El Palacio Andaluz

What El Palacio Andaluz does

El Palacio Andaluz (legally EL PALACIO DEL EMBRUJO, S.L.) is a tablao flamenco venue in Seville, Spain, founded in 1995 and operating daily shows 365 days a year from the former Cruzcampo Pavilion of Expo 92 on Isla de la Cartuja. Its core product is a 90-minute traditional flamenco spectacle featuring more than 10 professional dancers, singers, guitarists, and percussionists on what it positions as the largest dedicated flamenco stage in Spain, complemented by an integrated Museo del Traje de Flamenca and optional Andalusian dinner service. The venue serves international and domestic tourists (its primary segment), educational institutions via the Inside Flamenco cultural project, and corporate/private groups via dedicated events, with pricing structured across three consumer tiers (€36, €57, €90) plus bespoke group rates and seasonal premium experiences.

The company monetizes through a direct-to-consumer e-commerce model on a multilingual WordPress/WooCommerce site (Spanish, English, French, Italian, Portuguese), supported by on-site box office sales, PayPal and Bizum payment processing, and an ActiveCampaign email funnel. Distribution combines direct online booking, walk-up sales, a dedicated group events team, and an affiliate relationship with tour operator Naturanda for bundled sightseeing itineraries. The platform stack is otherwise commodity (Google Analytics, Maps, reCAPTCHA, YouTube, Jetpopup), with no proprietary AI/ML, no mobile app, and no disclosed integrations beyond standard payments, marketing automation, and analytics tools. Recognized by Televisión Española for international flamenco promotion and certified under Spain's SICTED tourism quality program, El Palacio Andaluz operates as a small private limited company (11-50 employees) with no external funding or parent company disclosed in the data.

Name

El Palacio Andaluz

Legal name

EL PALACIO DEL EMBRUJO, S.L

Website

https://elflamencoensevilla.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

El Palacio Andaluz is a Seville-based tablao flamenco venue, founded in 1995, staging daily 90-minute flamenco shows with more than 10 artists on Spain's largest dedicated flamenco stage, serving international and domestic tourists, educational groups, and private/corporate events.

Ownership category

akta.pro rank

Product category

Live Performance Venue (Flamenco Tablao)

NAICS

Theater Companies and Dinner Theaters (71111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC)

akta.pro secondary industry

Ballroom & Latin Dance Shows (MPAGADAE)

Keywords

• Flamenco tablao venue
• Live flamenco shows
• Andalusian cultural entertainment
• Flamenco dinner experiences
• Private event venues

Headquarters

HQ city

Sevilla, Sevilla

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket sales (Solo Flamenco): Entry tickets for the 90-minute daily flamenco show including museum access, priced at 36 euros per person. This is the base-tier, entry-level revenue stream targeting budget-conscious visitors and tourists who already have dinner plans.
2. Show + Cava ticket: A mid-tier ticket combining the 90-minute show, museum access, and a welcome glass of cava with chocolate truffle, priced at 57 euros per person. Targets couples and visitors seeking a more complete evening experience.
3. Show + Dinner ticket (Flamenco con Cena): The premium tier combining the 90-minute show, museum access, and a full traditional Andalusian dinner served during the performance, priced at 90 euros per person. Includes Iberian ham and cured cheese, main course options (salmon or Iberian pork cheek), and chocolate dessert. The most popular and highest-revenue per-customer tier.
4. Group and private events: Exclusive group events, private venue hire, and bespoke flamenco experiences for corporate groups, schools, and private celebrations. Coordinated through a dedicated events team with custom pricing.
5. Seasonal and special event packages: Special event ticketing for seasonal programs such as the Spring Flamenco & Dinner experience (115 euros, available March 15–June 15) and the New Year's Eve Gala with dinner, open bar, and countdown, which sells out weeks in advance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

El Palacio Andaluz operates a tablao flamenco venue in Seville, Spain, delivering 90-minute traditional flamenco shows twice daily (19:00 and 21:30) with a cast of more than 10 professional dancers, singers, guitarists, and percussionists. The venue combines its core show with tiered ticket packages (solo entry, show plus cava, show plus full Andalusian dinner), an integrated flamenco costume museum (Museo del Traje de Flamenca), private event hire, group experiences, seasonal gala events, and an educational/cultural project called Inside Flamenco.

Product overview

El Palacio Andaluz is a tablao flamenco venue offering a comprehensive portfolio of flamenco experiences. The core offering is the daily flamenco show (Show Flamenco Diario) with optional add-ons including dinner (Show Flamenco con Cena de Tapas) and cava/chocolate (Show Flamenco con Copa de Cava). The venue also houses the Museo del Traje de Flamenca. Beyond performances, El Palacio Andaluz operates the Inside Flamenco cultural initiative with educational programs, workshops, and masterclasses. Group events services include private venue rental and exclusive flamenco performances. Special events include the Gala Especial de Fin de Año and the Orquesta Flamenca de Sevilla.

Differentiator

Problem solved

Functional benefit

Products and services

• Show Flamenco Diario (Daily Flamenco Show)
• Show Flamenco con Cena (Show + Dinner)
• Show Flamenco con Copa de Cava y Trufa de Chocolate (Show + Cava)
• Museo del Traje de Flamenca (Flamenco Costume Museum)
• Gala Especial de Fin de Año (New Year's Eve Gala)
• Eventos para Grupos (Group and Private Events)
• Espacios para Eventos (Event Venue Hire)
• Inside Flamenco (Cultural Project)
• Experiencias Flamencas (Flamenco Group Experiences)
• Orquesta Flamenca de Sevilla (Seville Flamenco Orchestra)
• Flamenco & Cena de Primavera (Spring Flamenco & Dinner Experience)

Quantifiable outcome

• 100% visibility from all seats on the largest flamenco stage in Spain
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• Escuela de Idiomas Carlos V EducationminorStrategic or Co-development Partner · 24 May 2023Carlos V Education, a language school accredited by the Instituto Cervantes, partnered with El Palacio Andaluz as part of its cultural immersion program for students. Students visited the venue for a talk by professional dancer Soleá de José in the museum space, which is part of the Inside Flamenco cultural project aimed at promoting and preserving flamenco culture through educational outreach.
• NaturandaminorGTM or Marketing PartnerNaturanda is a Seville-based tour operator that offers complementary cultural and sightseeing experiences (Alcázar/Cathedral tours, boat rides, bus tours, day trips to Córdoba, Jerez, Cádiz, Itálica, Caminito del Rey, Ronda). The partnership involves cross-recommendation: Naturanda links to El Palacio Andaluz as part of bundled visitor itineraries, while El Palacio Andaluz's Inside Sevilla page promotes Naturanda tours as experiences to complement a flamenco visit.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tablao Torres Bermejas: Madrid tablao in operation since 1960, offering nightly flamenco shows with dinner — a long-established direct peer with comparable show + meal structure and tourist audience.
• Casa Patas: Madrid flamenco tablao and peña that combines nightly shows with a school and cultural program — analogous to El Palacio Andaluz's combination of performance venue and Inside Flamenco cultural/educational outreach.
• Corral de la Morería: Madrid's most famous flamenco tablao, with daily shows, dinner service, and a Michelin-starred kitchen — a direct competitor in the premium tablao dinner-theater category that El Palacio Andaluz occupies.
• Casa de la Memoria: Seville-based flamenco venue presenting intimate nightly shows focused on traditional, cante-focused flamenco — a more intimate competing tablao in the same city and tourist catchment as El Palacio Andaluz.
• Museo del Baile Flamenco: Seville flamenco venue combining a dance museum with live performances — the closest direct competitor given El Palacio Andaluz's integrated museum-plus-show positioning.
• Tablao El Arenal: Seville flamenco tablao offering daily shows with optional dinner — a same-city direct competitor in the tourist tablao category.
• Tablao Cordobés: Long-established Barcelona flamenco tablao offering nightly shows with dinner packages — directly comparable to El Palacio Andaluz in show + dinner format, target tourist segment, and traditional repertoire.
• Los Amaya: Madrid flamenco tablao and dance school that combines nightly performances with educational programming — comparable to El Palacio Andaluz's venue-plus-cultural-project model.

Broad incumbents

• Live Nation Entertainment: Global live entertainment promoter and venue operator — competes for tourist leisure time and discretionary spend in major European cities, including Seville, but at a far broader scale and category breadth than El Palacio Andaluz.
• Cirque du Soleil: Global large-scale live entertainment operator with resident shows in multiple cities — a broad incumbent in the live theatrical entertainment space that competes for tourist leisure spend, though in a different format category than flamenco.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/PalacioAndaluz
• Facebookfacebook.com/ElPalacioAndaluz
• LinkedInlinkedin.com/company/elpalacioandaluz
• Instagraminstagram.com/palacioandaluz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Palacio Andaluz