El Mago Pop

Name

El Mago Pop

Legal name

INDIEMAGIC, SL

Website

https://elmagopop.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Theatrical Magic Entertainment

NAICS

Motion Picture and Video Distribution (51212), Hobby, Toy, and Game Retailers (45912), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Circus, Magic & Variety Shows (THAJAFAH)

Keywords

• Live magic shows
• Theatrical illusionism
• Entertainment productions
• Branded merchandise
• Television programs

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Live Show Tickets: Revenue from theater ticket sales for live magic shows in Barcelona, Madrid, Broadway, and other venues worldwide. The show Nada Es Imposible has achieved 3 million+ spectators with record-breaking box office performance.
2. Theater Operations: Revenue from owned and operated theaters including Teatre Victòria in Barcelona and Branson Magic Theater in Missouri. The company generates income from hosting their own shows and potentially other productions.
3. Television Licensing: Revenue from licensing television programs to broadcasters including Netflix, DMAX, TV3, and Movistar Plus+. Programs include 'La Gran Ilusión', 'Magic for Humans', and 'El Mago Pop' show broadcast in multiple countries.
4. Merchandise Sales: Online store selling official El Mago Pop merchandise including magic trick boxes and exclusive items. Shipping available nationwide with international shipping in development.
5. Gift Cards: Gift cards redeemable for El Mago Pop tickets in any city worldwide, providing flexible access to shows.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

El Mago Pop produces and performs large-scale theatrical illusionism shows, primarily the flagship "Nada Es Imposible" (and its Broadway Edition variant) and the legacy "La Gran Ilusión." The company licenses television programs ("Magic for Humans" on Netflix, "El Mago Pop" on DMAX, "Res és Impossible" on TV3) and a documentary ("EMP Lands in USA" on Movistar Plus+). It also sells official branded merchandise including magic trick boxes and gift cards through its online store.

Product overview

El Mago Pop is a live entertainment company led by illusionist Antonio Diaz, offering theatrical magic shows, television programs, and branded merchandise. The core product is the theatrical show 'Nada Es Imposible' (with its Broadway Edition variant), supplemented by television shows including 'Magic for Humans' (Netflix), 'El Mago Pop' (DMAX), and 'Res és Impossible' (TV3), plus the documentary 'EMP Lands in USA'. The company also operates the Teatre Victoria in Barcelona and sells official merchandise including magic trick boxes through its online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Nada Es Imposible Large-scale theatrical illusionism show featuring brand-new illusions and spectacular stage production; the flagship live show of El Mago Pop, performed at Teatre Victòria Barcelona, partner Madrid theaters, and the Ethel Barrymore Theater on Broadway. Targeted at live entertainment audiences.
• La Gran Ilusión Theatrical illusionism show based on 'The Truman Show' concept; the predecessor flagship show to Nada Es Imposible. Toured extensively across Spain, Mexico, and the United States.
• Magic for Humans (Netflix TV program) Television program featuring street magic and illusions performed for everyday people, filmed in various locations around Barcelona; distributed globally by Netflix.
• El Mago Pop (DMAX TV show) Original television program featuring sleight-of-hand magic performances with celebrity guests including Stephen Hawking; distributed internationally through DMAX.
• Res és Impossible (TV3 program) Television program on Catalan public television TV3 in which El Mago Pop performs magic across iconic European city locations.
• EMP Lands in USA (Documentary) Documentary film chronicling El Mago Pop's journey to Broadway; distributed on Movistar Plus+ in Spain and premiered theatrically at Callao cinemas in Madrid.
• Official Merchandise and Magic Trick Boxes Branded physical merchandise including magic trick boxes for home use, sold directly to consumers via the company's e-commerce store.
• El Mago Pop Gift Cards Redeemable gift cards accepted for El Mago Pop tickets across any show city worldwide; sold via the official ticketing platform.

Quantifiable outcome

• 3,000,000+ total spectators for 'Nada Es Imposible' show
• +5 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• LEVEL (Airline)coreStrategic or Co-development Partner · 1 January 2023LEVEL became the official airline partner bringing El Mago Pop to Broadway. The partnership allows El Mago Pop to fly further than any show in the world, connecting Barcelona with New York for Broadway performances. LEVEL aircraft were customized with El Mago Pop branding for the occasion.
• KoobincoreTechnology or IntegrationKoobin provides the ticketing platform (tickets.elmagopop.com) enabling online ticket sales, seat selection, and event management for El Mago Pop shows worldwide.
• ADEPLUS CONSULTORES, S.L.U.minorImplementation/ SI/ Consulting PartnerData protection consultants designated as Data Protection Officers (DPO) for INDIEMAGIC, SL, ensuring GDPR compliance and data privacy management.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix distributes El Mago Pop's television programs including 'La Gran Ilusión' and 'Magic for Humans' to 192 countries worldwide, reaching over 190 million subscribers.
• DMAX (Discovery)coreChannel Partner/ Reseller/ DistributorDMAX broadcast the original 'El Mago Pop' TV show to 148 countries including Venezuela, Mexico, Chile, Bolivia, Ecuador, Italy, Argentina, UK, Netherlands, and France.
• TV3 (Catalan Television)coreChannel Partner/ Reseller/ DistributorCatalan public television channel TV3 broadcasts 'Res és Impossible' and 'Sense Ficció' programs featuring El Mago Pop content.
• Movistar Plus+coreChannel Partner/ Reseller/ DistributorSpanish streaming platform that premiered the documentary 'El Mago Pop Lands in USA' and distributes El Mago Pop content in Spain.
• GESTEATRAL DEL VALLÈS, S.L.U.coreStrategic or Co-development PartnerManages ticket operations and venue services for Teatre Victòria. Entity responsible for processing ticket purchases and customer data for Barcelona shows. Operates the ticketing platform for El Mago Pop performances.
• Teatre VictòriacoreStrategic or Co-development PartnerOwned theater venue in Barcelona acquired by Antonio Díaz in 2019. Home base for El Mago Pop shows and cultural venue for Barcelona. The theater has hosted record-breaking performances.
• Andrew Lloyd WebbercoreStrategic or Co-development PartnerLegendary composer Andrew Lloyd Webber announced willingness to collaborate with El Mago Pop on future international projects, indicating potential creative partnership.
• AitanaminorStrategic or Co-development PartnerSpanish singer Aitana partnered with Antonio Díaz to acquire Teatre Aquitània in Barcelona, launching a new cultural project for the city.

Scale indicators16 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Walt Disney Theatrical Productions: Operates large-scale Broadway and West End musical productions including 'The Lion King'. Comparable as a producer of high-production-value theatrical entertainment with a similar consumer audience, though Disney's IP-driven model differs from El Mago Pop's performer-driven approach.
• Cirque du Soleil: The dominant large-scale theatrical live entertainment operator, with multi-format arena and resident shows worldwide. Directly comparable to El Mago Pop in producing high-production, family-oriented live spectacle, though Cirque operates an acrobatics-led portfolio rather than illusionism.
• Live Nation Entertainment: World's largest live entertainment promoter and venue operator. Adjacent peer in that it controls global ticketing infrastructure and touring economics that El Mago Pop depends on, including Broadway venues.

Direct peers

• David Copperfield: The benchmark illusionist with a long-running Las Vegas residency at the MGM Grand and Guinness-recognized theatrical success. Closest direct peer to El Mago Pop — solo illusionist with own theater/show, Broadway-adjacent brand recognition, and global touring.
• Penn & Teller: Long-running Las Vegas residency illusionist duo at the Rio. Directly comparable as stage illusionists with a sustained residency model, branded intellectual property, and crossover into television programming.
• Dynamo: British illusionist with global theater tours and a Netflix original series ('Dynamo: Magician Impossible'). Directly comparable as a modern solo illusionist who built global brand through a mix of live shows and streaming TV.
• Derren Brown: UK-based illusionist and mentalist with successful West End and Broadway theater shows plus a strong Netflix presence. Comparable to El Mago Pop in combining theatrical runs with major streaming-platform TV distribution.
• Hans Klok: Dutch-German illusionist with large-scale Las Vegas and European residencies. Comparable to El Mago Pop as a European illusionist who scaled to Las Vegas-style productions and theatrical tours.

Regional players

• Branson/Live Entertainment Residency Operators: Operators of long-running residency shows in Branson, Missouri (e.g., Silver Dollar City, Hamner Barber Theater). Comparable specifically to El Mago Pop's newly acquired Branson Magic Theater, where residency economics in a destination entertainment market dominate the business model.

Emerging players

• Shin Lim: Modern illusionist with residencies in Las Vegas and a strong social-media-driven brand. Comparable as a contemporary solo stage magician targeting a similar demographic, though at a smaller scale than El Mago Pop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ElMagoPop
• YouTubeyoutube.com/@antoniodiaz-elmagopop
• Facebookfacebook.com/ElMagoPop
• Instagraminstagram.com/elmagopopoficial
• LinkedInlinkedin.com/company/indiemagic-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Mago Pop