What Elephant Racing LLC does

Elephant Racing LLC is a specialty automotive parts manufacturer and direct-to-consumer retailer focused exclusively on Porsche vehicles, founded in 2004 and headquartered in Santa Clara, California. The company designs, manufactures, and sells performance suspension, brake, and oil cooling components spanning Porsche models from 1948 (356) through current 992-generation vehicles, including 911/912/930, 914, 944/968, 964, 993, 996/997, 991, Boxster, and Cayman. Customers fall into four primary segments: track/performance enthusiasts, classic restorers, safari/rally adventurers, and street performance drivers, all served globally via the elephantracing.com storefront, phone sales at +1-408-297-2789, and walk-in purchases at the Santa Clara facility.

The company's proprietary technology portfolio includes VonShocks sealed nitrogen-charged coilovers, PolyBronze bearings (bronze core with polyurethane jacket), Weather-Sealed Monoballs, QuickChange Camber Plates, the GT3 Front Suspension System (aircraft-grade aluminum, ~50% weight reduction versus stock), 930-ERX brake calipers, CamberMax rear camber kits, and the PASM Delete/Cancellation System for modern 996/997/991/992 platforms. Elephant Racing also distributes third-party components from brands such as Bilstein and Setrab, and operates interactive online Suspension Builder configurators that let customers select packages by year, model, and use case (Resto, Performance, Coilover, Safari). Engineering content is delivered through an extensive technical blog, exploded CAD diagrams, and an interactive Suspension Navigator tool.

Elephant Racing generates revenue through three streams: (1) one-time e-commerce product sales ranging from ~$9 commodity bushings to $3,750+ complete GT3 suspension systems, with free worldwide shipping on orders over $500; (2) professional component rebuilding and modification services including strut modification ($490-$650), steering rack rebuilds, control arm reconditioning, and custom valving; and (3) custom manufacturing services for Porsche applications. Distribution is direct-to-consumer via elephantracing.com, phone sales, and walk-in purchases, with no disclosed third-party retailers or institutional distribution. The company also resells the Vonnen Performance Hybrid (Shadow Drive) hybrid power adder system under a co-marketing partnership, and operates as an independent, privately held LLC with no disclosed parent company, subsidiaries, or institutional investors.

Name

Elephant Racing LLC

Legal name

Elephant Racing LLC

Website

https://elephantracing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Elephant Racing LLC is a Santa Clara, California-based specialty automotive parts manufacturer and e-commerce retailer founded in 2004, designing and selling proprietary Porsche performance suspension, brake, and cooling components covering 1948-2020+ models (356, 911/912/930, 914, 964/993/996/997/991/992, Boxster/Cayman) to global track, restoration, safari, and street-driving enthusiasts.

Ownership category

akta.pro rank

Product category

Automotive Performance Parts

NAICS

Motor Vehicle Steering and Suspension Components (except Spring) Manufacturing (33633), Motor Vehicle Brake System Manufacturing (33634), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Axle & Suspension Linkages (Control Arms/Tie Rods/Bushings/Ball Joints) (IMACAIAL)

akta.pro secondary industries

Brake Control & Modulation Systems (ABS/ESC/EBD Modules & Hydraulics) (IMACAIAF), Automotive Coolant & Refrigerant Circuit Components (Pumps/Valves/Reservoirs/Expansion Devices) (IMACALAE), Steering Systems & Components (Columns/Racks/EPS Pumps & Motors) (IMACAIAB)

Keywords

• Porsche suspension parts
• Performance brake systems
• Oil cooling components
• Coilover shock systems
• Classic car restoration

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales (E-commerce): Online sales of suspension components, brake systems, cooling packages, and accessories for Porsche vehicles spanning models from 1948 to 2020+. Products include both proprietary Elephant Racing items and third-party branded components (Bilstein, Setrab). Pricing ranges from commodity items ($10-100) to complete systems ($3,750+).
2. Component Services & Rebuilding: Factory service offerings including strut modification (spindle height changes, $490-$650), shock service and testing, control arm reconditioning, spring plate services, steering rack rebuild, and custom valving. Customers ship components to the facility for work.
3. Custom Manufacturing: Engineering services to bring custom product ideas to market for Porsche applications, serving as both design and production partner.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Elephant Racing LLC designs, manufactures, and sells precision suspension, braking, and oil cooling components exclusively for Porsche vehicles spanning model years from 1948 to current. Its product portfolio includes proprietary items such as VonShocks sealed gas-charged coilovers, 930-ERX brake calipers, QuickChange camber plates, PolyBronze bearings, Weather-Sealed Monoballs, GT3 aluminum front suspension systems, and oil cooling packages, complemented by distributed brands such as Bilstein. The company also operates a component rebuilding and custom manufacturing service for Porsche struts, shocks, control arms, spring plates, and steering racks.

Product overview

Elephant Racing LLC is a specialty automotive parts manufacturer and online retailer offering a comprehensive portfolio of performance suspension, brake, and cooling components exclusively for Porsche vehicles spanning models from 1948 to present (356, 911/912/930, 964, 993, 996/997, 991, 992, Boxster/Cayman, 914, 944/968). The product line centers on their core offerings: VonShocks Coilovers (threaded body coilover systems with sealed gas charge), 930-ERX Brake Packages (complete brake upgrade systems), and Oil Cooling Packages (engine/transmission cooling solutions). These are complemented by an extensive catalog of modular add-on components including QuickChange Camber Plates, GT3 Suspension Systems, PolyBronze Bearings, Weather-Sealed Monoballs, adjustable Swaybars, Torsion Bars, Spring Plates, and Strut Brace Systems. The company also offers interactive web-based configuration tools (Suspension Builders for each model) and Component Rebuilding Services. A notable partnership product is the Vonnen Performance Hybrid (Shadow Drive) system, adding hybrid electrification to Porsche 911s. The business operates primarily as an e-commerce platform with no API offerings or AI capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• VonShocks Coilovers Threaded-body coilover struts with a sealed nitrogen gas charge offering zero-maintenance performance for street and track use, available in multiple levels tuned for different driving applications from Level 1 Street through dedicated racing configurations.
• 930-ERX Brake Packages Complete brake upgrade packages for Porsche 911, 912, and 914 featuring ERX calipers, rotors, pads, brake cooling, and associated hardware designed for performance driving applications.
• Oil Cooling Packages Complete oil cooling system packages including oil coolers, adapters, fittings, ducting, lines, hoses, thermostats, and mounting hardware engineered for Porsche vehicles to manage oil temperatures under sustained performance use.
• QuickChange Camber Plates Adjustable camber plates providing +/-1.25 degrees of added camber adjustment range, allowing independent camber adjustment from caster and enabling track-side camber changes without gauges.
• GT3 Front Suspension System Complete front suspension system adapting 997 GT3 control arms to fit early 911s (1965-1989), including subframe, control arms, mounts, bushings, and ball joints, built from aircraft-grade aluminum at approximately half the weight of stock components.
• PolyBronze Bearings Performance bushing solution featuring a rigid bronze bearing core with polyurethane jacket that absorbs mount irregularities while maintaining precise machined-fit movement on precision races.
• Component Rebuilding Services Professional rebuilding and refurbishment services for control arms, trailing arms, spring plates, steering racks, struts, shocks, and other suspension components for Porsche vehicles, performed at the Santa Clara facility.
• PASM Delete/Cancellation System Electronic system to disable or bypass the Porsche Active Suspension Management (PASM) for vehicles converted to aftermarket coilovers or traditional suspension setups on 996/997, 991, and 992 models.
• Vonnen Performance Hybrid (Shadow Drive) Hybrid performance technology system for Porsche 911 adding approximately 150 horsepower through an electrified powertrain enhancement, marketed and sold via Elephant Racing in partnership with Vonnen as a power-adder for Porsche vehicles.
• Safari Suspension Packages Rally-style suspension packages designed for off-road and rough terrain use, featuring raised ride height, reinforced components, and specialized geometry for Safari/rally applications.
• Bilstein Struts and Shocks Aftermarket Bilstein dampers including HD (Heavy Duty), Sport, and RSR variants offering improved ride quality and control for various Porsche applications with multiple configuration options.
• Weather-Sealed Monoballs Spherical bearing cartridges with weather seals replacing compliant factory rubber bushings, allowing free multi-axis motion while protecting against contamination for extended service life.
• Adjustable Swaybars Performance sway bars available in QuickChange blade style, hollow adjustable, factory style adjustable, and Retro RSR configurations providing adjustable roll stiffness for handling optimization.
• Torsion Bars Front and rear torsion bars in various sizes (19mm-36mm) including plated and plugged hollow designs, QuickChange hollow, and solid Sway-A-Way variants for suspension tuning.
• Spring Plates QuickChange adjustable spring plates enabling fast torsion bar re-indexing and ride height adjustment, including 935-style and ASP (Adjustable Spring Plate) variants for optimized camber curves.
• Rear CamberMax Kit Rear suspension modification enabling aggressive negative camber settings up to 3+ degrees using a precision screw adjustment instead of the factory eccentric bolt.
• Strut Brace Systems Chassis reinforcement components including QuickChange single-bar, triangulated, and 935 X-brace configurations to reduce strut tower flex.
• Ball Joints Replacement and performance ball joints including stock, de-cambered, adjustable, and Sebro-style variants for various Porsche 911 applications.
• Bump Steer Kits Steering correction kits eliminating bump steer and steering knuckle twist including racing, bolt-on adjustable, and rack spacer configurations.
• Sphericals Control Arm Bearings High-performance spherical bearings providing continuous self-alignment that eliminates binding from chassis flex and mis-alignment while maintaining better grip and ride quality.
• RS/Safari Uprights Front suspension uprights designed for 964 and 993 models, including RS-style and Safari configurations for various driving applications.
• Custom Manufacturing Services Engineering services to bring custom product ideas to market for Porsche applications, with Elephant Racing serving as both the design partner and the production partner.
• Product Installation Services Factory installation services for Elephant Racing suspension products performed at the Santa Clara facility for customers who want professional installation rather than DIY.

Quantifiable outcome

• GT3 Front Suspension System reduces weight by approximately half compared to stock components through use of aircraft-grade aluminum construction
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

One partnership is on record.

• VonnencoreStrategic or Co-development PartnerVonnen is a power adder technology partner offering the Shadow Drive hybrid performance system and Vonnen Performance Hybrid for Porsche vehicles. Elephant Racing integrates Vonnen products into its Porsche platform, offering these as 'Power Adders' on the website. The Vonnen Shadow Drive system is featured as a complementary performance upgrade alongside Elephant Racing's suspension and braking products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelican Parts: Pelican Parts is a leading direct-to-consumer retailer of Porsche and European car parts, with a similar e-commerce model, extensive technical content library, and DIY-focused customer base. They are the most direct comparable in terms of catalog breadth, content marketing approach, and target audience of Porsche enthusiasts performing their own restoration and modification work.
• BBI Autosport: BBI Autosport is a Porsche-specific tuning and motorsport shop offering performance parts, builds, and track support. They share Elephant Racing's focus on Porsche performance upgrades, particularly for track and street/track dual-purpose applications across classic and modern 911s.
• Stoddard: Stoddard is a long-established classic Porsche parts specialist and restoration shop, operating both as a retailer and service provider. They overlap with Elephant Racing in suspension, brake, and restoration components for vintage 911s and similar Porsche models, serving the same classic Porsche restoration segment.
• Aasco Performance: Aasco Performance is a Porsche performance and restoration parts specialist offering suspension, brake, and chassis components similar to Elephant Racing's catalog. They share the Porsche-specialist positioning and target similar restoration and performance enthusiast customers.
• GMG Racing: GMG Racing is a Porsche motorsport and performance specialist providing track preparation, suspension tuning, and performance parts for racing and street applications. They serve a similar high-performance Porsche enthusiast customer base with comparable focus on chassis dynamics and track-oriented setups.
• Flat 6 Motorsports: Flat 6 Motorsports is a Porsche parts retailer and service shop specializing in performance upgrades, restoration parts, and motorsport preparation for Porsche vehicles. They overlap significantly with Elephant Racing in product offerings and target customer segments.
• Patrick Motorsports: Patrick Motorsports is a Porsche performance specialist offering suspension, brake, and engine building services alongside parts retail. They serve the same Porsche performance enthusiast and racing customer base with comparable suspension and brake product lines for classic and modern Porsche models.
• 9Werks Motor sports: 9Werks is a Porsche performance parts retailer and tuning shop specializing in 911 components and track-focused upgrades. They overlap directly with Elephant Racing's track and performance customer segment, offering suspension, brake, and cooling products for similar Porsche applications.

Others

• Bilstein: Bilstein is a major German damper manufacturer whose shock absorbers and struts Elephant Racing actually resells alongside its own proprietary products. As both a supplier and an indirect competitor, Bilstein represents the broader OE-adjacent aftermarket that Elephant Racing positions its proprietary alternatives against.

Emerging players

• LN Engineering: LN Engineering is a Porsche engine and component specialist known for high-performance engine builds, transmissions, and chassis components. While they have a stronger engine focus than Elephant Racing, they overlap in Porsche chassis and suspension components and share the high-end enthusiast customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElephantRacing
• Instagraminstagram.com/ElephantRacing
• LinkedInlinkedin.com/company/elephant-racing

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elephant Racing LLC