El Mariachi Restaurants

What El Mariachi Restaurants does

El Mariachi Restaurants is a family-owned and operated restaurant group founded in 1993 and headquartered in Coral Springs, Florida. The company operates two dine-in restaurants along North University Drive in Coral Springs — the Royal Palm location at 2153 N. University Drive and the Wiles Road location at 4625 N. University Drive — offering a hybrid Mexican and Cuban menu spanning dinner, lunch, kids, and dessert/coffee categories, paired with a tequila-forward bar program that includes proprietary cocktails and a house beer branded El Mariachi Leyenda Lager. The customer base is local residents and visitors in the Coral Springs trade area.

The business runs on three revenue streams: in-restaurant food and beverage sales, direct online ordering for pickup and delivery via the ToastTab platform (no third-party delivery partnership is in evidence), and quote-based catering for office events and private gatherings. Go-to-market is local and owner-operated: marketing runs through location-segmented Instagram and TikTok accounts plus a YouTube channel, reservations are driven via Yelp, and the public website is a WordPress build hosted by Host Depot, Inc. There is no franchise system, no external funding, and no disclosed management team beyond the founding family.

Operationally the company is small and labor-light as represented (1–10 employees in platform data, which materially understates typical restaurant staffing), with no disclosed revenue, unit economics, or growth plan. The strategic posture reflected in the inputs is steady-state local operation rather than expansion, franchising, or technology differentiation.

Name

El Mariachi Restaurants

Legal name

El Marichi Restaurants

Website

https://elmariachimexican.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

El Mariachi Restaurants is a family-owned, Coral Springs-based operator of two dine-in Mexican-Cuban restaurants with a tequila-focused bar, ToastTab-powered direct online ordering, and quote-based catering for local events.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (72232), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Family-Style Restaurants (THAFACAC)

akta.pro secondary industries

All-Day Dining Restaurants (THAFACAJ), Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Mexican restaurant dining
• Cuban cuisine service
• Event catering services
• Casual dining restaurant
• Online food ordering

Headquarters

HQ city

Coral Springs, Florida

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Revenue from selling Mexican and Cuban cuisine items, margaritas, cocktails, beers, wines, and other beverages to dine-in customers at two Coral Springs, FL restaurant locations.
2. Online Ordering (Delivery/Pickup): Revenue from online food orders placed via ToastTab platform for delivery or pickup at both restaurant locations.
3. Catering Services: Revenue from catering services for office events and private gatherings. Customers submit catering inquiries through a form on the website, and the restaurant responds within 24-48 hours to discuss details.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

El Mariachi Restaurants is a family-owned casual dining operator running two Coral Springs, FL locations that serve a combined Mexican and Cuban cuisine menu, including signature items such as La Tampiquena, Birria Tacos, Mar y Tierra, Churrasco Steak, and Lechon Asado. The business sells margaritas, craft cocktails, wines, draft beers, and specialty Cuban coffee alongside food, with a proprietary house beer (El Mariachi Leyenda Lager) and cocktail recipes named after family members. Complementary offerings include online ordering for delivery and pickup via ToastTab and quote-based catering for office events and private gatherings.

Product overview

El Mariachi Restaurants is a family-owned restaurant group operating two Coral Springs, FL locations since 1993, offering a unified dining experience combining Mexican and Cuban cuisines. The core offering centers on dine-in restaurant service supplemented by catering for events and online ordering via ToastTab. The menu portfolio includes separate Dinner, Lunch, Kids, and Dessert & Coffee menus spanning appetizers, entrees, and beverages. A notable sub-brand is their margarita and tequila program, which they position as a key differentiator.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Family-owned Mexican and Cuban restaurant with two Coral Springs, FL locations offering full dine-in service with menu items including fajitas, tacos, burritos, enchiladas, seafood, and Cuban specialties.
• Catering Services
• Online Ordering Online ordering platform for delivery and pickup via ToastTab integration, available at both Royal Palm and Wiles Road locations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• ToastTabcoreTechnology or IntegrationToastTab is the online ordering platform used by both El Mariachi Restaurant locations (Royal Palm and Wiles Road). Customers can place delivery and pickup orders through ToastTab for each respective location.
• YelpminorGTM or Marketing PartnerYelp is used as a reservation platform for El Mariachi Restaurants, with a reservation link provided on the website.

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Mojito Latin Cuisine: Florida-based casual dining concept offering Cuban and Latin cuisine with dine-in and online ordering. Closely comparable as a Florida-based family-style Latin restaurant offering Cuban-rooted cuisine with traditional sit-down service.
• Tijuana Flats: Florida-based Tex-Mex fast-casual chain with multiple South Florida locations. Directly comparable as a Florida-headquartered Mexican-themed casual dining concept serving a similar regional customer base with dine-in, online ordering, and catering.
• Lime Fresh Mexican Grill: South Florida-based fresh Mexican casual dining concept with dine-in, online ordering, and catering. Closely comparable regional competitor operating in the same Florida market with a similar casual full-service Mexican positioning.
• Chevys Fresh Mex: Full-service casual Mexican dining chain with dine-in, online ordering, catering, and a strong margarita program. Comparable as a full-service Mexican restaurant emphasizing margaritas and group/family dining, similar to El Mariachi's casual family-style positioning.

Broad incumbents

• Chipotle Mexican Grill: Largest US fast-casual Mexican chain with 3,000+ locations. Comparable as a Mexican-themed casual dining operator with online ordering and catering, but operates at national scale with a standardized, limited menu versus El Mariachi's full-service sit-down model.
• Qdoba Mexican Eats: National fast-casual Mexican chain with dine-in, online ordering, delivery, and catering services. Comparable Mexican-themed casual dining operator with multi-channel revenue model analogous to El Mariachi's dine-in/online/catering structure.
• Moe's Southwest Grill: National fast-casual Mexican chain with 700+ locations. Comparable in offering Mexican cuisine with dine-in, online ordering, and catering, though at much larger scale and standardized menu versus El Mariachi's family-owned, dual-cuisine positioning.
• Taco Bell: Largest US Mexican-inspired QSR chain with 7,000+ locations, online ordering, and catering. Comparable Mexican-themed food service operator with digital ordering and catering capabilities, though at vastly different price point and service model.
• On The Border Mexican Grill: National full-service Mexican casual dining chain with dine-in, online ordering, catering, and a strong margarita/tequila program. Comparable in offering sit-down Mexican dining with a signature margarita focus, similar to El Mariachi's positioning.

Emerging players

• Bartaco: Upscale fast-casual Mexican concept with tequila-focused beverage program and catering. Comparable in Mexican cuisine with a strong tequila/margarita differentiator similar to El Mariachi's 'best margaritas' positioning, though operating in a higher price tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/@ElMariachiRoyalPalm
• Instagraminstagram.com/elmariachirestaurant_royalpalm
• LinkedInlinkedin.com/company/elmariachirestaurants

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Mariachi Restaurants