Elmwood Junior School

Name

Elmwood Junior School

Legal name

Elmwood Junior School

Website

https://elmwood-jun.croydon.sch.uk

Company type

Private

Founded year

1871

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Primary Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Public Elementary Schools (EDAJAAAB)

Keywords

• Primary education
• Junior school
• Wraparound childcare
• School meals catering
• Pastoral safeguarding

Headquarters

HQ city

Croydon, England

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. After School Club fees: The school operates a fee-paying After School Club from 15:10 to 18:00 daily, priced at £12.50 per day. Subsidies and childcare vouchers are accepted, including Tax-Free Childcare (20% government top-up) and Edenred vouchers. A Childcare Grant Payment Service covering up to 85% of fees is available for parents in higher education.
2. Universal Infant Free School Meals (government-funded): All primary school pupils in London currently receive universal free lunches, funded by the government. The school provides meals through Nourish Catering.
3. Core state education funding: As a public primary school, Elmwood Junior School is primarily funded through UK government education funding (Dedicated Schools Grant), with additional pupil premium funding for eligible pupils.

Pricing tiers

Distribution channels4 records

Marketing channels6 records

Core offering

Elmwood Junior School is a four-form entry state-funded primary school in Croydon, London, delivering junior education for Years 3–6 (ages 7–11) under the English national curriculum. Core services include full-time schooling, free after-school tutoring in Maths and English, a fee-paying After School Club running 15:10–18:00, school meals through Nourish Catering, peer mediation, and an extra-curricular clubs programme. Admissions are free for state-funded pupils, with ancillary fee services supporting working families.

Product overview

Elmwood Junior School offers a comprehensive educational ecosystem combining digital learning platforms and physical school services. The core technology stack includes Google Classroom for homework and learning management, MyMaths and Times Tables Rock Stars for mathematics practice, Sora Digital Library for reading resources, and MCAS (MyChildAtSchool) for home-school communication. Supporting programmes include the Little Wandle phonics programme, a Rights Respecting School initiative, free tutoring in Maths and English, an After School Club (15:10-18:00), and peer mediation services. The school provides Nourish Catering for meals and maintains a diverse extra-curricular programme featuring sports, arts, and enrichment clubs.

Differentiator

Problem solved

Functional benefit

Products and services

• After School Club Extended childcare provision running from 15:10 to 18:00 daily, offering structured activities and care for Reception to Year 6 pupils at £12.50 per day, with subsidies accepted via Tax-Free Childcare, Edenred vouchers, and Childcare Grant Payment Service.
• Elmwood Tutoring Programme Free after-school small-group booster sessions in Maths and English (Reading), targeting learning gaps and reinforcing classroom teaching for pupils.
• Nourish Catering School Meals Freshly prepared, healthy school lunches provided by Nourish Catering, meeting nutritional standards with daily salad bar, Halal options, and vegetarian choices. Universal Infant Free School Meals apply to all primary pupils in London.
• Peer Mediation Programme Student-led initiative empowering children to resolve minor playground conflicts independently using trained peer mediators following national mediation standards.
• Extra-Curricular Clubs Range of after-school clubs including Table Tennis, Art Club, Gardening Club, Board Games Club, and Kahoot Club, rotating regularly to provide diverse enrichment experiences.
• Creative Curriculum (Years 3–6) Core state-funded junior school education delivered through a cross-curricular thematic curriculum spanning Years 3–6 with termly curriculum letters, long-term planning maps, and creative year planners for each year group.
• Little Wandle Letters and Sounds Revised Phonics Programme Systematic synthetic phonics programme used to support pupils with phonics and early reading development, building strong reading foundations and decoding skills.
• Rights Respecting School Programme Unicef Rights Respecting School programme (GOLD status awarded 2019) embedding the UN Convention on the Rights of the Child throughout the curriculum, developing pupil voice and social justice awareness.
• Sora Digital Library (OverDrive) Digital library service (via OverDrive) allowing pupils and staff to borrow ebooks and audiobooks for 14-day periods, accessible via web browsers or mobile apps.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Stitch to Stitch (Uniform Club)minorChannel Partner/ Reseller/ Distributor · 6 February 2025Elmwood partnered with Stitch to Stitch as a new uniform and merchandise provider, offering additional options alongside existing supplier Hewitts. Parents can purchase branded uniform items including logoed jumpers and cardigans through the Uniform Club online portal at uniformclub.co.uk/elmwood-junior-school.
• South East Rivers TrustminorStrategic or Co-development PartnerYear 5 pupils worked with the South East Rivers Trust at Beddington Park for a geography field trip, investigating human and physical features of the river and engaging in river dipping activities. The partnership supports hands-on science and geography learning.
• Trinity School (Croydon)minorStrategic or Co-development PartnerA group of Year 5 pupils visited Trinity School for a computer science afternoon, exploring Minecraft Education for coding and game design. Trinity School opened its computer science technology and resources to Elmwood pupils.
• Croydon Schools Music Association (CSMA)coreStrategic or Co-development PartnerElmwood's Upper School Choir participates in the annual CSMA festival, joining with schools across Croydon to form a 400+ child junior choir. This partnership has been running for over 90 years. The performance takes place at Fairfield Halls concert hall under the theme 'Sing, Shine and Celebrate.'
• Young Voices (O2 Arena)coreStrategic or Co-development PartnerElmwood's Upper School Choir performed at the O2 Arena as part of the Young Voices choir of over 8,500 children from across south east England. The event featured professional musicians and a top UK conductor. 28 Elmwood singers participated.
• Nourish CateringcoreOthersThe school partners with Nourish Catering for freshly prepared, healthy school lunches meeting rigorous nutritional standards. The catering includes a daily fresh salad bar, halal and vegetarian options, and themed day events.
• Hewitts (Church Street, Croydon)minorChannel Partner/ Reseller/ DistributorHewitts, located on Church Street in Croydon, is an existing uniform supplier offering high-quality school jumpers and cardigans alongside the new Stitch to Stitch partnership. Both suppliers offer the same uniform standards.
• Metropolitan Police (Operation Encompass)coreStrategic or Co-development PartnerThe school participates in Operation Encompass, a partnership with the Metropolitan Police and Children's Services to identify and support pupils who have experienced domestic violence. Police share information with the school's Designated Safeguarding Leads following domestic incidents where pupils were present.
• Judicium Education (Data Protection Officer)minorOthersThird-party Data Protection Officer provider via Judicium Education, with lead contact Craig Stilwell. Oversees GDPR compliance, Freedom of Information requests, and Subject Access Requests. Located at 72 Cannon Street, London EC4N 6AE.
• Early Help Services (Croydon)minorStrategic or Co-development PartnerThe school connects families with Croydon Early Help services for additional family support. Mrs Devecioglu serves as the designated point of contact for Early Help inquiries.
• Off the Record Croydon (Young Carers)minorStrategic or Co-development PartnerPartnership with Off the Record (Croydon Young Carers), a charity based in Central Croydon, providing additional support services for young carers. The school Young Carers Lead Mrs Devecioglu coordinates referrals.
• High Ashurst (Year 6 Residential)minorStrategic or Co-development PartnerYear 6 residential outdoor education provider at High Ashurst, offering activities that build confidence, resilience, and teamwork. Students tackle outdoor elements including shelter-building and challenge activities.
• Legacy Youth Zone – CroydonminorStrategic or Co-development PartnerPartnership providing youth provisions and community resources for Elmwood families. Referenced in the school's Support for Parents directory alongside CDI (Croydon Drop In) Family Support.
• London Thames Maths HubminorStrategic or Co-development PartnerMr Ozgu serves as a Maths Specialist for the London Thames Maths Hub, hosting Teaching Research Group (TRG) meetings at the school with teachers from Croydon and Lambeth. The school showcases mastery maths teaching approaches through live lessons.
• OfstedcoreOthersThe school is inspected by Ofsted (provider/URN: 101720). Key Ofsted takeaways referenced on the website highlight the school's welcoming, diverse community and positive learning environment.
• Unicef UK (Rights Respecting School)coreStrategic or Co-development PartnerThe school holds Unicef UK Rights Respecting School GOLD status (awarded 2019), embedding the UN Convention on the Rights of the Child into its curriculum and school culture. Pupil voice is central to the school's ethos.
• CDI (Croydon Drop In)minorStrategic or Co-development PartnerPartnership with Croydon Drop In (CDI) providing family support resources referenced in the school's Support for Parents directory alongside Legacy Youth Zone and other local services.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• MyMaths (Oxford University Press): EdTech supplier providing online maths homework and assessment used across Years 3–6. Comparable only in the loosest sense as a digital-learner-provider within the same curriculum delivery stack.
• Bromcom (MCAS — MyChildAtSchool): The MIS / parent-app vendor whose MCAS platform is Elmwood's primary front door for parent communication, After School Club bookings, and meal selection. A technology enabler rather than a competitor, but materially shapes the school's parent-experience surface area.

Direct peers

• Oasis Academy Shirley Park (Croydon): An Oasis Community Learning primary in Croydon. Competes for the same families with a similar values-led, community-focused model and similar reliance on Croydon admissions.
• Heavers Farm Primary School: A neighbouring Croydon state primary school competing for the same pupil cohort. Comparable in size range, community-focus positioning, and reliance on Croydon state admissions processes.
• Park Hill Junior School: A state junior school in the Croydon area serving the Years 3–6 age band. Comparable in target age group, funding model, and local-authority administered admissions process.
• Harris Primary Academy Croydon (Purley Way): A Harris Federation state primary in Croydon, part of a multi-academy trust. Comparable as a primary-age, state-funded, Croydon-based school competing for the same in-borough pupil applications.
• Wolsey Junior School (Croydon): A Croydon state junior school (Years 3–6). Direct substitute for parents choosing junior-phase education in the borough, with comparable funding model and Ofsted oversight.
• Elmwood Infant School: The infant-phase (Reception–Year 2) school on the broader Elmwood site that feeds pupils into Elmwood Junior School. It is the direct upstream neighbour in the same catchment area, serving the same community on the same Lodge Road / Croydon footprint under the same family of safeguarding and pastoral values.
• St Mary's Catholic Junior School (Croydon): A Catholic-voluntary-aided junior school in the Croydon area. Comparable in target age group and Ofsted framework; serves as a faith-alternative substitute for families prioritising denominational education.

Broad incumbents

• Croydon Council Schools Directorate: The local authority that administers admissions, funding (Dedicated Schools Grant, Pupil Premium), and school improvement oversight across Croydon state schools. Functions as both regulator and key commercial counterparty for the school's revenue and admissions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/elmwoodjuniors
• LinkedInlinkedin.com/company/elmwood-junior-school

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elmwood Junior School