Elegance Hotels International

What Elegance Hotels International does

Elegance Hotels International (legal entity Marmaris Turistik ve Hotel İşletmeciliği A.Ş.) is a 5-star luxury resort located in Marmaris, Muğla, Turkey, operating under the Gülaylar Group, a Turkish tourism and hotel group established in 1982. The property was founded in 1992 and has operated as a full-service resort since, generating revenue across multiple streams including accommodation, food and beverage, retail, spa, water sports, and conferences, with year-round operation rather than seasonal closure.

The resort serves a dual customer base: international leisure tourists channeled through 35-40 international tour operators, and corporate/event clients using a 500-person congress hall described as unique in the Mediterranean. Supporting amenities include a private pier (Hana Beach), spa facilities, and dedicated honeymoon packages, with the Santoro Card loyalty program targeting repeat guests. The hotel's brand holds registered trademarks in the United States and European Union.

The business model is a classic integrated resort operator model: room and suite revenue anchors the top line, complemented by on-property spend across F&B, retail, and ancillary services, with MICE and group bookings diversifying away from pure leisure seasonality. Distribution relies on a mix of tour-operator volume contracts, direct bookings via a multi-language website, and event/corporate sales. The company is privately held within the Gülaylar Group and does not disclose financials publicly.

Name

Elegance Hotels International

Legal name

Marmaris Turistik ve Hotel İşletmeciliği A.Ş.

Website

https://elegancehotels.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Elegance Hotels International is a 5-star luxury resort in Marmaris, Turkey, serving international leisure tourists via 35-40 tour operators and corporate/event clients through a unique 500-person Mediterranean congress hall.

Ownership category

akta.pro rank

Product category

Luxury Resort Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury resort hotels
• Five star accommodation
• Spa wellness services
• Conference meeting venues
• Beach resort hospitality

Headquarters

HQ city

Marmaris

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Hotel Accommodation: The primary revenue stream comes from hotel room rentals across various room categories including Standard Rooms, Executive Rooms, Junior Suites, Corner Suites, Executive Suites, Family Rooms, Royal Suites, and President Suites. Revenue is generated through nightly stays with varying seasonal pricing.
2. Food & Beverage: Multiple dining venues including Begonville Restaurant (open buffet), Orchide Restaurant (a la carte), coffee shop, and multiple bars generate revenue from food and beverage sales to hotel guests and external visitors.
3. Retail Shopping: On-site shopping facilities including Diamond Line jeweller, drugstore, boutique, watch shop, and photographer services generate ancillary retail revenue from hotel guests.
4. Spa & Wellness Services: Life Spa & Wellness Center offers various massage therapies, hammam, sauna, jacuzzi, and steam room services. Additional revenue from fitness services including personal training, pilates, and kinesis.
5. Water Sports Activities: Water sports activities including jet ski, parasailing, speed boats, wake boards, water ski, banana rides, ringo, canoe, mambo, matrix, and glass bottom boat tours available for a fee daily 09:00-19:00.
6. Meeting & Conference Services: Conference and meeting facilities for corporate events, seminars, congresses, and weddings. Includes venue rental, equipment support (whiteboard, projection, flipcharts, conference table/microphones).
7. Loyalty and Special Packages: Honeymoon packages and continuity discounts for repeat visitors (15% second visit, 25% third visit, 30% fourth and further visits) drive repeat bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Elegance Hotels International is a five-star luxury beach resort in Marmaris, Turkey that provides deluxe accommodations (Standard Rooms through Presidential Suites), multiple dining venues, a private beach with wooden pier, Life Spa & Wellness center, fitness club, water sports, entertainment programming, on-site retail shops, and a 500-person congress hall for meetings and events. The property operates year-round under the Gülaylar Group brand and combines traditional Turkish hospitality with international service standards.

Product overview

Elegance Hotels International is a five-star luxury hotel resort located in Marmaris, Turkey, operated by Gülaylar Group (holding trademark rights in the US and EU). The property offers a comprehensive portfolio of accommodation options ranging from Standard Rooms (21m²) to the Presidential Suite (150m²), along with multiple dining venues including Begonville Restaurant (open buffet), Orchide Restaurant (a la carte Mediterranean), Coffee Shop (19 coffee varieties with live piano), and multiple bars. Recreation facilities include Hana Beach with 500m² wooden pier, Beach Pool, Silence Pool, Life Spa & Wellness (offering massage, hammam, sauna, jacuzzi, steam room), Life Athletic Club (fitness center), and water sports activities. Additional amenities include entertainment shows, on-site shopping (Diamond Line jeweller), and a 500-person congress hall with simultaneous translation technology. The hotel maintains comprehensive Covid-19 safety protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Elegance Hotels International (Five-Star Luxury Resort) A five-star luxury hotel resort in Marmaris, Turkey offering deluxe rooms, suites, multiple dining venues, spa/wellness services, beach/pool facilities, water sports, entertainment, shopping, and conference/meeting facilities for international and domestic tourists.
• Standard Room Accommodation

Quantifiable outcome

• Honeymoon couple discounts vary by seasonal periods, providing value for newly married couples
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gülaylar GroupcoreStrategic or Co-development PartnerGülaylar Group has been developing since 1982 with wide corporate know-how in investment and business management in the tourism sector. They hold all trademark rights for 'Elegance Hotels International' in US and European Union countries. The group provides corporate governance, investment, and brand management for the hotel property.

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Kempinski Hotel The Dome Belek: Internationally branded 5-star golf and spa resort with extensive congress and meeting capability in Antalya — directly comparable to Elegance's MICE and luxury leisure positioning.
• Maxx Royal Kemer Resort: Ultra-luxury all-inclusive resort in Kemer/Antalya with top-tier suites, multiple dining venues, and high-end service standards — competes for the same luxury Mediterranean resort segment as Elegance.
• Regnum Carya Golf & Spa Resort: Large-scale luxury resort in Belek/Antalya with golf, multiple restaurants, congress facilities, and global brand recognition — competes for high-spend international leisure and MICE demand that could otherwise route to Marmaris.
• Hilton Dalaman Sarigerme Resort & Spa: International-brand 5-star resort near Dalaman Airport offering extensive F&B, spa, conference space, and a global loyalty program — competes with Elegance for international luxury travelers willing to extend within the Aegean-Mediterranean region.
• Rixos Premium Belek: Premium all-inclusive Turkish resort chain operating large-scale 5-star properties with comprehensive dining, spa, MICE, and entertainment — competitor for tour-operator-distributed international luxury demand across the Turkish Riviera.

Regional players

• D-Hotel Maris: Boutique luxury resort on a private peninsula in Marmaris offering spa, beaches, and yacht access — competes for the highest-end international luxury travelers in the same destination.

Direct peers

• D Maris Bay: Ultra-luxury 5-star resort located in Hisarönü/Marmaris on the Turkish Riviera. Operates beach, multiple F&B venues, spa, and high-end suites — directly competing with Elegance for international luxury travelers in the same micro-market.
• Grand Yazici Club Marmaris Palace: 5-star all-inclusive resort in Içmeler/Marmaris with broad F&B, spa, water-sports, and entertainment offering — closely comparable in size, segment, and amenity mix to Elegance.
• Sentido Orka Lotus Beach: 5-star resort in Içmeler/Marmaris serving international tour-operator channels with comprehensive leisure, dining, and wellness amenities — competing for the same inbound European tour-operator package guests.
• Marti Resort: 5-star resort in Içmeler, Marmaris area offering all-inclusive packages, multiple restaurants, spa, private beach, and congress facilities — a direct competitor for both leisure and MICE demand in Marmaris.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Elegance_Hotels
• Facebookfacebook.com/EleganceHotelsInternational
• Instagraminstagram.com/EleganceHotels
• LinkedInlinkedin.com/company/elegance-hotels-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elegance Hotels International