Uiltje Brewing Company

What Uiltje Brewing Company does

Uiltje Brewing Company, operating through legal entity Bierenko Amsterdam B.V., is a Dutch craft brewery founded by Rob in 2015 after he learned the craft at Jopen. The company operates a single brewing facility in Haarlem and a taproom (Uiltje Bar Haarlem), with its registered office in Amsterdam, and serves primarily Dutch consumers through a direct-to-consumer model.

The product portfolio is organized into distinct series: a permanent Core Range of flagship beers (Bird of Prey IPA, Juicy Lucy NEIPA, and others), a bi-weekly Fresh IPA drop shipped within 48 hours of packaging, a Lab Series of experimental brews, SeasonOwls seasonal releases, Collabs with other breweries (notably Prima Donna with Cavallaro Napoli and Fiorito), a Barrel Aged program aged in Bourbon, Cognac, and Speyside casks for at least one year, and an alcohol-free/low-ABV line (Bird of Prey 0.2%, Juicy Lucy 0.2%). The technology underpinning operations is a standard commerce stack, BigCommerce storefront, Adyen payments, Cookiebot consent management, Google Analytics, and Meta Pixel tracking, with no proprietary platform. A recurring Uiltje Bierabonnement subscription layer sits alongside transactional single-bottle, multipack, and themed package sales (€27.95 to €159.99).

Uiltje generates revenue through three streams: transactional DTC beer sales (single bottles €2.10-€5.49, multipacks, and curated beer packages), recurring subscription deliveries of fresh and curated beers, and merchandise/glassware sales (€4.99 festival fans to €34.99 t-shirts). The customer base is highly fragmented, with the company claiming 25,000+ satisfied customers, primarily Dutch craft beer enthusiasts, gift buyers, and beer explorers. Distribution is almost exclusively the company's own e-commerce site plus its Haarlem taproom and a festival circuit across the Netherlands; only one named on-premise account (Michelin-starred Restaurant De Librize in Zwolle) is referenced. Free shipping applies above €50 and a 100% break guarantee covers damaged shipments.

Name

Uiltje Brewing Company

Legal name

Bierenko Amsterdam B.V.

Website

https://uiltjebrewing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Uiltje Brewing Company is a Dutch craft brewery in Haarlem, founded in 2015, selling hop-forward beers (Core Range, Fresh IPA, Barrel Aged, alcohol-free) and merchandise directly to consumers via its own e-commerce site, subscription service, taproom, and beer festivals.

Ownership category

akta.pro rank

Product category

Craft Beer

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beer Brewing & Brands (CRADAIAA)

akta.pro secondary industries

Packaging & Production Breweries (Limited/No On-site Service) (THAFALAB), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer brewery
• IPA production
• Barrel aged beer
• Beer subscription
• Craft beer merchandise

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Beer Sales: One-time purchases of individual craft beers, multipacks, and themed beer packages sold through the company's e-commerce platform. Products include IPAs, NEIPAs, stouts, barrel aged beers, and seasonal specialties. Pricing ranges from €2.65 per single bottle to €159.99 for large mixed packages.
2. Beer Subscriptions: Recurring subscription service (Uiltje Bierabonnement) delivering curated selections of fresh beers on a periodic basis. Subscribers receive automatic deliveries of new and seasonal releases with potential discounts compared to one-time purchases.
3. Merchandise Sales: Sale of branded merchandise including t-shirts, socks, playing cards, beer glasses (conical and footed varieties), and festival gear. Merchandise items priced from €4.99 (festival fan) to €34.99 (t-shirts).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Uiltje Brewing Company is a Dutch craft brewery based in Haarlem that produces and sells hop-forward craft beers directly to consumers via its own e-commerce platform. The brewery operates a Fresh IPA program releasing limited-edition hop-forward IPAs every two weeks within 48 hours of packaging, alongside a Core Range, Lab Series, SeasonOwls, and Collabs lines. Additional offerings include themed beer packages, a recurring beer subscription service (Uiltje Bierabonnement), bulk multipacks, alcohol-free variants, and branded merchandise and glassware.

Product overview

Uiltje Brewing Company is a Dutch craft brewery based in Haarlem, operating as an e-commerce platform (BigCommerce-powered) selling directly to consumers. The portfolio consists of craft beer products organized into series: Core Range (permanent flagship beers), Fresh IPA (bi-weekly limited releases), Lab Series (experimental brews), SeasonOwls (seasonal offerings), and Collabs (collaborative beers). Beer styles include IPA, NEIPA, Stout, Barrel Aged, Pale Ale, Weizen, Blond, Session IPA, Witbier, Pilsner, Porter, and Bock. Additional offerings include alcohol-free variants, beer packages (curated multi-beer boxes), beer subscriptions (automatic recurring deliveries), multipacks for bulk purchases, and branded merchandise and glassware.

Differentiator

Problem solved

Functional benefit

Products and services

• Craft Beer (Individual Bottles and Cans) Uiltje's core offering of individually sold craft beers across styles including IPA, NEIPA, Pale Ale, Stout, Barrel Aged, Weizen, Blond, Session IPA, Witbier, Pilsner, Porter, and Bock, available in 33cl and 44cl formats. Sold directly to individual consumers through the Uiltje webshop.
• Fresh IPA Series Limited-edition IPA program releasing new hop-forward varieties every two weeks, packaged within 48 hours of brewing and delivered directly to customers for maximum freshness. Rotating styles include Cold IPA, Double NEIPA, East Coast IPA, Hazy IPA, Westcoast IPA, and White IPA.
• Barrel Aged Beers Premium beers aged in wooden barrels previously holding whisky, bourbon, rum, or other spirits for a minimum of one year to develop complex flavors. Includes the Meneer de Uil series aged in Bourbon, Cognac, and Speyside barrels.
• Alcohol-Free / Low ABV Beers Low and no-alcohol craft beer variants of Uiltje's flagship beers, including Bird of Prey 0.2% and Juicy Lucy 0.2%, targeting consumers seeking craft flavor without alcohol.
• Beer Packages (Bierpakketten) Pre-curated multi-beer boxes themed around occasions, beer styles, or seasons. Includes themed packs like Hot Owl Summer, Uiltje IPA Bierpakket, XXL Madness, I want it Owl Box, Zomerdeal, Strictly Specials Only, and alcohol-free packs, with pricing from €27.95 to €159.99.
• Beer Subscription (Uiltje Bierabonnement) Recurring subscription service that automatically delivers curated selections of fresh Uiltje beers on a periodic basis, offering subscriber discounts compared to one-time purchases and targeting regular craft beer consumers.
• Multipacks Bulk purchase options for single beer styles in 12-pack or 24-pack quantities offered at discounted per-unit prices, such as 12x Bird of Prey and 24x Juicy Lucy multipacks.
• Merchandise and Glassware Uiltje-branded merchandise including conical and stemmed beer glasses, t-shirts, socks, playing cards, festival fans, and other apparel and accessories. Priced from €4.99 for a festival fan up to €34.99 for t-shirts.

Quantifiable outcome

• 25,000+ satisfied customers served through direct-to-consumer channels
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Cavallaro NapoliminorStrategic or Co-development PartnerUiltje collaborated with Cavallaro Napoli (also based in Haarlem) to create a blond beer with limoncello and basil flavors. This partnership resulted in a limited-edition beer that became a festival hit before being refined into the Prima Donna core range beer.
• FioritominorStrategic or Co-development PartnerCollaborated with Fiorito alongside Cavallaro Napoli on the development of the blond beer featuring limoncello and basil notes.
• Restaurant De LibrizeminorOthersMichelin-starred restaurant in Zwolle that features Uiltje's Bird of Prey IPA on its menu, demonstrating the premium positioning of Uiltje's craft beers in fine dining contexts.
• JopenminorOthersLocal Haarlem brewery where Uiltje's founder Rob learned the brewing craft before establishing Uiltje Brewing Company in 2015. Relationship is formative/training rather than ongoing partnership.
• AdyencoreTechnology or IntegrationPayment service provider used for processing all online payments. Adyen acts as a processing controller for payment data collected through the website.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Oedipus Brewing: Amsterdam-based craft brewery with a similar hop-forward, experimental portfolio and direct-to-consumer emphasis. Closely comparable on product style (IPAs, NEIPAs, sours), Dutch market focus, and small-batch, founder-led positioning.
• Brouwerij De Molen: Established Dutch craft brewery in Bodegraven with a broad specialty range and strong taproom presence. Comparable to Uiltje on craft positioning, premium pricing, and barrel-aged specialty SKUs within the Dutch market.
• Bird Brewery: Dutch craft brewery with an experimental, flavor-forward portfolio and DTC emphasis. Comparable to Uiltje on innovative SKU strategy, Dutch-market craft positioning, and direct-to-consumer focus.
• 't IJ Brewery: Iconic Amsterdam craft brewery with a long-standing taproom and broad specialty portfolio. Comparable to Uiltje on craft positioning, Amsterdam-centered brand, and on-premise plus packaged retail distribution.
• Jopen: Haarlem-based craft brewery where Uiltje's founder Rob trained. Same geographic market and adjacent portfolio, with a more established wholesale and on-premise footprint — a natural peer and heritage reference point.
• Kompaan Brewing: Den Haag craft brewery with a comparable hop-forward and specialty range targeting Dutch craft consumers. Similar size, product mix, and independent-operator profile to Uiltje.
• VandeStreek Bier: Utrecht-based craft brewery with a broad specialty range and notable retail penetration in Dutch supermarkets. Comparable to Uiltje on craft style, Dutch geography, and growing independent-brewery profile.
• Lowlander Beer: Dutch craft brewery with a botanical/specialty bent and stronger international distribution presence. Comparable to Uiltje on independent-brewery craft positioning and DTC e-commerce, with a broader geographic footprint.
• Two Chefs Brewing: Amsterdam craft brewery operating a comparable hop-forward portfolio with packaging-led branding. Overlaps with Uiltje on product style, Dutch geography, and small-batch specialty releases.

Broad incumbents

• BrewDog: Large international craft brewery built on a comparable edgy branding and direct-to-consumer model. Shares Uiltje's craft-credentials, hop-forward portfolio, subscription mechanics, and subscription/online retail emphasis at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UiltjeBrewingCo
• Facebookfacebook.com/UiltjeBrewingCompany
• LinkedInlinkedin.com/company/uiltje-brewing-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uiltje Brewing Company