Elliotts Accounting

What Elliotts Accounting does

Elliotts Accounting is a Toowoomba-based chartered accounting firm that has operated continuously since 1947, delivering professional tax, advisory, and superannuation services to individual taxpayers and small-to-medium businesses across the Darling Downs region of Queensland, Australia. The firm's offering is organised into three core service lines: Individual Tax Services (tax return preparation, tax minimisation, superannuation/salary sacrifice, Centrelink benefits, salary packaging, SMSF administration, and property/negative gearing advice); Business Services (accounting and taxation, valuations, due diligence, financial management, business structuring, and performance reviews); and Specialisation Services (superannuation, retirement planning, and succession planning). The underlying delivery model is traditional professional services — there is no proprietary technology platform, software product, API, or app, and the firm operates as a single integrated practice rather than a multi-product suite.

Revenue is generated through professional service fees on a quote-based engagement model, with pricing not publicly disclosed and likely calibrated to engagement complexity. The go-to-market motion is direct-to-client and locally anchored: face-to-face consultations from a single headquarters at 152 Margaret St, Toowoomba City, supplemented by phone, email, a Google Business profile, and organic social presence on Facebook and LinkedIn. The firm targets a diversified set of regional verticals — retail, primary production, construction, motor industry, hospitality, and mining/extractive industries — reducing dependency on any single sector but constraining the addressable market to the local Toowoomba catchment.

Operationally, the practice is owner-operated with a small team of five named professionals (Heath Bateman, Philip Martin, Iris Lau, Ovijit Chowdhury, Paul Ryan) and no disclosed parent company, institutional backing, subsidiaries, funding rounds, or partnership network beyond its Toowoomba Chamber of Commerce affiliation. The combination of a 77-year operating history, a five-person headcount, and no disclosed revenue or technology assets indicates a stable but sub-scale regional practice with limited data transparency for prospective investors.

Name

Elliotts Accounting

Legal name

Elliotts Accounting

Website

https://elliottsplus.com.au

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1–10 employees

Short description

Elliotts Accounting is a Toowoomba-based chartered accounting firm founded in 1947, serving individual taxpayers and small-to-medium businesses across regional Queensland with tax, advisory, superannuation, and business services.

Ownership category

akta.pro rank

Product category

Professional Accounting Services

NAICS

Offices of Certified Public Accountants (541211)

akta.pro industry

PRIMARYBPAHABAA

Audit & Assurance Services

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

SECONDARYBPAHABAF

Financial Reporting & Technical Accounting Advisory (GAAP/IFRS)

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Accounting, Audit & Tax Services

Keywords

• Tax preparation services
• Business accounting services
• Superannuation planning
• Business advisory
• Retirement planning

Headquarters

HQ city

Toowoomba City

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Accounting Services: Elliotts Accounting generates revenue through professional accounting and taxation services delivered to individuals and businesses. Services include tax return preparation, business accounting, tax planning, business advisory, and superannuation planning. Revenue is generated through service fees for completed engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Elliotts Accounting is a chartered accounting firm that delivers tax, accounting, and advisory services to individual taxpayers and small-to-medium businesses in the Toowoomba region. Its core offerings consist of three service lines — Individual Tax (returns, superannuation, salary packaging, SMSF, investment property tax advice), Business Services (accounting, taxation, valuations, due diligence, financial management, business structuring and performance reviews), and Specialisation Services (superannuation, retirement and succession planning).

Product overview

Elliotts Accounting is a single-service accounting firm offering a unified suite of professional accounting services rather than a modular software platform. The core offerings comprise three interconnected service lines: Individual Tax Services (tax returns, superannuation, Centrelink benefits, salary packaging, and SMSF management), Business Services (accounting, taxation, business valuations, due diligence, and financial management), and Specialisation Services (superannuation, retirement planning, and succession planning). The firm also provides ancillary advisory services including investment planning and property tax advice.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Tax Services Tax return preparation, tax minimisation strategies, superannuation and salary sacrifice advice, Centrelink benefits guidance, salary packaging, Self Managed Superannuation Fund (SMSF) setup and administration, investment planning, and tax advice on property investment and negative gearing for individual clients.
• Business Services Accounting and taxation, business valuations and due diligence, financial management, business structuring, and business performance reviews for small and medium businesses across retail, primary production, construction, motor, hospitality, and mining resources industries.
• Specialisation Services Expert advisory focused on superannuation, retirement planning, and succession planning for individuals and business owners.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Bentleys: Australian accounting and advisory network with regional offices. Targets SMB and family business clients with tax, business advisory, and succession services that overlap with Elliotts' offering, particularly in regional Queensland.
• BDO Australia: Top-tier Australian accounting network with regional offices including Queensland. Serves overlapping SMB and individual tax clients as part of a much broader audit, tax, and advisory portfolio; competes with Elliotts for the upper end of the regional SMB market.
• Pitcher Partners: Australian mid-tier accounting and advisory firm with offices across multiple states. Overlaps with Elliotts in SMB tax compliance, business advisory, and succession planning services, but operates at materially greater scale and geographic breadth.
• Crowe Australasia: Major Australian accounting and advisory network offering tax, audit, and consulting to mid-market and SMB clients. Directly comparable service offerings (tax compliance, business advisory, SMSF) but with a national footprint rather than a single-location model.
• RSM Australia: Global mid-tier network with significant Australian regional presence. Provides accounting, tax, and business advisory to SMBs comparable to Elliotts' client base, but as one of many service lines within a large national firm.
• William Buck: Australian mid-tier accounting firm with strong regional Queensland presence. Serves similar SMB and individual client segments with tax, advisory, and superannuation services, but at larger scale and broader geographic reach than Elliotts.

Regional players

• Vincents Chartered Accountants: Australian chartered accounting firm serving SMB and high-net-worth clients with tax, advisory, and SMSF services. Comparable client mix and service breadth to Elliotts, with a regional rather than metropolitan orientation.
• Hall Chadwick: Australian accounting firm with strong presence in Queensland and regional areas. Serves comparable SMB and individual clients with tax, superannuation, and business advisory services; regional focus makes it a closer geographic competitor to Elliotts than the national mid-tiers.

Direct peers

• Pilot Partners: Mid-tier Australian accounting firm serving SMBs and individuals across regional and metropolitan Australia. Directly comparable in client segment (SMB + individual), service mix (tax, business advisory, SMSF), and face-to-face regional delivery model.
• Kelly+Partners: ASX-listed Australian accounting and advisory network focused on SMBs and high-net-worth individuals, with regional offices across Australia. Highly comparable business model: compliance-led accounting with cross-sell into advisory and SMSF services for similar client profiles to Elliotts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elliottsaccounting
• LinkedInlinkedin.com/company/elliotts-accounting

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elliotts Accounting