ELMER

What ELMER does

ELMER Consultancy LTD is a UK-based private limited company (Company #12052675, registered in England) operating as a leadership development consultancy and online learning academy. Founded by Charlotte Elmer in 2019 and relaunched under the ELMER brand in 2024, the firm serves organisations and individual learners through a portfolio built on the proprietary ELMER Framework (Engagement, Listening, Mentorship, Ethics, Relationships). The core product set comprises three cohort-based training programmes — Future Famous Leaders (emerging talent), Noble Executive Masterclass (senior executives, capped at 12 per cohort), and Leading Beyond Disruption (AI leadership, launched March 2026) — supplemented by ICF/EMCC-certified executive and leadership coaching, High Performing Team Development using Insights Discovery and DISC psychometric tools, a 10-factor ELMER Diagnostic Review, and ELMER Spark neurodiversity services powered by the Do-It Profiler.

Technology is delivered through a LearnWorlds-hosted LMS at learn.elmeracademy.com with iOS/Android apps and OAuth social login (Google, LinkedIn, Facebook, X), integrated with HubSpot CRM, Mailchimp for email, and ScoreApp for interactive content. No proprietary AI/ML models, APIs, or patents are disclosed; AI is addressed as a curriculum topic and an AI Ethics Decision Tree framework rather than as a core technological capability.

The business model combines professional services revenue (bespoke organisational programmes sold directly to enterprises, universities, charities, and public sector bodies on multi-year scoping arrangements; executive coaching engagements) with consumer course licence revenue (self-serve enrolment on the academy, with Leading Beyond Disruption publicly listed at £2,250 per participant). Go-to-market is hybrid: sales-led enterprise engagement via direct outreach, Calendly booking, and tailored proposals; event- and content-driven demand generation through webinars, LinkedIn, blogs, and Charlotte Elmer's conference speaking and awards-judging profile; and direct-to-consumer acquisition through the academy LMS. Marketing is founder-led and dependent on Charlotte Elmer's personal brand and that of the senior coaching team.

Name

ELMER

Legal name

ELMER Consultancy LTD

Website

https://elmeracademy.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ELMER is a UK-based leadership development consultancy and online learning academy founded in 2019 by Charlotte Elmer. It delivers cohort programmes, executive coaching, and neurodiversity services via a proprietary ELMER Framework to organisations, universities, and individual learners.

Ownership category

akta.pro rank

Product category

Leadership Development Consulting

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (611710)

akta.pro industry

PRIMARYEDANAGAD

AI-Powered Tutoring & Study Assistant Platforms

Education/Tutoring & Test Preparation/Online/Virtual Tutoring Platforms & Marketplaces

SECONDARYEDAFAFAC

AI Tutoring Systems (Conversational Tutors, Homework Helpers)

Education/Education Technology (EdTech) & Digital Learning/Education Analytics, Adaptive Learning & AI Tutoring Platforms

SECONDARYEDAKAKAL

Autism Teacher Training & Professional Development

Education/Special Education & Learning Support Services/Autism Support Services (Educational)

Keywords

• Leadership development
• Executive coaching
• Organizational transformation
• Professional training programs
• Neurodiversity consulting

Headquarters

HQ city

Not specified

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Leadership Development Programmes: Revenue generated from structured leadership programmes including Future Famous Leaders, Noble Executive Masterclass, and Leading Beyond Disruption. These are delivered as cohort-based or bespoke interventions with workshops, coaching sessions, and certification.
2. Executive & Leadership Coaching: Bespoke one-to-one executive coaching engagements, ICF/EMCC-certified, for senior leaders and C-suite executives. Sold directly to organisations or individuals via enquiry and scoping.
3. Diagnostic Review & Consulting: Organisational diagnostic reviews, training needs analysis, and change management consulting engagements. Delivered to organisations seeking transformation before or alongside leadership programmes.
4. Course Enrolment (Direct-to-Consumer): Self-serve course enrolment via the learn.elmeracademy.com platform. Individual learners can purchase programmes such as Leading Beyond Disruption (£2,250). Courses range from free content to paid masterclasses.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

ELMER is a UK-based leadership development consultancy and online learning academy that sells structured leadership programmes (Future Famous Leaders, Noble Executive Masterclass, Leading Beyond Disruption), executive coaching, team development, diagnostic reviews, psychometric assessments, and neurodiversity services (ELMER Spark) to organisations and individual learners. All offerings are grounded in the proprietary ELMER Framework (Engagement, Listening, Mentorship, Ethics, Relationships) and delivered through workshops, one-to-one coaching, and the LearnWorlds-powered ELMER Academy platform.

Product overview

ELMER is a pioneering leadership development consultancy and online learning academy offering a portfolio of programmes, coaching services, and diagnostic tools. The core portfolio comprises three flagship training programmes — the Future Famous Leaders Program for emerging talent, the Noble Executive Masterclass Program for senior executives, and the Leading Beyond Disruption Accelerator for AI leadership. These are complemented by Executive & Leadership Coaching (ICF/EMCC-certified), High Performing Team Development (using Insights Discovery), Leadership Development & Performance Improvement, and Psychometric Tools (Insights Discovery & DISC). ELMER Spark provides neurodiversity services including screening, coaching, and training powered by Do-It Profiler. The ELMER Academy (hosted on LearnWorlds) delivers online courses and masterclasses. All offerings are grounded in the proprietary ELMER Framework built on five pillars: Engagement, Listening, Mentorship, Ethics, and Relationships. Bespoke programmes are co-designed with client organisations for tailored transformation.

Differentiator

Problem solved

Functional benefit

Products and services

• Future Famous Leaders Program A transformative leadership development programme for emerging talent, early-career professionals, and first-time managers. Develops leadership capabilities through four immersive workshops (Owning SELF, The LEARNING Leader, The ESSENTIALS, AGILELY Human), two one-to-one coaching sessions, and pre/post-work materials. Certification awarded on completion.
• Noble Executive Masterclass Program An advanced executive leadership development journey for high-potentials, senior leaders and executives. Five immersive workshops (Advanced ELMER Framework, Strategic Foresight, Transformational Change, Executive Presence, Innovation, Team Leadership), six executive coaching sessions, monthly virtual roundtables, and action learning projects. Maximum cohort size of 12.
• Leading Beyond Disruption Accelerator A five-month AI leadership accelerator programme for senior professionals, transformation heads, and C-suite leaders. Built on three pillars (Leadership Vision, Human-Centred Transformation, Technical Enablement), delivered via three in-person modules in Birmingham plus 1:1 and group coaching sessions. Equips participants to assess where AI adds value, build board-ready business cases, and lead AI-driven change. Publicly listed at £2,250 per participant.
• Executive & Leadership Coaching Bespoke one-to-one executive coaching for senior leaders, C-suite executives, and high-potential managers. Coaches hold ICF certification and EMCC accreditation. Covers strategic thinking, emotional intelligence, change management, inclusive leadership, resilience, and digital/AI leadership. Includes comprehensive assessment, tailored coaching plan, regular confidential sessions, action learning, and progress tracking.
• High Performing Team Development Team transformation programme built on the Team Effectiveness Program. Uses Insights Discovery assessments for each team member, followed by an interactive team effectiveness workshop, action planning, and follow-up coaching. Aims to improve self-awareness, team dynamics, adaptability, and create a positive culture of trust and open communication.
• Leadership Development & Performance Improvement Customised leadership development programmes aligned with organisational strategic goals. Includes diagnostic reviews using the ELMER Diagnose module, tailored programme design, change initiative support, and leadership development at all levels. Addresses neurodiversity leadership and AI leadership as evolving focus areas.
• ELMER Spark (Neurodiversity Services) A neuroinclusive sub-brand offering specialist services for organisations supporting neurodiverse employees. Services include Neurodiversity Screening (powered by Do-It Profiler, identifying ADHD, Autism, Dyslexia indicators), Neurodiversity Coaching, Neurodiversity Training, and Specialist Advisory Support. Designed for executives, HR professionals, and organisations.
• Psychometric Tools (Insights Discovery & DISC) Market-leading psychometric assessment tools used across ELMER programmes. Includes Insights Discovery (Jungian-based, exploring personality preferences and decision-making styles) and DISC (Marston-based, focusing on observable behaviours). Also incorporates Engage for measuring mindset and change readiness. Used to build emotional intelligence, improve communication, and develop team dynamics.
• Diagnostic Review Comprehensive organisational assessment powered by the ELMER Diagnose module. Identifies areas for improvement and builds consensus for change across 10 core areas: Purpose, Strategy, Governance, Process, Team Composition, Alignment, Accountability, Management Layers, Coordination, and Capabilities. Uses a 30-question survey, stakeholder interviews, and generates a radar diagram for data visualisation.
• Bespoke Designed Programs Custom-designed leadership development programmes co-created with client organisations. Addresses unique challenges across first-line leaders, high-potential talent, and executive teams. Built on ELMER principles of Engagement, Listening, Mentorship, Ethics, and Relationships, tailored to organisational culture and strategic priorities.

Quantifiable outcome

• 42% of delegates promoted within a year of completing ELMER programmes; 35% decrease in external hires required
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Oxbow Performance Consultancy (Cilla McKay)coreStrategic or Co-development Partner · 1 March 2026ELMER partnered with Cilla McKay of Oxbow Performance Consultancy to co-create the Leading Beyond Disruption: Mastering AI Leadership for Sustainable Growth programme. Cilla contributes expertise in transformational change, regulated environments, and executive coaching to the five-month AI leadership accelerator.
• The Nasio TrustminorStrategic or Co-development Partner · 1 January 2025ELMER announced a partnership with The Nasio Trust, a UK-registered charity and Kenyan NGO operating in Kakamega County, Kenya. The partnership focuses on supporting education, healthcare, and sustainable livelihoods for orphaned and vulnerable children. For every organisation that partners with ELMER through 2025, a contribution is made to support The Nasio Trust's vital work.
• Do-It ProfilercoreTechnology or IntegrationELMER Spark's neurodiversity screening is powered by Do-It Profiler's Neurodiversity Profiler tool, which produces detailed cognitive profile reports with practical strategies. This partnership underpins ELMER's neurodiversity coaching, training, and advisory services.
• LearnWorldscoreTechnology or IntegrationELMER's online academy (learn.elmeracademy.com) is built on the LearnWorlds learning management system platform, which provides the LMS infrastructure, course delivery, app (iOS/Android), social learning features, and e-commerce functionality.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Dale Carnegie & Associates: Dale Carnegie is a long-established global leadership and professional development training organisation. Comparable structured training programmes and methodology-driven approach, but with global brand recognition ELMER currently lacks.
• Center for Creative Leadership (CCL): CCL is an established leadership development research and education organisation offering programmes, assessments, and coaching. Compares to ELMER's diagnostic and programme approach but operates with significantly larger scale and research depth.
• Korn Ferry: Korn Ferry is a global organisational consulting firm with extensive leadership development, executive coaching, and talent management practices. Operates at vastly larger scale but serves the same C-suite and HR buyer segment with overlapping offerings.
• FranklinCovey: FranklinCovey is a global leadership and effectiveness training company built on proprietary frameworks (e.g., 'The 7 Habits'). Comparable framework-driven training methodology but at massive global scale with significant brand and content investment.
• LHH (Lee Hecht Harrison): LHH is a global leadership development, career transition, and talent mobility firm. Overlapping client base and programme portfolio with ELMER, but operates at much larger scale with broader workforce solutions.

Direct peers

• Reboot: Reboot is an executive coaching and leadership development practice with proprietary frameworks (e.g., 'The Coaching Habit') and a focus on founder and executive coaching. Similar size, methodology-driven approach, and target buyer to ELMER.
• BTS Group: BTS is a global consultancy focused on strategy execution and leadership development, offering bespoke leadership programmes, business simulations, and capability building. Closely comparable to ELMER's bespoke, methodology-led leadership development model targeting senior enterprise buyers.
• YSC: YSC is a leadership psychology consultancy offering executive coaching, team effectiveness, and leadership development to senior leaders and FTSE-level clients. Highly comparable boutique professional services model with similar client segments and delivery style.
• Mind Gym: Mind Gym is a behavioural change consultancy delivering programmes designed to improve leadership effectiveness, culture, and performance. Comparable business model with strong emphasis on measurable behavioural outcomes and enterprise sales motion.
• Genius Within: Genius Within is a UK-based neurodiversity specialist providing coaching, screening, and workplace inclusion services to employers. Directly comparable to ELMER Spark's neurodiversity focus and the most relevant peer for that sub-brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/elmeracademy
• Facebookfacebook.com/elmeracademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ELMER