct take-out orders.
- Gift Cards: Revenue from sale of gift cards through the Ackroo online platform, driving future customer visits and upfront cash flow.
- Catering Services: Revenue from catering services for private events and functions, leveraging the private dining room available at Glenora location.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour - Daily food and drink specials |
| Unit Pricing | Pay-as-you-go | Sip & Slider Mondays |
| Unit Pricing | Pay-as-you-go | Taco Tuesday |
| Unit Pricing | Pay-as-you-go | Wine Wednesday |
| Unit Pricing | Pay-as-you-go | 3 For $30 Thursday |
| Unit Pricing | Pay-as-you-go | Weekend Brunch |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
El Corazon YEG product offering
Product offeringCore offering
El Corazón is a locally owned and operated Latin-inspired restaurant group operating two dine-in locations in Edmonton (Glenora W and Keswick SW). The company serves bold, authentic Latin American cuisine — tacos, appetizers, entrées, and desserts with gluten-free and vegan options — paired with handcrafted signature cocktails, boutique wines, and craft beers. Complementary revenue streams include daily happy hour, weekend brunch, weekly themed dining specials (Sip & Slider Mondays, Taco Tuesday, Wine Wednesday, 3 For $30 Thursday), take-out and delivery via Skip The Dishes, digital gift cards via Ackroo, private dining at the Glenora location, and catering services for events.
Product overview
El Corazón YEG is a locally owned and operated Latin American restaurant in Edmonton, Alberta, operating two locations (Glenora W and Keswick SW). The core offering is a full-service restaurant and bar featuring bold, authentic Latin-inspired cuisine including tacos, appetizers, entrées, and desserts, with gluten-free and vegan options. The restaurant pairs its food menu with handcrafted signature cocktails, boutique wines, and craft beers. Additional offerings include weekly themed dining specials (Happy Hour, Taco Tuesday, Wine Wednesday, 3 For $30 Thursday, Weekend Brunch), private dining room access, catering services, take-out/delivery via Skip The Dishes, and gift cards through the Ackroo platform. The two locations share the same core restaurant and bar experience, with private dining available at the Glenora location.
Differentiator
Problem solved
Functional benefit
Products and services
- El Corazón Glenora W Primary El Corazón restaurant location at Unit 150, 14101 West Block Drive NW in Edmonton's West Block Glenora, featuring the full Latin-inspired menu, signature cocktails, wine, and beer service, plus a private dining room for events and catering.
- El Corazón Keswick SW Second El Corazón restaurant location at 1003 Keswick Drive SW in southwest Edmonton, offering the full Latin-inspired menu with cocktails, wine, and beer service for the Keswick community.
- Latin-Inspired Dine-In Restaurant & Bar Core full-service Latin American restaurant and bar offering a menu of tacos, appetizers, entrées, and desserts with gluten-free and vegan options, complemented by handcrafted signature cocktails, boutique wines, and craft beers, served dine-in across both Edmonton locations.
- Catering Services Off-premise catering services for private events and functions, leveraging El Corazón's Latin-inspired menu and the private dining room available at the Glenora location.
- Private Dining Private dining room service at the El Corazón Glenora W location, available for exclusive events and gatherings.
- Take-Out & Delivery Take-out ordering and third-party delivery service via the Skip The Dishes marketplace, allowing Edmonton customers to order El Corazón's Latin-inspired menu for off-premise consumption.
- Gift Cards Digital El Corazón gift cards available for purchase online through the Ackroo platform, redeemable at the restaurant for future dining.
Companies that use El Corazon YEG
Customer profileSegments1 record
Ideal customer profiles2 records
El Corazon YEG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
El Corazon YEG partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Skip The DishesminorSkip The Dishes is a food delivery marketplace that enables El Corazón to reach customers who prefer delivery or take-out orders. The restaurant is listed on the Skip The Dishes platform, which handles order fulfillment and delivery logistics for a commission on each order.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
El Corazon YEG competitors and assessment
Company assessmentBroad incumbents
- Cactus Club Cafe: Premium Canadian casual dining chain. Comparable to El Corazón in upscale casual full-service restaurant model, signature cocktail programs, and weekend brunch offerings, though operating at a much larger national scale.
- Milestones Restaurants: Canadian casual dining chain with broad menu including Latin-inspired items, full bar, and weekend brunch. Comparable to El Corazón in casual full-service format, dine-in plus delivery, and themed promotional programming.
- Lone Star Texas Grill: Canadian casual dining chain with broad Mexican-leaning menu offerings across multiple provinces. Comparable to El Corazón in casual full-service restaurant format, menu parallels, and dine-in plus take-out model, though at much larger scale and broader geographic reach.
Others
- Skip The Dishes: Canadian food delivery marketplace and El Corazón's distribution partner. Comparable as the infrastructure layer that El Corazón depends on for take-out and delivery orders, shaping its off-premise revenue economics.
- Ackroo: Gift card and loyalty platform provider used by El Corazón for digital gift card sales. Comparable as the enabling technology vendor supporting El Corazón's gift card revenue stream and customer retention mechanics.
Direct peers
- Tres Carnales Taqueria: Edmonton-based taqueria serving authentic Mexican street food in a casual full-service format. Directly comparable to El Corazón as a Latin American restaurant group operating multiple Edmonton locations with similar dine-in and take-out offerings.
- Rostizado Mexican Grill: Edmonton-based Mexican rotisserie restaurant chain with multiple locations. Comparable to El Corazón as a multi-unit Latin-inspired full-service restaurant operator serving the same Edmonton market with dine-in and delivery.
- Bocados Kitchen: Edmonton Latin-inspired restaurant and bar. Similar full-service restaurant format with Latin cuisine, cocktails, and casual dine-in experience targeting Edmonton diners.
- El Beso Mexican Foods: Independent Edmonton Mexican/Latin restaurant. Closely comparable to El Corazón in offering authentic Latin cuisine, full-service dining, and casual neighborhood restaurant positioning in the same city.
- Tostada Bistro: Edmonton-based Latin-inspired bistro offering tacos, cocktails, and a full bar. Comparable to El Corazón in cuisine style, full-service casual dining model, and Edmonton neighborhood target market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
El Corazon YEG social profiles
Digital presenceEl Corazon YEG financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Corazon YEG leadership team
Management profileNumber of profiles
El Corazon YEG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Corazon YEG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Corazon YEG
What does El Corazon YEG do?
El Corazón is a locally owned and operated Latin-inspired restaurant group operating two dine-in locations in Edmonton (Glenora W and Keswick SW). The company serves bold, authentic Latin American cuisine — tacos, appetizers, entrées, and desserts with gluten-free and vegan options — paired with handcrafted signature cocktails, boutique wines, and craft beers. Complementary revenue streams include daily happy hour, weekend brunch, weekly themed dining specials (Sip & Slider Mondays, Taco Tuesday, Wine Wednesday, 3 For $30 Thursday), take-out and delivery via Skip The Dishes, digital gift cards via Ackroo, private dining at the Glenora location, and catering services for events.
Is El Corazon YEG a public or private company?
El Corazon YEG is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was El Corazon YEG founded?
El Corazon YEG was founded in -1. It employs 11 to 50 people.
Where is El Corazon YEG based?
El Corazon YEG is headquartered in Edmonton, Canada, in the North America region.
How does El Corazon YEG make money?
Four revenue lines are on record. Dine-In Service is the primary driver. The others are take-Out and Delivery, gift Cards and catering Services.
Who are El Corazon YEG's main competitors?
Broad incumbents on record are Cactus Club Cafe, Milestones Restaurants and Lone Star Texas Grill. Others are Skip The Dishes and Ackroo. Direct peers are Tres Carnales Taqueria, Rostizado Mexican Grill, Bocados Kitchen, El Beso Mexican Foods and Tostada Bistro.
Does El Corazon YEG have an API?
No public API is recorded for El Corazon YEG.
What industry is El Corazon YEG in?
El Corazon YEG's product category is Latin American Restaurant / Casual Dining. Its primary akta.pro industry code is THAFACAD, Ethnic & Regional Cuisine Restaurants, with a secondary code of THAFACAJ, All-Day Dining Restaurants. Its NAICS code is 722511 and its SIC code is 5810.