el tesoro encantado parque comercial
El Tesoro Parque Comercial is a mixed-use commercial park in Medellín, Colombia, integrating 400+ retail brands, 282 medical offices, a 900-seat theater, a 2,000+ sqm event center, and Hotel Novotel, serving 16-17 million annual visitors through tenant leasing, parking, events, and a tiered loyalty program.
- Company typePrivate
- Founded1999
- HeadquartersMedellín, Colombia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What el tesoro encantado parque comercial does
El Tesoro Parque Comercial is a mixed-use commercial park located on Loma El Tesoro in the El Poblado district of Medellín, Colombia, operating since November 25, 1999 as a property horizontal (P.H.) entity. It integrates 400+ retail, dining, and service brands across three levels and six main plazas; two Torres Médicas housing 282 medical offices with 900+ healthcare professionals across 70+ specialties; the 900-seat Teatro El Tesoro performing arts venue; the Centro de Eventos El Tesoro (CET) with over 2,000 sqm of event space; the Novotel Medellín El Tesoro hotel operated by Accor; and Nómadas coworking spaces. The complex receives approximately 16-17 million visitors annually and generates over 7,000 direct jobs.
The underlying technology stack combines physical infrastructure (2,500+ sqm of solar panels generating ~25% of common-area energy, 800+ surveillance cameras partnered with G4S, 800+ vehicle parking capacity with electronic billing, EV charging stations, and a Sustainable Services Zone for recycling and hazardous waste) with digital channels including the proprietary El Tesoro App, WhatsApp-based invoice registration, DIAN SFE-compliant electronic invoicing, GoPass/Flypass cashless parking, and Global Blue tax refund integration. The Mi Tesoro Puntos loyalty program stratifies members into General Aliado and VIP tiers (1,000+ annual points) with access to 140+ partner brand discounts and recurring vehicle sweepstakes.
Revenue is generated primarily through commercial tenant leasing (400+ brands at 100% occupancy), paid parking (COP$6,500/hr vehicles, COP$3,000/hr motorcycles), medical office leasing in Torres Médicas, theater and event center ticket/booking fees, hotel room and F&B revenue (Espíritu restaurant), and loyalty-driven incremental tenant sales. Go-to-market is direct-to-consumer via physical storefront visits supported by digital touchpoints; customers include general consumers, families, healthcare patients, tourists (via Global Blue), corporate event organizers, and loyalty program members across the Medellín metropolitan area.
el tesoro encantado parque comercial firmographics
Firmographics- Name
- el tesoro encantado parque comercial
- Legal name
- Parque Comercial "El Tesoro" -P.H.-
- Website
- https://eltesoro.com.co
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- El Tesoro Parque Comercial is a mixed-use commercial park in Medellín, Colombia, integrating 400+ retail brands, 282 medical offices, a 900-seat theater, a 2,000+ sqm event center, and Hotel Novotel, serving 16-17 million annual visitors through tenant leasing, parking, events, and a tiered loyalty program.
- Ownership category
- akta.pro rank
el tesoro encantado parque comercial industry classification
Industry- Product category
- Shopping Center / Mixed-Use Commercial Real Estate
- NAICS
- Amusement Parks and Arcades (7131), Amusement and Theme Parks (71311), Arts, Entertainment, and Recreation (71), Traveler Accommodation (7211)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Variety Stores (5331), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Attractions & Experiences Reservations (Museums, Tours, Theme Parks) (HSACALAE)
- akta.pro secondary industries
- Party Venue Sourcing & Booking Services (HSACACAL), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)
Keywords
Where el tesoro encantado parque comercial is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
el tesoro encantado parque comercial business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Commercial Tenant Leasing: The park leases commercial space to over 400 retail brands. Revenue is generated through rental agreements with commercial tenants occupying retail storefronts across three levels and six main plazas.
- Parking Services: Paid parking services for vehicles and motorcycles. Current rates are $6,500 per hour / $27,500 daily for vehicles, and $3,000 per hour / $10,500 daily for motorcycles. Pay 1 hour, enjoy up to 3 hours promotional model.
- Teatro El Tesoro (Theater): The 900-seat theater generates revenue through ticket sales for performing arts events, concerts, dance, theater, and cultural programming. The theater occupies 1,650 sqm with a 165 sqm stage.
- Centro de Eventos El Tesoro (CET) - Event Center: Over 2,000 sqm of event space including a divisible auditorium (up to 1,200 persons), executive meeting rooms, and alternate halls. Generates revenue from corporate events, congresses, trade shows, fashion shows, galas, and private gatherings.
- Medical Tower Leasing: Two medical towers housing 282 medical offices serving over 900 healthcare professionals across more than 70 specialties. Generates recurring revenue through medical office leasing.
- Mi Tesoro Puntos Loyalty Program: The loyalty program drives customer footfall and spending across all commercial tenants, indirectly generating revenue through increased sales volume and customer retention.
- Hotel Novotel Operations: On-site hotel operations including guest accommodation, the Espiritu restaurant, and event/meeting spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Vehicle parking - hourly and daily rates |
| Unit Pricing | Pay-as-you-go | Motorcycle parking - hourly and daily rates |
| Hybrid | Monthly | Mi Tesoro Puntos - General Aliado tier |
| Hybrid | Annual | Mi Tesoro Puntos - Aliado VIP tier |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
el tesoro encantado parque comercial product offering
Product offeringCore offering
El Tesoro Parque Comercial is a mixed-use commercial park in Medellín, Colombia that leases retail space to 400+ brands and operates an integrated ecosystem of consumer services including a 282-office medical complex (Torres Médicas), a 900-seat performing arts theater (Teatro El Tesoro), a 2,000+ sqm event center (CET), the Novotel hotel, coworking spaces (Nómadas), parking, and a tiered loyalty program (Mi Tesoro Puntos). The property attracts 16-17 million visitors annually and generates revenue through tenant leases, parking fees, theater and event bookings, and hotel operations.
Product overview
El Tesoro Parque Comercial is a comprehensive urban ecosystem shopping center in Medellín, Colombia that combines commerce, health, culture, sustainability, and entertainment. The portfolio includes the core Mi Tesoro Puntos loyalty program, physical retail spaces with over 400 brands, Teatro El Tesoro (900-seat performing arts theater), Torres Médicas (282 medical offices with 900+ professionals across 70+ specialties), Centro de Eventos El Tesoro - CET (2,000+ sqm event venue), Hotel Novotel with Espíritu rooftop restaurant, Nómadas coworking spaces, wellness services (Rumba, Yoga, Ciclo Kids, Club de Caminantes), Baby Zone and Pet Park family amenities, and Tesoro Consciente sustainability initiatives including a Sustainable Services Zone. The complex receives approximately 16 million visitors annually and generates over 7,000 direct jobs.
Differentiator
Problem solved
Functional benefit
Brands
- Mi Tesoro Puntos: Loyalty and rewards program that allows visitors to accumulate points through purchases and redeem them for experiences and exclusive benefits.
- Teatro El Tesoro
- Torres Médicas El Tesoro
- Centro de Eventos El Tesoro (CET)
- Nómadas Coworking
- Tesoro Consciente
- Cultura El Tesoro
Products and services
- Mi Tesoro Puntos Loyalty Program Tiered customer loyalty and rewards program where shoppers accumulate points by registering purchase invoices, redeemable for raffle entries, VIP-tier perks, double points on Wednesdays, and exclusive discounts at 140+ partner brands within the park.
- Torres Médicas El Tesoro Two medical towers within the commercial park providing 282 medical offices for 900+ healthcare professionals across more than 70 specialties, serving approximately 8,000 patients daily.
- Teatro El Tesoro Performing arts theater with 900 seats, 1,650 sqm coverage, a 165 sqm stage, and a 290 sqm lobby, hosting music, dance, theater, and cultural events. Attracted over 45,000 spectators in 2025 and more than 35,000 in 2024.
- Centro de Eventos El Tesoro (CET) Event center with over 2,000 sqm of divisible space including a main auditorium for up to 1,200 people, executive meeting rooms, and additional halls, hosting corporate events, congresses, trade shows, fashion shows, and galas.
- Hotel Novotel El Tesoro Hotel operated by Novotel (Accor Group) within El Tesoro Parque Comercial, featuring 141 rooms, the Espíritu rooftop restaurant by Chef Álvaro Clavijo, meeting spaces, and panoramic city views.
- Nómadas Coworking Three coworking spaces within the commercial park equipped with WiFi, electrical outlets, tables, and lighting, located at Puente Oriente level 2, Pasillo Norte level 2, and Plaza Teatro connection to Plaza Palmas level 1, open 7:00 AM to 9:00 PM.
- Parking Services Parking facilities for 800+ vehicles and motorcycles with electronic billing and promotional pricing (pay 1 hour, enjoy up to 3 hours). Vehicle rates: $6,500 COP/hour, $27,500 COP/day. Motorcycle rates: $3,000 COP/hour, $10,500 COP/day. Includes Eco Parking for electric vehicles and Bici Parking.
- Tesoro Consciente Sustainability Program Environmental, social, and economic sustainability program including 2,500+ sqm of solar panels (25% of common-area energy, 119 tonnes CO₂ avoided annually), recycling points (RESPEL, plastic, textile, glass, cans), I-REC renewable energy certificates (61% renewable energy), and EV charging stations.
- Cultura El Tesoro Culture program rewarding positive behaviors such as pedestrian crossings, proper parking, environmental care, and responsible pet ownership, with associated activations and community campaigns across the park.
- Zona de Servicios Sostenibles (Sustainable Services Zone) Dedicated sustainable services zone offering a RESPEL hazardous-waste point, circular-economy recycling point (plastics, textiles, tires, glass, cans, plastic caps), bicycle and electric-scooter parking, and charging facilities.
- Pet Park Exclusive pet area and Garden Box pet relief stations located throughout the commercial park (Plaza Palmas level 1, Sunset Tesoro, Starbucks, food court zone, and Puente Occidente level 1).
- Wellness Programs (Rumba, Yoga, Ciclo Kids, Club de Caminantes) Free wellness activities including Rumba exercise classes (Mon/Wed/Fri 8:30 AM), Yoga (Tue/Thu 8:30–9:30 AM), children's bicycle program Ciclo Kids (Sundays 10:00 AM–12:00 PM), and Club de Caminantes morning walking club (daily 5:00–10:00 AM).
- Baby Zone Comfortable and quiet space for caring for babies during visits, equipped with necessary amenities for infant needs.
- Sunset Tesoro Sunset viewing and dining space on Bridge Occidente, second level, open Monday–Sunday 12:00–21:00 and Tuesday–Saturday until 22:00.
- Espíritu Restaurant
Quantifiable outcome
- 16-17 million annual visitors
- +7 more outcomes
Companies that use el tesoro encantado parque comercial
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
el tesoro encantado parque comercial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
el tesoro encantado parque comercial partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- G4ScoreG4S, a multinational security company specialized in commercial centers, provides professional security services for El Tesoro. The partnership includes joint security planning, specialized personnel deployment, and security strategy development for all types of situations including special dates, public events, and emergencies.
- Versa Expertos en Certificación S.A.S.coreVersa Expertos en Certificación S.A.S. conducted the validation, review, and evaluation process for the Carbono Neutro (Carbon Neutral) certification. Their certification confirmed that El Tesoro successfully neutralized total emissions in Scope 1 and 2.
- AcecolombiacoreAcecolombia (Asociación de Centros Comerciales de Colombia) is the national trade association for commercial centers. It delivers the annual Environmental Performance Recognition (Reconocimiento al Desempeño Ambiental) in Gold category, and provides industry leadership, best practice frameworks, and networking for commercial center operators.
- ICONTECcoreICONTEC (Instituto Colombiano de Normas Técnicas y Certificación) co-awards the Environmental Performance Recognition for commercial centers in partnership with Acecolombia, providing technical certification standards and validation.
- Asei, Cotrama, Oasis, GDAminorEnvironmental allies participating in El Tesoro's environmental initiatives and sustainability programs, contributing to the park's sustainability ecosystem.
- Botellas de Amor FoundationminorBotellas de Amor foundation partners with El Tesoro's Punto PET for single-use plastic collection. By June 2022, 60 tonnes of plastic were collected and transformed into a children's playground for the vereda Blanquizal in partnership with Fundación LFS.
- Corporación Más BosquesminorCorporación Más Bosques provides environmental payment services for carbon offset programs. Through a strategic alliance among BanCO2, Área Metropolitana del Valle de Aburrá, and Corporación Más Bosques, El Tesoro achieved compensation of 720 tonnes of carbon in 2018 and 250 tonnes for 2021.
- EPM (Empresas Públicas de Medellín)coreEPM is the municipal public utilities company providing energy services and I-REC (International Renewable Energy Certificate) tracking. Through EPM, El Tesoro obtained I-REC certificates enabling 61% of its electrical energy to come from renewable sources. EPM also provides EV charging stations installed in basement 4 of Plaza Palmas.
- BanCO2minorBanCO2 provides carbon credit instruments and environmental payment services. El Tesoro purchased carbon credits through BanCO2 in 2017 (1,576 carbon bonds) and established an environmental payment services alliance with BanCO2, the Área Metropolitana del Valle de Aburrá, and Corporación Más Bosques.
- Corporación Cuenca VerdeminorCorporación Cuenca Verde is an environmental foundation supporting reforestation. In 2016, El Tesoro compensated its carbon footprint through the planting of 4,377 trees in the municipality of San Pedro in alliance with this organization.
- Fundación LFSminorFundación LFS collaborated in the construction of a children's playground from recycled plastic materials (60 tonnes collected through Botellas de Amor partnership) for children of vereda Blanquizal.
- Gopass and FlypassminorGopass and Flypass are parking payment partners enabling cashless, queue-free parking payments. The partnership allows customers to pay for parking without queues and delays, improving the visitor experience at the commercial park.
- Global BlueminorGlobal Blue provides tax refund services for international tourists. Tourists at partner brands within El Tesoro can recover up to 12% of their purchases' VAT through Global Blue's tax-free shopping service.
- Inmobiliaria Santa JuanaminorReal estate agent managing commercial space leasing for El Tesoro Parque Comercial. Interested tenants can contact Inmobiliaria Santa Juana for information about renting commercial spaces within the park.
- Novotel (Accor Group)coreNovotel, part of the Accor hotel group, operates the on-site hotel within El Tesoro Parque Comercial. The hotel features 141 rooms, the Espiritu rooftop restaurant by chef Álvaro Clavijo, meeting spaces, and a pool with panoramic city views. An integral part of the mixed-use ecosystem.
Scale indicators11 records
Recent moves13 records
Expansion highlights5 records
el tesoro encantado parque comercial competitors and assessment
Company assessmentDirect peers
- Centro Comercial Oviedo: High-end shopping center in Medellín's El Poblado district, in close geographic proximity to El Tesoro. Directly competes for the same premium consumer segment and brand mix.
- Centro Comercial Andino: Premium Bogotá shopping center with a similar high-end retail mix and entertainment amenities. Comparable in brand positioning and target customer demographic, although located in a different Colombian city.
- Centro Comercial Santafé Medellín: Another premium shopping center in Medellín with a comparable mix of retail, dining, and entertainment. Directly competes for the same upper-middle-class consumer base and premium brand tenants in the Medellín metropolitan area.
- Centro Comercial Premium Plaza: Premium shopping center in Medellín with a similar retail and entertainment focus. Competes for similar brand tenants and consumer footfall in the Medellín market.
- Centro Comercial El Tesoro (note: same operator): Same-property entity. Listed for completeness of peer landscape.
Others
- Acecolombia: National trade association for Colombian commercial centers. Not a direct competitor, but the industry body that benchmarks environmental performance and provides certification frameworks relevant to El Tesoro's ESG positioning.
Broad incumbents
- Parque La Colina: Large mixed-use commercial center in Bogotá with retail, entertainment, and dining. Comparable in scale and mixed-use positioning but operates in a different city (Bogotá).
- Centro Mayor: Large Bogotá shopping center offering retail, dining, and entertainment in a single complex. Comparable in scale and ecosystem model but operates in a different Colombian city.
- Andares (Guadalajara, Mexico): Premium mixed-use development in Mexico with retail, dining, hotel, and entertainment. Comparable in 'city within a city' mixed-use model and premium positioning.
Regional players
- Multiplaza (Costa Rica): Latin American premium shopping center with entertainment and dining anchors. Comparable in retail/entertainment mix but operates in a different Central American country.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
el tesoro encantado parque comercial social profiles
Digital presenceel tesoro encantado parque comercial compliance and trust
Trust signalCompliance3 records
el tesoro encantado parque comercial financial estimates
Financial estimateRevenue estimate
Valuation estimate
el tesoro encantado parque comercial leadership team
Management profileNumber of profiles
Profiles4 records
el tesoro encantado parque comercial subsidiaries and ownership
Company hierarchySubsidiaries7 records
el tesoro encantado parque comercial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
el tesoro encantado parque comercial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about el tesoro encantado parque comercial
What does el tesoro encantado parque comercial do?
El Tesoro Parque Comercial is a mixed-use commercial park in Medellín, Colombia that leases retail space to 400+ brands and operates an integrated ecosystem of consumer services including a 282-office medical complex (Torres Médicas), a 900-seat performing arts theater (Teatro El Tesoro), a 2,000+ sqm event center (CET), the Novotel hotel, coworking spaces (Nómadas), parking, and a tiered loyalty program (Mi Tesoro Puntos). The property attracts 16-17 million visitors annually and generates revenue through tenant leases, parking fees, theater and event bookings, and hotel operations.
Is el tesoro encantado parque comercial a public or private company?
el tesoro encantado parque comercial is a private company. It is classified as unknown and is currently operating.
When was el tesoro encantado parque comercial founded?
el tesoro encantado parque comercial was founded in 1999. It employs 1 to 10 people.
Where is el tesoro encantado parque comercial based?
el tesoro encantado parque comercial is headquartered in Medellín, Colombia, in the Latin America region.
How does el tesoro encantado parque comercial make money?
Seven revenue lines are on record. Commercial Tenant Leasing is the primary driver. The others are parking Services, teatro El Tesoro (Theater), centro de Eventos El Tesoro (CET) - Event Center, medical Tower Leasing, mi Tesoro Puntos Loyalty Program and hotel Novotel Operations.
Who are el tesoro encantado parque comercial's main competitors?
Direct peers on record are Centro Comercial Oviedo, Centro Comercial Andino, Centro Comercial Santafé Medellín, Centro Comercial Premium Plaza and Centro Comercial El Tesoro (note: same operator). Acecolombia is listed as an others. Broad incumbents are Parque La Colina, Centro Mayor and Andares (Guadalajara, Mexico). Multiplaza (Costa Rica) is listed as a regional player.
Does el tesoro encantado parque comercial have an API?
No public API is recorded for el tesoro encantado parque comercial.
What industry is el tesoro encantado parque comercial in?
el tesoro encantado parque comercial's product category is Shopping Center / Mixed-Use Commercial Real Estate. Its primary akta.pro industry code is HSACALAE, Attractions & Experiences Reservations (Museums, Tours, Theme Parks), with a secondary code of HSACACAL, Party Venue Sourcing & Booking Services. Its NAICS code is 7131 and its SIC code is 7990.