Element Window Films
Element Window Films is a family-owned, U.S.-based e-commerce retailer selling 70+ decorative and protective window film designs across nine categories to homeowners, businesses, and government agencies via direct online sales and a dealer/wholesale network.
- Company typePrivate
- Founded2003
- HeadquartersWoodbridge, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Element Window Films does
Element Window Films is a privately held, family-owned e-commerce retailer specializing in decorative and protective window films, headquartered in Woodbridge, Virginia. The company sells more than 70 film designs organized into nine categories: Frost/Etch, Designer, Architectural, Color Sandblast, Gradient, Safety/Security, Dry-Erase, Static Cling, and Specialty (including Dichroic Chameleon color-shifting film). Products are priced on a per-running-foot basis ranging from $8.25 to $41.25, with widths up to 60 inches and custom-cut orders available.
The business operates a dual-channel model: a direct-to-consumer storefront built on the Volusion e-commerce platform, supplemented by an online Design Center visualization tool, plus a dealer and wholesale program that supplies professional installers, architects, and designers. According to company materials, Element has more than 20 years of installation experience informing its product curation and customer guidance. The trademark "Element" (USPTO Reg. No. 4,532,640) is registered to the operating entity.
The customer base spans residential homeowners, small businesses, large commercial facilities, and government agencies across the United States. No revenue, headcount, or funding figures are publicly disclosed, and there is no evidence of geographic operations outside the U.S. The product mix includes purely decorative films (frost, pattern, gradient) alongside functional films with safety/security, UV-blocking, solar-control, and writable-surface properties, positioning Element in the niche between consumer home decor and light-commercial architectural specification.
Element Window Films firmographics
Firmographics- Name
- Element Window Films
- Legal name
- Element Window Films
- Website
- https://elementwindowfilms.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Element Window Films is a family-owned, U.S.-based e-commerce retailer selling 70+ decorative and protective window film designs across nine categories to homeowners, businesses, and government agencies via direct online sales and a dealer/wholesale network.
- Ownership category
- akta.pro rank
Element Window Films industry classification
Industry- Product category
- Decorative Window Films
- NAICS
- Window Treatment Retailers (449122)
- SIC
- Unsupported Plastics Film & Sheet (3081)
- akta.pro primary industry
- Window Films & Tinting Retail (Privacy, UV, Decorative Films) (CRAIAKAJ)
- akta.pro secondary industry
- Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)
Keywords
Where Element Window Films is headquartered
LocationHeadquarters
- HQ city
- Woodbridge
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Element Window Films business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Retail Product Sales: Direct-to-consumer sales of decorative window films through the company's e-commerce website. Products are sold by running foot with pricing ranging from $8.25 to $41.25 per foot depending on the product line and design complexity. Minimum orders may apply for certain products.
- Wholesale/Dealer Sales: Wholesale pricing program for window film dealers, licensed installers, architects, contractors, and signage companies. Dealers receive confidential wholesale pricing on all orders. Free shipping is not available for wholesale orders.
- Sample Sales: The company offers free samples (5" by 7") to potential customers - up to 4 free product samples. This supports the retail and dealer sales process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Frost/Etch Films |
| Unit Pricing | Pay-as-you-go | Designer Films |
| Unit Pricing | Pay-as-you-go | Architectural Films |
| Unit Pricing | Pay-as-you-go | Color Sandblast Films |
| Unit Pricing | Pay-as-you-go | Gradient Films |
| Unit Pricing | Pay-as-you-go | Static Cling Films |
| Unit Pricing | Pay-as-you-go | Dry Erase Films |
| Unit Pricing | Multi-year contract | Wholesale/Dealer Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Element Window Films product offering
Product offeringCore offering
Element Window Films is a virtual online retailer that sells decorative and functional window films directly to consumers and to a dealer/installer network. The catalog comprises 70+ designs across Frost/Etch, Designer, Architectural, Color Sandblast, Gradient, Specialty, Safety/Security, Dry-Erase, and Static Cling categories, sold by the running foot. Products are marketed for privacy, solar/UV protection, decorative enhancement, and security applications in both commercial and residential settings.
Product overview
Element Window Films offers a comprehensive portfolio of decorative window films under the Element™ brand, serving both commercial and residential markets. The product line includes over 70 distinct designs across nine main categories: Frost/Etch films for privacy and traditional frosted looks; Designer films featuring pattern designs inspired by natural textures; Architectural films with modern geometric patterns; Color Sandblast films in over 30 color options; Gradient films with graduated density patterns; Safety/Security films for impact protection; Dry-Erase films that convert windows to whiteboards; Static Cling films for temporary applications without adhesive; and Specialty films including blackout and color-changing options. Products are sold by running foot with various width options (48", 50", 60"), and the company also provides a Design Center tool for customization. Pricing ranges from approximately $8.25 to $41.25 per running foot depending on product line and design complexity.
Differentiator
Problem solved
Functional benefit
Brands
- Element Brand: Commercial grade decorative films offering more than 70 designs for commercial and residential settings.
Products and services
- Frost/Etch Films Traditional frosted decorative window films that blur images while allowing light transmission, providing privacy. Includes designs such as Polar Frost, Dusted Crystal, White Frost, Snow White, Mat Crystal, Clear Sandblast, Mint Frost, and Ocean Frost. Priced by the running foot ($8.25–$16.05).
- Designer Films Decorative window films featuring distinctive designer patterns inspired by rice paper and natural textures. Includes Linen, Linen Black, Clear Waters, Wata, Kumo, Osaka, Saturn, Cotton, and Rain Drops. Priced by the running foot ($19.25–$24.75).
- Architectural Films Modern architectural patterns including stripes, lines, dots, and geometric shapes. Includes Lunar, Thin White Lines, White Lines, Medium White Lines, Large White Lines, Potomac Lines, Etch Lines, Small White Squares, White Squares, Essex, Emporia, Frosted Squares, Silver Etched Stripe, 1/8" White Dots, 1/8" Black Dots, Fine Crossed Lines, Amelia, and Galax. Priced by the running foot ($11.68–$30.25).
- Color Sandblast Films Colored decorative films in various hues including yellows, oranges, pinks, reds, blues, greens, and greys. Over 30 color options such as Brimstone Yellow, Orange, Salmon Pink, Red, Steel Blue, and Turquoise. Priced at $9.17 per running foot.
- Gradient Films Window films featuring patterns that gradually transition from dense to light filtration. Includes Snow White Gradient, Dot Gradient, Symmetrical Gradient, Vertical Lines Gradient, and Blizzard Gradient. Priced by the running foot ($20.64–$41.25).
- Safety/Security Films Security window films for protection of entry doors and side panels. Includes 4 mil Clear and 7 mil Clear options for impact protection and shatter resistance. The 7 mil film is positioned for ultimate protection in high-security applications. Priced from $17.50 per running foot.
- Dry-Erase Films Convert windows into whiteboard surfaces. Dry Erase White provides frosted privacy from outside while offering a writable surface inside for conference notes and diagrams, compatible with standard dry erase markers. Minimum order 5 feet; priced at $30.25 per running foot.
- Static Cling Films Removable decorative window films that cling without adhesive and leave no residue. Can be installed on glass, plastic, and Plexiglas and reinstalled/removed multiple times. Includes Clear Frost and other patterns. Clear Frost Static Cling priced at $10.17 per running foot. Recommended for temporary applications and DIY consumers.
- Specialty Films Specialized window films including Blackout (solid black blocking film), Whiteout (solid white blocking film), and Dichroic Chameleon (color-changing film that displays rainbow colors depending on light angle). Specialty films priced from $35.75 per running foot.
Quantifiable outcome
- More than 70 different design options to match most any décor
- +2 more outcomes
Companies that use Element Window Films
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Element Window Films technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Element Window Films partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Licensed Window Film InstallerscoreThe company works with licensed window film installers who purchase wholesale and install Element films for commercial and residential customers. The company strongly recommends dealer installation for adhesive films and larger residential applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
Element Window Films competitors and assessment
Company assessmentDirect peers
- Madico Window Films: Madico manufactures decorative, solar, and safety window films and sells through a dealer/installer network across the US. Directly comparable to Element as a window film manufacturer/brand with overlapping product categories and dealer-led GTM.
- Gila Window Films (CPFilms / Eastman): Gila is a consumer-focused decorative and solar window film brand sold primarily through retail/DIY channels. Comparable to Element where it overlaps on DIY frosted and decorative film SKUs, though Gila leans more retail and less dealer.
- Vista Window Films: Vista Window Films is a manufacturer of architectural and decorative window films sold through dealers and installers. Directly comparable to Element in product scope (decorative, UV, architectural patterns) and in target customer (commercial buildings and architects).
- Decorative Film LLC: Decorative Film is a US distributor/brand specializing in decorative window films for commercial and residential applications. Direct competitor to Element in the decorative film category with overlapping designer and frosted film lines.
- Solyx Films (Decorative Films): Solyx is a decorative and architectural window film brand with a broad design portfolio of frosted, patterned, and textured films. Comparable to Element as a direct competitor in the decorative film subcategory with overlapping architect/specifier channel.
Regional players
- Window Film Depot: Window Film Depot is a US-based distributor and installer of decorative, solar, and security window films selling to commercial and architectural customers. Comparable to Element as a channel partner competitor in the dealer/installer-led distribution of multiple window film brands.
Broad incumbents
- Llumar Window Films (Eastman Chemical): Llumar, owned by Eastman, is one of the largest global window film manufacturers with extensive decorative and architectural film lines. Comparable to Element as a direct brand competitor in the decorative window film category with a broad product range and established dealer/installer network.
- Solar Gard (Saint-Gobain): Solar Gard, a Saint-Gobain brand, manufactures and distributes solar control, security, and decorative window films. It is a direct competitor to Element in decorative and functional window films with a strong commercial and architectural specification presence.
- 3M Window Films (3M Company): 3M operates a major window film business (sold under Scotchshield, Fasara, and others) targeting both decorative and functional films across commercial and residential. Comparable to Element as a competing window film brand with much broader portfolio and global dealer network.
Emerging players
- HanitaTek (Avery Dennison): HanitaTek (now part of Avery Dennison) produces specialty and decorative window films with strong presence in signage, display, and architectural applications. Comparable to Element in the decorative film category with a focus on innovation-driven specialty films.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Element Window Films social profiles
Digital presenceElement Window Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Element Window Films leadership team
Management profileNumber of profiles
Element Window Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Element Window Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Element Window Films
What does Element Window Films do?
Element Window Films is a virtual online retailer that sells decorative and functional window films directly to consumers and to a dealer/installer network. The catalog comprises 70+ designs across Frost/Etch, Designer, Architectural, Color Sandblast, Gradient, Specialty, Safety/Security, Dry-Erase, and Static Cling categories, sold by the running foot. Products are marketed for privacy, solar/UV protection, decorative enhancement, and security applications in both commercial and residential settings.
Is Element Window Films a public or private company?
Element Window Films is a private company. It is classified as family owned and is currently operating.
When was Element Window Films founded?
Element Window Films was founded in 2003. It employs 1 to 10 people.
Where is Element Window Films based?
Element Window Films is headquartered in Woodbridge, United States, in the North America region.
How does Element Window Films make money?
Three revenue lines are on record. Retail Product Sales are the primary driver. The others are wholesale/Dealer Sales and sample Sales.
Who are Element Window Films's main competitors?
Direct peers on record are Madico Window Films, Gila Window Films (CPFilms / Eastman), Vista Window Films, Decorative Film LLC and Solyx Films (Decorative Films). Window Film Depot is listed as a regional player. Broad incumbents are Llumar Window Films (Eastman Chemical), Solar Gard (Saint-Gobain) and 3M Window Films (3M Company). HanitaTek (Avery Dennison) is listed as an emerging player.
Does Element Window Films have an API?
No public API is recorded for Element Window Films.
What industry is Element Window Films in?
Element Window Films's product category is Decorative Window Films. Its primary akta.pro industry code is CRAIAKAJ, Window Films & Tinting Retail (Privacy, UV, Decorative Films), with a secondary code of IMADAIAN, Window Treatments & Shading Systems (Blinds, Shades, Awnings). Its NAICS code is 449122 and its SIC code is 3081.