What Elis Elektro AS does

Elis Elektro AS is a Norwegian privately held distributor of electrical installation products, founded in 1945 (originally as Elektrisk Isolasjon AS) and headquartered in Oslo at Jerikoveien 16, with a delivery/warehouse facility at Lindeberg næringsvei 16. The company organizes its portfolio into three divisions: Kabler (cables), Kabelføringsveier (cable routing systems), and El.komponenter (electrical components). Products are sourced from recognized European quality manufacturers and include fire alarm cables, solar cables (EN 50618/TÜV certified), installation and earth cables, cable ladders, wire mesh trays, floor boxes, mounting rails, cable glands and explosion-proof nipples (ATEX/IECEx certified), GelBox sealing compounds, and proprietary Elis-branded lines (ElastiSeal, Snap-in, GelBox Happy). Extensive technical documentation, EPDs, and compliance with CPR/DoP, REACH, RoHS, and Norwegian Transparency Act (Åpenhetsloven) are maintained.

The business operates a sales-led B2B go-to-market, serving three primary customer segments across Norway: electrical installers, manufacturers of electrotechnical products, and electrical wholesalers. Coverage is delivered through dedicated regional Key Account Managers, product managers (cable and cable routing), a sales manager, a business development role, and technical inside-sales support. An online product configurator allows customers to build cable routing configurations and request quotes from the sales team. The company holds Miljøfyrtårn (Environmental Lighthouse) certification, most recently recertified in 2026.

Elis Elektro generates revenue through one-time product sales on a quote-based pricing model, with no disclosed public pricing. The company is led by Managing Director Geir Arkøy, has 21 employees, is independently owned with no parent company or external funding, and operates exclusively in Norway. Its market positioning rests on being "one of Norway's leading suppliers" in its product categories, supported by 75+ years of operating history and broad regulatory certifications relevant to installation, offshore, and hazardous-environment applications.

Name

Elis Elektro AS

Legal name

Elis Elektro AS

Website

https://eliselektro.no

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

11–50 employees

Short description

Elis Elektro AS is a Norwegian distributor founded in 1945 that supplies cables, cable routing systems, and electrical components to installers, manufacturers, and electrical wholesalers across Norway.

Ownership category

akta.pro rank

Product category

Electrical Installation Products Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Wholesale-Electrical Apparatus & Equipment, Wiring Supplies (5063)

akta.pro primary industry

Lighting & Electrical Supplies for Home Distribution (CRAOAFAG)

Keywords

• Electrical installation products
• Cable distribution
• Cable routing systems
• Electrotechnical components
• Electrical wholesale supply

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Elis Elektro generates revenue through the sale of electrical installation products including cables, cable routing systems, and electrical components. The company acts as a distributor, sourcing products from European manufacturers and selling to Norwegian installers, electrical product manufacturers, and electrical wholesalers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Elis Elektro AS is a Norwegian B2B distributor of electrical installation materials, sourcing cables, cable routing systems (cable ladders, trays, wire mesh trays), and electrical components from European quality manufacturers and reselling them to electrical installers, manufacturers of electrotechnical products, and electrical wholesalers across Norway. The company is organized around three product divisions—Kabler (Cables), Kabelføringsveier (Cable Routing Systems), and El.komponenter (Electrical Components)—and offers project-based configurator quoting, technical sales support, and a Miljøfyrtårn-certified environmental profile.

Product overview

Elis Elektro AS is a Norwegian electrical products distributor established in 1945, offering a comprehensive portfolio of electrical installation materials organized into three main product divisions: Kabler (Cables), Kabelføringsveier (Cable Routing Systems), and El.komponenter (Electrical Components). The cable portfolio includes fire alarm cables, bus/instrumentation cables, single conductors, flat cables, rubber cables, installation/earth cables, cable chain cables, PUR power and signal cables, solar cables, and high-temperature silicone cables for demanding applications up to 180°C. The cable routing division encompasses cable ladders (3m and 6m, including self-supporting and acid-resistant variants), cable trays, wire mesh trays for light-duty indoor installations, busbars (Grenstaver), 19-inch racks, wall channels, floor boxes (including pre-fitted complete solutions), mounting rails, and tunnel ladder systems. The electrical components section covers cable protection solutions (including complete cable protection systems), nipples and glands in various materials including ATEX/IECEx-certified explosion-proof types (VEGA, Orion, Octan, Crux), proprietary Elis ElastiSeal and Snap-in nipples, GelBox sealing compounds and joints (including the improved GelBox Happy line), aluminum/copper transitions, electrotechnical components (capacitors, fuses, Euchner safety products), moisture barriers, cable pulling lubricants, and extensive winding materials including insulation materials, winding wire, lacquers, motor/transformer parts, slot insulators, and winding tools. Products are sourced from quality manufacturers across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Kabler (Cables) A broad cable portfolio including fire alarm cables, bus/instrumentation cables, single conductors, flat cables, rubber cables, installation/earth cables, cable chain cables, PUR-jacketed power and signal cables, solar cables (EN 50618/TÜV), and high-temperature silicone cables (up to 180°C) for industrial, building, photovoltaic, and demanding environment applications. Sold to Norwegian installers, panel builders, and electrical wholesalers.
• Kabelføringsveier (Cable Routing Systems) Cable routing portfolio comprising cable ladders (3m and 6m lengths including self-supporting and acid-resistant variants), cable trays/mounting rails, wire mesh trays, distribution busbars (MP-Flex, Duo), 19-inch racks, aluminum wall channels, floor boxes (including pre-fitted complete solutions), mounting rails and profiles, fastening hardware, cable holders, tunnel ladders, and modular mounting channels. Designed for commercial, industrial, and infrastructure installations.
• El.komponenter (Electrical Components) Electrical components portfolio including cable protection pipes (galvanized, AISI 316L acid-resistant), cable glands and nipples (plastic, brass, stainless steel, EMC, ATEX/IECEx EExe variants such as VEGA, Orion, Octan, Crux), gel-based cable joints and sealing compounds, Al/Cu transitions, capacitors, fuses, Euchner safety products, moisture barrier entries, cable pulling lubricants, meter loops, and comprehensive winding materials (insulation sheets/foils/tapes, winding wire, lacquers, motor/transformer parts, slot insulators, winding tools).
• Elis ElastiSeal nippel A proprietary elastic sealing cable gland/nipple with a unique sealing mechanism designed to simplify cable installation. Sold under the Elis Elektro brand to installers and panel builders.
• Elis Snap-in nippel A snap-in cable gland designed to simplify installation in confined spaces and to streamline series production of cabinets. Sold under the Elis Elektro brand to electrical installers and OEM panel builders.
• GelBox Happy Improved gel-based cable joint/sealing product line with enhanced sealing properties, replacing the previous GelBox Line. Used by installers and contractors for moisture and environmental protection of cable splices.
• Ferdig bestykket gulvboks (Pre-fitted Floor Box) A floor box delivered completely pre-assembled/populated so it is ready to install on arrival. Targets installers and contractors needing faster on-site installation of cable routing and power/data access points.
• Crux, Orion, and Octan EXE/EXD Cable Glands ATEX/IECEx-certified explosion-proof (EExe/EExd) cable glands in plastic and brass, covering approximately 80% of Norwegian onshore and offshore installation needs. Targeted at oil & gas, marine, and hazardous-area electrical installers.
• Takstøtte MP-PVX1 for cable routing on flat roofs A flat-roof support bracket (MP-PVX1) with wind test certification, UV-resistant ASA/HDPE material, and 50 kg max load, used to mount cable ladders, wire mesh trays, and cable protection pipes on flat commercial/industrial roofs.

Quantifiable outcome

• Miljøfyrtårn (Environmental Lighthouse) certification demonstrates commitment to environmental improvement and green transition

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solar Norge: Norwegian electrical, lighting and installation wholesale distributor serving the same installers, contractors, and industrial customers as Elis Elektro. Direct overlap on cable, cable routing, and electrical component distribution in the Norwegian market.
• Elektroimportøren (Rexel): Established Norwegian electrical wholesaler now part of the Rexel group, distributing cables, lighting, and installation components to the same installer and contractor base as Elis Elektro. Direct competitor on product range and customer segments.
• Hellanor: Norwegian technical wholesale distributor with a focus on electrical installation materials, lighting, and tools. Targets the same installer and contractor customers as Elis Elektro across Norway.

Broad incumbents

• Rexel Norway: Norwegian subsidiary of global electrical distributor Rexel, serving installers and industrial customers with cables, lighting, and electrical equipment. Larger, multi-category competitor to Elis Elektro in Norway with international procurement scale.
• Onninen (Ahlsell): Nordic electrical and HVAC distributor now integrated into Ahlsell; serves Norwegian installers and infrastructure projects with cables, routing systems, and electrical components. Directly comparable business model but much broader product range and larger footprint.
• Power Norge: Large Norwegian retail and wholesale electrical chain selling installation materials, lighting, tools, and components to both professional installers and consumers. Comparable in product categories but operates at significantly larger scale and broader customer base than Elis Elektro.
• Ahlsell Norge: Norwegian arm of the Nordic Ahlsell Group, one of the largest technical wholesale distributors in the Nordics with a much broader portfolio (HVAC, plumbing, electrical, tools). Competes with Elis Elektro in the same Norwegian installer and electrical wholesale customer base but operates at significantly larger scale.
• Schneider Electric Norway: Norwegian presence of global electrical equipment manufacturer Schneider Electric, supplying cables, wiring devices, and industrial electrical components. While primarily a manufacturer, it competes for the same installer customer wallet through distribution channels and represents both a supplier-competitor dynamic for Elis Elektro.

Regional players

• Malmbergs Elektriska: Swedish electrical wholesale and light manufacturing company offering cable accessories, wiring devices, and installation components. Comparable product mix and customer base (installers and wholesalers), but primarily serving the Swedish market with selective Nordic export.

Others

• Nexans Norway: Norwegian arm of global cable manufacturer Nexans, one of the upstream suppliers whose cables Elis Elektro distributes. Relevant as both a potential partner and a direct-channel threat if Nexans chooses to serve Norwegian installers or wholesalers more directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/elis-elektro-as

Compliance20 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elis Elektro AS