El Garaje de Producciones

What El Garaje de Producciones does

El Garaje Producciones is a privately held, founder-owned Spanish music management, booking, and live event production agency operating from Madrid since September 2006 (founded in Oviedo in 2005). The company manages a roster of approximately 13-14 artists across punk, rock, ska-punk, ska-reggae, hardcore, reggae-dub, and indie rock genres, including Dakidarría, Hamlet, Kaos Urbano, Los de Marras, Mala Reputación (the founding client), No Konforme, Entretiempo, Silenciados, Onza, Pablo Senator, Poncho K, Me Fritos And The Gimme Cheetos, and Fuet!.

The agency's core services comprise three revenue streams: (1) artist management and booking, earning commissions on concert, festival, and tour contracts negotiated for its roster; (2) concert production services in Madrid for external bands from other agencies, including programming, ticketing, backline organization, scheduling, box office management, access control, and promotion, with over 200 such productions completed; and (3) van rental services for touring musical groups, offering a 9-seat van with onboard amenities. Ticketing is operated through an exclusive partnership with Wegow.com plus distribution via Enterticket. Marketing channels include owned social media (15,000+ followers on Facebook and Instagram), a 7,000+ contact direct mailing list in Madrid, press releases to specialized music media, and inclusion in event listing directories.

El Garaje Producciones serves two primary customer segments on a horizontal basis: bands and musical artists requiring professional management infrastructure and booking networks, and concert venues and festivals across Spain (with prior Latin American touring in Mexico and Chile, plus listed operations in the UK and Italy) seeking reliable, professionally managed artists. The company employs approximately 12 people, is bootstrapped with no external investment or institutional backing, and operates under the leadership of Iván de la Mata (Management & Booking) and Pau (Producción Eventos). Celebrating its XX (20th) anniversary in 2025, the company has accumulated 2,200+ concerts and festivals with its roster across 21 years of continuous operation.

Name

El Garaje de Producciones

Legal name

El Garaje Producciones

Website

https://elgarajeproducciones.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

El Garaje Producciones is a Madrid-based music management, booking, and concert production agency managing a roster of approximately 14 Spanish punk, rock, ska, and hardcore artists, serving concert venues and festivals across Spain and Latin America with 2,200+ concerts completed over 21 years.

Ownership category

akta.pro rank

Product category

Music Artist Management and Booking

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tour & Artist Management Services (HSACAHAN)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Concert & Tour Promoters (MPAIAFAA)

Keywords

• Artist management services
• Concert booking agency
• Live event production
• Music tour booking
• Talent booking agency

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Management & Booking: The company earns commissions from managing bands and artists and facilitating their bookings for concerts, festivals, and tours. They represent a roster of approximately 14 artists including Dakidarría, Hamlet, Kaos Urbano, Los de Marras, and others.
2. Concert Production Services: Production of live concerts in Madrid for bands from other agencies, including programming, ticketing (via Wegow), backline organization, scheduling, box office management, access control, and promotion. Over 200 productions completed with external artists.
3. Van Rental for Musical Groups: Van rental service for musical groups based in Madrid, offering a 9-seat van with amenities for band transportation. Contact person: Guillermo Pau.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

El Garaje de Producciones is a Management, Booking, and Concert Production agency for bands and musical artists. The company represents a roster of approximately 14 artists (rock, punk, ska, reggae, hardcore) and books them at venues and festivals across Spain and Latin America. It also produces live concerts in Madrid for external bands and rents vans to touring musical groups.

Product overview

El Garaje Producciones is a management, booking, and concert production agency for musical bands and artists. Founded in 2005 in Oviedo and based in Madrid since 2006, the company offers three core services: artist management, booking for contract management, and concert/live event production. They also provide van rental services for musical groups and organize productions throughout Madrid with external bands. Their roster includes punk, rock, ska, hardcore, and reggae artists from across Spain.

Differentiator

Problem solved

Functional benefit

Products and services

• Artist Management Services Comprehensive artist management services for bands and musical artists, handling career development, strategic planning, and representation across the Spanish and Latin American music scenes. The service is targeted at independent rock, punk, ska, reggae, and hardcore bands seeking professional management infrastructure.
• Booking Services Booking services that manage artist contract negotiations and schedule performances at concert venues, festivals, and event organizers across Spain and Latin America. Targeted at bands seeking access to an established network of venues and festival promoters.
• Concert Production Services End-to-end live concert production services in Madrid including programming, online ticketing setup (via Wegow), backline organization, scheduling, venue coordination, access control, and event promotion. Targeted at bands and artists from other agencies seeking full-service concert production in Madrid.
• Van Rental for Musical Groups Van rental service for musical groups based in Madrid, featuring 9-seat vans with onboard amenities including Bluetooth radio, USB outlets, 220v power, air conditioning, and rear parking camera. Targeted at bands needing transportation for tours and performances.
• XX Anniversary T-Shirt (Merchandise) Commemorative t-shirt merchandise for the company's 20th anniversary, designed by Rotten Planet and sold to fans and supporters of the agency and its artists.

Quantifiable outcome

• 2,200+ concerts and festivals completed with EGP roster bands
• +2 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Aduriz TalentcoreStrategic or Co-development Partner · 16 July 2026Aduriz Talent is the management partner for the hardcore band Fuet!, working alongside EGP for booking. EGP handles booking and contracting while Aduriz Talent manages artist management, forming a complete agency team for Fuet!
• OVNI (Estudio/Studio)minorStrategic or Co-development PartnerOVNI (Ovni Estudio) is listed as a collaborator on the EGP website. It is a recording studio where several EGP artists (including Onza) have recorded their albums.
• EnterticketminorChannel Partner/ Reseller/ DistributorEnterticket is listed as a collaborator and ticketing partner on the EGP website, providing online event ticketing for concerts organized by EGP.
• Furia (La Casa Furia)minorStrategic or Co-development PartnerFuria (lacasafuria.com/furia-crew) is listed as a collaborator on the EGP website, likely involved in creative or event production aspects.
• WegowcoreChannel Partner/ Reseller/ DistributorExclusive partnership with Wegow.com for online ticket sales and daily reporting for EGP-organized events in Madrid. Wegow is the primary ticketing platform for their concert productions.
• Rotten PlanetminorStrategic or Co-development PartnerRotten Planet designed the XX Anniversary t-shirt for El Garaje Producciones. This is a creative/design collaboration for merchandise.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mad Cool Festival: Madrid-headquartered music festival that also engages in artist booking and live event production. Adjacent incumbent in the Spanish live music ecosystem, sharing venues, audiences, and booking contacts with EGP.
• Live Nation Spain: Spanish arm of the global live entertainment giant, operating concerts, festivals, and artist services. Competes with EGP for venues and tour routing in Spain and for international touring opportunities.
• Primavera Sound: Barcelona-based festival promoter and broader music platform that also engages in artist management and booking services. Larger incumbent in the Spanish live music scene with overlap on festival bookings and artist representation.
• Rimas Entertainment: Latin music management and label services platform with deep presence in Latin America and U.S. Hispanic markets. Larger-scale incumbent competing for Spanish-language artist representation and Latin American touring opportunities.

Direct peers

• X-Ray Touring: London-based independent booking agency for alternative and rock artists. Overlaps with EGP in underground/alternative bookings and provides a comparable international touring infrastructure for indie-leaning artists.
• La Cúpula Music: Spanish artist management and booking agency managing a roster of rock and indie acts. Comparable in artist-management focus, Spanish genre mix, and servicing venues/festivals across Spain.
• Primary Talent International: UK-based independent booking agency focused on indie and alternative rock acts. Comparable in independent artist rosters, booking focus, and venue/festival network cultivation across Europe.
• Get In Producciones: Madrid-based music management, booking, and production agency that works with Spanish independent bands and festivals. Closest direct competitor to EGP in scale, geography, and service bundle (management + booking + production).
• Cool Management: Madrid-based music management and promotion agency representing Spanish rock and indie artists. Overlaps with EGP in management, booking, and Madrid-centric live event production.
• Greenhouse Management: Artist management firm focused on rock and alternative acts. Comparable in management-first model serving touring bands, with similar skill sets in career development and live event coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.com/elgarajeproducciones
• Facebookfacebook.com/elgarajeproducciones
• Instagraminstagram.com/elgarajeproducciones
• TikToktiktok.com/@poncho_k
• LinkedInlinkedin.com/company/el-garaje-de-producciones

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Garaje de Producciones