Elmwood Community Resource Centre

What Elmwood Community Resource Centre does

Elmwood Community Resource Centre (ECRC) is a Winnipeg-based non-profit charitable organization founded in 2001 that delivers free social services to individuals and families in the Elmwood neighbourhood (postal codes R2K and R2L). Operating from a primary site at 545 Watt Street with additional locations at 65 Stadacona Street (expanded counselling in partnership with Riverwood Community Church) and 75 Brazier Street (GOAL Adult Literacy), the organization runs more than fifteen programs across four verticals: Children & Family (Family Counselling, Roots to Resilience, Still I Rise, Reach Out! after-school, Tot Spot, Mini-Year, Summer Literacy Camp, Mental Wellness Coalition), Education & Employment (EYEE youth employment, GOAL Adult Literacy, Building Futures), Indigenous & Newcomer (Neighbourhood Immigrant Settlement, Ombigiaawsiwin Traditional Family Program), and Community (Green Team, Essential Food Community Garden/BAG, Counselling and Domestic Violence Support Line). Service delivery is grounded in client-centered, anti-oppressive, trauma-informed, and strength-based methodologies, with reported annual throughput of 11,000+ visits and 2,500+ counselling sessions.

ECRC has no proprietary technology platforms; programs are delivered in person at physical sites and, to a growing extent, via Zoom, online registration, and downloadable resources. The organization employs approximately 31 staff per firmographics (with roughly 50 named personnel across senior leadership, clinical, employment, settlement, youth, and administrative roles) under Executive Director Nina Condo and is governed by an independent Board of Directors.

The operating model is entirely grant- and donation-funded: the organization does not charge for any services. Revenue streams include multi-level government grants (federal sources such as Immigration Refugees and Citizenship Canada, Employment and Social Development Canada, Department of Canadian Heritage, Health Canada, Women and Gender Equality Canada; provincial funding from the Province of Manitoba; municipal support from the City of Winnipeg), foundation funding (United Way Winnipeg, The Winnipeg Foundation, Canadian Women's Foundation), individual and corporate donations, and a separate multi-year $51 million Elmwood Hub Capital Campaign targeting an integrated community hub with 115 housing units, second-stage housing, and wellness spaces. ECRC's primary forward-looking strategic initiative is the Elmwood Hub Capital Project, which represents a multi-year capital and programmatic expansion.

Name

Elmwood Community Resource Centre

Legal name

Elmwood Community Resource Centre and Area Association Inc.

Website

https://elmwoodcrc.ca

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Elmwood Community Resource Centre is a Winnipeg-based non-profit charitable organization founded in 2001 that delivers free counselling, employment, literacy, youth, and newcomer settlement services to families and individuals in the Elmwood neighbourhood, supported by multi-level government grants and donations.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Community Housing Services (62422), Educational Support Services (6117), Community Food Services (624210), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Family & Parenting Support Services (BPAGAEAC), Domestic Violence & Abuse Support Services (BPAGAEAD), Family Resource Centers & Wraparound Support Services (EDACALAH), Volunteerism, Service-Learning & Community Service (EDALAHAG)

Keywords

• Community social services
• Family counseling programs
• Newcomer settlement services
• Youth employment training
• Adult literacy programs

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Government Grants and Funding: Primary funding from federal, provincial, and municipal government sources including United Way Winnipeg, Immigration Refugees and Citizenship Canada, Employment and Social Development Canada, Department of Canadian Heritage, Canadian Women's Foundation, and Women and Gender Equality Canada
2. Donations and Fundraising: Individual and corporate donations, fundraising events including annual galas, and partnership contributions. Accepts donations online via CanadaHelps, in-person, and by mail.
3. Elmwood Hub Capital Campaign: Capital fundraising campaign targeting $51 million through public investment, partnerships, and community support for the integrated community hub development project

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Elmwood Community Resource Centre is a non-profit charitable organization that delivers free social-service programs to residents of Winnipeg's Elmwood neighbourhood. Its core offerings span family counselling, trauma and gender-based-violence support, youth after-school and employment programming, adult literacy and newcomer settlement services, Indigenous cultural programming, and community-building initiatives (community gardens, food security, beautification). All programs are provided at no cost to participants, funded through government grants, foundation support, and donations.

Product overview

Elmwood Community Resource Centre (ECRC) is a non-profit community organization offering a diverse portfolio of social service programs organized into four main categories: Children & Family Programs (including Roots to Resilience, Family Counselling, Tot Spot, Mini-Year, Summer Literacy Camp, Reach Out!, Still I Rise, Mental Wellness Coalition), Education & Employment Programs (including GOAL Adult Literacy, Building Futures, Elmwood Youth Employment Experience), Indigenous & Newcomer Programs (including Neighbourhood Immigrant Settlement, Ombigiaawsiwin Traditional Family Program), and Community Programs (including Green Team, Essential Food Community Garden). Additional services include a Counselling and Domestic Violence Support Line, Resources & Events Hub, and the Elmwood Hub capital project for affordable housing development. All programs are provided free of charge to community members of all ages and cultures in Winnipeg's Elmwood neighbourhood.

Differentiator

Problem solved

Functional benefit

Products and services

• Roots to Resilience (R2R)

Quantifiable outcome

• Over 2,500 individual counselling sessions provided annually
• +2 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and supporting.

• Chalmers Neighbourhood Renewal CorporationcoreStrategic or Co-development PartnerLong-term community development partner; co-hosts BAG (Better Access to Groceries) program; collaborative partner in neighbourhood renewal initiatives
• Winnipeg Regional Health Authority (WRHA)coreStrategic or Co-development PartnerHealth system partner; collaborates on community health initiatives and co-hosts BAG program
• Riverwood Community ChurchsupportingStrategic or Co-development PartnerFaith-based partner providing space for expanded counselling department services at 65 Stadacona Street
• Winnipeg HarvestsupportingStrategic or Co-development PartnerFood security partner supporting community nutrition programs
• Elmwood High SchoolsupportingStrategic or Co-development PartnerLocal school partner supporting youth programs and educational initiatives
• Lord Selkirk SchoolsupportingStrategic or Co-development PartnerLocal school partner supporting children and family programs
• Elmwood Day NurserysupportingStrategic or Co-development PartnerChildcare partner supporting family services
• Good Neighbours Seniors CentresupportingStrategic or Co-development PartnerSenior services partner supporting community programming
• River East Neighbourhood Network (RENN)supportingStrategic or Co-development PartnerNeighbourhood network partner supporting community development initiatives
• University of ManitobasupportingStrategic or Co-development PartnerAcademic partner; awarded recognition to Awakening Women's Empowerment Program
• Manitoba Association of Women Shelters (MAWS)coreStrategic or Co-development PartnerSector partner providing access to self-paced workshops through MAWS website for Still I Rise program participants; collaborative knowledge mobilization
• Inuka Community DevelopmentcoreImplementation/ SI/ Consulting PartnerDeveloper for Elmwood Hub Capital Project
• RCP ConsultingcoreImplementation/ SI/ Consulting PartnerProject Manager and Owner's Representative for Elmwood Hub Capital Project
• Cibinel ArchitecturecoreImplementation/ SI/ Consulting PartnerLead Architect for Elmwood Hub Capital Project
• Bockstael ConstructioncoreImplementation/ SI/ Consulting PartnerConstruction Manager for Elmwood Hub Capital Project

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• West Central Women's Resource Centre: Winnipeg women's resource centre providing counselling, parenting, and community programs. Comparable in mission, free-service model, and focus on women, families, and marginalized populations.
• Spence Neighbourhood Association: Winnipeg neighbourhood association delivering programs in housing, recreation, newcomer support, and youth services. Comparable neighbourhood-based, wraparound service model to ECRC.
• Mount Carmel Clinic: Long-established Winnipeg community health clinic offering primary care, mental health, settlement, and community development services. Comparable in service breadth, mission, and target demographics including newcomers and marginalized populations.
• NorWest Co-op Community Health Centre: Winnipeg community health centre providing primary care, counselling, employment, and newcomer programs. Comparable in scope, geography, and target population, with a similar mix of clinical and social support services.
• Immigrant Centre Manitoba: Winnipeg-based settlement agency providing newcomer services including employment, language, and integration support. Comparable in target population (immigrants/newcomers) and in several specific programs.
• Wahbung Abinoonjiiaag: Winnipeg Indigenous family resource centre delivering culturally grounded programming for children, youth, and families. Direct peer in the Indigenous cultural programming space overlapping with ECRC's Ombigiaawsiwin program.
• Chalmers Neighbourhood Renewal Corporation: Winnipeg-based neighbourhood renewal corporation in the adjacent Chalmers area offering community programming, food security, and partnership-based service delivery. Direct peer — very similar wraparound, community-led model and an active co-development partner of ECRC.

Broad incumbents

• Canadian Mental Health Association - Manitoba: Large, established national/regional mental health organization with Manitoba operations. Broad incumbent offering overlapping mental wellness, counselling, and community support, but operating across a much wider geography and portfolio.

Regional players

• Sage House Winnipeg: Winnipeg resource hub supporting older adults and their families. Regional peer in the same city offering free community resource navigation — comparable service-delivery philosophy though serving a different age cohort.
• Anew Self-Help Resource Centre: Ontario-based community resource centre offering free counselling, employment, and newcomer programs. Regional peer with a comparable wraparound, free-service delivery model though operating in a different province.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elmwoodrc
• YouTubeyoutube.com/channel/UCc_QIYnEeMnHO5QdT_0bVFw
• Facebookfacebook.com/ElmwoodCommunityResourceCentre
• Instagraminstagram.com/elmwoodcrc
• LinkedInlinkedin.com/company/elmwood-community-resource-centre

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmwood Community Resource Centre