ELLA FURNITURE

Name

ELLA FURNITURE

Website

https://ellafurniture.com.my

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ELLA FURNITURE is a Malaysia-based furniture company founded in 2019 and headquartered in Shah Alam, operating with approximately 25 employees. Its public website is currently suspended, and no products, customers, or business model details are documented.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

ELLA FURNITURE is a Malaysia-based furniture company founded in 2019 and headquartered in Shah Alam. The firm appears to sell home and household furniture products to customers, though its official website (ellafurniture.com.my) is currently suspended, limiting visibility into its specific product assortment and operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture Products

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Crate & Barrel: US-based modern home furnishings retailer with international expansion. Comparable as a broad incumbent in design-led furniture retail with overlapping customer demographics.
• IKEA: Global furniture and home furnishings retailer with full-scale operations in Malaysia. Comparable as a broad incumbent in the same furniture retail category, competing for the same Malaysian consumer base though at vastly larger scale and with a different showroom-warehouse operating model.
• Wayfair: US-headquartered online home furnishings and furniture retailer with global e-commerce reach. Comparable as a broad incumbent defining the online furniture retail category against which any DTC furniture brand competes.
• Nitori Holdings: Japan-headquartered global furniture and home furnishings retailer expanding across Asia. Comparable as a broad incumbent in affordable furniture retail with a similar value-oriented positioning.
• West Elm: Williams-Sonoma subsidiary specializing in modern, design-forward home furnishings. Comparable as a broad incumbent in the contemporary furniture retail category targeting similar aspirational consumer segments.
• Williams-Sonoma: US-based multi-brand home furnishings retailer operating Pottery Barn, West Elm, and other banners. Comparable as a broad incumbent in furniture and home furnishings retail, representing the type of scaled competitor ELLA Furniture would need to differentiate against.
• Harvey Norman: Multi-category home furnishings and electronics retailer with an established presence across Malaysia. Comparable as a broad incumbent offering furniture alongside other home goods in the same geography.

Regional players

• Scanteak: Singapore-founded Scandinavian-style furniture retailer with stores across Southeast Asia including Malaysia. Comparable as a regional peer operating in the same Malaysian furniture retail segment with similar mid-market positioning.

Market position

Customer concentration

• LinkedInlinkedin.com/company/ellafurniture

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELLA FURNITURE