What Electro Müller AG does

Electro Müller AG is a privately held Swiss industrial equipment company, founded in 1918 in Biel by Ernst Müller as an electromechanical workshop and winding shop for electric motors. The company relocated to Brügg in 2020 into premises exceeding 1,200 m², and in 2019 ownership was transferred via a management buyout to Marcel Ochsner and Patrick Sorgen. It operates exclusively in Switzerland and Liechtenstein.

The company sells and services electric drive systems, with a portfolio that spans standard three-phase motors, ATEX-certified explosion-proof motors, DC motors, brake motors, servo and torque motors, custom special motors, standard/servo/stainless-steel gearmotors, industrial pumps (coolant, circulation, submersible, centrifugal, multi-stage), ABB frequency converters and soft starters, and self-developed epoxy demagnetization tunnels. Service capabilities include in-house rewinding of stators/rotors/coils (including medium voltage), ATEX-certified repair under EN 60079-17 and -19, condition monitoring with vibration/FFT analysis, damage diagnosis, control cabinet engineering and commissioning, energy-efficiency consulting, and a 24/7 emergency hotline with on-site pickup for machines up to 2,600 kg.

The business model is sales-led and direct, with quote-based pricing across hardware sales and professional services. Electro Müller is the authorized Swiss representative or distributor for at least nine OEMs, including ABB, Bauer Gear, Georgii Kobold, Gefeg-Neckar, Sacemi, EMG Automation, Oriental Motor, Steinlen, and the acquired W.Steinegger brand. Revenue is generated through one-time hardware sales (motors, drives, pumps, converters) and recurring service revenue from rewinds, ATEX repairs, condition monitoring, engineering, and after-sales support. Primary customer segments are Industrial Manufacturing (primary), Food & Pharmaceutical (primary, hygienic and stainless-steel design), and Hazardous Area Operations (ATEX). Certifications central to the offering include ISO 9001:2015, ATEX EN 60079-17/-19, ABB Value Provider / Service Provider, and Bauer Gear Authorized Partner.

Name

Electro Müller AG

Legal name

Electro-Müller AG

Website

https://electro-mueller.ch

Company type

Private

Founded year

1918

Operating status

Operating

Headcount range

1–10 employees

Short description

Electro Müller AG is a privately held Swiss industrial equipment company specializing in electric drive systems, including motors, gearmotors, pumps, and ABB frequency converters, along with ATEX-certified repairs and engineering services. Founded in 1918, it serves industrial, food/pharmaceutical, and hazardous-area customers across Switzerland and Liechtenstein via direct sales and OEM distribution mandates.

Ownership category

akta.pro rank

Headquarters

HQ city

Brügg

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Motors & Drive Systems Sales: Sale of electric motors including three-phase standard motors, explosion-proof motors, DC motors, brake motors, small motors, servo motors, and torque motors. Also includes motor-reducers and special motors manufactured in-house.
2. Frequency Converters & Control Systems: Sale of ABB frequency converters, soft starters, DC motor converters, and servo controllers. Includes power range up to approximately 1000kW.
3. Pumps & Hydraulic Equipment: Sale of cooling pumps, circulation pumps, wastewater submersible pumps, centrifugal pumps, multi-stage pumps, and EMG electrohydraulic lifting devices.
4. Repair & Maintenance Services: Mechanical workshop services, rewinding services, condition monitoring, fault diagnosis, and testing services for electric motors and drives. Includes ATEX-certified repairs.
5. Engineering & Custom Solutions: Engineering consultation, drive sizing, control system design, retrofits, and commissioning services. Custom-built control cabinets and special constructions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Electro Müller AG sells, distributes, and services electric drive systems for industrial customers in Switzerland and Liechtenstein. The portfolio includes electric motors (standard three-phase, ATEX explosion-proof, DC, brake, servo, torque, and custom special motors), gearmotors (standard, servo, and stainless steel hygienic variants), industrial pumps, EMG electrohydraulic lifting devices, ABB frequency converters and soft starters, and demagnetizing equipment. Complementary services cover drive engineering and sizing, control cabinet construction, motor rewinding, ATEX-certified EX motor repairs, condition monitoring, vibration analysis, damage diagnostics, energy efficiency consulting, and a 24/7 emergency hotline.

Product overview

Electro Müller AG is a Swiss industrial equipment company specializing in electric drive systems and electrical equipment. The company offers a comprehensive portfolio of motors (including standard three-phase, explosion-proof ATEX, DC, brake, servo, and custom special motors), gearmotors (standard, servo, and stainless steel variants for hygienic applications), industrial pumps, electrohydraulic lifting devices, ABB frequency converters and soft starters, and demagnetizing equipment. The product range is complemented by extensive engineering services including motor rewinding, condition monitoring with vibration analysis, ATEX-certified repairs, control panel construction, energy efficiency consulting, and custom special constructions. The company also acquired and continues manufacturing W.Steinegger servo motors since 2022. Electro Müller AG operates as both a product distributor (representing ABB, EMG, Bauer Gear, Georgii Kobold, Sacemi, Gefeg-Neckar, and Steinlen) and a service provider with its own repair workshop and testing facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Three-Phase Electric Motors (Drehstrom-Normmotoren) Standard three-phase electric motors for industrial applications, sold by Electro Müller AG for use in production machinery and equipment.

Quantifiable outcome

• Energy costs of electric motors over their lifetime are approximately 100 times the purchase price of the motor itself

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Steinlen Elektromaschinenbau GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2024New commercial partnership for Switzerland in 2024. Electro Müller AG is the official Swiss distribution partner for Steinlen electric drive products.
• EMG AutomationcoreChannel Partner/ Reseller/ Distributor · 1 January 2018Since 2018, Electro Müller AG has represented EMG Automation in Switzerland for electrohydraulic ELDRO lifting devices, including sales and repair services.
• Bauer Gear GmbHcoreChannel Partner/ Reseller/ Distributor · 1 February 2017Authorized partner since February 2017. Electro Müller AG serves as official Swiss representative for Bauer Gear motors, including stainless steel and aseptic gear motors for food and beverage applications.
• ABBcoreChannel Partner/ Reseller/ Distributor · 1 January 2013Official ABB distribution partner for low-voltage motors and frequency converters since 2013. Electro Müller AG is authorized to sell, repair, and service ABB products. Also serves as ABB Swiss-Service Partner for motors and generators.
• Bauer Gear MotorscoreChannel Partner/ Reseller/ Distributor · 1 January 2010Contract workshop for Bauer Gear Motors since 2010, providing repair and maintenance services.
• Georgii KoboldcoreChannel Partner/ Reseller/ Distributor · 1 January 2003Exclusive Swiss representation since 1974 for Georgii Kobold motors and drives, including hygienic design servo motors for food, pharmaceutical, and process industries.
• Gefeg-NeckarcoreChannel Partner/ Reseller/ Distributor · 1 January 2003Exclusive Swiss representation since 2003 for Gefeg-Neckar motors, including stainless steel motors up to 220W.
• SacemicoreChannel Partner/ Reseller/ Distributor · 1 January 2002Official Swiss representation since 2002 for Sacemi pumps including coolant pumps, immersion pumps, and special pumps for industrial applications.
• Oriental MotorminorChannel Partner/ Reseller/ Distributor · 1 January 2000Swiss representation since 2000 for Oriental Motor products.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ABB: Global broad-line manufacturer of motors, drives, and power electronics. Direct principal to Electro Müller, which serves as ABB's authorized Swiss low-voltage motor and frequency converter distributor — overlapping on motor/drive product categories but at much larger global scale.
• WEG: Brazilian-headquartered broad incumbent manufacturer of motors, gearboxes, drives, and pumps. Comparable through the same core product categories (low-voltage motors, gear motors, frequency converters) that Electro Müller distributes and services.
• Siemens: Broad incumbent in industrial motors, drives, and automation via SIMOTICS/SINAMICS portfolios. Comparable through its low-voltage motor and drive offerings and through competing for the same Swiss industrial customer base.
• Bauer Gear Motor: German manufacturer of gear motors, including stainless steel/aseptic versions for food and beverage. Both an Electro Müller principal and a peer — overlapping directly on stainless/hygienic gearmotor product lines in Switzerland.
• ATB Group: European manufacturer of industrial electric motors including ATEX/IECEx-certified and submersible types. Comparable on ATEX motor supply, custom engineering, and industrial customer applications.
• SEW-Eurodrive: Global leader in gear motors, drive electronics, and mechatronics. Direct competitor to Electro Müller's gearmotor and frequency converter portfolio, especially in industrial food/pharma and conveyor applications.
• NORD DRIVESYSTEMS: German broad incumbent in geared motors, electric motors, and drive electronics. Comparable on the gearmotor/inverter product stack and on industrial/hygienic application expertise.
• Bonfiglioli: Italian broad incumbent in gear motors, drive systems, and inverters. Comparable on gearmotor/standard drive product lines and on industrial customer segments (food processing, packaging, material handling).

Direct peers

• VEM Sachsenwerk: Independent German manufacturer of low-voltage, high-voltage, and special-purpose industrial motors, including explosion-proof (ATEX) variants. Comparable on ATEX motors, custom builds, and industrial drive customer base.
• MENZEL Elektromotoren: Independent German manufacturer of special-purpose and large industrial motors with custom manufacturing, repair, and rewinding services. Closely comparable business model to Electro Müller's motor-build + repair-winding workshop.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5mUGmQ5a6EkghJMmBZ2Fcg/videos
• LinkedInlinkedin.com/company/electro-m%C3%BCller

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electro Müller AG