Elemental Teatro

What Elemental Teatro does

Elemental Teatro is a non-profit artistic entity (Corporación Artística, Cultural, Educativa Elemental Teatro) founded in September 2003 by a group of artists in Medellín, Colombia, with founder John Viana serving as Director General. The company operates from Casa Contenta, a physical venue in the rural corregimiento of Santa Elena (Dg. 48 Este #53-224, Vda. Piedra Gorda) that serves as its headquarters, performance space, and cultural hub. Its core offering is a repertoire of theatrical productions — including award-winning works such as 'Diálogo en el Jardín de Palacio' (2010), 'De la Muerte sin Exagerar' (2013), 'Lloro Solo Por Verte Triste' (2015), 'El Gato Negro' (2015), 'La Casa de Bernarda Alba' (2018), 'Incendios' (2019), and the 2020 audiovisual piece 'Anatomía del Odio o Medea en el Abismo' — staged in front of general audiences, students, and Santa Elena residents at tiered ticket prices of 15,000–30,000 COP.

The business model is a hybrid of direct-to-consumer ticket sales, corporate and institutional theatrical services (Elemental Producciones/Business), venue and space rentals, and theatre-formation workshops for children (ages 5–12), teenagers (13–17), and adults (Semillero Escénico). Revenue is supplemented by competitive public-sector creation grants (becas) — the company has secured three from the Secretaría de Cultura Ciudadana de Medellín in 2010, 2013, and 2019, plus 2017 national-tour funding from the Ministerio de Cultura. The company also operates the annual Festival de Artes Invernía (seven editions; ~5,800 cumulative in-person attendees and 3,348 virtual views in the 2020 edition) as a flagship cultural event, and runs experiential offerings including the immersive Laberinto de Luna and corporate team-building activities.

The company's technology footprint is traditional: no proprietary software, platform, or AI capabilities are referenced — it operates as a live performing-arts collective with supporting digital channels (website, Instagram, Facebook, YouTube) and a third-party e-ticketing integration (Eticket Blanca). The corporate client base spans municipal government agencies (Secretaría de Salud, Secretaría de las Mujeres, Gerencia de Infancia y Adolescencia de Antioquia), public enterprises (EPM, Metro de Medellín, Área Metropolitana del Valle de Aburrá), and private companies (Smurfit Kappa – Cartón de Colombia, Papelsa), plus national entities such as ProColombia and Policía Nacional. Operations remain concentrated in Medellín and Santa Elena, with occasional touring reach into Cali, Manizales, and Bogotá.

Name

Elemental Teatro

Legal name

Corporación Artística, Cultural, Educativa Elemental Teatro

Website

https://elementalteatro.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Elemental Teatro is a non-profit theatre company in Medellín, Colombia, operating the Casa Contenta venue in Santa Elena to deliver theatrical productions, corporate theatrical services, venue rentals, formation workshops, and the annual Festival de Artes Invernía for general audiences, students, and institutional clients.

Ownership category

akta.pro rank

Product category

Performing Arts Theater Services

NAICS

Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAGABAH

Classical & Contemporary Theatre (Plays/Drama)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Theater, Broadway & Performing Arts

SECONDARYMPAGALAB

Theater & Performing Arts Venue Operations (Playhouses, Opera Houses)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Event Venues & Venue Operations (Arenas, Theaters, Halls)

SECONDARYBPAGAHAB

Performing Arts Organizations (Theater, Dance, Opera, Music)

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

SECONDARYBPAGAHAC

Arts Education & Community Arts Programs

Business & Public Services/Nonprofit, NGO & Social Services/Arts, Culture & Heritage Nonprofits

Keywords

• Theatrical productions
• Theater workshops
• Corporate theater services
• Arts festival management
• Venue rental services

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Theatrical ticket sales: Revenue generated from ticket sales for theatrical productions and performances at the company's venue in Santa Elena, Medellín. Ticket prices vary by audience category (general public, students, Santa Elena residents).
2. Corporate and institutional theatrical services: Elemental Producciones/Business creates custom theatrical performances and artistic spectacles for corporate events, institutional communication, and team-building. The company designs and delivers productions tailored to client needs, including messaging, training, and entertainment for enterprise customers.
3. Space and venue rental: The company rents its physical spaces (indoor and outdoor venues in Santa Elena) for social events, corporate gatherings, academic events, concerts, book launches, and celebrations, offering bundled production services including sound, lighting, and catering.
4. Theatre formation workshops: Revenue from theatre workshops for children (ages 5–12), youth (ages 13–17), and adults, including the Semillero Escénico programme and experiential activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Elemental Teatro is a non-profit theater company that produces and stages original and adapted theatrical works at its own venue in Santa Elena, Medellín, offers theater formation workshops for children, youth, and adults, and delivers custom corporate and institutional theatrical productions, venue rentals, and experiential activities through its Elemental Producciones/Business division. It also organizes the annual Festival de Artes Invernía as a flagship community cultural event.

Product overview

Elemental Teatro is a non-profit theater company founded in September 2003, operating as a unified entity with multiple artistic offerings. The core portfolio consists of theatrical productions including 'Diálogo en El Jardín De Palacio' (2010), 'De la Muerte sin Exagerar' (2013), 'Lloro Solo Por Verte Triste' (2015), 'El Gato Negro' (2015), 'La Casa de Bernarda Alba' (2018), 'Incendios' (2019), and 'Anatomía del Odio' (2020). Complementary to performances, the company offers theatrical training workshops for children (ages 5-12), teenagers (ages 13-17), and adults through its Formation program. The Elemental Producciones/Business division provides corporate theater, space rentals, experiential activities, and the Laberinto de Luna experience. The annual Festival de Artes Invernía rounds out the offering as a signature cultural event.

Differentiator

Problem solved

Functional benefit

Brands

• Elemental Producciones/Business: Corporate and institutional theater services including custom theatrical performances, corporate events, space rentals, and experiential activities for businesses.

Products and services

• Diálogo en El Jardín De Palacio A theatrical drama based on Fernando Pessoa's text, premiered in 2010. A static dramatic poem exploring themes of love, memory, and the impossibility of human connection, performed with a circular fountain, dried branches, and minimalist lighting creating an autumnal melancholic atmosphere. Aimed at general theater audiences in Medellín.
• De La Muerte Sin Exagerar o Un Cielo Bajo Tierra Collective creation with texts by Wislawa Szymborska, premiered in 2013. A tribute to women seeking to reunite with their souls and find remains of loved ones lost to conflict, using theatrical elements of earth, candles, and ritualistic atmosphere. Targeted at general audiences.
• Lloro Solo Por Verte Triste Stage production from 2015 that poetically traverses thoughts, feelings, and sensations of Fernando Pessoa's heteronyms. A ceremonial theatrical act exploring mystery, love, silence, and death through existential reflections. Targeted at general theater audiences.
• El Gato Negro Stage adaptation of Edgar Allan Poe's literary work, premiered in 2015. A monologue exploring terror, fear, mystery, and superstition, where the protagonist transforms and dehumanizes, revealing alcoholism, potential schizophrenia, and demonic possession. Targeted at general theater audiences.
• La Casa de Bernarda Alba Stage adaptation of Federico García Lorca's masterpiece, premiered in 2018. A critical look at the suffering of the discriminated and enslaved, examining social, political, and religious totalitarianism. Targeted at general theater audiences.
• Incendios Stage adaptation of Wajdi Mouawad's work, premiered in 2019 as part of the tetralogy 'La sangre de las promesas.' Explores resistance, the power of word, the shame of war, and confronts audiences with realities of armed conflict through 21 characters performed by 11 actors. Targeted at general theater audiences.
• Anatomía del Odio o Medea en el Abismo Audiovisual piece from 2020 created by John Viana, inspired by Medea and the tragic story of Paola Moreno Cruz. A 16-minute film integrating media imagery with theatrical interpretation about filicide. Targeted at general audiences.
• Theater Formation Workshops for Children, Youth, and Adults (Semillero Escénico) Structured theater workshops for children ages 5–12, teenagers ages 13–17, and adults, including the Semillero Escénico programme. Activities span outdoor games, creative-ludic exercises, body expression, voice development, role-playing, dramatic creation, and contemporary circus techniques. Pricing handled via WhatsApp inquiry.
• Elemental Producciones / Business (Corporate Theater Services) Corporate and institutional theater services creating custom theatrical experiences for businesses and government entities to communicate messages effectively through theater, dance, music, and circus arts. Includes tailor-made shows ('Teatro Pedido'), event spectacles, and consulting for employee motivation, client engagement, and institutional communication. Pricing is custom quote-based.
• Venue/Space Rental (Alquiler de Espacios) Venue rental service offering indoor and outdoor spaces at Casa Contenta for corporate events, academic gatherings, concerts, fairs, book launches, and family celebrations, with bundled services including sound, lighting, catering, and artistic production support. Pricing is custom quote-based.
• Experiential Activities (Actividades Experienciales and Laberinto de Luna) Team-building and experiential activities using artistic interventions to foster values, integration, self-confidence, empathy, and interpersonal relationships within organizations. Includes 'Laberinto de Luna', an immersive activity for people over 15 involving guided navigation through a nighttime forest maze with eyes covered, designed for personal reflection and spiritual discovery.
• Festival de Artes Invernía Annual arts festival paying homage to various authors and themes, featuring theater performances, film screenings, academic conversations, and artistic exhibitions. A flagship community cultural event of Elemental Teatro.

Quantifiable outcome

• Over 5,800 in-person attendees and 3,348 virtual views across Festival de Artes Invernía editions, with approximately 350 jobs generated
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Comfama (Teatro Comfama): A large Antioquia-based corporate cultural foundation that operates performing arts programming and venues in Medellín. Comparable on cultural programming and workshop offerings, but is a multi-program foundation rather than a focused theater ensemble.

Direct peers

• Teatro de los Sentidos: Colombia-based immersive and experiential theater company founded by Colombian director Enrique Vargas, with deep roots in Bogotá and Medellín. Highly comparable to Elemental Teatro on experiential offerings (e.g., Laberinto de Luna) and on combining staged work with participatory/experiential formats.
• Teatro Petra: A Colombian independent theater company known for contemporary productions and touring work. Similar to Elemental Teatro on production cadence, festival participation, and engagement with socially relevant dramaturgy.
• Agrupación Teatral La Máscara: A Colombian theater ensemble active in Medellín's independent scene, producing plays and engaging in cultural programming. Comparable to Elemental Teatro on small-team independent production model and Medellín-focused operations.
• Pequeño Teatro de Bogotá: A long-running independent theater company in Bogotá producing plays and educational programming, similar in scale, repertoire, and operating model to Elemental Teatro. Both combine public performances with formation workshops and B2B services.
• Malaparte Teatro: A Colombian independent theater company producing contemporary dramatic works and participating in national festivals. Comparable to Elemental Teatro in scale, repertoire focus, and reliance on festival circuits and grant funding.

Emerging players

• Fuerza Bruta: An Argentine immersive theater company that delivers high-production theatrical experiences for both public audiences and corporate clients. Comparable to Elemental Teatro's Elemental Producciones/Business division on the corporate-theater-for-events angle, but at substantially larger scale.

Broad incumbents

• Teatro Libre de Bogotá: A long-established Bogotá theater with its own venue producing classical and contemporary repertoire and running formation programs. A larger, more institutionalized peer that overlaps with Elemental Teatro on repertoire style and educational offerings but operates at a meaningfully larger scale.
• Teatro Mayor Julio Mario Santo Domingo: A major Bogotá performing arts venue and producer affiliated with a leading foundation. Comparable on the performing arts production and programming side, but operates at significantly larger scale with broader institutional backing.

Others

• Festival Internacional de Teatro de Manizales: One of Latin America's most established theater festivals, where Elemental Teatro has performed. It is comparable as a festival organizer and as part of the Colombian independent theater ecosystem in which Elemental operates, but is an ecosystem participant rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/ElementalTeatro
• Facebookfacebook.com/elemental.teatro
• Instagraminstagram.com/elementalteatro
• LinkedInlinkedin.com/company/elemental-teatro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elemental Teatro