Element Live Productions
Element Live Productions (operating as Element ICT) is a Sydney-based live event production and equipment hire company serving Australia's East Coast, providing LED screens, audio, lighting, staging, truss and broadcast equipment rental alongside full turnkey production services for festivals, corporate events and brand activations.
- Company typePrivate
- Founded2019
- HeadquartersHornsby, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Element Live Productions does
Element Live Productions, operating as Element ICT, is a Sydney-based live event production and equipment hire company founded in 2019 and serving Australia's East Coast from a single warehouse and distribution facility in Hornsby, NSW. Its revenue is generated through two complementary streams: short- and long-term equipment rental of professional audio, lighting, LED screens, staging, truss and broadcast gear (available as dry-hire or with setup), and full turnkey technical production services that bundle creative design, CAD-based engineering, crew provision and on-site operations for festivals, concerts, corporate events and brand activations.
The company's technical backbone is built around capital-intensive physical inventory rather than software. It holds one of the largest Global Truss fleets in the southern hemisphere (300+ sections including 290mm, 400mm, circular and triangular profiles) and 213+ tagged hire items from premium brands such as Shure (Axient Digital wireless), Allen & Heath, JBL, Blackmagic (ATEM 4K8 switcher), Clay Paky, Ayrton, Adamson and Riedel (Bolero wireless intercom). Engineering capability is centred on Vectorworks Spotlight CAD and a custom fabrication workflow that has produced bespoke installations, most notably a 20-metre circumference, 50 square-metre curved circular LED screen for Vivid Sydney 2026 at Barangaroo Pavilion.
Go-to-market is sales-led, direct B2B, quote-based pricing and oriented toward long-term promoter, agency, brand and venue relationships rather than one-off transactions. Named customers include Amazon (SXSW Sydney activation), the T20 Cricket matches at MCG and SCG, Laneways Festival (multi-city), the Hordern Pavilion, Lime Cordiale, Vivid Sydney and the Central Coast Mariners. The company combines hire and full-service delivery under a single roof, targeting the A$25K–A$500K per event contract band and positioning on technical depth, equipment scale and bespoke engineering rather than price.
Element Live Productions firmographics
Firmographics- Name
- Element Live Productions
- Legal name
- Element ICT / Element Live Productions
- Website
- https://elementict.com.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Element Live Productions (operating as Element ICT) is a Sydney-based live event production and equipment hire company serving Australia's East Coast, providing LED screens, audio, lighting, staging, truss and broadcast equipment rental alongside full turnkey production services for festivals, corporate events and brand activations.
- Ownership category
- akta.pro rank
Element Live Productions industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Other Performing Arts Companies (71119), Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Technical Production Management & Crew (MPAGAKAH)
- akta.pro secondary industries
- Staging & Rigging Services (MPAGAKAA), Temporary Structures (Truss Roofs, Tents, Barricades) (MPAGAKAK), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Event Communications & Intercom (RF, Wireless, Comms) (MPAGAKAL)
Keywords
Where Element Live Productions is headquartered
LocationHeadquarters
- HQ city
- Hornsby
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Element Live Productions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Equipment Hire and Rental: Short-term hire and long-term rental of professional audio, lighting, LED screens, staging, truss, and broadcast equipment with flexible terms. Equipment available for dry-hire or with setup services across Sydney metro, Central Coast and beyond.
- Full Technical Production Services: Complete turnkey event solutions including production management, creative design, engineering liaison, installation, and operations for concerts, festivals, corporate events, brand activations, and theatrical productions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Basic A/V Package |
| Unit Pricing | Pay-as-you-go | Premium A/V Package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Element Live Productions product offering
Product offeringCore offering
Element Live Productions provides professional live event production services and equipment hire including LED screens, audio/PA systems, event lighting, stage and truss structures for concerts, festivals, corporate events, brand activations, and theatrical productions. The company offers both dry-hire (equipment-only rental with pickup or delivery) and full turnkey production packages with crew, installation, creative design, CAD and rendering capability, and on-site operations across Australia's East Coast.
Product overview
Element Live Productions is a live event production and equipment rental company offering a comprehensive portfolio of interconnected services and equipment for events. The core offering includes LED screen hire, audio/PA equipment hire, event lighting hire, and stage/truss structures. These services are supported by specialized equipment products including wireless microphone systems (Shure Axient Digital, Riedel Bolero intercom), broadcast equipment (Blackmagic ATEM switcher, Sony cameras), and custom LED solutions (Vivid Sydney curved LED installation). The company provides equipment rental with setup services across Australia's East Coast for events ranging from small corporate gatherings to large-scale music festivals with thousands of attendees.
Differentiator
Problem solved
Functional benefit
Products and services
- LED Screen Hire
Quantifiable outcome
- Successfully delivered multi-day music festivals with thousands of attendees
- +2 more outcomes
Companies that use Element Live Productions
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles2 records
Element Live Productions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Element Live Productions partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Element Live Productions competitors and assessment
Company assessmentDirect peers
- AGB Events: Australian provider of event production services including staging, audio, lighting, and rigging for festivals, corporate events, and large-scale activations. Direct competitor with similar product breadth and East Coast focus.
- Norwest Productions: Australian live event production specialist offering audio, lighting, video, and staging for concerts, festivals, and broadcast events across Australia. Closely comparable service mix, customer segments, and East Coast operating geography.
- JPJ Audio: Australian live sound and event production company serving concerts, festivals, and corporate clients. Comparable in focusing on the Australian live events market with equipment hire plus full production services.
- Chameleon Touring Systems: One of Australia's largest event production and equipment hire companies, supplying audio, lighting, LED, staging, and rigging to concerts, festivals, and corporate events. Direct competitor in the same East Coast Australian market with a comparable turnkey production model.
- Staging Rentals: Australian staging, truss, and event structure rental company serving concerts, festivals, and corporate activations. Directly comparable in truss and stage hire, overlapping customer base in East Coast Australia.
- Cutting Edge Productions: Australian concert touring and event production specialist with audio, lighting, staging, and crew for live music and festivals. Direct competitor in the touring/festival segment of the Australian market.
Broad incumbents
- PRG (Production Resource Group): Global live event production services company offering lighting, audio, video, and rigging at scale worldwide. Operates in Australia and competes for major concert touring and festival work that Element also targets.
- Encore Event Technologies (formerly PSAV/AVPartners): Global AV and event technology provider for corporate meetings, conferences, and live events. Comparable in serving corporate events with AV hire and production, though it operates at a much larger global scale.
- Gearhouse Australia: Part of the larger Gearhouse Group, providing staging, lighting, audio, and AV infrastructure for events across Australia. Broader portfolio and national footprint position it as a larger incumbent in the same space.
Regional players
- Show Technology: Australia-based lighting equipment distributor and hire company serving live events and entertainment productions. Comparable in the lighting hire niche but primarily operates as a distributor/equipment supplier rather than a turnkey production house.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Element Live Productions social profiles
Digital presenceElement Live Productions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Live Productions leadership team
Management profileNumber of profiles
Element Live Productions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Live Productions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Live Productions
What does Element Live Productions do?
Element Live Productions provides professional live event production services and equipment hire including LED screens, audio/PA systems, event lighting, stage and truss structures for concerts, festivals, corporate events, brand activations, and theatrical productions. The company offers both dry-hire (equipment-only rental with pickup or delivery) and full turnkey production packages with crew, installation, creative design, CAD and rendering capability, and on-site operations across Australia's East Coast.
Is Element Live Productions a public or private company?
Element Live Productions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Element Live Productions founded?
Element Live Productions was founded in 2019. It employs 1 to 10 people.
Where is Element Live Productions based?
Element Live Productions is headquartered in Hornsby, Australia, in the Oceania region.
How does Element Live Productions make money?
Two revenue lines are on record. Equipment Hire and Rental is the primary driver. The others are full Technical Production Services.
Who are Element Live Productions's main competitors?
Direct peers on record are AGB Events, Norwest Productions, JPJ Audio, Chameleon Touring Systems, Staging Rentals and Cutting Edge Productions. Broad incumbents are PRG (Production Resource Group), Encore Event Technologies (formerly PSAV/AVPartners) and Gearhouse Australia. Show Technology is listed as a regional player.
Does Element Live Productions have an API?
No public API is recorded for Element Live Productions.
What industry is Element Live Productions in?
Element Live Productions's product category is Live Event Production Services. Its primary akta.pro industry code is MPAGAKAH, Event Technical Production Management & Crew, with a secondary code of MPAGAKAA, Staging & Rigging Services. Its NAICS code is 71119 and its SIC code is 7812.