Element Dance Arts

What Element Dance Arts does

Element Dance Arts is a privately-owned dance studio established in 2013 and headquartered in Cambridge, Ontario, Canada, operating from a single facility at 1600 Industrial Rd, Unit 2C. The studio provides dance instruction across more than nine disciplines, including Ballet (delivered under the Royal Academy of Dance Syllabus), Jazz, Tap, Acrobatics, Hip-Hop, Lyrical, Musical Theatre, Jumps and Turns, and Stretch and Strength. Offerings are organized into tiered programs: Parent and Tot programs (Movers & Shakers for ages 18 months-3 years), Recreational Programs (ages 2.5+), Jump-Start pre-competitive training (ages 4+), and Full-Time competitive/advanced training, supplemented by Adult Dance Classes, Summer Programs, and Special Events such as Birthday Parties, Wedding Dances, and an annual Recital. The studio serves students from 18 months through adult in the Cambridge, Ontario catchment area with no disclosed geographic expansion.

Revenue is generated primarily through annual tuition paid on a seasonal subscription basis, with the academic year running September through June and a smaller summer-program and special-event revenue layer on top. Registration is processed through the third-party JackRabbit Class platform, and the studio operates a Square-based e-commerce shop (element-dance-arts.square.site) for retail merchandise. Customer acquisition is driven by community presence (including Cambridge Santa Claus Parade participation), word-of-mouth, and the studio's website, with no disclosed paid acquisition channels.

The studio is owner-operated with no disclosed institutional ownership, external funding, or holding structure. Leadership includes Michele Mortimer-Dorken (Director) and Stephanie Mortimer-Goulet, supported by approximately six staff and a broader faculty of part-time instructors (17 faculty profiles listed on the website). The business carries no patents, no proprietary technology beyond third-party registration and e-commerce platforms, and no AI/ML capabilities. No acquisitions, partnerships, or external investment signals are documented.

Name

Element Dance Arts

Legal name

Element Dance Arts

Website

https://elementdancearts.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Element Dance Arts is a privately-owned dance studio in Cambridge, Ontario, offering Ballet, Jazz, Tap, Hip-Hop, and other disciplines for students aged 18 months to adult, across recreational, pre-competitive, and full-time competitive program tiers.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Youth/Student & Community Dance Recitals (MPAGADAI), Contemporary & Modern Dance (MPAGADAB)

Keywords

• Dance studio classes
• Ballet instruction
• Dance education programs
• Youth dance training
• Recreational dance

Headquarters

HQ city

Cambridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Dance Class Registration/Tuition: Revenue generated through class registration fees for various dance programs including recreational, jump-start, full-time, and adult classes. Programs operate on seasonal basis (September to June) with annual registration cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Element Dance Arts operates a physical dance studio in Cambridge, Ontario that delivers in-person dance instruction across more than a dozen disciplines — Ballet, Jazz, Tap, Hip-Hop, Lyrical, Acrobatics, Musical Theatre, Jumps and Turns, Stretch and Strength, and creative-movement early-years classes — to students aged 18 months through adult. Offerings are organized into four program tiers: Parent & Tot, Recreational, Jump-Start (pre-competitive), and Full-Time (competitive/advanced), with ballet taught using the Royal Academy of Dance Syllabus. The studio also runs Adult Dance Classes, Summer Programs, special-event services (birthday parties, wedding dance choreography), and an annual Recital.

Product overview

Element Dance Arts is a dance studio offering a comprehensive suite of dance education programs for all ages and skill levels. The studio provides classes across multiple dance disciplines including Ballet (based on Royal Academy of Dance Syllabus), Jazz, Tap, Acrobatics, Hip-Hop, Lyrical, Musical Theatre, Jumps and Turns, and Stretch and Strength. The company organizes its offerings into distinct program tiers: Parent and Tot Programs (Movers & Shakers for ages 18 months-3 years), Recreational Programs (for beginners and experienced dancers ages 2.5+), Jump-Start Programs (pre-competitive training for ages 4+), and Full-Time Programs (competitive and advanced level training). Additional offerings include Adult Dance Classes, Summer Programs, and Special Event services such as Birthday Parties, Wedding Dances, and annual Recitals. Located in Cambridge, Ontario, the studio serves students from beginner to advanced levels in both recreational and competitive tracks.

Differentiator

Problem solved

Functional benefit

Products and services

• Movers & Shakers Parent-and-tot dance program for children aged 18 months to 3 years, based on creative movement and dance-play; an interactive, high-energy class where parents and children explore movement together.
• Creative Movement Independently attended dance class for dancers aged 2.5–3.5 years; a 30-minute class focused on foundational movement skills.
• Pre-Kinder & Kinder Dance Structured dance program for younger students aged 3.5–5 years covering three dance disciplines; serves as an introduction to formal dance instruction.
• Tumble Tots Energetic introductory acrobatics class for youngest dancers aged 3–5, focused on building strength and coordination through age-appropriate activities.
• Ballet Classical ballet classes based on technique from the Royal Academy of Dance Syllabus; positioned as the foundational discipline across the studio's curriculum.
• Jazz High-energy dance form incorporating jumps, turns, flexibility, and style, typically performed to popular music; develops technical skill and performance quality.
• Tap Percussive dance style focused on rhythm and musicality; dancers progressively develop agility, technique, and rhythmic awareness.
• Acrobatics Fusion of dance and gymnastics developing flexibility, strength, and control to achieve various acrobatic tricks.
• Musical Theatre Class blending music, theatre, and movement; dancers work with teachers to discover characters and tell stories through performance.
• Hip-Hop Upbeat street-style class teaching contemporary hip-hop dance movements commonly seen in music videos.
• Jumps and Turns Advanced technique class for experienced dancers focused on developing and enhancing proper technique for executing various jumps and turns.
• Lyrical Graceful, expressive dance style blending ballet technique with the fluidity of jazz and contemporary dance.
• Stretch and Strength Training class developing flexibility and strength as a complement to any dancer's regular schedule.
• Recreational Programs Program tier for beginner and intermediate dancers aged 2.5+ running September through June; offers exploration across multiple dance styles in a fun, encouraging atmosphere.
• Jump-Start Programs Pre-competitive program for dancers ages 4+ ready to advance beyond once-a-week classes; offers a specially crafted curriculum focused on skill, technique, and confidence.
• Full-Time Programs Competitive and advanced-level training program for serious dancers; provides intensive instruction for those aspiring to professional dance or high-level competition; requires director approval.
• Adult Dance Classes Dance classes designed for adult students of all skill levels across multiple styles.
• Summer Programs Intensive dance programs offered during summer months for continued learning and skill development outside the regular September–June season.
• Birthday Parties Studio-hosted party packages for children's birthday celebrations featuring dance-themed activities.
• Wedding Dances Choreography and instruction services for couples preparing wedding dances.
• Annual Recital Annual year-end performance event where students showcase their skills and progress to family and friends.

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Canada's National Ballet School: Canada's largest dedicated ballet and dance training institution, offering RAD-aligned ballet curriculum and broader dance programs. Comparable to Element Dance Arts because it shares the same core activity — fine-arts dance instruction using the Royal Academy of Dance Syllabus — though at far greater scale, breadth, and prestige.
• Les Grands Ballets Canadiens: Montreal-based major ballet company with affiliated school offering multi-discipline dance training. Comparable to Element Dance Arts through its combination of classical ballet curriculum and broader dance education programming for varied age groups.
• Ballet Jörgen Canada: National touring ballet company with educational programming and outreach. Comparable to Element Dance Arts because it sits at the intersection of ballet performance and dance education, including youth-focused community engagement — though at substantially larger organizational scale.
• Toronto Dance Theatre: Long-established Toronto-based contemporary dance company with associated training programs. Comparable to Element Dance Arts through overlap in contemporary/lyrical dance instruction and a tiered training pathway for serious dancers.

Emerging players

• Steezy: Online dance instruction platform offering on-demand classes across multiple styles including hip-hop, jazz, and contemporary. Comparable to Element Dance Arts as an alternative dance-learning channel targeting overlapping style disciplines, particularly for adult and teen students.
• CLI Studios: Online dance education platform featuring world-class instructors across ballet, contemporary, jazz, and hip-hop. Comparable to Element Dance Arts as a competing dance instruction channel that addresses similar style categories without geographic limitation.

Direct peers

• School of Contemporary Dancers: Winnipeg-based post-secondary and pre-professional dance training institution with affiliated youth programs. Comparable to Element Dance Arts as a dedicated dance education provider delivering multi-discipline instruction, including Lyrical/Contemporary styles that overlap with EDA's offerings.
• The School of Dance: Ottawa-based contemporary dance training organization offering structured instruction across multiple disciplines and age groups. Comparable to Element Dance Arts as a community-embedded dance education provider serving youth through adults with progressive program tiers.

Regional players

• Decidedly Jazz Danceworks: Calgary-based dance company offering jazz-focused performance, training, and community programming. Comparable to Element Dance Arts through shared emphasis on jazz dance discipline and community-class delivery, though operating in a different Western Canadian market.
• Citadel + Compagnie: Montreal-based contemporary dance organization offering performance and training programming. Comparable to Element Dance Arts through shared emphasis on contemporary dance vocabulary and youth/community engagement, though based in Quebec rather than Ontario.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/element-dance-arts

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Element Dance Arts