Eletropeças Amorim

What Eletropeças Amorim does

Eletropeças Amorim is a Brazilian specialty retailer founded in 2004 and headquartered in Blumenau, Santa Catarina. The company sells original replacement parts for major home appliances — refrigerators, washing machines, air conditioners, microwaves, and similar equipment — and operates as an authorized technical service provider for three major Brazilian appliance brands: Electrolux, Brastemp, and Consul. Its customer base is individual Brazilian consumers seeking genuine components to repair existing appliances rather than replace them.

The core product is the original replacement part, sourced and sold under authorized-distribution relationships with the three serviced brands, complemented by a selection of finished small appliances (air fryers, heaters, coffee makers) that broaden the retail basket. The company maintains an interactive digital parts catalog that allows customers to identify the correct component for their specific appliance model. Customer engagement is conducted primarily through WhatsApp, and the company operates a hybrid distribution model: a physical storefront in Blumenau paired with a Tiendanube-powered e-commerce site that ships nationwide with a stated 24-hour fulfillment promise.

The business model is straightforward transactional retail. Revenue is generated per unit of hardware sold, with no subscription, service-contract, or recurring revenue mechanics evident. The company is owner/founder-led, employs seven people, and has no disclosed external investors, institutional funding rounds, or M&A activity. There are no patents, awards, certifications, or AI/ML capabilities disclosed in the available data.

Name

Eletropeças Amorim

Legal name

Eletropeças Amorim

Website

https://eletropecasamorim.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Eletropeças Amorim is a Blumenau-based Brazilian retailer founded in 2004 that sells original replacement parts for home appliances and provides authorized technical service for Electrolux, Brastemp, and Consul. It operates via a physical storefront, a Tiendanube e-commerce site, and WhatsApp, shipping nationwide with a 24-hour fulfillment promise.

Ownership category

akta.pro rank

Product category

Appliance Parts Retail

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

Keywords

• Appliance parts retail
• Home appliance spares
• Refrigerator replacement parts
• Washing machine parts
• Authorized appliance service

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Appliance Parts Sales: One-time sale of original replacement parts for household appliances, including compressors, thermostats, motors, pumps, filters, sensors, and seals. Revenue generated through direct consumer purchases via e-commerce and physical store.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Eletropeças Amorim (also known as Refrigeração Amorim) is a Brazilian retailer based in Blumenau, Santa Catarina, that sells original replacement parts and accessories for home appliances including refrigerators, washing machines, and air conditioners, along with selected finished appliances such as air fryers, electric heaters, and coffee makers. The company also serves as an authorized technical service provider for Electrolux, Brastemp, and Consul brands. It operates a physical showroom in Blumenau and ships nationwide through an e-commerce storefront.

Product overview

Eletropeças Amorim is a specialized e-commerce retailer of replacement parts and accessories for home appliances, operating primarily as an online store with a physical location in Blumenau, Santa Catarina. The company offers an interactive parts catalog that enables customers to search by appliance type (refrigerators, washing machines, air conditioners) and model to find compatible parts from brands including Whirlpool, Brastemp, Consul, and Electrolux. In addition to parts, the portfolio includes finished appliances such as air fryers, electric heaters, and coffee makers. The company also provides authorized technical assistance services for Electrolux, Brastemp, and Consul products.

Differentiator

Problem solved

Functional benefit

Products and services

• Peças para Geladeiras (Refrigerator Replacement Parts) Original replacement parts for refrigerators, including thermostats, compressors, fans, seals, boards, pressure switches, and sensors. Supports refrigerant types R134a and R410a and brands including Whirlpool, Brastemp, Consul, and Electrolux. Targeted at individual consumers and homeowners needing to repair household refrigerators.
• Peças para Máquina de Lavar (Washing Machine Parts) Replacement parts and accessories for washing machines including motors, pumps, belts, and control boards. Designed for individual consumers maintaining or repairing residential washing machines.
• Peças para Ar-Condicionado (Air Conditioner Parts) Replacement parts for residential air conditioning units, including fans, filters, turbines, sensors, and control boards. Sold to individual consumers needing AC repair.
• Serviço de Assistência Técnica Autorizada (Authorized Technical Assistance) Authorized warranty and out-of-warranty repair services for Electrolux, Brastemp, and Consul appliances, performed at the company's Blumenau service center using original parts. Targeted at owners of these brands needing certified repairs.
• AirFryer (Finished Appliance) Air fryer appliances and related accessories for kitchen use, sold to individual consumers.
• Aquecedor Elétrico (Electric Heater) Electric heaters for residential use, sold to individual consumers in Brazil.
• Cafeteira (Coffee Maker) Coffee makers and related kitchen appliances, sold to individual consumers.
• Utensílios de Cozinha (Kitchen Utensils) Kitchen utensils and accessories for cooking appliances, sold to individual consumers.
• Cuidados Pessoais (Personal Care Appliances) Personal care appliances and devices sold to individual consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• ElectroluxcoreImplementation/ SI/ Consulting PartnerAuthorized technical service provider for Electrolux appliances. Provides warranty and out-of-warranty repair services using original parts for Electrolux products.
• BrastempcoreImplementation/ SI/ Consulting PartnerAuthorized technical service provider for Brastemp appliances. Offers authorized repair services using genuine Brastemp replacement parts.
• ConsulcoreImplementation/ SI/ Consulting PartnerAuthorized technical service provider for Consul appliances. Provides authorized maintenance and repair services for Consul product lines.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Fast Shop: Brazilian specialty retailer focused on electronics, home appliances, and mobile devices with strong e-commerce presence. Overlaps with Eletropeças Amorim on finished appliance sales and increasingly on parts and accessories, particularly for higher-ticket kitchen and laundry categories.
• Magazine Luiza: One of Brazil's largest general merchandise and home appliance retailers with national e-commerce and store footprint. Sells finished small and major appliances alongside a growing accessories catalog, competing with Eletropeças Amorim for consumer appliance and parts demand.
• Casas Bahia: Brazilian big-box home goods and appliance retailer under Via Varejo with nationwide physical and digital reach. Sells the same Electrolux, Brastemp, and Consul product lines as Eletropeças Amorim and increasingly competes in adjacent parts and accessories categories, often bundling with installation services.
• Mercado Livre: Latin America's largest e-commerce marketplace with significant appliance parts and accessories supply from third-party sellers in Brazil. Functions as the primary competing discovery and fulfillment channel for consumers searching for replacement parts, often at lower price points than specialty authorized-parts retailers.
• Amazon Brasil: Global e-commerce leader with a broad Brazilian appliance and parts assortment and dominant fulfillment infrastructure. Competes with Eletropeças Amorim on selection depth, shipping speed, and trust signals, and frequently features OEM-branded parts at competitive prices.
• Pontofrio: Brazilian nationwide retailer of electronics and home appliances under Via Varejo alongside Casas Bahia. Sells finished appliances and a growing assortment of accessories, competing with Eletropeças Amorim on assortment breadth, price, and cross-brand comparison shopping.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/refrigeracaoamorimblumenau
• LinkedInlinkedin.com/company/eletrope%C3%A7as-amorim

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eletropeças Amorim