ELTA 90 MGR
ELTA 90 MGR is a privately held Greek distributor of medical and laboratory equipment, partnering with over 50 manufacturers to supply clinical diagnostics, molecular genetics, IVF, and laboratory automation products to hospitals, diagnostic centers, research labs, and fertility clinics across Greece.
- Company typePrivate
- Founded-
- HeadquartersThessaloniki, Greece
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What ELTA 90 MGR does
ELTA 90 MGR is a privately held Greek distributor of medical and laboratory equipment headquartered in Thessaloniki with a secondary office in Athens. The company distributes products from over 50 manufacturers — including Bruker (MALDI-TOF microbial identification, antimicrobial susceptibility testing, LiquidArray diagnostics, Real Time PCR), Oxford Nanopore Technologies (long-read next-generation sequencing), Gradientech (ultra-rapid AST), Eppendorf and SPT Labtech (lab automation), Genea Biomedx (IVF incubation), and Parse Biosciences (single-cell sequencing) — covering six business units: Clinical Diagnostics and Microbiology, Molecular Genetics, IVF, General Laboratory Equipment, Lab Consumables, and Bioinformatics Analysis.
The company operates as a B2B distributor with a hardware-sales revenue model, supported by installation, training, technical support, and bioinformatics consultation services. Its go-to-market is enterprise field sales: dedicated sales and application specialists engage Greek hospitals, clinical laboratories, diagnostic centers, research institutions, and fertility clinics through direct consultative relationships, with marketing via a bilingual (English/Greek) website, LinkedIn, Facebook, Instagram, X, email newsletters, and industry events. The customer base is segmented across healthcare providers and diagnostic centers (primary), research laboratories, and fertility clinics / IVF centers.
ELTA 90 MGR holds ISO 9001:2015, ISO 13485:2016, and ISO 14001:2015 certifications, plus a Greek Ministry of Health authorization for distributing medical devices. Geographic operations are concentrated in Greece, with no evidence of cross-border expansion, and the company presents no AI/ML capabilities of its own, instead channeling third-party bioinformatics tools (i.e., BugSeq) to its customers.
ELTA 90 MGR firmographics
Firmographics- Name
- ELTA 90 MGR
- Legal name
- ELTA 90 MGR
- Website
- https://elta90mgr.gr
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ELTA 90 MGR is a privately held Greek distributor of medical and laboratory equipment, partnering with over 50 manufacturers to supply clinical diagnostics, molecular genetics, IVF, and laboratory automation products to hospitals, diagnostic centers, research labs, and fertility clinics across Greece.
- Ownership category
- akta.pro rank
ELTA 90 MGR industry classification
Industry- Product category
- Medical and Laboratory Equipment Distribution
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Medical Equipment and Supplies Manufacturing (3391)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Laboratory Analytical Instruments (3826)
- akta.pro primary industry
- Mass Spectrometry & Spectroscopy Instruments (HLAGAIAB)
Keywords
Where ELTA 90 MGR is headquartered
LocationHeadquarters
- HQ city
- Thessaloniki
- HQ country
- Greece
- HQ region
- Europe
Offices2 records
Markets served
ELTA 90 MGR business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Medical Equipment Distribution: As a distributor of high-quality medical and laboratory equipment, ELTA 90 MGR generates revenue by distributing diagnostic instruments, laboratory equipment, and related consumables to healthcare providers and diagnostic laboratories. The company partners with leading manufacturers including Bruker, Oxford Nanopore Technologies, Eppendorf, and over 50 other technology providers to offer comprehensive product portfolios in clinical diagnostics, molecular genetics, IVF, and general laboratory applications.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
ELTA 90 MGR product offering
Product offeringCore offering
ELTA 90 MGR is a Greek distributor of high-quality medical and laboratory equipment, offering diagnostic instruments, laboratory instruments, and related consumables from more than 50 leading manufacturers including Bruker, Oxford Nanopore Technologies, Eppendorf, and SPT Labtech. The company serves healthcare providers, diagnostic laboratories, research institutions, and fertility clinics across six business units: Clinical Diagnostics and Microbiology, Molecular Genetics, IVF Solutions, General Laboratory Equipment, Lab Consumables, and Bioinformatics Analysis. Beyond distribution, the company provides installation, training, technical support, and consultation services to its customers in Greece.
Product overview
ELTA 90 MGR operates as a distributor of high-quality medical and laboratory equipment, offering a comprehensive portfolio of diagnostic platforms and laboratory solutions. The company distributes products across six main business units: Clinical Diagnostics and Microbiology (including MALDI-TOF and Microbial Genome Sequencing), Molecular Genetics, IVF Solutions, General Laboratory Equipment, Lab Consumables, and Bioinformatics Analysis. Their distributed technology portfolio includes Next Generation Sequencing platforms (Oxford Nanopore, Asuragen, 4bases, Yourgene Health), Bruker MALDI-TOF microbial identification systems, Antimicrobial Susceptibility Testing solutions (Bruker, Gradientech), LiquidArray multiplex diagnostics, Applied Spectral Imaging microscopy/karyotyping, Genea Biomedx IVF time-lapse incubation, Hologic Diagenode DNA fragmentation, laboratory automation (Eppendorf, SPT Labtech, Sener), sample management, and Real Time PCR systems. ELTA 90 MGR provides not only equipment distribution but also installation, training, technical support, and consultation services to healthcare providers across Greece.
Differentiator
Problem solved
Functional benefit
Products and services
- Clinical Diagnostics and Microbiology Equipment Distribution of microbiological diagnosis equipment including MALDI-TOF systems and Microbial Genome Sequencing platforms from manufacturers such as Bruker and Oxford Nanopore for clinical diagnostics laboratories.
- Molecular Genetics Equipment Distribution of advanced genetic testing equipment and reagents to detect mutations and molecular biomarkers, supporting accurate diagnosis and personalized treatment planning for clinical and research laboratories.
- IVF Laboratory Solutions Distribution of comprehensive fertility equipment and technologies including incubation systems and embryo monitoring solutions for IVF clinics and assisted reproduction centers.
- General Laboratory Equipment Distribution of reliable, high-performance laboratory instruments for research, diagnostics, and clinical applications including PCR systems, centrifugation, cold storage, and automated liquid handling.
- Lab Consumables Distribution of consumables for research, diagnostics, and clinical applications including swabs, culture media, gloves, and general lab ware.
- Bioinformatics Analysis Solutions Distribution of advanced bioinformatics platforms including the BugSeq automated bioinformatics platform for microbiology labs, enabling streamlined analysis of sequencing data and automated reporting.
Companies that use ELTA 90 MGR
Customer profileSegments3 records
Ideal customer profiles3 records
ELTA 90 MGR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
ELTA 90 MGR partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and major.
- BrukercoreBruker is a key technology partner providing MALDI-TOF microbial identification systems (MALDI Biotyper), antimicrobial susceptibility testing solutions, LiquidArray molecular diagnostics technology, and Real Time PCR platforms. Bruker products support clinical diagnostics and microbiology applications including tuberculosis, STI, gastrointestinal infections, and thrombophilia testing.
- Oxford Nanopore TechnologiescoreOxford Nanopore provides long-read sequencing technologies including 16S sequencing for species-level bacterial identification, microbial isolate sequencing, whole-genome sequencing, gene expression analysis, and single cell sequencing. These technologies support advanced research and clinical applications in molecular genetics and microbiology.
- GradientechcoreGradientech provides ultra-rapid Antimicrobial Susceptibility Testing (AST) solutions for clinical microbiology labs, enabling faster determination of antibiotic resistance patterns to guide treatment decisions.
- EppendorfmajorEppendorf provides laboratory equipment including PCR systems, cell incubation, centrifugation/ultracentrifugation, cold storage solutions, and automated liquid handling systems for sample processing and preparation.
- SPT LabtechmajorSPT Labtech provides automated liquid handling and sample management solutions for laboratory automation, supporting high-throughput sample processing and standardized laboratory workflows.
- VazymemajorVazyme supplies NGS library preparation reagents and automatic nucleic acid extraction instruments for molecular diagnostics and research applications, supporting sample preparation workflows.
- NZYtechmajorNZYtech provides enzymes, mastermixes, and kits for molecular diagnostics including human health testing and microbiology applications, as well as molecular biology reagents for research.
- BugSeqmajorBugSeq provides a fully automated bioinformatics platform for microbiology labs, enabling streamlined analysis of sequencing data and automated reporting for clinical diagnostics.
- FastermajorFaster provides bio-safety cabinets and PCR hoods for laboratory biosafety, protecting operators and samples during microbiological and molecular biology work.
- SenermajorSener provides automation solutions for clinical microbiology laboratories, helping to modernize and streamline laboratory workflows and processes.
- Genea BiomedxmajorGenea Biomedx provides IVF equipment including incubation and embryo monitoring systems for fertility clinics and assisted reproduction centers.
- Nikon Instruments Inc.majorNikon provides microscopy solutions for IVF applications including live cell imaging and tissue culture observation, as well as general microscopy for research applications.
- AsuragencoreAsuragen provides the AmplideX Nanopore Carrier Plus Kit for carrier screening research, supporting genetic testing for inherited conditions and family planning.
- Yourgene HealthmajorYourgene Health provides non-invasive prenatal testing (NIPT), pregnancy loss testing, male infertility testing, and DPYD pharmacogenomics testing for personalized medicine.
- Parse BiosciencesmajorParse Biosciences provides single cell sequencing solutions enabling high-throughput analysis of individual cells for research applications in genomics and cell biology.
- PHC EuropemajorPHC Europe provides cold storage/preservation and incubation equipment for laboratory sample management, as well as Real Time PCR analysis systems.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
ELTA 90 MGR competitors and assessment
Company assessmentBroad incumbents
- Sartorius: Manufacturer and supplier of bioprocessing and laboratory equipment including lab automation, cell analysis, and consumables — directly comparable in the lab automation/equipment distribution space.
- Avantor (formerly VWR): Major global distributor of laboratory products, equipment, and consumables across clinical, life science, and applied markets — same B2B distribution model with broader geographic reach.
- Bio-Techne: Manufacturer and distributor of life science research reagents, assays, and diagnostic tools — comparable footprint in molecular biology and clinical diagnostics distribution channels.
- Fisher Scientific (Thermo Fisher Scientific): Global laboratory equipment and consumables distributor covering analytical instruments, life sciences, and clinical diagnostics — directly comparable distribution model at much larger scale.
- Bio-Rad Laboratories: Global manufacturer and distributor of clinical diagnostics and life science research products — overlaps directly in molecular diagnostics and microbiology distribution channels.
- Eppendorf: Global manufacturer of laboratory instruments, consumables, and automation — key ELTA principal and a relevant peer given its direct presence in the Greek market alongside distribution.
- Bruker: Global manufacturer of mass spectrometry, MALDI-TOF, and microbiology diagnostics systems — strategic ELTA principal and overlapping competitor for clinical microbiology distribution in Europe.
Regional players
- Tema Ricerca: Italian distributor of analytical instruments, molecular diagnostics, and laboratory equipment across Mediterranean Europe — comparable regional specialty distribution peer.
- BIOGENIC: Belgium-based distributor of life science and clinical diagnostics instruments across Benelux and broader Europe — comparable regional multi-principal medical/lab equipment distribution model.
- HVD Life Sciences: European specialist distributor of molecular diagnostics, life science, and clinical laboratory products — closely mirrors ELTA's multi-principal, multi-segment distribution approach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
ELTA 90 MGR social profiles
Digital presenceELTA 90 MGR compliance and trust
Trust signalCompliance3 records
ELTA 90 MGR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ELTA 90 MGR leadership team
Management profileNumber of profiles
ELTA 90 MGR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ELTA 90 MGR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ELTA 90 MGR
What does ELTA 90 MGR do?
ELTA 90 MGR is a Greek distributor of high-quality medical and laboratory equipment, offering diagnostic instruments, laboratory instruments, and related consumables from more than 50 leading manufacturers including Bruker, Oxford Nanopore Technologies, Eppendorf, and SPT Labtech. The company serves healthcare providers, diagnostic laboratories, research institutions, and fertility clinics across six business units: Clinical Diagnostics and Microbiology, Molecular Genetics, IVF Solutions, General Laboratory Equipment, Lab Consumables, and Bioinformatics Analysis. Beyond distribution, the company provides installation, training, technical support, and consultation services to its customers in Greece.
Is ELTA 90 MGR a public or private company?
ELTA 90 MGR is a private company. It is classified as unknown and is currently operating.
When was ELTA 90 MGR founded?
ELTA 90 MGR was founded in -1. It employs 11 to 50 people.
Where is ELTA 90 MGR based?
ELTA 90 MGR is headquartered in Thessaloniki, Greece, in the Europe region.
How does ELTA 90 MGR make money?
One revenue line is on record: medical Equipment Distribution.
Who are ELTA 90 MGR's main competitors?
Broad incumbents on record are Sartorius, Avantor (formerly VWR), Bio-Techne, Fisher Scientific (Thermo Fisher Scientific), Bio-Rad Laboratories, Eppendorf and Bruker. Regional players are Tema Ricerca, BIOGENIC and HVD Life Sciences.
Does ELTA 90 MGR have an API?
No public API is recorded for ELTA 90 MGR.
What industry is ELTA 90 MGR in?
ELTA 90 MGR's product category is Medical and Laboratory Equipment Distribution. Its primary akta.pro industry code is HLAGAIAB, Mass Spectrometry & Spectroscopy Instruments. Its NAICS code is 33451 and its SIC code is 5047.