Elim Fertiliser (Pty) Ltd

What Elim Fertiliser (Pty) Ltd does

Elim Fertiliser (Pty) Ltd is a privately held South African agricultural-input distributor founded in 2005 and headquartered in Brits, operating exclusively within South Africa through a multi-tier regional distributor and agronomist network. The company distributes a portfolio across three product categories — soil conditioners (Microlife Solutions granular products and the Green Liq / Green Liq Plus liquid range), biostimulants (Afrikelp seaweed extract), and foliar nutrition (Brandt Smart Technology including the Manni-Plex and Smart System sub-lines, plus Pivot, Green Leaf, Green Cal, and Penta) — serving South African farmers across Northern Cape, Free State, Northwest, Limpopo, Mpumalanga, Western Cape, and Natal provinces.

The company's product technology rests on upstream suppliers' proprietary chemistry rather than internally developed IP: Brandt's Smart System and Manni-Plex formulations use sugar-alcohol and positively charged micro-element chemistry to improve nutrient absorption and glyphosate compatibility; Afrikelp extracts biostimulants from Ecklonia maxima kelp harvested under regulated conditions in Gansbaai; Pivot products use EDTA and HBED chelation for high-pH soils; and Microlife Solutions provides micronised lime, gypsum, and biological granules. Elim holds exclusive South African distribution rights for Brandt Smart Technology and Afrikelp, which are the primary differentiators in its portfolio.

Commercially, Elim generates revenue primarily through one-time product sales to distributors, with agronomist advisory and soil-analysis services bundled alongside as professional-services support rather than a separately billed line item. Pricing is not publicly disclosed and requires direct contact with the sales team. The company is led by CEO Izak le Roux, with a national sales manager and seven regional representatives, and has no disclosed funding, parent company, or M&A activity.

Name

Elim Fertiliser (Pty) Ltd

Legal name

Elim Kunsmis (EDMS) BPK

Website

https://elimfertiliser.co.za

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Elim Fertiliser (Pty) Ltd is a South African privately held agricultural-input distributor founded in 2005, selling soil conditioners, biostimulants, and foliar nutrition products to South African farmers through a nationwide regional distributor and agronomist network.

Ownership category

akta.pro rank

Product category

Agricultural Fertilisers

NAICS

Fertilizer and Compost Manufacturing (32531)

SIC

Agricultural Chemicals (2870)

akta.pro primary industry

Foliar Fertilizers & Foliar Nutrition Programs (AFABACAC)

akta.pro secondary industries

Nutrient Management Planning & Fertility Programs (AFACABAB), Biofertilizers & Microbial Inoculants (IMAEAEAG)

Keywords

• Agricultural fertilisers
• Foliar nutrition
• Soil conditioners
• Biostimulant products
• Crop nutrition solutions

Headquarters

HQ city

Brits

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Agricultural Input Products: Sale of fertilisation products including soil conditioners, biostimulants, and foliar nutrition products to farmers through distributor network across South Africa
2. Agronomist Advisory Services: Technical consultation services including soil analyses and tailored fertilisation strategy development to support product usage

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Elim Fertiliser distributes agricultural fertilisation products across South Africa, including soil conditioners (Microlife Solutions granular fertilisers, Green Liq and Green Liq Plus), biostimulants (Afrikelp seaweed extracts), and foliar nutrition inputs (Brandt Smart Technology, BRANDT Manni-Plex, Pivot, Green Leaf, Green Cal, Penta). The company operates as the exclusive South African distributor for Brandt Smart Technology and Afrikelp, supported by in-house agronomists who conduct soil analyses and develop tailored fertilisation strategies for farmers.

Product overview

Elim Fertiliser distributes a portfolio of agricultural input products across three main categories: Soil Conditioners (Microlife Solutions granular products including Lime Granule, Bio-Green Granule, and Gypsum Granule, plus Green Liq and Green Liq Plus liquid fertilisers), Biostimulants (Afrikelp seaweed extract in LG-1, x2 Double Strength, and x10 Concentrate formulations), and Foliar Nutrition (Brandt Smart Technology and Manni-Plex product lines, Pivot irrigation products, Green Leaf, Green Cal, and Penta). The company operates as exclusive South African distributor for Brandt Smart Technology and Afrikelp products, supported by agronomist-led soil analysis services for tailored fertilisation strategies.

Differentiator

Problem solved

Functional benefit

Products and services

• Microlife Solutions Premium granular fertiliser range that enhances soil health and nutrient absorption, promoting strong roots and plant vigor. Includes Lime Granule for pH adjustment, Bio-Green Granule for biological soil enhancement, and Gypsum Granule for calcium and sulphur supplementation.
• Green Liq Liquid fertiliser rich in macro and micro nutrients, amino acids, and organic carbon, serving as a powerful root stimulant to boost photosynthesis and overall plant growth.
• Green Liq Plus Enhanced formulation of Green Liq with additional chelated nutrients and plant hormones, designed to significantly elevate photosynthesis and promote vigorous plant growth during critical growth phases.
• Afrikelp Natural seaweed extract (Ecklonia maxima kelp) biostimulant that promotes root and shoot growth, improves nutrient uptake, and enhances plant resilience against environmental stress. Available in LG-1, x2 Double Strength, and x10 Concentrate formulations.
• Brandt Smart Technology Innovative foliar feed solutions using proprietary Smart System technology that enhances nutrient absorption and translocation to growth points, compatible with glyphosate and other herbicides. Includes BRANDT Smart System (Smart B, Smart B-Mo, Smart Cu, Smart Fe, Smart K B, Smart P, Smart Quatro, Smart Trio, Smart Zn) and BRANDT Manni-Plex (B-Moly, CaBUM, Cal-Zn, Ca, K, Mg, Zn, Small Grains) sub-lines.
• Pivot Sodium-free irrigation products with EDTA and HBED chelated micro-nutrients, formulated for soil application. Includes Pivot Fe (iron for high pH conditions), Pivot Legumes, Pivot Pentagon, Pivot Sulphur, and Pivot Zn variants.
• Green Leaf Essential foliar fertiliser designed to maximize nutrient uptake during critical growth phases, addressing deficiencies in phosphorus, magnesium, nitrogen, and sulfur across all crops.
• Green Cal Calcium-rich foliar product that strengthens cell walls, supports root function, and enhances nutrient absorption. Enzymatically hydrolyzed plant nutrient solution rich in carbon.
• Penta Plant nutrient solution to correct Boron, Copper, Manganese, Zinc, Molybdenum, Nitrogen and Sulphur deficiencies in all crops.

Quantifiable outcome

• BRANDT Smart B delivers 8x more boron to plants than typical 10% boron solutions
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Brandt Smart TechnologycoreChannel Partner/ Reseller/ DistributorElim Fertiliser serves as the exclusive distributor of Brandt Smart Technology products in South Africa, offering innovative foliar feed solutions including the BRANDT Smart System and Manni-Plex product lines that enhance crop health and yield potential.
• AfrikelpcoreChannel Partner/ Reseller/ DistributorElim Fertiliser is the exclusive distributor of Afrikelp seaweed-based biostimulant products in South Africa, providing natural plant growth stimulants extracted from sustainably harvested Ecklonia maxima kelp for enhanced root and shoot growth.
• AfrikelpcoreTechnology or IntegrationAfrikelp products are extracted from sustainably harvested Ecklonia maxima kelp in Gansbaai, South Africa, in compliance with strict conditions set by the South African Department of Forestry, Fisheries and the Environment. Kelp beds are regularly inspected and rested between harvesting.
• Brandt (Microlife Fertilizer)coreTechnology or IntegrationBRANDT Smart System is revolutionary technology that enhances nutrient absorption and translocation to growth points. The system is approved for use with Roundup in tank mixtures and reduces herbicide-induced stress with excellent ROI.
• Microlife SolutionsminorChannel Partner/ Reseller/ DistributorMicrolife Solutions provides premium granular fertilisers including Lime Granule, Bio-Green Granule, and Gypsum Granule that enhance soil health and nutrient absorption.
• Regional South African DistributorscoreChannel Partner/ Reseller/ DistributorElim Fertiliser partners with South Africa's leading distributors including Bayagro, Nexus, LAC, Agrichemies, VS Chemie, Highfert, Winfert, Novon, Groenkunsmis, Noordchem, Promax, Loskop Ict, Agronamic, Multigreen, Northwind, Terrior, Hoeveldrif, Fertilcrop, and FAC across all major farming provinces.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Yara International: Global fertilizer leader with a South African presence offering NPK, specialty, and foliar nutrition products — comparable in product categories but vastly larger scale and broader geographic footprint.
• ICL Group: Global specialty fertilizer and plant nutrition company producing foliar feeds, controlled-release fertilizers, and micronutrients — comparable in product categories, particularly specialty plant nutrition.
• Haifa Group: Global specialty plant nutrition company producing water-soluble, foliar, and controlled-release fertilizers — directly comparable in the foliar nutrition segment where Elim competes with its Brandt and Pivot lines.
• SQM (Sociedad Química y Minera): Global specialty plant nutrition company producing specialty fertilizers, micronutrients, and biostimulants — comparable in foliar and specialty plant nutrition categories with global scale advantage.

Direct peers

• Omnia Holdings: South Africa's largest fertilizer and agricultural chemicals group, offering proprietary and third-party specialty fertilizers, biostimulants, and crop protection products across the same national distributor network as Elim — the principal direct competitor.
• Kynoch Fertilizer: Major South African fertilizer manufacturer and distributor with a comprehensive range of granular, liquid, and specialty fertilizers plus agronomic advisory — directly comparable in product breadth, customer base, and channel structure to Elim.
• Acadian Plant Health: Global seaweed-based biostimulant producer competing head-to-head with Afrikelp (which Elim distributes) in the plant biostimulant category — closely comparable in product technology and end-market.
• Stoller South Africa: South African arm of global biostimulant and plant nutrition specialist Stoller, distributing foliar nutrition and plant growth stimulant products to SA farmers — overlapping directly with Elim's foliar and biostimulant categories.
• Bio-Gro: South African producer of liquid fertilizers, foliar feeds, and bio-stimulants serving commercial farmers through agronomist-led distribution — a comparable niche specialty input distributor competing in overlapping product categories.

Regional players

• Agrichemies (distributed brand): One of Elim's own regional distribution partners (Free State), also distributing competing specialty fertilizer lines — represents the typical regional agronomy-led distributor model that Elim both partners with and competes against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elim-fertiliser-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elim Fertiliser (Pty) Ltd