Elite Feet

What Elite Feet does

Elite Feet is a single-location specialty athletic footwear retailer operating from 4837 W 119th St in Overland Park, Kansas, family-owned and operated by the Nottberg family since 1997. The business centers on an in-person professional shoe fitting service lasting 45-60 minutes per first-time customer, comprising barefoot gait analysis, evaluation of existing footwear wear patterns, and expert recommendation grounded in staff training in foot biomechanics, sports injuries, morphology, and anatomy. The curated product assortment spans eight athletic and casual footwear brands (Brooks, Hoka, Saucony, Mizuno, Asics, 361 Degrees, Topo Athletic, plus Oofos recovery sandals and Archies slides), twelve varieties of over-the-counter orthotic inserts (eight customizable to individual needs), and accessories including Feetures and OS1st performance socks and Goodr sunglasses. Pricing ranges from $140-$175 per pair of footwear, $46-$59 per insert, and $15-$30 per pair of socks.

The business operates exclusively through a single brick-and-mortar storefront with no e-commerce channel; management explicitly holds that proper fitting requires in-person service. Revenue is generated through one-time sales of footwear, inserts, socks, and accessories, supplemented by a Square-based loyalty rewards program (1 point per $1 spent) and a referral program that gives $10 store credit to existing customers who refer new buyers and 10% off first purchases to referred customers. With 17 employees serving the Kansas City metropolitan area, Elite Feet does not pursue geographic expansion or channel diversification; its go-to-market is anchored on word-of-mouth, in-store expertise, and long-term repeat relationships with customers who often buy footwear on a 5-6 month replacement cycle. The operational footprint is constrained to a five-day operating week (Tuesday through Saturday, 10am-5pm), which inherently caps throughput and limits scalable revenue expansion absent structural changes.

Name

Elite Feet

Website

https://elitefeetkc.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Elite Feet is a family-owned specialty athletic footwear retailer in Overland Park, Kansas, offering in-person 45-60 minute professional shoe fitting paired with a curated multi-brand assortment (Brooks, Hoka, Saucony, and others) plus orthotic inserts and performance accessories for individual consumers in the Kansas City metro.

Ownership category

akta.pro rank

Product category

Specialty Footwear Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Performance Footwear (Running, Training, Court) (CRAAAEAI)

akta.pro secondary industry

Casual & Lifestyle Footwear (CRAAACAB)

Keywords

• Specialty footwear retail
• Running shoe fitting
• Orthotic inserts
• Walking shoes
• Athletic footwear store

Headquarters

HQ city

Montoursville, Pennsylvania

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Footwear Sales: One-time sale of running shoes, walking shoes, and casual footwear ranging from $140-$175 per pair. The business specializes in fitting customers with appropriate footwear based on their foot structure, gait analysis, and specific needs.
2. Insert Sales: Sale of over-the-counter orthotic inserts in twelve varieties, priced at $46-59 each. Eight of these inserts can be customized to individual needs.
3. Sock and Accessory Sales: Sale of performance moisture-wicking socks ranging $15-30 per pair, as well as plantar fasciitis socks and sleeves, and Goodr sunglasses.
4. Loyalty Rewards Program: Square-based customer rewards program where customers earn 1 point for every $1 spent.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Elite Feet operates a single-location specialty shoe store in Overland Park, Kansas that sells running, walking, and casual footwear from brands such as Brooks, Hoka, Saucony, Mizuno, Asics, Topo, and 361 Degrees. Sales are centered on an in-person professional shoe fitting service lasting 45-60 minutes that analyzes gait, foot biomechanics, and customer activity, paired with over-the-counter orthotic inserts, performance socks, supportive sandals/slides, and Goodr sunglasses.

Product overview

Elite Feet is a single-location specialty shoe store offering in-person professional shoe fitting services combined with a curated selection of athletic footwear and accessories. The core offering consists of a personalized fitting service (45-60 minutes) that analyzes gait, foot biomechanics, and customer needs, paired with products across three categories: running/walking shoes from eight brands (Brooks, 361 Degrees, Hoka, Mizuno, Saucony, Asics, Topo), recovery/supportive footwear (Oofos sandals, Archies slides), and accessories (moisture-wicking socks from Feetures and OS1st, Goodr sunglasses, and 12 varieties of over-the-counter orthotic inserts). The store does not sell online—all products and fitting services are exclusively available at the physical retail location.

Differentiator

Problem solved

Functional benefit

Brands

• Shoe Kansas City: A charitable initiative started by friends of Elite Feet that collects and donates shoes to Missouri and Kansas charities for the homeless population.

Products and services

• Professional Shoe Fitting Service

Quantifiable outcome

• Shoes last 400-450 miles or 5-6 months on average
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Shoe Kansas CityminorOthersShoe Kansas City is a charitable initiative started by the founders of Elite Feet. It collects gently used and new shoes to donate to eight charitable organizations serving the homeless population in Kansas City. Last year it collected and donated 40,000 pairs of shoes and nearly $50,000 worth of new shoes to Missouri and Kansas charities.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Boulder Running Company: Specialty running store group with multiple locations offering gait analysis and curated performance footwear brands. Directly comparable in service model and product assortment.
• Charm City Run: Mid-Atlantic specialty running store chain with expert fitting and community-event focus. Closely mirrors Elite Feet's local-expert positioning and event-driven brand building.
• Roadrunner Sports: Specialty running retailer combining physical stores with a strong online channel, focused on performance running shoes and fitting services. Comparable in product mix and customer base.
• Fleet Feet: Largest U.S. specialty running shoe retail franchise with 200+ stores offering expert fitting, gait analysis, and curated athletic brand assortments. Most directly comparable to Elite Feet in service model, brand mix, and target customer.
• Marathon Sports: New England specialty running retailer with multiple storefronts and a fitting-led service model. Comparable to Elite Feet in target customer and brand positioning.
• JackRabbit: Specialty running retailer with multiple brick-and-mortar locations emphasizing expert fitting and a curated performance footwear assortment. Directly comparable in GTM and category focus.

Others

• Brooks Running: Key Elite Feet brand partner and one of the largest performance running footwear brands. Increasingly sells direct-to-consumer, representing both supplier relationship and competitive channel risk.
• Hoka: Premium performance running brand carried by Elite Feet. Aggressive DTC expansion makes Hoka both a key supplier and an emerging channel competitor for Elite Feet's target customer.

Broad incumbents

• Dick's Sporting Goods: National sporting goods retailer carrying performance running shoes from the same brand portfolio as Elite Feet. Competes on convenience and price rather than fitting expertise.
• REI Co-op: Large outdoor cooperative offering running, hiking, and walking footwear with in-store fit services. Broader assortment than Elite Feet but overlapping customer base and brand portfolio (Brooks, Saucony).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@elitefeetkc
• Facebookfacebook.com/kcelitefeet
• Instagraminstagram.com/elitefeetkc
• LinkedInlinkedin.com/company/elite-feet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elite Feet