El Mexicano: Gran Diario Regional

What El Mexicano: Gran Diario Regional does

El Mexicano Gran Diario Regional is a privately held regional newspaper headquartered in Tijuana, Baja California, Mexico, operating under the legal entity Editorial Kino, S.A. de C.V. Founded in 1962, it has produced regional journalism for 64 continuous years and serves readers across all six major Baja California municipalities — Tijuana, Mexicali, Ensenada, Rosarito, Tecate, and San Quintín — with a focus on local government, border/cross-border issues, sports (Xolos, Toros), and national/international news.

The company's product surface consists of three integrated offerings: a digital-first news platform (el-mexicano.com.mx) publishing real-time articles across sections such as General, Estatal, Policiaca, The Border, Nacional, Deportes, Fama, Mundo, Sociales, and Tecnología; a digitized printed edition (Edición Impresa) available online; and a Clasificados (classifieds) module for SMEs and individuals. The underlying technology is a web-based content management platform with email/newsletter distribution capabilities, supplemented by social media distribution on Facebook and WhatsApp. User data is collected via cookies and web beacons for advertising targeting.

Revenue is generated through four streams: sale of digital and print advertising space to local, regional, and national advertisers; transaction-based classified listings; recurring print subscriptions; and distribution of press releases and corporate bulletins via newsletter. Pricing is not publicly disclosed and is negotiated directly with the sales team. With 26 employees and no institutional investors, the company operates as a small, independent regional media business without disclosed revenue, funding, or M&A activity in the source data.

Name

El Mexicano: Gran Diario Regional

Legal name

EDITORIAL KINO, S.A. DE C.V.

Website

https://el-mexicano.com.mx

Company type

Private

Founded year

1962

Operating status

Operating

Headcount range

11–50 employees

Short description

El Mexicano Gran Diario Regional is a Tijuana-based regional newspaper serving all six Baja California municipalities since 1962 with digital news, print edition, and classifieds, monetized via advertising, subscriptions, and newsletters.

Ownership category

akta.pro rank

Headquarters

HQ city

Tijuana

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital and Print Advertising: Sale and contracting of advertising spaces in the digital and printed newspaper editions. Primary revenue stream from local, regional and national advertisers.
2. Classifieds (Clasificados): Revenue from classified announcements where users can promote businesses, find employees, or sell products. The website promotes this as reaching thousands of daily visitors with a diverse and engaged audience.
3. Subscriptions: Sale of print subscriptions for the Edición Impresa (printed edition) as part of the services offered by the company.
4. Newsletter and Bulletin Distribution: Sending of press releases and informative bulletins related to journalistic activity and corporate communications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

El Mexicano Gran Diario Regional is a regional newspaper operating both as a digital-first news platform (el-mexicano.com.mx) and a printed edition (Edición Impresa) covering Tijuana, Mexicali, Ensenada, Rosarito, Tecate, and San Quintín in Baja California, Mexico. The company publishes real-time local, state, national, border, sports, and entertainment news while also offering a classifieds section (Clasificados) and newsletter/bulletin distribution services for advertisers and subscribers.

Product overview

El Mexicano es un Gran Diario Regional que opera como plataforma digital de noticias con múltiples secciones temáticas incluyendo General, Estatal, Policiaca, The Border, Nacional, Deportes, Fama, Mundo, Sociales, Tecnología y Editorial. Ofrece además una Edición Impresa digital y una sección de Clasificados para anunciantes. El periódico tiene 64 años de trayectoria cubriendo noticias de Tijuana, Mexicali, Ensenada, Rosarito, Tecate, San Quintín y Baja California.

Differentiator

Problem solved

Functional benefit

Products and services

• El Mexicano - Plataforma Digital de Noticias Real-time online regional news platform covering Tijuana, Mexicali, Ensenada, Rosarito, Tecate, San Quintín, Baja California, Mexico, and the world, organized into sections including General, Estatal, Policiaca, The Border, Nacional, Deportes, Fama, Mundo, Sociales, Tecnología, and Editorial. Targeted at regional readers seeking local and binational news coverage.
• Edición Impresa Printed newspaper edition available for subscription and retail distribution across Baja California municipalities, also viewable online. Targeted at traditional newspaper readers and print subscribers.
• Clasificados Online classifieds section on el-mexicano.com.mx allowing local businesses, individuals, and job seekers to post announcements, employment listings, and product/service promotions to reach thousands of daily regional visitors.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Border ZoomminorOthersPhoto credit service used by the newspaper for news photography coverage, appearing on various news articles throughout the site.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Milenio: Major national Mexican newspaper with regional editions across multiple states. Competes for national and regional advertising budgets and offers broader geographic reach than El Mexicano.
• Reforma: Flagship national newspaper of Grupo Reforma (parent of El Norte and Mural). Competes for premium national advertisers and offers a benchmark digital subscription model relevant to El Mexicano's strategic trajectory.
• La Jornada: Major Mexican national daily with both print and digital distribution. Competes broadly for readers and advertisers across regional Mexican markets including Baja California.
• El Universal: One of Mexico's largest national newspapers with strong digital presence. Overlaps with El Mexicano on national news coverage and competes for the same advertiser mindshare in Baja California.

Direct peers

• Frontera: Direct local competitor in Tijuana covering Baja California news. Closest geographic peer, competing for the same regional advertising and reader pool in the same border market.
• El Norte: Flagship regional newspaper of Monterrey (Grupo Reforma). Highly comparable as a successful long-running Mexican regional print-and-digital newspaper with strong local advertising and classifieds revenue.
• Zeta Tijuana: Investigative regional news outlet based in Tijuana. Comparable regional news coverage of Baja California with a similar mix of political, crime, and cross-border reporting.
• Mural: Regional newspaper based in Guadalajara, also part of Grupo Reforma. Comparable multi-channel regional news model serving a major Mexican metropolitan market with print and digital editions.
• OEM (Organización Editorial Mexicana) regional titles: Mexico's largest regional newspaper group operating titles such as El Sol de Tijuana, El Mexicano (other regions), and El Sol de México. Closest portfolio peer with identical regional newspaper business model across multiple Mexican cities.
• Diario de Baja California: Historical regional newspaper of Baja California (founded 1947), offering direct precedent for El Mexicano's regional print-and-digital model in the same geography. Provides a useful benchmark for audience and advertiser dynamics in this market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ElMexicanoDiario
• LinkedInlinkedin.com/company/el-mexicano-gran-diario-regional

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about El Mexicano: Gran Diario Regional