ELLA
ELLA Idiomas is a Rio de Janeiro-based online language school founded in 2021 by Gabriella Borges, offering live English, Spanish, and French classes to Brazilian students and international learners through subscription tiers ranging from free to R$1,238/month.
- Company typePrivate
- Founded2021
- HeadquartersRio de Janeiro, Rio de Janeiro, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
What ELLA does
ELLA Idiomas is a Rio de Janeiro-based online language school founded in 2021 by Gabriella Borges, operating as a founder-owned private business (CNPJ 40.935.048/0001-06) with 1-10 employees. The company delivers live online classes in English, Spanish, and French to Brazilian students and international learners, with all instruction conducted virtually rather than at a physical classroom. Its product portfolio is organized across seven tiers targeting different willingness-to-pay segments: Social Classes (A1-B2 group courses at R$150/month), Speaking Club (R$180/month conversation practice), ELLA Boost (3-month intensive at R$250/month), One on One private lessons for Brazilians (R$750/month), VIP Group lessons for small groups of 3-5 (R$300/month), One on One for non-Brazilian international students (R$1,238/month), and a free Kidz introductory tier for ages 7-15.
The underlying platform is a Wix-hosted consumer website (ellaidiomas.com) that handles course catalog, enrollment, and member registration; live instruction is delivered via video conferencing rather than through any proprietary technology stack. There are no disclosed APIs, mobile applications, AI/ML capabilities, patents, trademarks, or proprietary integrations. Curriculum is structured against the CEFR proficiency framework and awards CEFR-based certificates upon course completion, which functions as the main credentialing differentiator.
ELLA generates revenue almost entirely through recurring monthly course subscriptions paired with a one-time R$75 enrollment fee, with contract validity periods of either 3 or 6 months depending on the tier. The go-to-market is direct-to-consumer: students self-serve through the website, register as members, and complete payment to finalize enrollment. Marketing channels are limited to the company website and a Gmail-based contact email, with no disclosed paid acquisition, partnerships, institutional clients, or external capital. Operational geography is concentrated in Southeast Brazil for the primary Brazilian segment, with limited international reach via the dedicated non-Brazilian citizens tier.
ELLA firmographics
Firmographics- Name
- ELLA
- Legal name
- ELLA IDIOMAS
- Website
- https://ellaidiomas.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ELLA Idiomas is a Rio de Janeiro-based online language school founded in 2021 by Gabriella Borges, offering live English, Spanish, and French classes to Brazilian students and international learners through subscription tiers ranging from free to R$1,238/month.
- Ownership category
- akta.pro rank
ELLA industry classification
Industry- Product category
- Language Learning Services
- NAICS
- Language Schools (611630), Language Schools (61163)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK)
- akta.pro secondary industries
- General ESL Programs (Multi-level Adult ESL) (EDAAACAA), One-on-One ESL Tutoring & Coaching (EDAAACAL), English Language Schools (ESL/EFL) (EDAIAEAB), ESL Literacy & Foundational English (Pre-beginner/Alphabetics) (EDAAACAB)
Keywords
Where ELLA is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro, Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ELLA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Language Course Subscriptions: ELLA generates revenue primarily through monthly subscription fees for various language courses including Social Classes, Speaking Club, ELLA Boost, One on One, VIP Group, and Kidz programs. All plans require a one-time registration fee of R$75. Subscriptions are billed monthly with contract validity periods ranging from 3 to 6 months depending on the course selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Classes - Group language learning from A1 to B2 |
| Subscription | Monthly | Speaking Club - Weekly conversation practice |
| Subscription | Monthly | ELLA Boost - Complete foundation in 3 months |
| Subscription | Monthly | One on One - Personalized private lessons for Brazilians |
| Freemium | Monthly | Kidz - Free introductory language classes for children |
| Subscription | Monthly | One on One Non-BR Citizens - Private lessons for international students |
| Subscription | Monthly | VIP Group - Private lessons for groups of 3-5 people |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
ELLA product offering
Product offeringCore offering
ELLA Idiomas is an online language school headquartered in Rio de Janeiro, Brazil, that delivers live group and private language classes in English, Spanish, and French to Brazilian students and international learners. Its catalog spans group social classes (A1–B2), conversation-focused Speaking Club sessions, an intensive 3-month ELLA Boost foundation course, private One on One lessons, small-group VIP lessons, and free introductory Kidz classes for ages 7–15, with monthly subscriptions plus a one-time R$75 registration fee.
Product overview
ELLA Idiomas is a language learning school based in Rio de Janeiro, Brazil, offering a portfolio of live instruction programs. The core offering consists of Social Classes (A1-B2 level courses), Speaking Club (conversation practice), and ELLA Boost (3-month intensive foundation). Premium personalized options include One on One private lessons (Brazilian and international), VIP Group sessions for small groups, and Kidz (free introductory courses for children and teenagers ages 7-15). All programs are taught in English, Spanish, or French, with CEFR-based certification available upon completion.
Differentiator
Problem solved
Functional benefit
Brands
- ELLA Boost: 3-month intensive language program providing a complete foundation for beginners, featuring 2 hours of live classes plus 1 hour of guided study per week.
- Speaking Club
- KIDZ
Products and services
- Social Classes
Companies that use ELLA
Customer profileSegments3 records
Ideal customer profiles3 records
ELLA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ELLA partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
ELLA competitors and assessment
Company assessmentDirect peers
- Cultura Inglesa: Long-established Brazilian English school chain offering in-person and online classes across proficiency levels. Directly competes with ELLA for adult and teen Brazilian learners seeking certified English instruction.
- CCAA Idiomas: Brazilian language school franchise network delivering English, Spanish, Italian, German, and Portuguese courses across age groups. Directly competes with ELLA in the Brazilian structured language-learning market with multi-tier programs.
- Open English: Online English school founded in Latin America offering live, instructor-led group and private classes to Spanish and Portuguese speakers. Directly comparable to ELLA on geography (Latin America), target learner (adult professionals), and live-class delivery model.
- Fluency Academy: Brazilian online English school offering live, instructor-led group classes and conversation-focused programs to Brazilian adults. Closely mirrors ELLA's live-class, conversation-club, and tiered subscription model in the same target market.
- iTalki: Online marketplace connecting language learners with community tutors and professional teachers for one-on-one lessons. Directly overlaps ELLA's One on One tier on tutor-led delivery, flexible scheduling, and personalized content.
- Wizard Idiomas (by Pearson): Largest English-language school franchise in Brazil, with hundreds of physical units and online programs serving A1–C1 learners. Comparable to ELLA on Brazilian target market, CEFR-aligned curriculum, and tiered offerings from kids to adults.
- CNA Idiomas: Brazilian language school franchise offering English, Spanish, and Portuguese for kids, teens, and adults, with both in-person and online modalities. Comparable to ELLA on multi-language offering and segmented age groups.
- Berlitz Brasil: Global language instruction brand with Brazilian operations offering immersive, instructor-led classes for adults and corporate clients. Comparable on premium one-on-one and group instruction for adult professionals.
Broad incumbents
- Duolingo: Largest consumer language-learning platform globally, offering freemium gamified mobile app courses across dozens of languages. Adjacent competitor that pressures ELLA on price, convenience, and brand awareness rather than direct product parity.
- Babbel: Subscription-based language learning app offering self-paced courses in14+ languages with structured CEFR-aligned curriculum. Competes with ELLA on structured progression and credentialing, but lacks live instruction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
ELLA social profiles
Digital presenceELLA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELLA leadership team
Management profileNumber of profiles
Profiles1 record
ELLA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELLA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELLA
What does ELLA do?
ELLA Idiomas is an online language school headquartered in Rio de Janeiro, Brazil, that delivers live group and private language classes in English, Spanish, and French to Brazilian students and international learners. Its catalog spans group social classes (A1–B2), conversation-focused Speaking Club sessions, an intensive 3-month ELLA Boost foundation course, private One on One lessons, small-group VIP lessons, and free introductory Kidz classes for ages 7–15, with monthly subscriptions plus a one-time R$75 registration fee.
Is ELLA a public or private company?
ELLA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ELLA founded?
ELLA was founded in 2021. It employs 1 to 10 people.
Where is ELLA based?
ELLA is headquartered in Rio de Janeiro, Rio de Janeiro, Brazil, in the Latin America region.
How does ELLA make money?
One revenue line is on record: language Course Subscriptions.
Who are ELLA's main competitors?
Direct peers on record are Cultura Inglesa, CCAA Idiomas, Open English, Fluency Academy, iTalki, Wizard Idiomas (by Pearson), CNA Idiomas and Berlitz Brasil. Broad incumbents are Duolingo and Babbel.
Does ELLA have an API?
No public API is recorded for ELLA.
What industry is ELLA in?
ELLA's product category is Language Learning Services. Its primary akta.pro industry code is EDAAACAK, Online/Hybrid Adult ESL & Language Learning Platforms, with a secondary code of EDAAACAA, General ESL Programs (Multi-level Adult ESL). Its NAICS code is 611630 and its SIC code is 8200.