elleven Dental

What elleven Dental does

elleven Dental is a luxury private dental practice operating from a single site at 74 Wimpole Street in London's Harley District. The practice is structured as a multidisciplinary clinic offering general dentistry, cosmetic dentistry, orthodontics (including Invisalign, fixed, ceramic, lingual, Damon, and SureSmile), dental implants, periodontics, oral surgery, endodontics, hygiene services, facial aesthetics, and emergency dentistry. It is led by Clinical Director Dr Sameer Patel and supported by a team of nine named clinicians spanning orthodontics, periodontics, and oral/maxillofacial surgery, with three dental hygienists and additional clinical staff for a total headcount of 14. The underlying technology stack is conventional dental practice infrastructure — 3D scanning, CT imaging, and Digital Smile Design for case visualization — with no proprietary software or platform component.

The business operates a direct-to-consumer model, primarily serving private fee-paying patients with prices ranging from £190 for a new patient consultation to £7,950 for lingual orthodontics. Recurring revenue is generated through three tiered membership plans (£42, £55, £68 per month), and patient affordability is supported via financing partnerships with V12 Retail Finance and Secure Trust Bank. Customer acquisition relies on word-of-mouth referrals (over 64% of new patients), a structured Refer a Friend program, dentist-to-dentist referrals, and media-driven brand presence (Vogue, Times, Tatler, Sky News, Good Housekeeping, Chelsea Magazine), with celebrity endorsements from Emma Watson, David Gandy, Fearne Cotton, and James Caan. Approximately 20% of patients are international, drawn from Europe, the Far East, Russia, the US, and the Middle East.

The practice trades under Portman Healthcare Limited and is registered within Dentex Assets Limited, embedding it within a multi-clinic dental group corporate structure. Recognized with multiple 2023 industry awards including Practice of the Year at both the Private Dentistry Awards and The Dentistry Awards, elleven Dental is positioned as a premium consumer-facing dental brand rather than a software or platform business.

Name

elleven Dental

Legal name

Dentex Assets Limited

Website

https://ellevendental.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

elleven Dental is a luxury private dental practice in London's Harley District offering multidisciplinary dental services — orthodontics, implants, cosmetic dentistry, periodontics, and facial aesthetics — to private fee-paying and international patients, operating within the Portman Healthcare/Dentex group.

Ownership category

akta.pro rank

Product category

Private Dental Practice

NAICS

Offices of Dentists (62121), Offices of Dentists (621210)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

General Dentistry Group Practices (HLABAKAB), Oral & Maxillofacial Surgery Group Practices (HLABAKAE), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• Private dental practice
• Cosmetic dentistry services
• Orthodontic treatments
• Dental implant services
• Facial aesthetics treatments

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Treatment Services: Revenue from comprehensive dental treatments including examinations, orthodontics, implants, cosmetic dentistry, periodontics, oral surgery, and hygiene services. Fees vary by treatment type from consultations to complex procedures.
2. Membership Plans: Monthly subscription membership plans offering reduced fees on examinations and hygienist visits, plus worldwide dental emergency assistance. Plans include E11even Dental Membership (£42/month), E11even Dental Enhanced (£55/month), and E11even Dental+ (£68/month).
3. Gift Vouchers: Sale of gift vouchers ranging from £50 to £1,000 for dental treatments and services.
4. Finance Payment Plans: Partnership with V12 Retail Finance and Secure Trust Bank to offer patient financing for treatments, enabling patients to spread costs over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Elleven Dental is a luxury private dental practice located at 74 Wimpole Street in London's Harley District, offering comprehensive multidisciplinary dental services including general dentistry, orthodontics, periodontics, endodontics, dental implants, oral surgery, cosmetic dentistry, and facial aesthetics. The practice delivers care through a team of specialists in an interdisciplinary approach, supported by state-of-the-art technology including 3D scanning and advanced imaging, and serves a patient base that includes local residents and international patients traveling from Europe, the Far East, Russia, the United States, and the Middle East.

Product overview

Elleven Dental is a luxury private dental practice in London offering a comprehensive range of clinical dental services through a multi-disciplinary team approach. The practice provides General Dentistry (examinations, fillings, crowns, bridges), Cosmetic Dentistry (teeth whitening, bonding, veneers, digital smile design, facial aesthetics), Orthodontics & Jaw Surgery (Invisalign, fixed braces, lingual braces, Damon braces, SureSmile), Dental Implants, Periodontics & Gum Disease Treatment, Oral Surgery (extractions, wisdom teeth), Endodontics (root canal treatment), Hygiene Services, and Emergency Dentistry. The practice operates membership plans (E11even Dental Membership, Enhanced, and + tiers) offering reduced-cost maintenance appointments and dental emergency assistance. Additional offerings include gift vouchers, online booking, and dental referrals for specialist treatments. The practice is structured as a unified clinical service rather than a software product, with no separate platform or modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Comprehensive general dental care including examinations, fillings, inlays, onlays, porcelain crowns and bridges, night guards, and sports mouth guards for new and existing private patients.
• Cosmetic Dentistry Aesthetic dental treatments including Enlighten teeth whitening, composite bonding, porcelain veneers, and Digital Smile Design to enhance smile appearance.
• Orthodontics & Jaw Surgery Teeth straightening services including fixed metal and ceramic braces, lingual braces, Invisalign clear aligners, SureSmile, Damon Braces, and corrective jaw surgery.
• Dental Implants Implant placement and restoration services including CT scanning for diagnostic imaging and bone augmentation procedures for patients with missing teeth.
• Periodontics & Gum Disease Treatment Specialist periodontal treatments for gum disease including deep cleaning, root surface debridement, periodontal surgery, gum grafts, and frenectomy procedures.
• Oral Surgery Surgical dental procedures including tooth extraction, wisdom teeth removal, expose and bonding procedures, and other oral surgery treatments.
• Endodontics (Root Canal) Root canal treatments for incisors, premolars, and molars including retreatment procedures performed by specialist endodontists.
• Hygiene Services Professional dental hygiene appointments including scaling, polishing, Airflow stain removal, and periodontal maintenance with 45-minute sessions.
• Facial Aesthetics Non-dental aesthetic treatments including anti-wrinkle injections, Nefertiti Neck Lift, gummy smile treatment, masseter treatment, hyperhidrosis treatment, Profhilo, skin boosters, and dermal fillers.
• Emergency Dentistry 24-hour emergency dental care for urgent dental issues including toothache, chipped teeth, lost fillings and crowns, dental trauma, and infection treatment.
• Children's Dentistry Paediatric dental services for children including examinations, fissure sealants, white fillings, stainless steel crowns, extractions, and traumatic tooth management.
• E11even Dental Membership Plans Monthly subscription membership plans offering reduced fees on examinations and hygienist visits plus worldwide dental emergency assistance. Includes E11even Dental Membership (£42/month), E11even Dental Enhanced (£55/month), and E11even Dental+ (£68/month).
• Gift Vouchers Dental gift vouchers available in denominations from £50 to £1,000 for purchasing dental treatments and services at the practice.

Quantifiable outcome

• Over 64% of new patients come from word-of-mouth referrals
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Portman Healthcare LimitedcoreOthersParent company trading as Elleven Dental. Part of Dentex Assets Limited group. Provides regulatory oversight and corporate structure.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bupa Dental Care: Large UK dental chain combining NHS and private dentistry across hundreds of sites. Comparable on private pay-as-you-go service model and brand trust, but at meaningfully greater scale and a more mixed-payor / generalist positioning versus elleven's premium-only multi-specialist model.
• Together Dental: UK dental group combining NHS contracts and private services across multiple clinics. Comparable on group-practice operating model and private treatment offering, but at lower price-points and without elleven's award-led luxury positioning.
• Rodericks Dental Partners: UK-focused DSO group operating mixed NHS/private practices. Overlaps with elleven on private treatment revenue and group procurement, but its portfolio centres on volume general dentistry rather than celebrity-led complex case mix.
• Mydentist: One of the UK's largest dental networks with a predominantly NHS-skewed payor mix. Comparable as an incumbent UK dental delivery platform; differs in scale and customer mix versus elleven's premium private positioning.

Direct peers

• The Dental Surgery: London-based private dental practice offering specialist and cosmetic treatments under a fee-per-item model. Overlaps with elleven on specialist offering, central London catchment, and international patient handling.
• Portman Dental Care: UK DSO group with a network of private-focused practices. Elleven trades under Portman Healthcare Limited (part of the same Dentex Assets Limited group), so it shares corporate ownership, clinical standards, and patient positioning — making it the closest functional peer.
• The London Smile Clinic: Premium London private dental practice focused on cosmetic, orthodontic, and implant cases. Direct comparable to elleven on multi-specialist clinical scope, premium fee guide, and Harley-area catchment.
• 76 Harley Street Dental: Multi-specialist private practice located on Harley Street in central London. Direct peer on location, clinical scope (orthodontics, implants, cosmetic), and premium private positioning; competes head-to-head for the same London catchment.
• Bow Lane Dental: Central London private dental practice offering general, cosmetic, orthodontic, and implant dentistry. Comparable on multi-disciplinary specialist scope and central-London premium private fee structure.

Others

• Dentex Healthcare: UK DSO consolidator that owns and partners with private dental practices. Closely tied to elleven as the parent-group context (Dentex Assets Limited) and a platform peer for any M&A or capital-deployment thesis involving elleven.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ellevendental

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about elleven Dental