EMALY

What EMALY does

EMALY is a Mexico City-based, full-service communication and marketing agency founded in 2013, operating with a team of 18 from its headquarters in Polanco. The firm offers an integrated portfolio spanning strategic communication and PR, internal communication, digital experience design, and creative content production, unified by what it brands as a "Scientific Marketing" methodology that emphasizes methodology, analysis, and precision-oriented results.

The agency's core differentiator is its specialized Emaly Health & Communications division, which serves pharmaceutical and healthcare clients (including AbbVie México, Adium, and Expanscience) with strategies aligned to regulation, compliance, and scientific communication. Beyond healthcare, EMALY's named enterprise clients span food and agriculture (Driscoll's), cosmetics and beauty (Natura), consumer health (ACUVUE), food delivery technology (DiDi Food), and marketing technology (Creizer), reflecting a deliberate cross-vertical expansion anchored by the scientific marketing positioning.

EMALY generates revenue through professional services on a quote-based, customized engagement model, using a sales-led go-to-market approach via direct client engagement, its website contact form, and a thought-leadership content strategy (the Emaly Intelligence blog and active social presence on LinkedIn, Facebook, Instagram, and X). The firm has begun embedding generative AI tools for text, image, and video content production and process automation into client workflows, framed as a complement to its human-led methodology rather than a standalone product offering.

Name

EMALY

Legal name

EMALY

Website

https://emaly.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EMALY is a Mexico City-based, full-service communication and marketing agency serving enterprise clients with strategic PR, internal communication, digital experiences, and creative content, differentiated by a specialized Scientific Marketing division for the pharmaceutical and healthcare industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Ciudad de México

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and PR Services: EMALY generates revenue through professional communication and PR services, developing communication strategies and PR for brand positioning with relevance and differentiation. Services include narrative, perception and strategic connection.
2. Internal Communication Services: Transforming internal communication into more human experiences aligned with organizational goals. Revenue generated through consultancy and implementation of belonging, culture and purpose initiatives.
3. Digital Experience Design: Designing digital experiences centered on interaction and real connection, including strategy, content and digital behavior development.
4. Creative Content Production: Creating audiovisual content, design and creative concepts designed to generate impact and brand recall, including narrative, production and intentional creativity.
5. Scientific Marketing Services: Specialized division for pharmaceutical and health industry developing strategies aligned with regulation, compliance and scientific communication from a clear and functional vision.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

EMALY is a full-service communication and marketing agency delivering strategic communication, public relations, internal communication, digital experience design, and creative content production for enterprise clients. Through its Emaly Health & Communications division, the agency provides specialized scientific marketing services for the pharmaceutical and healthcare industry, integrating specialists in science, research, communication and medical support to develop regulation- and compliance-aligned strategies. The portfolio is unified by a proprietary Scientific Marketing methodology that converts science and regulation into precise, trust-building messages.

Product overview

EMALY is a full-service marketing and communications agency offering an integrated portfolio of services centered on strategic communication, PR, internal communication, digital experience, and creative content production. The agency operates through its core service lines plus a specialized health division called Emaly Health & Communications, which focuses on the pharmaceutical and healthcare industry with scientific marketing services aligned to regulatory and compliance requirements. The portfolio is unified by a scientific methodology approach that combines data-driven insights with creative strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Emaly Health & Communications: Specialized division for the pharmaceutical and health industry, developing strategies aligned with regulation, compliance, and scientific communication.

Products and services

• Strategic Communication and PR Services Communication and public relations strategy development for enterprise brand positioning with relevance and differentiation, focused on narrative, perception and strategic connection with key audiences.
• Internal Communication Services Transformation of internal communication into human-centered experiences aligned with organizational goals, driving belonging, culture and purpose initiatives for enterprise clients.
• Digital Experience Design Design of digital experiences centered on interaction and real connection, including digital strategy, content development and digital behavior planning across user journeys.
• Creative Content Production Audiovisual content, design and creative concept development designed to generate impact and brand recall, including narrative, production and intentional creativity.
• Scientific Marketing Services (Emaly Health & Communications) Specialized marketing services for the pharmaceutical and health industry delivered through the Emaly Health & Communications division, developing strategies aligned with regulation, compliance and scientific communication and supported by specialists in science, research, communication and medical support.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Edelman Mexico: Global public relations firm with a Mexico City office and a dedicated Health practice. Comparable to EMALY in delivering PR, corporate reputation and healthcare communications for enterprise brands.
• BBDO Mexico: Omnicom-owned global creative network with Mexican operations serving enterprise and consumer brands. Comparable to EMALY in delivering integrated brand, PR and digital campaigns for large Mexican clients.
• Publicis Mexico: Global advertising holding company with a major Mexico presence, including Publicis Health. Direct competitor for omnichannel, PR and creative mandates across pharma and enterprise verticals.
• BCW Mexico (Burson Cohn & Wolfe): WPP-owned global PR and healthcare communications agency with strong Mexican operations. Direct competitor to EMALY's PR and Emaly Health & Communications offering for pharma and enterprise clients in Mexico.
• Ogilvy Mexico: Full-service WPP-owned creative and PR agency with a Mexican HQ and a dedicated Ogilvy Health practice. Closely comparable to EMALY in serving enterprise brands across pharma, consumer and corporate communications in Mexico.
• FleishmanHillard: Global PR and integrated communications agency with a healthcare specialty and Latin America coverage. Highly comparable to EMALY Health & Communications for regulated pharma and healthcare mandates.
• Terán\TBWA: Mexican-founded creative agency within the TBWA network, known for culturally resonant brand work. Comparable to EMALY in serving large Mexican enterprise and consumer brands with strategic creative and communications.
• Havas Mexico: Global communications group with Mexican operations including Havas Health & You. Direct competitor to EMALY for pharma, healthcare and enterprise brand communications in Mexico.
• McCann Worldgroup Mexico: IPG-owned global advertising network with Mexican operations spanning brand, digital and healthcare communications. Competes with EMALY for the same enterprise and pharma brand mandates in Mexico.

Emerging players

• Real Chemistry: US-based healthcare-focused communications and data-driven marketing agency. Comparable to EMALY Health & Communications for scientific, regulated pharma marketing, though larger and US-headquartered.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/EmalyCB
• Facebookfacebook.com/EmalyAgencia
• LinkedInlinkedin.com/company/emaly
• Instagraminstagram.com/emalycb/?hl=es-la

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMALY