EL PRAT COMUNICACIO SL

What EL PRAT COMUNICACIO SL does

El Prat Comunicació SL is a wholly municipally-owned limited company (sociedad limitada) founded in 2001 by the Ajuntament del Prat de Llobregat to manage all public communication media of the municipality. The company operates an integrated newsroom model in which 16 journalism and audiovisual professionals, all on indefinite contracts, produce content across four channels: elprat.ràdio (municipal radio broadcasting on FM 91.6 since April 2002, with ~40 specialized programs and Radioplayer España smart-device distribution), elprat.tv (local digital television since 2008), elprat.digital (digital-native news platform launched 2021), and Revista El Prat (monthly print magazine distributed to 28,000 households since 2004). The integrated newsroom architecture allows a small team to produce cross-format local journalism covering news, sports, culture, and municipal affairs.

The company's revenue model is dominated by a structural municipal contribution from the Ajuntament del Prat de Llobregat, which accounted for €867,508.77 of the ~€968K total revenue in 2025 (89.6%). Self-generated revenue streams include radio advertising spots ('falcas' at tariffs frozen since 2020, generating €8,102.62 in 2025) and professional communication services such as video production, event moderation, and corporate content for La Red and other clients (€92,274.45 in 2025). The 2026 approved budget is €986,114.12, of which personnel costs represent 72.3% at €712,794.78. The company closed 2025 with a positive net result of €1,607.67, demonstrating financial sustainability within its public service mandate.

Distribution is multi-channel: FM terrestrial broadcasting, web streaming, social media presence across X, Facebook, Instagram, YouTube, and Telegram, and physical mailbox delivery of the print magazine. The company holds industry memberships with La Red (since 2013), and joined the Fundación Consejo de la Información de Cataluña and the Federación de Medios de Comunicación Locales de Cataluña in 2024. El Prat Comunicació is GDPR-compliant and bound by the CIC's journalistic ethics code. The company serves a single geographic market — El Prat de Llobregat, a municipality in the Barcelona metropolitan area — with no expansion outside this footprint.

Name

EL PRAT COMUNICACIO SL

Legal name

EL PRAT COMUNICACIO SL

Website

https://elpratcomunicacio.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

El Prat Comunicació SL is a 100% municipally-owned company managing El Prat de Llobregat's public media — radio, TV, digital, and print — through an integrated newsroom of 16 professionals serving local citizens with proximity journalism and public service broadcasting.

Ownership category

akta.pro rank

Product category

Public Service Media / Municipal Media Services

NAICS

Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Public Media Digital Platforms & Streaming (Apps, On-demand, Podcasts) (MPABADAG)

Keywords

• Local radio broadcasting
• Municipal media services
• Public service broadcasting
• Digital local news
• Community journalism

Headquarters

HQ city

El Prat de Llobregat

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Municipal Contribution: Primary revenue stream from municipal contribution from the Ajuntament del Prat de Llobregat. For 2025, municipal contribution was €867,508.77. For 2026 budget, municipal contribution for common expenses is €895,374.12 (3.21% increase).
2. Advertising Sales: Commercial advertising sales on elprat.radio through 'falcas' (radio spots) of various durations (15-30 seconds). 2025 advertising revenue was €8,102.62. Tariffs frozen since 2020 to favor contracting.
3. Communication Services: Coproduction of informative content for La Red and other communication services including video recording, event moderation, corporate videos, and audiovisual coordination. 2025 revenue was €92,274.45 from other communication services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

EL PRAT COMUNICACIO SL operates as the municipal public media company of El Prat de Llobregat, managing four integrated communication channels: elprat.ràdio (municipal radio broadcasting on FM 91.6 since 2002 with approximately 40 specialized programs), elprat.tv (local digital television since 2008), elprat.digital (digital-native news platform launched in 2021), and Revista El Prat (monthly print magazine distributed to 28,000 households). The company also sells radio advertising spots and provides communication services such as video production, event moderation, corporate videos, and audiovisual coordination.

Product overview

EL PRAT COMUNICACIO SL operates as a municipal transmedia media company managing four distinct public communication channels: elprat.ràdio (municipal radio on 91.6 FM since 2002), elprat.tv (digital television since 2008), elprat.digital (digital-native platform launched in 2021), and Revista El Prat (print publication distributed to 28,000 households). The company functions as an integrated newsroom model where these four media outlets share resources and content, operating under a public service mission to provide local journalism for El Prat de Llobregat.

Differentiator

Problem solved

Functional benefit

Products and services

• elprat.ràdio Municipal radio station of El Prat de Llobregat broadcasting on 91.6 FM since April 23, 2002, and via web streaming. Features approximately 40 specialized programs including morning magazine 'Planeta Prat', news bulletins, sports coverage 'El Prat Deportes', and thematic programs covering gender perspective, mental health, ornithology, and cultural diversity. Available via smart devices through Radioplayer España. Targeted at local citizens for proximity journalism and public service information.
• elprat.tv Local digital television created in 2008 under an integrated newsroom model with elprat.ràdio, producing local news, sports content, cultural programming, and multimedia content available via web streaming. Targeted at citizens of El Prat de Llobregat.
• elprat.digital Digital-native news platform launched in 2021 that consolidates all web informative spaces into a single unified platform for local news and multimedia content. Serves as the primary online news source for El Prat de Llobregat.
• Revista El Prat Monthly municipal print magazine distributed to 28,000 households throughout El Prat de Llobregat via mailbox delivery. Recognized for modern design and content quality covering local news, municipal activities, culture, and community events.
• elprat.ràdio Advertising Spots (Falcas) Radio advertising spots (falcas) of 15, 20, 25, and 30 seconds sold to local businesses on elprat.ràdio at volume-discounted monthly subscription rates. Tariffs frozen since 2020. Targeted at local businesses and advertisers seeking reach to the El Prat de Llobregat community.
• Communication and Audiovisual Production Services Professional communication services including coproduction of informative content for La Red, video recording, event moderation, corporate videos, and audiovisual coordination. Targeted at businesses, institutions, and partner media organizations.

Quantifiable outcome

• elprat.radio received Best Local Radio of Catalonia award in 2022 from La Red's Local Communication Awards.
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Fundación Consejo de la Información de Cataluña (CIC)coreStrategic or Co-development Partner · 1 January 2024El Prat Comunicació SL joined the Fundación Consejo de la Información de Cataluña since 2024. The media outlets commit to support the CIC as the body that resolves complaints about ethical issues in published media content in Catalonia, accepting its authority to judge deviations against journalistic ethics.
• Federación de Medios de Comunicación Locales de Cataluña (FMCLCat)minorStrategic or Co-development Partner · 1 January 2024El Prat Comunicació SL joined FMCLCat since 2024. The federation, originally founded in 1996 as the Federation of Local Radios of Catalonia, provides technical and legal advice, professional training, and sector representation. It groups about 100 local stations and aims to represent all municipal radio stations in Catalonia.
• La Red (Xarxa Audiovisual Local de Catalunya)coreStrategic or Co-development Partner · 1 January 2013El Prat Comunicació SL has been a member of La Red Audiovisual Local since 2013, first as a local radio member and since 2021 also in the television protocol. The director-manager serves on the radio commission representing all member stations. La Red provides multimedia content and services to over 200 local radios, televisions, and online media across Catalonia.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Regional players

• RAC1: Major commercial Catalan-language radio network with strong local-news programming. Competes for the same Catalan audience as elprat.ràdio but as a private, advertising-funded, multi-region operator.

Direct peers

• Reus Mèdia: Municipal media company of Reus operating local TV and digital news with a similar proximity-journalism mandate. Directly comparable in operating model, scale, and municipal ownership structure.
• La Xarxa Audiovisual Local (La Red): Consortium of 200+ local media in Catalonia providing syndicated content and services. El Prat Comunicació is a member since 2013 and the Director-Gerente sits on the radio commission, making it the closest operational peer and partner network.
• Ràdio Arenys: Local municipal radio serving Arenys de Mar and surrounding Maresme municipalities. Closely matched in scale, governance, and proximity-journalism remit to elprat.ràdio.
• Cugat Mèdia: Municipal local television and media outlet of Sant Cugat del Vallès. Runs a comparable single-municipality public media operation with local TV, digital, and programming aligned to community information needs.
• Betevé: Barcelona's municipal television and radio broadcaster, 100% owned by the Ajuntament de Barcelona. Operates a similar integrated newsroom model for a larger but adjacent metro audience, making it the most comparable municipal media peer in Catalonia.
• Lleida Televisió: Municipal television of Lleida producing local news, sports, and cultural content. Mirrors El Prat's public-service local TV focus on a single municipality in Catalonia.
• Vallès Visual: Regional terrestrial television channel serving the Vallès Occidental comarca. Comparable in operating a single local/regional broadcasting channel with municipal-area news focus.
• Tarragona Ràdio: Municipal radio station of Tarragona providing local programming and information. Directly comparable as a public, local, municipal FM broadcaster operating with similar funding and governance logic.

Broad incumbents

• TV3 (Corporació Catalana de Mitjans Audiovisuals): Public broadcaster of Catalonia operating TV3, Catalunya Ràdio, and digital platforms. Overlaps with El Prat's public service mandate but at regional scale with very different budget, reach, and portfolio breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/elpratradio
• YouTubeyoutube.com/channel/UCd2VF0HcTQ5JCazkKpMIoFQ
• Facebookfacebook.com/elpratradio
• LinkedInlinkedin.com/company/el-prat-comunicacio-sl
• Instagraminstagram.com/elpratradio

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EL PRAT COMUNICACIO SL