El Cubo

What El Cubo does

El Cubo is an Argentine B2B technology solutions provider founded in 2008 and headquartered in Puerto Madero, Buenos Aires, with a secondary presence in Uruguay. Operating with a compact team of approximately 16 professionals who collectively claim more than 20 years of systems-integration experience, the company designs, integrates and maintains audiovisual, collaborative-workspace, building-automation and security solutions for enterprise and mid-market clients. Its offering spans audiovisual rooms and auditoriums, the proprietary i3SIXTY mobile interactive digital flipchart, domótica (centralized control of AV, lighting, curtains and climate), digital signage and video walls, workspace/locker/garage reservation systems, access control and attendance management with biometric/card/facial readers, AI-enabled video surveillance with forensic search, electronic locks and centralized monitoring centers.

The technology stack is an integrator model built on partnerships with global vendors including AMX, Samsung, Christie, Shure, Bosch, Biamp, Cisco, Kramer, Polycom and Fortinet. El Cubo combines these components into end-to-end solutions, layering its own integration expertise and the i3SIXTY product, and adding AI analytics on top of third-party camera platforms. The business model is sales-led and project-based: revenue is generated through custom enterprise quotes, professional services (advisory, event contracting, maintenance, training), hardware sales for security systems, and recurring elements in space-booking subscriptions and multi-year maintenance contracts. Pricing is not publicly disclosed, and the company markets primarily through its website, social media and international quality awards (BID International Quality Award, Business Management Awards in Cartagena, International Diamond Prize in Vienna, all 2017).

Name

El Cubo

Legal name

El Cubo

Website

https://elcubo.com.ar

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

El Cubo is an Argentine B2B technology integrator that designs, deploys and maintains audiovisual, collaborative-workspace, building-automation and security solutions — including AI video surveillance, access control and its proprietary i3SIXTY digital flipchart — for enterprise and mid-market clients in Argentina and Uruguay.

Ownership category

akta.pro rank

Product category

Audiovisual and Workplace Technology Integration

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Engineering Services (8711)

akta.pro primary industry

Hybrid Event AV & In-Room Integration (Room Kits, Switching, Capture, Projection) (THAHAOAF)

akta.pro secondary industries

Whiteboarding & Visual Collaboration (BPAMAMAI), AV/Collaboration & Unified Communications Support (VoIP, Video, UCaaS) (BPAAACAJ)

Keywords

• Audiovisual integration services
• Collaborative workspace solutions
• Ai video surveillance systems
• Access control integration
• Space management platforms

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Audiovisual Solutions and Integration: Design and equipment of rooms and auditoriums of any size for presentations, meetings and events. Includes audiovisual spaces, collaborative spaces, video walls, and digital signage solutions.
2. Space Management Solutions: Space booking and management systems including workspace, locker and garage booking with hybrid work optimization.
3. Security Systems: Access control systems, electronic locks, AI-powered video surveillance, and monitoring center services for 24/7 facility protection.
4. Maintenance Services: Preventive and corrective maintenance services including 5/8 and 24/7 coverage options.
5. Event Services: Audio and video operators for events, and network operators for event production.
6. Consulting and Training: Network assessment, pre-sale consulting, room integration advisory, resource optimization consulting, and basic and advanced audio/video training.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

El Cubo designs, integrates, and supports audiovisual, collaborative workspace, and physical security solutions for businesses. Its offering spans meeting and auditorium AV design, AI-powered video surveillance, access control and biometric systems, space booking and management, home/building automation, digital signage and video walls, and centralized monitoring. The company bundles advisory, equipment supply, implementation, and ongoing maintenance into project-based engagements, with the proprietary i3SIXTY mobile interactive digital flipchart as a flagship collaboration product.

Product overview

El Cubo is a unified solutions provider offering an integrated portfolio of technology solutions for meeting spaces, collaborative work environments, and security systems. The proprietary i3SIXTY digital flipchart serves as the flagship product for collaborative work, while the broader portfolio encompasses audiovisual spaces (meeting rooms, auditoriums, training facilities), home automation (Domótica), digital signage and video walls, space reservation systems, access control and attendance management, electronic locks, AI-powered video surveillance, and centralized monitoring centers. These solutions are designed to work together as an integrated ecosystem managed through centralized control panels.

Differentiator

Problem solved

Functional benefit

Brands

• i3SIXTY: Digital flipchart - a mobile interactive digital flipchart that can convert any place into a modern collaborative workspace. Features include wireless content sharing, integrated camera and microphone for web videoconferencing, and mobile pie with wheels for portability.

Products and services

• i3SIXTY Digital Flipchart A mobile interactive digital flipchart developed by El Cubo that converts any location into a modern collaborative workspace. Features wireless content sharing, an integrated camera and microphone for video conferencing, and a mobile stand with wheels for portability; intended for organizations seeking flexible collaboration tools.
• Espacios Audiovisuales (Audiovisual Spaces) Design and equipping of rooms and auditoriums of any size for presentations, meetings, training, and events, including collaborative spaces and videoconferencing setups. Targeted at enterprises that need to upgrade communication and collaboration infrastructure.
• Domótica (Home/Building Automation) Centralized control of audiovisual equipment, curtains, lights, and climate from a single screen, with scene-based automation to modify multiple spaces with one touch. Delivered as an integrated automation solution for commercial and corporate environments.
• Cartelería Digital y VideoWall (Digital Signage and Video Wall) High-impact digital signage and Samsung-based Video Wall solutions delivering dynamic, personalized content with agile centralized content management and UHD upscaling of Full HD content. Suited to corporate, retail, public, and event environments.
• Reserva de Espacios (Space Booking and Management) Agile workspace, locker, and parking reservation platform with QR confirmation codes and occupancy sensors, designed to optimize utilization under hybrid work schemes. Available from any electronic device.
• Sistemas de Control de Acceso y Presentismo (Access Control and Attendance) Access control systems using facial recognition, biometric, card, or digital card readers combined with turnstiles and entry lanes to protect facilities 24/7. Includes attendance/presentismo capabilities for workforce management.
• Cerraduras Electrónicas (Electronic Locks) Electronic locks that convert any door into a smart access point, designed to adapt to any door type for flexible facility access management.
• Sistemas de Videovigilancia (AI-Powered Video Surveillance) AI-powered video surveillance systems featuring analytics, face search, object search, license plate reading, and thermal cameras, with forensic search for incident investigation and reliable security coverage.
• Centros de Monitoreo (Integrated Monitoring Centers) Centralized monitoring center solutions that combine access control, video surveillance, fire alarms, and perimeter systems for unified 24/7 real-time monitoring of facilities.
• Asesoramiento (Advisory/Consulting Services) Advisory services covering network assessment, pre-sale consulting, room integration advisory, and resource optimization to help clients plan audiovisual and security deployments.
• Mantenimiento (Maintenance Services) Preventive and corrective maintenance services for installed audiovisual, security, and automation systems, with 5/8 and 24/7 coverage options available on contract.
• Contratación para Eventos (Event Operations Services) Provision of audio and video operators, plus network operators, for live events and corporate productions, supplied as a contracted service alongside El Cubo's technology deployments.
• Capacitación (Training Services) Basic and advanced audio and video training services delivered to client teams on the use and operation of integrated audiovisual and collaboration systems.

Quantifiable outcome

• AI-powered video surveillance with forensic search capabilities for robust and reliable security

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core.

• AMXcoreTechnology or IntegrationAMX designs and manufactures hardware and software capable of remotely controlling a wide variety of audiovisual equipment. Founded in 1982 and acquired by HARMAN in 2014, AMX provides technology integration for room automation, auditoriums, and multi-use spaces. El Cubo integrates AMX solutions for audiovisual control and automation systems.
• SamsungcoreTechnology or IntegrationSamsung is a multinational conglomerate headquartered in Seoul, South Korea, and the largest South Korean business group. El Cubo specializes in Samsung solutions for control centers, digital signage, and video walls, leveraging their expertise in display technology and visual solutions.
• ChristiecoreTechnology or IntegrationChristie is a global visual, audio, and collaboration solutions company offering complete solutions for business, entertainment, and industry worldwide. El Cubo integrates Christie visual solutions for comprehensive audiovisual implementations.
• ShurecoreTechnology or IntegrationFounded in 1925 by Sidney Shure, Shure Incorporated is a professional audio electronics manufacturer producing microphones, audio components, and headphones for various audio applications. El Cubo integrates Shure professional audio equipment in their solutions.
• BoschcoreTechnology or IntegrationGerman company founded in 1886 by Robert Bosch, with 264 production centers, 250 commercial branches, and 261,300 employees worldwide. Recognized worldwide for expertise in audio and video. El Cubo leverages Bosch solutions for video surveillance and security systems with AI capabilities.
• BiampcoreTechnology or IntegrationBiamp designs, manufactures, and delivers audio and video solutions that promote better human communication worldwide. Products are present in convention centers, conference rooms, airports, theaters, universities, corporations, and shopping centers. Over 40 years of experience. El Cubo integrates Biamp solutions for audio and video conferencing.
• CiscocoreTechnology or IntegrationCisco is a worldwide leader in internetworking, providing essential network infrastructure for businesses, education, government, and home communications. El Cubo integrates Cisco networking and collaboration solutions for enterprise clients.
• KramercoreTechnology or IntegrationKramer is a leading company in audiovisual technology and integrated communication systems worldwide. Products include control systems, distributors, amplifiers, repeaters, and complete AV system solutions for educational, corporate, government, entertainment, and security sectors. El Cubo integrates Kramer solutions for audiovisual systems.
• PolycomcoreTechnology or IntegrationFounded in 1990 by Brian L. Hinman and Jeffrey Rodman, Polycom is recognized worldwide for video conferencing solutions and equipment for staying connected. El Cubo integrates Polycom video conferencing solutions for meeting and collaboration spaces.
• FortinetcoreTechnology or IntegrationFortinet provides top-tier content and network security, as well as secure access and connectivity products for entire IT network infrastructure. El Cubo integrates Fortinet security solutions to protect client facilities and technology systems.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Johnson Controls: Johnson Controls is a global incumbent in smart buildings, HVAC controls, security, and integrated facility management. It competes with El Cubo's building automation and monitoring center offerings at the upper end of the enterprise market.
• AVI-SPL: AVI-SPL is the world's largest AV systems integrator, providing unified communications, collaboration, video walls, and managed services to enterprises. It is a scaled incumbent version of El Cubo, competing in the same room-integration and UC space but with global reach and a much larger headcount.
• Siemens Smart Infrastructure: Siemens Smart Infrastructure is a global incumbent in building automation, security, and energy management. It addresses the same end-customer pain points as El Cubo (Domótica, CentCom, access control) but as part of a vastly broader portfolio.

Direct peers

• Spinitar: Spinitar is a US AV integrator and event production firm serving enterprise, education, and government. It is comparable to El Cubo in targeting meeting rooms, auditoriums, and digital signage, with similar vendor partnerships (Crestron, Extron, Biamp).
• Grupo CESA: Grupo CESA is a Mexican systems integrator specializing in AV, security, and unified communications for enterprise, government, and education. It competes head-to-head with El Cubo in Latin American AV integration engagements and post-sales support.
• Black Box: Black Box is a global IT and AV solutions provider specializing in unified communications, video conferencing, and digital signage. It has solutions comparable to El Cubo's Cisco/Polycom-based meeting rooms and Samsung video walls.
• Convergint Technologies: Convergint is a global integrator of security, AV, fire/life safety, and building automation systems for enterprise and government clients. It directly competes with El Cubo's CentCom, access control, AI video surveillance, and sysadmin/automation stack, operating a similar multi-vendor integration model.
• CCS Presentation Systems: CCS Presentation Systems is a US AV integrator focused on enterprise meeting rooms, training spaces, and digital signage. It shares El Cubo's go-to-market of designing and equipping rooms/auditoriums with multi-vendor AV stacks.
• ProAV (Mexico): ProAV is a Mexican AV integrator providing audiovisual solutions, control rooms, and digital signage across Latin America. It is a direct regional peer to El Cubo, addressing the same enterprise customer base with comparable vendor partnerships.

Regional players

• Sonata (Sonata Software / Southern Imaging): Southern Imaging / Sonata-style regional AV integrators across Latin America offer AV integration, control rooms, and digital signage. They are regional peers that compete in adjacent territories rather than Argentina specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CuboConsulting
• Facebookfacebook.com/El-Cubo-Argentina-Uruguay-97719854323
• LinkedInlinkedin.com/company/el-cubo-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Cubo