Electronic Groove
Electronic Groove is a Miami-based, privately held electronic music media company founded in 2007 that operates a global editorial platform — magazine, podcasts, Ezine, and EG en Español — alongside the EG Tickets ticketing system and EG Records label, serving fans, artists, and event promoters.
- Company typePrivate
- Founded2007
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Electronic Groove does
Electronic Groove is a privately held, Miami-based electronic music media company founded in 2007 that operates a portfolio of editorial content platforms serving electronic music fans, artists, labels, and event promoters worldwide. Its core product is a WordPress-based magazine and blog (electronicgroove.com) covering premieres, reviews, interviews, and features across house, techno, progressive, and electronica, supported by eight branded podcast/mix series (EG PODCAST, EG SPOTLIGHT, EG TECHNO, EG AFTER, EG LO, EG NU, Label Series, Collective Series), a digital Ezine magazine, and a Spanish-language sister platform (Electronic Groove en Español). In 2024 the company extended into transactions with the launch of EG Tickets, a self-serve ticketing platform for event organizers with QR-code validation, multi-tier pricing, and organizer dashboards, and it also operates EG Records as a wholly-owned label subsidiary.
The company monetizes through a fragmented mix of revenue streams: transaction fees on EG Tickets sales (where it acts as a disclosed agent for event organizers), ticket sales for events it operates directly (e.g., Miami Music Week 2026 cruises priced $60-$150 per person), display advertising and affiliate partnerships (Beatport), branded merchandise sold through its online store ($25-$70 ASPs), and B2B promotional services including consulting, media distribution, and event coverage for artists and labels. Distribution is multi-channel — website, Spotify, Instagram, Facebook, TikTok, YouTube, Twitter/X, and email newsletter — reaching a global audience with a 12-person team based in Miami. GTM is community-led and event-driven: high-profile cover features (Sven Väth, Hernán Cattáneo, Parra for Cuva) and concentrated Miami Music Week activity drive both audience engagement and B2B promoter relationships. No external funding has been disclosed, ownership remains founder-led (Mauricio Viana, Founder & Director), and there is no AI/ML capability documented in the technology stack.
Electronic Groove firmographics
Firmographics- Name
- Electronic Groove
- Legal name
- Electronic Groove
- Website
- https://electronicgroove.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Electronic Groove is a Miami-based, privately held electronic music media company founded in 2007 that operates a global editorial platform — magazine, podcasts, Ezine, and EG en Español — alongside the EG Tickets ticketing system and EG Records label, serving fans, artists, and event promoters.
- Ownership category
- akta.pro rank
Electronic Groove industry classification
Industry- Product category
- Music Media & Live Events
- NAICS
- Record Production and Distribution (51225), Musical Instrument and Supplies Retailers (45914)
- SIC
- Services-Amusement & Recreation Services (7900), Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)
- akta.pro secondary industries
- DJ & Electronic Music Venues (MPAGAIAE), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Electronic Groove is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Electronic Groove business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Ticketing Services: EG Tickets facilitates ticket sales for electronic music events. The platform charges fees for ticket transactions, operating as a disclosed agent for event promoters who are responsible for their respective events. Organizers can create multiple ticket tiers (early bird, general admission, VIP) and receive payouts after events.
- Event Promotional Services: Comprehensive brand management and music promotion services including consulting, strategic planning, media distribution, event coverage, and exclusive content creation for artists and promoters.
- Merchandise Sales: Online store selling branded merchandise including t-shirts, hoodies, accessories with prices ranging from $25-$70
- Advertising: Display advertising placements on the website and digital magazine, including affiliate partnerships with music platforms like Beatport
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Organizer ticket tier configuration |
| Unit Pricing | Pay-as-you-go | The Soundgarden Cruise event |
| Unit Pricing | Pay-as-you-go | Perspectives Digital Miami Music Week Yacht Cruise |
| Unit Pricing | Pay-as-you-go | Between Waves catamaran experience |
| Unit Pricing | Pay-as-you-go | Branded merchandise |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels12 records
Electronic Groove product offering
Product offeringCore offering
Electronic Groove is a Miami-based electronic music media company founded in 2007 that publishes a curated editorial website, produces a digital ezine magazine, operates EG Tickets as an electronic music ticketing platform, runs multiple podcast and mix series, distributes the Spanish-language Electronic Groove en Español edition, and operates EG Records as an in-house record label alongside promotional services for artists and branded merchandise sales. Its fundamental product is editorial and event-discovery content for electronic music audiences, with ticketing, advertising, and label revenue as the commercial layer.
Product overview
Electronic Groove operates as a multi-platform electronic music media company offering a unified portfolio of editorial content and event services. The core offerings include the Electronic Groove Magazine/Blog for news, interviews, features, and music premieres, paired with EG Tickets, a dedicated ticketing platform for electronic music events. Supporting these are the EG Ezine digital magazine and multiple podcast/mix series (EG PODCAST, EG SPOTLIGHT, EG TECHNO, EG AFTER, EG LO, EG NU, EG Label Series, Collective Series), along with EG Revelations event series and promotional services for artists and labels. Electronic Groove en Español extends Spanish-language coverage to broader audiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Electronic Groove Website (Flagship Editorial Platform) Core editorial website (electronicgroove.com) publishing articles, reviews, features, and news on electronic music artists, releases, and events; targeted at electronic music enthusiasts globally.
- EG Ezine (Digital Flipbook Magazine) Digital magazine distributed in flipbook format featuring editorial content on electronic music; targeted at readers seeking a long-form, curated magazine experience.
- EG Tickets Online ticketing platform for electronic music events, offering ticket distribution and QR code validation at the door; targeted at event promoters, venues, and electronic music fans purchasing event tickets.
- EG Podcast & Mix Series (EG PODCAST, EG SPOTLIGHT, EG TECHNO, EG AFTER, EG LO, EG NU) Family of branded audio series including EG PODCAST, EG SPOTLIGHT, EG TECHNO, EG AFTER, EG LO, and EG NU, featuring DJ mixes, artist features, and curated electronic music programming; distributed via Spotify and other audio platforms and targeted at electronic music listeners.
- Electronic Groove en Español (Spanish-Language Edition) Dedicated Spanish-language website and content network publishing electronic music editorial and operating ticketing for Spanish-speaking audiences across Latin America and Spain.
- EG Promotional Services Paid promotional services for electronic music artists and labels, leveraging Electronic Groove's editorial reach, premieres, and audience to drive awareness and visibility; targeted at independent artists, producers, DJs, and small-to-mid record labels.
- EG Records In-house record label releasing electronic music to streaming and retail platforms; targeted at electronic music artists and the Electronic Groove audience.
- Branded Merchandise Direct-to-consumer branded merchandise sold through an online store, targeted at Electronic Groove readers, listeners, and event attendees.
Companies that use Electronic Groove
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Electronic Groove technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Electronic Groove partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship, core and minor.
- Sven VäthflagshipLegendary Cocoon founder Sven Väth featured as cover artist for EG.VOL16 Ezine following completion of his T.R.A.N.C.E World Tour. In-depth conversation with founder Mauricio Viana covered legacy, present spirit of electronic music, and Ibiza culture.
- Parra for CuvaflagshipParra for Cuva featured as cover artist for EG Vol.17 Ezine, with exclusive interview coverage exploring his creative process and latest album 'Nacar'. The Berlin-based producer has accumulated over 1 billion streams and represents EG's commitment to featuring artists with vision and substance.
- Hernán CattáneoflagshipCover artist for EG.VOL15 during Miami Music Week, featuring the Argentine progressive house pioneer who has shaped the genre for over three decades through his label Sudbeat Music, radio show, and Sunsetstrip events.
- Be Yourself MusiccorePartnership with Dutch independent label Be Yourself Music for Showtek's launch of F_CK THE SYSTEM record label imprint. The imprint debuted July 3, 2026, designed to reflect every side of Showtek's musical identity.
- Magnetic GroovescoreEvent promoter using EG Tickets platform for multiple Miami Music Week events including The Soundgarden Cruise (featuring Dubfire and Nick Warren), Bedrock Sunset Cruise (featuring John Digweed), and Ship of Fools Reunion.
- ListedcoreMiami-based promoter celebrating 20 years during Miami Music Week 2026, partnering with EG for The Real Deal Party Feel rooftop event at Esmé Hotel featuring Atish and underground selectors.
- BeatportminorAffiliate partnership for Beatport advertising placements on Electronic Groove website, with affiliate tracking ID for referral traffic.
- Electronic Groove en EspañolcoreSpanish-language version of the platform focusing on promoting and supporting electronic music culture in Spanish-speaking regions, fostering artistic growth and cultural exchange.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Electronic Groove competitors and assessment
Company assessmentEmerging players
- Traxsource: Traxsource is a DJ-focused electronic music store and download platform. Comparable to EG in serving the underground house/techno DJ community and partnering through editorial coverage, though it operates on the commerce side rather than media/ticketing.
- Bandsintown: Bandsintown is a concert discovery and ticket recommendation platform with strong artist-to-fan engagement. Comparable to EG in connecting fans to live electronic music events, but without EG's editorial depth or electronic-music-specific curation.
- Songkick: Songkick is a live music event discovery and ticketing platform used by fans to track artists and buy tickets. Comparable to EG Tickets in the ticketing layer, though Songkick is broader (all genres) and lacks the editorial curation that differentiates EG.
- DICE: DICE is a mobile-first event discovery and ticketing platform with a strong focus on live music and club events. It is comparable to EG Tickets as a ticketing competitor for electronic music events, but with a tech-forward app-first experience that contrasts EG's WordPress-based stack.
Direct peers
- Resident Advisor: Resident Advisor is the leading global electronic music media platform with integrated event listings and ticketing. It is the closest direct peer to Electronic Groove, matching EG's combination of editorial content, DJ/promoter community, and event ticketing for underground electronic music.
- Mixmag: Mixmag is an electronic and dance music magazine publishing news, features, interviews, and event coverage. Comparable to Electronic Groove in editorial positioning, audience (electronic music enthusiasts/DJs), and global English-language reach.
- XLR8R: XLR8R is an online electronic and experimental music publication covering artists, releases, and events. Comparable to Electronic Groove in niche underground editorial positioning and artist-interview depth, though it lacks integrated ticketing.
- DJ Mag: DJ Mag is a long-running electronic music magazine covering artists, events, and industry news. It is directly comparable to Electronic Groove as a niche electronic music editorial brand with global reach, though it leans more print/awards-driven than ticketing-driven.
- Beatport: Beatport is the dominant electronic music download/streaming store and also operates news, DJ charts, and event discovery. Directly comparable to Electronic Groove as an electronic music platform serving DJs and fans; EG already has an affiliate partnership with Beatport.
Broad incumbents
- Eventbrite: Eventbrite is a large, general-purpose self-service event ticketing and registration platform. Comparable to EG Tickets as a ticketing infrastructure competitor, but it serves all event categories rather than specializing in curated electronic music events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Electronic Groove social profiles
Digital presenceElectronic Groove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electronic Groove leadership team
Management profileNumber of profiles
Profiles6 records
Electronic Groove subsidiaries and ownership
Company hierarchySubsidiaries1 record
Electronic Groove funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electronic Groove M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electronic Groove
What does Electronic Groove do?
Electronic Groove is a Miami-based electronic music media company founded in 2007 that publishes a curated editorial website, produces a digital ezine magazine, operates EG Tickets as an electronic music ticketing platform, runs multiple podcast and mix series, distributes the Spanish-language Electronic Groove en Español edition, and operates EG Records as an in-house record label alongside promotional services for artists and branded merchandise sales. Its fundamental product is editorial and event-discovery content for electronic music audiences, with ticketing, advertising, and label revenue as the commercial layer.
Is Electronic Groove a public or private company?
Electronic Groove is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electronic Groove founded?
Electronic Groove was founded in 2007. It employs 11 to 50 people.
Where is Electronic Groove based?
Electronic Groove is headquartered in Miami, United States, in the North America region.
How does Electronic Groove make money?
Four revenue lines are on record. Ticketing Services are the primary driver. The others are event Promotional Services, merchandise Sales and advertising.
Who are Electronic Groove's main competitors?
Emerging players on record are Traxsource, Bandsintown, Songkick and DICE. Direct peers are Resident Advisor, Mixmag, XLR8R, DJ Mag and Beatport. Eventbrite is listed as a broad incumbent.
Does Electronic Groove have an API?
No public API is recorded for Electronic Groove.
What industry is Electronic Groove in?
Electronic Groove's product category is Music Media & Live Events. Its primary akta.pro industry code is MPAIAJAH, Instrument & Pro Audio Retail (Online/Brick-and-Mortar), with a secondary code of MPAGAIAE, DJ & Electronic Music Venues. Its NAICS code is 51225 and its SIC code is 7900.