ELECTROPLANET
- Company typePrivate
- Founded2008
- HeadquartersMarrakech, Morocco
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
ELECTROPLANET firmographics
Firmographics- Name
- ELECTROPLANET
- Legal name
- Electroplanet
- Website
- https://electroplanet.ma
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Where ELECTROPLANET is headquartered
LocationHeadquarters
- HQ city
- Marrakech
- HQ country
- Morocco
- HQ region
- Africa
Offices15 records
Markets served
ELECTROPLANET business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Sales: Electroplanet generates revenue through one-time sales of consumer electronics and household appliances. Products include large appliances (refrigerators, washing machines, cookers), small appliances, TVs, audio equipment, computers, smartphones, gaming consoles, and kitchen articles. No subscription or recurring revenue model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Consumer retail pricing for household appliances and electronics |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
ELECTROPLANET product offering
Product offeringCore offering
Electroplanet is a Moroccan specialist retailer that sells household appliances, consumer electronics, and multimedia products through 42 physical stores across Morocco and an e-commerce website. The company offers over 4,000 product references across categories including large appliances (refrigerators, washing machines, cookers), small appliances, home care, climate control, TVs, audio, computers, smartphones, gaming consoles, and kitchen articles, with product warranties, free delivery, and installation services.
Product overview
Electroplanet is Morocco's leading specialist retailer for consumer electronics and home appliances, operating both physical stores (42 locations) and an e-commerce platform. The company offers over 4,000 product references across multiple categories including large appliances (refrigerators, washing machines, cookers, dishwashers), small kitchen appliances (blenders, coffee makers, air fryers), home care (vacuum cleaners, steam irons), climate control (air conditioners, fans, heaters), consumer electronics (Smart TVs, audio equipment, computers, smartphones, gaming consoles), and connected devices. The business model combines brick-and-mortar retail with online sales, providing product warranties, free delivery, installation services, and after-sales support.
Differentiator
Problem solved
Functional benefit
Products and services
- Large Home Appliances (Gros Électroménager) Major home appliances including refrigerators, freezers, cookers, washing machines, dishwashers, cooking hobs, and range hoods, sold to Moroccan households through physical stores and e-commerce.
- Small Appliances (Petit Électroménager) Kitchen appliances for food preparation including blenders, mixers, food processors, juicers, coffee machines, kettles, air fryers, and kitchen utensils.
- Home Care (Entretien de la Maison) Home cleaning and maintenance appliances including vacuum cleaners, steam cleaners, steam irons, and ironing boards.
- Health, Beauty, and Baby (Santé - Beauté - Bébé) Personal care and health products including hair styling tools, epilators, shavers, trimmers, and weighing scales.
- Home Comfort (Confort de la Maison) Climate control and comfort products including air conditioners, fans, heaters, water heaters, air purifiers, humidifiers, and dehumidifiers.
- TV, Photo, and Video Television and imaging products including Smart TVs, 4K UHD TVs, OLED, QLED, NanoCell TVs, cameras, camcorders, DVD players, and TV accessories.
- Audio and HiFi Audio equipment including soundbars, headphones, earphones, speakers, and Bluetooth speakers.
- Computing (Informatique) Computing products including laptops, desktops, All-in-One PCs, gaming PCs, monitors, printers, accessories, networking equipment, and storage devices.
- Smartphone, Tablet, and GPS Mobile devices and accessories including smartphones (iPhone, Android), tablets (iPad, Android), GPS devices, cases, chargers, and connected objects like smartwatches and fitness bands.
- Kitchen Articles (Articles Cuisines) Kitchenware and cookware including utensils, drinkware, food storage containers, pots, pans, pressure cookers, and baking molds.
- Gaming (Jeux & Consoles) Gaming products including gaming consoles (PlayStation, Nintendo Switch), video games, gaming accessories, controllers, headsets, and gaming keyboards and mice.
- ELEXIA Private Label Brand Electroplanet's in-house private label brand ELEXIA for select appliance categories, sold alongside other major international brands.
Companies that use ELECTROPLANET
Customer profileSegments1 record
Ideal customer profiles1 record
ELECTROPLANET technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELECTROPLANET partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
ELECTROPLANET competitors and assessment
Company assessmentBroad incumbents
- Darty: French specialty retailer of home appliances and consumer electronics with both physical stores and e-commerce. Closest international operational analogue to Electroplanet's category-specialist retail model, although operating in a more mature European market.
- Marjane: Morocco's leading hypermarket chain selling consumer electronics, appliances, and household goods alongside groceries. Comparable to Electroplanet through overlapping appliance and electronics merchandising, but operated by a much larger retail conglomerate with broader grocery exposure.
- Jumia Morocco: Pan-African e-commerce platform operating in Morocco with a marketplace covering consumer electronics, appliances, and home categories. Comparable to Electroplanet as a competing channel for the same Moroccan household appliance buyer, though Jumia is marketplace-based rather than store-based.
- Fnac: European retailer specializing in consumer electronics, multimedia, computing, and entertainment products. Comparable to Electroplanet in its product category overlap (TVs, audio, computing, gaming) and omnichannel retail execution.
- Amazon: Global e-commerce platform with growing presence in Morocco selling consumer electronics, appliances, and home goods. Comparable to Electroplanet as direct competitor in the same categories, with materially superior scale, logistics, and pricing power.
- MediaMarkt: European consumer electronics specialty retailer with store-and-online model. Comparable to Electroplanet through its core focus on large and small electronics, white goods, and multimedia products sold through physical showrooms and e-commerce.
- Boulanger: French omnichannel retailer specializing in home appliances, multimedia, and connected devices. Comparable to Electroplanet as a category-specialist with similar large-appliance focus, hybrid retail model, and value-added services like delivery and installation.
Direct peers
- Bricoma: Moroccan home improvement and household goods retailer with physical stores and online presence. Comparable to Electroplanet as a Moroccan big-box retailer with overlapping home appliance categories and similar customer demographics.
- Assad Abdelmoumene: Long-standing Moroccan distributor and retailer of household appliances and electronics (Carrefour Maroc franchisee). Comparable to Electroplanet as a direct competitor in the same category with similar multi-brand appliance/showroom model.
Regional players
- Virgin Megastore: Multinational retail brand operating in Morocco with electronics, multimedia, and entertainment categories. Comparable to Electroplanet as a Moroccan physical-and-online retailer with overlapping consumer electronics and multimedia assortment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
ELECTROPLANET social profiles
Digital presenceELECTROPLANET financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELECTROPLANET leadership team
Management profileNumber of profiles
ELECTROPLANET funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELECTROPLANET M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELECTROPLANET
What does ELECTROPLANET do?
Electroplanet is a Moroccan specialist retailer that sells household appliances, consumer electronics, and multimedia products through 42 physical stores across Morocco and an e-commerce website. The company offers over 4,000 product references across categories including large appliances (refrigerators, washing machines, cookers), small appliances, home care, climate control, TVs, audio, computers, smartphones, gaming consoles, and kitchen articles, with product warranties, free delivery, and installation services.
Is ELECTROPLANET a public or private company?
ELECTROPLANET is a private company. It is classified as unknown and is currently operating.
When was ELECTROPLANET founded?
ELECTROPLANET was founded in 2008. It employs 501 to 1,000 people.
Where is ELECTROPLANET based?
ELECTROPLANET is headquartered in Marrakech, Morocco, in the Africa region.
How does ELECTROPLANET make money?
One revenue line is on record: product Sales.
Who are ELECTROPLANET's main competitors?
Broad incumbents on record are Darty, Marjane, Jumia Morocco, Fnac, Amazon, MediaMarkt and Boulanger. Direct peers are Bricoma and Assad Abdelmoumene. Virgin Megastore is listed as a regional player.
Does ELECTROPLANET have an API?
No public API is recorded for ELECTROPLANET.