Electrical Association

What Electrical Association does

The Electrical Association is a private non-profit trade association founded in 1928 and headquartered at 3100 Humboldt Ave S in Minneapolis, Minnesota. It is a member-owned service organization that supports electrical contractors across Minnesota and all 50 US states, with a member/reach base of approximately 3,600 electrical contractors, technology systems contractors, and industry leaders via the monthly Wired In newsletter. Members range from one-person shops to businesses with over $1B in gross sales volume, spanning apprentices, journeymen, masters, estimators, and contractor business owners.

The association's core product portfolio combines recurring education and training programs with one-time publication sales and data products. Core offerings include a four-year 2026-2027 online Apprenticeship Program with 144 hours of RTI and an optional fifth-year exam-prep year, unlimited-access Continuing Education (CE) subscriptions for members, and exam-prep programs for Journeyworker, Master, and Maintenance licenses. Publications include Ugly's Electrical References for the 2026 NEC and NEC code books sold through the online store, alongside the annual Wage & Benefit Report. Member benefits layer in the Health Spark Association Health Plan, a 401(k) retirement plan managed by Osaic Wealth Advisor, the Contractor and Strategic Industry Partners directories, a career center with classifieds, and ongoing government advocacy. Underlying technology is straightforward — an online e-commerce storefront, a member portal for CE courses and webinars, and digital content distribution — with no proprietary AI/ML or advanced technology stack disclosed.

The business model runs on five recurring and transactional revenue streams: annual membership dues (subscription), CE/apprenticeship subscriptions, one-time publication sales (Ugly's, code books), events/webinars (subscription), and transaction-fee sales of the Wage & Benefit Report ($49 for non-participating members). Go-to-market is direct-to-consumer via the website, email/newsletter outreach, social channels, and industry events, with the Wired In newsletter as the primary top-of-funnel channel. Pricing for membership and CE subscriptions is not publicly disclosed and requires sign-in or direct inquiry. Long-standing strategic partnerships — notably Federated Insurance, Health Spark, the MEP 401(k) program, and Border States/Van Meter/Viking Electric as video sponsors — extend the value proposition without contributing primary revenue.

Name

Electrical Association

Legal name

Electrical Association

Website

https://electricalassociation.com

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electrical Association is a 1928-founded, member-owned non-profit trade association based in Minneapolis that serves roughly 3,600 electrical contractors across Minnesota and all 50 US states through education (apprenticeship and CE), publications (Ugly's and NEC code books), advocacy, and member benefits including health and retirement plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: The Electrical Association is a member-owned service organization that generates revenue through annual membership dues from electrical contractors and industry stakeholders. Members range from one-person shops to businesses with over $1B in gross sales volume.
2. Education and Training Programs: The association offers apprenticeship training programs, continuing education courses, exam prep courses, and safety training for electricians at various career stages. Programs include a four-year online apprenticeship program with 144 hours of RTI and a 2026-2027 apprenticeship starting September 22.
3. Publications and Products: Sales of NEC code books, Ugly's Electrical References, electrical forms, and other industry publications. The 2026 Ugly's Electrical References for the 2026 NEC are currently available for purchase.
4. Events and Conferences: Training events, webinars, and networking opportunities for members. Podcasts and webinars covering regulations and industry topics are offered through the business webinars program.
5. Wage & Benefit Report Sales: The 2025 Wage & Benefit Report is available for purchase at $49 for members who did not participate in the survey. Free to survey participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Non-profit trade association founded in 1928, headquartered in Minneapolis, Minnesota, providing advocacy, education programs, publications, networking events, and industry reports for electrical contractors across Minnesota and all 50 states. Operates with approximately 15 employees and is structured as a member-owned organization, deriving revenue from membership dues, education programs, publications, events, and industry reports such as the Wage & Benefit Report.

Product overview

The Electrical Association is a non-profit trade association (founded 1928) offering a portfolio of member services for electrical contractors rather than a unified software product. The core offerings include Ugly's Electrical References (NEC code books), a 2026-2027 four-year Apprenticeship Program with optional fifth-year exam prep, and Continuing Education courses. Additional products include the monthly Wired In newsletter, annual Wage & Benefit Report, Contractor and Product/Service directories, Health Spark association health plans, and exam preparation programs. These services support electrical contractors throughout Minnesota and beyond with education, advocacy, and industry resources.

Differentiator

Problem solved

Functional benefit

Products and services

• Ugly's Electrical References Industry-standard electrical code reference books used by electricians, apprentices, and electrical contractors for NEC (National Electrical Code) lookup and field reference. Sold as a publication product to the electrical trade.
• Apprenticeship Program Formal apprenticeship training program for individuals entering the electrical trade, providing structured classroom instruction and on-the-job training pathways for electrical contractors seeking to staff their teams with qualified apprentices.
• Continuing Education (CE) Courses Licensed continuing education courses for electricians required to maintain state electrical licenses, covering NEC updates, code changes, and professional development topics relevant to licensed electrical contractors.
• Wage & Benefit Report Annual industry compensation survey report providing wage, salary, and benefit benchmarks for electrical contractors and the electrical trade workforce, sold to members and industry stakeholders for compensation planning.
• Wired In Newsletter Member newsletter delivering industry news, association updates, regulatory changes, and member-relevant content to electrical contractors on a recurring subscription basis.
• Trade Association Membership Membership program providing electrical contractors with access to advocacy representation, educational programs, networking events, publications, and industry resources through annual membership dues.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Health SparkcoreStrategic or Co-development PartnerAssociation health plan program offering small-group insurance at large-group rates. Members can build better benefits packages through this partner program. Non-members can request quotes by calling 651-379-7859.
• Federated InsurancecoreStrategic or Co-development PartnerLong-time member and trusted partner since 1904. National insurance and risk management organization serving property, casualty, and life insurance needs. Federated has put together a dedicated Association Member Benefits page for Electrical Association members.
• MEP 401(k) PlancoreStrategic or Co-development PartnerAssociation 401(k) retirement plan offering fiduciary liability management, plan expenses coverage, and administrative activities including audits. Dan Gardner from Osaic Wealth Advisor manages this program.
• Border StatesminorGTM or Marketing PartnerVideo sponsor for the association's Who We Are video. One of three video sponsors supporting the association's messaging initiatives.
• Van MeterminorGTM or Marketing PartnerVideo sponsor for the association's Who We Are video. One of three video sponsors supporting the association's messaging initiatives.
• Viking ElectricminorGTM or Marketing PartnerVideo sponsor for the association's Who We Are video. One of three video sponsors supporting the association's messaging initiatives.
• Nottingham ConstructionminorGTM or Marketing PartnerProvided shoot location for the association's Who We Are video production.
• Noble Electric SolutionsminorGTM or Marketing PartnerProvided shoot location for the association's Who We Are video production.
• Strategic Industry PartnerscoreChannel Partner/ Reseller/ DistributorDirectory of industry partners including Accounting, Attorney, Business Services, Distributor, Equipment, Fuel/Fleet, Information Technology, Insurance, Manufacturer, Manufacturer Rep, Rebates, Recycle, School, and Utility categories. These partners are members ready to help electrical contractors succeed.
• Federated InsurancecoreStrategic or Co-development Partner2025 Wage & Benefit Report sponsor. Logo appears alongside PK logo as sponsors of the annual industry compensation survey.
• PKminorStrategic or Co-development Partner2025 Wage & Benefit Report sponsor. Appears alongside Federated Insurance as sponsor of the annual industry compensation survey report.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Electrical Training Alliance: Joint NECA-IBEW apprenticeship training program for the electrical industry. Direct peer in apprenticeship and continuing education services, representing the dominant alternative apprenticeship pathway and competing for the same electrician-trainee audience.
• National Electrical Contractors Association (NECA): The national trade association for electrical contractors in the US, providing advocacy, education, training, and member services. Direct peer with the same target market (electrical contractors) and overlapping service portfolio including apprenticeship training, continuing education, and legislative advocacy.
• Independent Electrical Contractors (IEC): National trade association for independent (non-union) electrical contractors, offering apprenticeship training, continuing education, and advocacy. Direct peer serving the same non-union contractor segment with a similar member services model.

Broad incumbents

• National Fire Protection Association (NFPA): Developer and publisher of the National Electrical Code (NEC) — the foundation of the Electrical Association's publications business (Ugly's Electrical References, NEC code books). Comparable as a major established institution shaping the electrical industry through standards and education.
• Associated Builders and Contractors (ABC): National trade association for the broader non-union construction industry, including electrical contractors. Comparable business model as a multi-service trade association providing advocacy, training, and member benefits, though serving a wider scope of construction trades.
• International Brotherhood of Electrical Workers (IBEW): International labor union for electrical workers offering apprenticeship training and member services. Comparable as a major institution in the electrical industry providing workforce training, though structured as a labor union rather than a trade association and representing union electricians.

Others

• ELECTRI International: Research and education foundation for the electrical contracting industry, affiliated with NECA. Related organization supporting the electrical contracting industry through research, education, and thought leadership, though structured as a foundation rather than a trade association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/electricalassn
• Facebookfacebook.com/ElectricalAssn
• LinkedInlinkedin.com/company/electricalassn
• Instagraminstagram.com/electrical.association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrical Association