Elma Instruments A/S – Danmark
Elma Instruments A/S is a Denmark-based distributor and service provider of portable test and measurement equipment, supplying Scandinavian electrical contractors, telecom installers, industrial, solar, and HVAC professionals with multi-brand and own-branded instruments, calibration, rental, and training.
- Company typePrivate
- Founded-
- HeadquartersFarum, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Elma Instruments A/S – Danmark does
Elma Instruments A/S is a privately held Danish distributor and service provider of portable test and measurement equipment, headquartered in Farum, Denmark, and operating across Scandinavia (Denmark, Norway, Sweden). The company functions as a multi-brand specialty distributor — carrying Metrel, FLIR, Chauvin Arnoux, Trend Networks, EXFO, Kurth Electronic, Ideal Industries (Fibermaster), Crowcon, and Senko — alongside its own Elma-branded instrument portfolio spanning electrical testers, thermal cameras (Elma Thermo X series), construction lasers (Elma Laser x360-M, Elma Laser 4 Dual, Elma Laser R Combo), multimeters, and network certification tools. Its core technology proposition is the aggregation of calibrated, standards-compliant instruments (e.g., DS/HD 60364 for installation testing, IEC 61000-4-30 Class A for energy analyzers, Cat 8.1/8.2 for cable certification) with adjacent value-added services including traceable calibration, repair, short-term rental, financing/leasing, and technical training courses (thermography Level 1 and DBI Appendix B certification). Revenue mechanics rest on four streams: (1) hardware sales at entry-level (DKK 765–3,500) and professional (DKK 10,000–100,000+) price points, (2) rental/leasing with usage-based short-term pricing, (3) calibration and repair services billed per unit, and (4) training and certification courses. The go-to-market is sales-led across B2B (electrical contractors, data/telecom installers, industrial, solar PV, HVAC/building diagnostics) and B2C, supported by 50+ technical staff, a multilingual e-commerce storefront (elma.dk), phone-based inside sales, the Bizzjoiner-powered service portal, and TeamViewer-enabled remote support. The company self-describes as Scandinavia's leading provider in portable test and measurement equipment, with CEO Anders Lisberg Petersen at the helm.
Elma Instruments A/S – Danmark firmographics
Firmographics- Name
- Elma Instruments A/S – Danmark
- Legal name
- Elma Instruments A/S
- Website
- https://elma.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Elma Instruments A/S is a Denmark-based distributor and service provider of portable test and measurement equipment, supplying Scandinavian electrical contractors, telecom installers, industrial, solar, and HVAC professionals with multi-brand and own-branded instruments, calibration, rental, and training.
- Ownership category
- akta.pro rank
Elma Instruments A/S – Danmark industry classification
Industry- Product category
- Test and Measurement Equipment
- NAICS
- Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Testing Laboratories and Services (54138), Electronic and Precision Equipment Repair and Maintenance (8112)
- SIC
- Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Services-Testing Laboratories (8734)
- akta.pro primary industry
- Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches) (IMAGAFAC)
- akta.pro secondary industries
- Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Test, Measurement & Lab Equipment Retail (CRACAKAH)
Keywords
Where Elma Instruments A/S – Danmark is headquartered
LocationHeadquarters
- HQ city
- Farum
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Elma Instruments A/S – Danmark business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Hardware Sales: Sale of portable test and measurement instruments including multimeters, cable testers, network certification testers, thermal cameras, gas detectors, laser measuring tools, and power/logging equipment. Products are sold as one-time purchases with various price points from entry-level to professional equipment.
- Rental and Leasing: Short-term rental of selected instruments for one-time or short-period needs. Also offers financing/leasing options for instrument purchases. Renters have purchase rights with credit for paid rent.
- Calibration and Repair Services: Calibration services for most brands of instruments, including traceable calibration certificates. Also provides repair services for own brands. Free calibration reminder service for customers.
- Training and Courses: Educational courses including thermography certification (DBI), introductory thermography, and other technical training programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level instruments |
| One time/ perpetual license | Pay-as-you-go | Professional instruments |
| Usage-based | Pay-as-you-go | Short-term rental - Energy analyzers |
| Usage-based | Pay-as-you-go | Short-term rental - Power loggers |
| Usage-based | Pay-as-you-go | Short-term rental - Network testers |
| Unit Pricing | Pay-as-you-go | Calibration services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Elma Instruments A/S – Danmark product offering
Product offeringCore offering
Elma Instruments A/S distributes and sells portable test and measurement instruments across four domains — Electrical (installation testers, multimeters, voltage testers), Climate (thermal imaging, gas detection), Vision (construction lasers, distance meters), and Infrastructure (cable certifiers, fiber optic testers). The company complements product sales with traceable calibration services, repair, short-term equipment rental/leasing, and technical training courses including DBI thermography certification.
Product overview
Elma Instruments A/S is Scandinavia's leading supplier of portable test and measurement equipment, operating as a distributor and service provider rather than a manufacturer. The company offers a comprehensive portfolio of measurement instruments across four main categories: Electrical (including Metrel installation testers, machine testers, voltage testers, multimeters like the Elma BM2805, and FLIR thermal cameras), Climate/Environment (thermal imaging, gas detection with products like Crowcon UNOIQ), Vision/Laser (construction lasers including Elma Laser 4 Dual, Elma Laser x360-M, Elma Laser R Combo series), and Infrastructure (network/cable certification with LanTEK IV-S testers, fiber optic equipment, and electrical safety testers). Key brands distributed include Metrel, Chauvin Arnoux (CA), Trend Networks, EXFO, FLIR, and Elma's own branded instruments. The company provides calibration services, equipment rental, and technical training courses including thermography certification programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Elma iTest 7400 installation tester Portable installation tester for electrical installations used by certified electricians and contractors to verify and document installation compliance.
- SignalTEK QT network operation solution Network operation solution for certifying and troubleshooting Ethernet installations, providing cable certification and network testing for data and telecom installers.
- Elma Laser x360-M line laser 360-degree green line laser with motorized foot and remote control for construction leveling and alignment tasks.
- Elma Laser 4 Dual distance meter Laser distance meter capable of measuring up to 60 meters from both ends of the instrument for construction and surveying applications.
- Elma Thermo X Series thermal imaging cameras Thermal imaging camera series for building diagnostics, electrical inspections, and predictive maintenance, sold under the Elma brand with thermography certification training available.
- FLIR C5 thermal imaging camera Compact thermal imaging camera from FLIR distributed by Elma for electrical, building, and industrial inspections.
- LanTEK IV-S 500MHz LAN certification tester Cable certification tester supporting Cat. 6A certification in 7 seconds with cloud connectivity for project management and fleet management, targeted at network installers.
- LanTEK IV-S 3000MHz LAN certification tester Advanced cable certification tester supporting up to 3000MHz for future-proof testing, certifying Cat 8.1/8.2 with cloud connectivity.
- Metrel Multiservicer XD MI3325 Multifunction machine and appliance tester with color touchscreen and auto-sequences, used for periodic function testing of machines, panels, and appliances per IEC/EN 60204-1 and VDE 0701-0702.
- CA 8345 QualiStar Class A energy analyzer Class A energy analyzer with four current and five voltage inputs, 7-inch touchscreen, IEC 61000-4-30 Class A compliant, used for power quality and energy measurement.
- CA PEL113 power and energy logger Compact power and energy logger with three current and four voltage inputs, SD card storage, USB/Ethernet/Wi-Fi connectivity for energy measurement and troubleshooting.
- Crowcon UNOIQ single-gas detector Compact rechargeable single-gas detector with modular sensor cartridges, Bluetooth and NFC connectivity, designed for safety and compliance documentation.
- Metrel MI3114 PV Tester 1500V/40A Pro set Solar cell multifunction tester for testing, commissioning, periodic testing, maintenance, fault finding, and evaluation on solar PV systems up to 1500V/40A.
- Elma Laser R Combo rotation laser series New rotation laser series (including R440 Combo) for construction and surveying applications, featuring multiple models for level and alignment tasks.
- Simplewire Flex+ wire identification tool Wire identification and labeling tool designed to make it easy to identify and label complex wiring installations.
- Traceable instrument calibration services Traceable calibration services covering humidity, air velocity, temperature, pressure, and electrical measurements for most instrument brands, with calibration certificates and free calibration reminders.
- Instrument rental and leasing program Short-term rental of selected instruments for one-time or short-period needs, with usage-based pricing and financing/leasing options for purchases.
- Thermography training and DBI certification courses Technical training courses including introductory thermography, Level 1 certification, and DBI Appendix B certification for electrical thermography, delivered at the Farum headquarters.
Quantifiable outcome
- 98% of companies' calibration needs covered by traceable calibration services
Companies that use Elma Instruments A/S – Danmark
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Elma Instruments A/S – Danmark technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Elma Instruments A/S – Danmark partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- FLIR SystemscoreFLIR is a key brand partner for thermal imaging cameras. Elma offers the FLIR C5 thermal camera and provides dedicated landing page and knowledge content for FLIR products. FLIR is presented as a leading brand in Elma's product portfolio.
- MetrelcoreMetrel is a key brand partner providing installation testers (Eurotest XC), machine testers (MI3325 Multiservicer XD), and short circuit adapters (MI3144). Products are available for sale and rental.
- Chauvin ArnouxcoreChauvin Arnoux (CA) brand provides power and energy analyzers (CA 8345 QualiStar, CA PEL series) and clamp meters. Products offered for sale and rental with Danish software included.
- Trend NetworkscoreTrend Networks provides LanTEK cable certification testers, VDV II cable verifiers, FiberMASTER equipment, and fiber inspection tools. Key products include LanTEK IV-S for network certification up to Cat 8.2.
- EXFOcoreEXFO provides fiber optic testing equipment including FLS visual fault locators, FIP fiber inspection probes, PX1 optical power meters, and EX1 Ethernet testers. Professional-grade fiber testing solutions.
- TeamViewercoreTeamViewer powers the Elma Quicksupport remote assistance feature, allowing technicians to view or take control of customer computers for software setup and online troubleshooting.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Elma Instruments A/S – Danmark competitors and assessment
Company assessmentRegional players
- Rexel: Global electrical distribution group with Nordic operations serving electrical contractors — partial overlap with Elma's core installer base, but focused more broadly on cabling, lighting, and electrical components than portable T&M.
Broad incumbents
- Conrad Electronic: European broadline distributor of electronic and measurement products with a Scandinavian customer base. Competes with Elma on hand tools, multimeters, and entry-level T&M instruments.
- Farnell / element14: Global distributor of electronic components and test instruments (owned by Premier Farnell / Avnet). Overlaps with Elma on cable testers, multimeters, and lab instrumentation sold to engineers and installers.
- Fluke (Fortive): Global leader in portable test and measurement instruments (multimeters, clamp meters, installation testers). A manufacturer that competes with several of the brands Elma distributes, and increasingly sells direct to end-customers in Scandinavia.
- RS Components (RS Group): Global broadline electronics and test & measurement distributor with strong Scandinavian presence. A larger incumbent competing on catalog breadth, pricing transparency, and logistics rather than advisory-led specialist service.
Direct peers
- Ahlsell: Leading Nordic technical wholesale distributor serving electrical installers, contractors, and HVAC professionals — the same core customer segments as Elma, with overlapping product categories in tools and measurement.
- Lemvigh-Müller: Denmark's largest technical wholesaler for electrical installation, tools, and industrial supplies. Serves the same electrical contractor customer base as Elma and competes for installation and measurement product lines.
- Solar A/S: Danish technical wholesale group (now Solar Group) selling electrical, climate, and installation products to professional installers in Scandinavia — direct overlap with Elma's electrical contractor and HVAC customers.
- Elfa Distrelec: Swedish-headquartered specialist distributor of electronic components, test and measurement equipment, and industrial supplies across the Nordics. Most direct comparable in geography, product mix, and customer base to Elma Instruments A/S.
Emerging players
- PCE Instruments: Germany-based specialist distributor and own-brand manufacturer of measurement technology serving industrial customers across Europe. Competes with Elma in industrial measurement categories (force, temperature, electrical).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Elma Instruments A/S – Danmark social profiles
Digital presenceElma Instruments A/S – Danmark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elma Instruments A/S – Danmark leadership team
Management profileNumber of profiles
Profiles1 record
Elma Instruments A/S – Danmark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elma Instruments A/S – Danmark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elma Instruments A/S – Danmark
What does Elma Instruments A/S – Danmark do?
Elma Instruments A/S distributes and sells portable test and measurement instruments across four domains — Electrical (installation testers, multimeters, voltage testers), Climate (thermal imaging, gas detection), Vision (construction lasers, distance meters), and Infrastructure (cable certifiers, fiber optic testers). The company complements product sales with traceable calibration services, repair, short-term equipment rental/leasing, and technical training courses including DBI thermography certification.
Is Elma Instruments A/S – Danmark a public or private company?
Elma Instruments A/S – Danmark is a private company. It is classified as unknown and is currently operating.
When was Elma Instruments A/S – Danmark founded?
Elma Instruments A/S – Danmark was founded in -1. It employs 11 to 50 people.
Where is Elma Instruments A/S – Danmark based?
Elma Instruments A/S – Danmark is headquartered in Farum, Denmark, in the Europe region.
How does Elma Instruments A/S – Danmark make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are rental and Leasing, calibration and Repair Services and training and Courses.
Who are Elma Instruments A/S – Danmark's main competitors?
Rexel is listed as a regional player. Broad incumbents are Conrad Electronic, Farnell / element14, Fluke (Fortive) and RS Components (RS Group). Direct peers are Ahlsell, Lemvigh-Müller, Solar A/S and Elfa Distrelec. PCE Instruments is listed as an emerging player.
Does Elma Instruments A/S – Danmark have an API?
No public API is recorded for Elma Instruments A/S – Danmark.
What industry is Elma Instruments A/S – Danmark in?
Elma Instruments A/S – Danmark's product category is Test and Measurement Equipment. Its primary akta.pro industry code is IMAGAFAC, Test & Measurement Equipment (Oscilloscopes, DAQ, signal analyzers, calibration benches), with a secondary code of IMAGAFAH, Calibration Services & Standards (Calibration labs, reference standards, traceability services). Its NAICS code is 334515 and its SIC code is 3825.