Elings Craftbeer & Drinks

Name

Elings Craftbeer & Drinks

Legal name

Elings Craftbeer & Drinks B.V.

Website

https://elingscraftbeerdrinks.nl

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Beverage Wholesale Distribution

NAICS

Beer and Ale Merchant Wholesalers (424810)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

akta.pro secondary industry

Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Craft beer distribution
• Beverage wholesale supply
• Hospitality beverage distribution
• Beer importer Netherlands
• Event equipment rental

Headquarters

HQ city

Diessen, Noord-Brabant

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. B2B Beverage Wholesale: Core revenue stream from wholesale distribution of a total beverage assortment (pilsner, spirits, wine, soft drinks, craft beer) exclusively to business customers (horeca, liquor stores, sports canteens, events, webshops). Revenue is generated per transaction with no minimum order requirement, though zone-based minimum order values apply before delivery is dispatched.
2. Event Material Rental: Rental of event infrastructure (mobile bars, work buffets, serving counters, refrigeration units, cold cells, tap containers) to event organizers. Customers submit a request form; pricing is per unit per rental period.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Elings Craftbeer & Drinks is a Dutch B2B beverage wholesaler and craft beer importer that distributes a total beverage assortment — pilsner, distilled spirits, wine, soft drinks, and craft beer — exclusively to hospitality operators (horeca), liquor stores, sports canteens, and event companies across the Netherlands. The company complements wholesale distribution with a nationwide own-fleet delivery network, event material rental (mobile bars, refrigeration, tap containers), and cellar beer installation services.

Product overview

Elings Craftbeer & Drinks operates as a B2B beverage importer and hospitality wholesaler with a dual offering: (1) a total beverage assortment platform covering pils, distilled spirits, wine, soft drinks, and craft beer, accessible via their B2B ordering portal (elingscraftbeerdrinks.shop) and craft beer webshop (elingscraftbeer.shop); and (2) an event materials rental service providing mobile bars, buffets, refrigeration units, and tap equipment for events. The company supplements its core beverage distribution with proprietary logistics delivery, kelderbier (cellar beer) installation services, CO2 tanks, and glassware/POS materials through account managers. Founded over 40 years ago and serving nearly 600-1000 B2B customers nationally, the company focuses primarily on craft beer distribution and advisory services to hospitality and retail businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Beverage Assortment (Totaalassortiment) Complete beverage assortment — pilsner, distilled spirits, wine, soft drinks, and craft beer from domestic and international suppliers — distributed exclusively to Dutch B2B customers (horeca, liquor stores, sports canteens, event organizers). Ordered via the B2B webshop elingscraftbeerdrinks.shop or directly through the inside sales team.
• B2B Craft Beer Webshop National B2B online ordering platform for craft beer products at elingscraftbeer.shop, providing Dutch craft beer buyers with access to Elings' specialty and exclusive craft beer portfolio from Belgium and other international breweries.
• Event Material Rental (Eventmaterialen) Rental of event infrastructure for event organizers, including mobile bars (1m at €65.00 and 2m at €77.05), work buffets (€35.00), serving counters (€30.00), serving counter legs (€0.66 each), refrigerators (€55.00), cold cells, and tap containers (price on request). Operated in partnership with FRAVO Verhuur; customers submit a request form for quotation.
• Kelderbier (Cellar Beer Installation Service) Specialist service for the placement, connection, ordering, and return of cellar beer (keg) systems for hospitality customers, with weekend availability provided through partner Kelderbier for emergency service.

Quantifiable outcome

• Nearly 600 B2B customers served nationwide (scaling to over 1,000 per different company source)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• AB InBev (VIA-agentschap)coreStrategic or Co-development PartnerElings Craftbeer & Drinks is an affiliated partner of AB InBev through the VIA agency. This partnership grants access to the full AB InBev brand portfolio (including commercial lagers) alongside Elings' own craft beer offering, making it a core strategic relationship.
• FRAVO VerhuurminorChannel Partner/ Reseller/ DistributorFRAVO Verhuur is a rental partner providing event infrastructure (tap containers, mobile equipment) referenced in Elings' event material service and weekend emergency contact list.
• Gamko KoeltechniekminorOthersGamko is referenced as a refrigeration technical service partner in Elings' weekend/after-hours emergency contact list for equipment breakdowns.
• TapwachtminorOthersTapwacht is a tap installation maintenance service referenced in Elings' after-hours emergency contact list.
• Hakvoort Technische DienstminorOthersHakvoort Technische Dienst is a technical service partner listed in Elings' after-hours contact list.
• Serrco KoelingenminorOthersSerrco Koelingen is a refrigeration partner referenced in Elings' service contact list.
• Fa.A. Robertus & ZnminorChannel Partner/ Reseller/ DistributorFa.A. Robertus & Zn is a third-party drinks distributor that handles Elings' deliveries in Zone 5 (Groningen and Drenthe) where Elings' own fleet does not operate.
• KelderbierminorOthersKelderbier handles cellar beer installation services for Elings, referenced in both the service contact list and the event delivery conditions.
• Horecasupport (AB InBev)minorOthersHorecasupport is a technical support service run by AB InBev for hospitality equipment, referenced in Elings' service and emergency contact list.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Uiltje Brewing Company: Dutch craft brewery that sells direct to horeca through its own distribution and tap installations. Comparable as a craft-focused Dutch beverage supplier overlapping with Elings' craft beer and tap-installation service lines for the same horeca customer base.
• Bier&Co: Dutch craft beer specialist distributor serving horeca and retail with a comparable curated craft portfolio and B2B ordering model. Directly comparable because both are B2B craft beer wholesalers targeting the same Dutch hospitality and specialty retail customers.

Broad incumbents

• Heineken: Largest Dutch brewer with its own direct-to-horeca distribution arm and broad brand portfolio. Comparable as both a major supplier-partner risk and a competitor that can bypass wholesalers to serve horeca accounts directly with mainstream and specialty brands.
• Hanos: Dutch cash-and-carry foodservice wholesaler with a comprehensive beverage range delivered to horeca. Comparable because it competes with Elings for full-beverage-assortment horeca contracts across multiple Dutch regions.
• Sligro Food Group: Largest Dutch foodservice wholesaler offering a broad assortment including beverages to horeca nationwide. Comparable as a broader incumbent that competes head-to-head with Elings on the total-beverage-assortment, single-supplier proposition to Dutch hospitality.
• Bidfood: Dutch foodservice distributor serving horeca with broad assortment including beer, wine, spirits, and soft drinks. Comparable as a broad incumbent competitor offering one-stop horeca supply that overlaps directly with Elings' total assortment positioning.
• Bavaria (Swinkels Family Brewers): Large independent Dutch brewer with a sizable horeca distribution network for its own brands plus partner brands. Comparable as a brewery-owned wholesaler competing for the same Dutch horeca accounts, with the advantage of in-house brewing scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/elingscraftbeerdrinks
• LinkedInlinkedin.com/company/elingscraftbeerdrinks
• Instagraminstagram.com/elingscraftbeerdrinks

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elings Craftbeer & Drinks