EL OLIVAR
El Olivar (Productos Encurtidos SAC) is a privately held Peruvian food brand founded in 1986 that produces and sells olive oils, olives, sauces, dressings, and vinegars — sourced from the Tacna region and cold-pressed to 0.8° acidity — to individual consumers and supermarkets across Lima and Callao via e-commerce, WhatsApp, and retail.
- Company typePrivate
- Founded-
- HeadquartersLima, Peru
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What EL OLIVAR does
El Olivar is the consumer brand of Productos Encurtidos SAC, a privately held Peruvian food company (Sociedad Anónima Cerrada) headquartered in the Ate Vitarte industrial district of Lima, founded in 1986 and operating with approximately 90 employees. The company produces and sells a portfolio of olive-derived food products organized into four categories: olive oils (Extra Virgen, Virgen, Clásico, and Sabor Suave lines in formats ranging from 200ml to 3.785L gallons), olives sourced from the Tacna region (1kg bulk and 240g Doypack convenience pouches, in green and black varieties, pitted and stuffed with rocoto, pimiento, or chestnut), sauces (Finas Hierbas, Vinagreta Mostaza, Al Olivo, including Light variants), and dressings and vinegars (Aderezo Casero, Vinagre Balsámico). Core production technology is first cold pressing with a triple hand-selection process (at origin, before filling, before packaging) targeting a 0.8-degree acidity specification for the Extra Virgen line.
The company makes money through direct product sales to two customer segments: individual Peruvian consumers purchasing for household use (the primary segment), and retail/supermarket channels across Peru (the secondary segment). Revenue mechanics are one-time unit sales priced in Peruvian Soles, ranging from PEN 8.40 (Aderezo Casero 200g) to PEN 149.90 (Clásico Galonera 3.785L), with multi-pack promotional bundles (e.g., Pack x 5 Extra Virgen 1L at PEN 225) used to lift average order value. Go-to-market is a direct-to-consumer model executed through three channels: an owned e-commerce storefront at tienda.elolivar.com.pe, WhatsApp-based ordering at 923 527 420, and physical supermarket distribution, with delivery coverage across 42 Lima metropolitan districts. Payment processing is handled by Culqi (cards: VISA, Mastercard, Diners, American Express) plus Yape (mobile QR). Cloud infrastructure is hosted on Amazon Web Services and Microsoft Azure in the United States.
The brand is positioned as a premium Peruvian olive product, differentiated by a 0.8% acidity specification and international recognition at the Olio Nuovo Days competition in Paris in 2019 and 2020. Marketing is content-driven through recipe content (#CocinaConElOlivar), health/benefits content (Beneficios), and wellness content (Bienestar), plus an email newsletter funnel and an FAQ section. Operations are geographically confined to Lima Metropolitan Area and Callao, with the company's privacy policy explicitly limiting offerings to Peruvian territory, despite the international award pedigree which has not been commercialized into export channels.
EL OLIVAR firmographics
Firmographics- Name
- EL OLIVAR
- Legal name
- PRODUCTOS ENCURTIDOS SAC
- Website
- https://elolivar.com.pe
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- El Olivar (Productos Encurtidos SAC) is a privately held Peruvian food brand founded in 1986 that produces and sells olive oils, olives, sauces, dressings, and vinegars — sourced from the Tacna region and cold-pressed to 0.8° acidity — to individual consumers and supermarkets across Lima and Callao via e-commerce, WhatsApp, and retail.
- Ownership category
- akta.pro rank
EL OLIVAR industry classification
Industry- Product category
- Olive Oil & Mediterranean Food Products
- NAICS
- Fats and Oils Refining and Blending (311225), Food Manufacturing (311)
- SIC
- Fats & Oils (2070), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Olive Oil Production & Bottling (AFAKAEAC)
- akta.pro secondary industries
- Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Preserved Specialty Foods Manufacturing (Olives, Antipasto, Relishes) (AFAKACAN)
Keywords
Where EL OLIVAR is headquartered
LocationHeadquarters
- HQ city
- Lima
- HQ country
- Peru
- HQ region
- Latin America
Offices1 record
Markets served
EL OLIVAR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: El Olivar generates revenue through direct sales of olive oil, olives, sauces, vinegars, and dressings to consumers via its e-commerce platform and physical retail channels including supermarkets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Extra Virgin Olive Oil - Premium tier |
| Unit Pricing | Pay-as-you-go | Classic Olive Oil - Mid-tier |
| Unit Pricing | Pay-as-you-go | Mild Flavor Olive Oil |
| Unit Pricing | Pay-as-you-go | Olives - Various presentations |
| Unit Pricing | Pay-as-you-go | Sauces and Dressings |
| Unit Pricing | Pay-as-you-go | Vinegars and Dressings |
| Unit Pricing | Pay-as-you-go | Promotional Bundles |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
EL OLIVAR product offering
Product offeringCore offering
El Olivar manufactures and sells extra virgin olive oil (cold-pressed at 0.8° acidity), table olives, homemade sauces, dressings, and balsamic vinegar under its own brand, sourcing olives primarily from the Tacna region. The portfolio is delivered in multiple formats (200ml to 3.785L) via its virtual store, WhatsApp ordering, and Peruvian supermarket chains, with delivery coverage in 42 Lima districts and Callao.
Product overview
El Olivar is a Peruvian food brand operated by Productos Encurtidos SAC, offering a diversified portfolio of olive-derived food products organized into four main categories: Aceites de Oliva (olive oils including Extra Virgen, Virgen, Clásico, and Sabor Suave lines in multiple formats from 200ml to 3.785L), Aceitunas (olives in bulk 1kg formats and convenient DOYPACK 240g pouches, including pitted, stuffed with rocoto, pimiento, and chestnut varieties), Salsas (homemade sauces including Finas Hierbas, Vinagreta Mostaza, and Al Olivo in Regular and Light variants), and Aderezos y Vinagres (dressings and balsamic vinegar). The brand also offers bundled promotions combining larger-volume oil formats with smaller bottles, and multi-pack deals for extra virgin olive oils. El Olivar has won international recognition, being awarded Olio Nuovo Days Best Extra Virgin Olive Oil in the Southern Hemisphere for 2019 and 2020, and processes olives from Peruvian origin (Tacna).
Differentiator
Problem solved
Functional benefit
Products and services
- Extra Virgin Olive Oil (Extra Virgen) Cold-pressed extra virgin olive oil with 0.8% acidity, sourced from Tacna olives and produced via first cold pressing. Sold in 200ml, 250ml, 500ml, 1L, and 1.9L formats including dark-bottle and Garrafita variants, plus a garlic-infused (con Ajo) and an early-harvest (Cosecha Temprana) variant. Targeted at health-conscious households and gourmet home cooks in Peru.
- Classic Olive Oil (Aceite de Oliva Clásico) Blend of virgin and refined olive oil for general cooking and dressing, offered in 200ml, 500ml, 1L, 1.9L, and 3.785L (galonera) formats. Aimed at everyday household cooking in Peru.
- Mild Flavor Olive Oil (Sabor Suave) Olive oil produced from refined and deodorized olive oil with a very soft taste and odor, sold in 500ml, 1L, and 1.9L formats. Recommended for diabetics, elderly, and children preferring a mild flavor.
- Virgin Olive Oil (Aceite Virgen) Virgin olive oil produced from riper olives than extra virgin, with a yellow color and aromatic smell, sold in 200ml (Suave) and 500ml/1L formats. Suitable for salads, pasta, and stews.
- Bulk Table Olives (Verde/Negra, 1kg) Bulk 1kg olives from Tacna, hand-processed through triple selection, including green olives pitted or stuffed with rocoto/pimiento, and black olives (botija variety) with or without pit. Intended for family consumption and home recipes.
- DOYPACK Olives (240g pouches) Pouched 240g olives including green olives stuffed with chestnut, rocoto, or bell pepper; selected green olives stuffed with rocoto or bell pepper; pitted green olives; and black olives with or without pit. Designed for convenient single-use consumption.
- Homemade Sauces (Finas Hierbas, Vinagreta Mostaza, Al Olivo) Homemade sauces: Finas Hierbas (fine herbs) for salads, fish marinades, and grilled meats in 200ml and 340ml plus Light 200ml; Vinagreta a la Mostaza (mustard vinaigrette) with sweet-sour flavor in 200ml and 340ml; and Al Olivo (olive-pulp sauce from botija variety) for octopus, fish, seafood, canapés, potatoes, and salads in 200ml.
- Dressings and Vinegars (Aderezo Casero, Vinagre Balsámico) Aderezo Casero (homemade multi-use dressing) in 200g, 500g, and 1kg formats for grilling chicken, turkey, and pork; and Vinagre Balsámico (balsamic vinegar) in 250ml for salads and grilled meats.
- Promotional Bundles (Oil Packs and Combos) Promotional packs combining multiple bottles and formats, including Pack of 3 (1L Extra Virgen), Pack of 5 (1L Extra Virgen), Pack of 6 miniature Extra Virgen bottles, Pack x 2 (DUO PACK 180ml Extra Virgen), and Pack Galonera + Garrafita (Classic 3.785L + Extra Virgen 250ml).
Quantifiable outcome
- Extra virgin olive oil with 0.8 degrees acidity - guaranteeing properties remain intact
Companies that use EL OLIVAR
Customer profileSegments2 records
Ideal customer profiles2 records
EL OLIVAR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
EL OLIVAR partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
EL OLIVAR competitors and assessment
Company assessmentBroad incumbents
- California Olive Ranch: Largest US olive oil producer, comparable to El Olivar in premium positioning and first cold-pressed EVOO focus, but at significantly larger scale. Represents the US non-Mediterranean olive oil archetype that El Olivar mirrors in South America.
- Hojiblanca: Spanish DOP extra virgin olive oil producer and integrated olive product group, comparable to El Olivar in multi-category olive-derived product strategy (oil, table olives, condiments) and premium positioning.
- Ybarra: Spanish olive oil and condiment brand with established Latin American distribution, competing in the same EVOO and table olive categories as El Olivar across Peruvian retail channels.
- Deoleo: Spanish parent company of major olive oil brands (including Carbonell), the world's largest olive oil producer. Sets the scale, distribution, and competitive benchmark against which smaller producers like El Olivar compete in retail.
- Mueloliva: Spanish premium extra virgin olive oil producer with DOP Jaén origin, comparable to El Olivar in extra virgin focus and award-seeking strategy, but at larger production scale and broader international distribution.
- Carbonell: Mass-market Spanish olive oil brand with deep distribution across Latin American supermarkets, directly contesting shelf space with El Olivar in Peru. Both brands offer extra virgin and classic olive oil tiers across multiple bottle formats.
- Bertolli: Italian-origin olive oil brand distributed globally including Latin America, competing in the same premium and classic olive oil categories as El Olivar. Provides a benchmark for international olive oil brands scaling through supermarket distribution.
Direct peers
- Olave: Chilean olive oil brand produced from regional Chilean olives, the most direct geographic peer to El Olivar given shared Pacific-coast South American olive origin and similar premium retail positioning in Latin American supermarkets.
- Olisur: Chilean extra virgin olive oil producer with regional South American distribution and premium positioning. Direct functional peer to El Olivar in production method, region, and target consumer.
- Cobram Estate: Australian premium extra virgin olive oil producer that has won multiple international awards - the closest functional peer to El Olivar given its Southern Hemisphere origin, premium positioning, cold-pressing production, and global competition recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
EL OLIVAR social profiles
Digital presenceEL OLIVAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
EL OLIVAR leadership team
Management profileNumber of profiles
Profiles4 records
EL OLIVAR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EL OLIVAR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EL OLIVAR
What does EL OLIVAR do?
El Olivar manufactures and sells extra virgin olive oil (cold-pressed at 0.8° acidity), table olives, homemade sauces, dressings, and balsamic vinegar under its own brand, sourcing olives primarily from the Tacna region. The portfolio is delivered in multiple formats (200ml to 3.785L) via its virtual store, WhatsApp ordering, and Peruvian supermarket chains, with delivery coverage in 42 Lima districts and Callao.
Is EL OLIVAR a public or private company?
EL OLIVAR is a private company. It is classified as unknown and is currently operating.
When was EL OLIVAR founded?
EL OLIVAR was founded in -1. It employs 51 to 100 people.
Where is EL OLIVAR based?
EL OLIVAR is headquartered in Lima, Peru, in the Latin America region.
How does EL OLIVAR make money?
One revenue line is on record: direct Product Sales.
Who are EL OLIVAR's main competitors?
Broad incumbents on record are California Olive Ranch, Hojiblanca, Ybarra, Deoleo, Mueloliva, Carbonell and Bertolli. Direct peers are Olave, Olisur and Cobram Estate.
Does EL OLIVAR have an API?
No public API is recorded for EL OLIVAR.
What industry is EL OLIVAR in?
EL OLIVAR's product category is Olive Oil & Mediterranean Food Products. Its primary akta.pro industry code is AFAKAEAC, Olive Oil Production & Bottling, with a secondary code of AFAJALAB, Virgin & Cold-Pressed Culinary Oils. Its NAICS code is 311225 and its SIC code is 2070.