Emar Pharma Pvt Ltd

What Emar Pharma Pvt Ltd does

Emar Pharma (Pvt) Ltd is a Sri Lankan healthcare distribution and services company founded in 1965 and headquartered at 23 Anderson Road, Kalubowila, Dehiwala. The company imports, markets, and distributes pharmaceutical products, diagnostic equipment and consumables, surgical and medical supplies, and blood management products through exclusive partnerships with over 30 international manufacturers from the United States, Europe, the Far East, and India. Core product lines include formulations from IPCA Laboratories, Wallace Pharmaceuticals, and Unicure Remedies; the Bio-Rad D-100 HPLC-based A1C testing system and Prodigy glucometers; and blood management and surgical equipment from Haemonetics, HTL-Strefa, Mascia Brunelli, Turkuaz, and related manufacturers. Emar also distributes Earnet hearing aids from Eartechnic (Germany/Turkey) and operates a state-of-the-art audiology and rehabilitative clinic in Kalubowila offering pure tone and pediatric audiometry, hearing aid fitting, servicing, and counseling.

The company serves hospitals, diagnostic laboratories, blood banks, surgical centers, pharmacies, and patients across multiple Sri Lankan regions, with operations extended into the Maldives and South East Asia. Its revenue model combines wholesale pharmaceutical distribution margins, diagnostic equipment and consumables sales, surgical supply sales, and direct professional service fees from its audiology clinic. Pricing is not publicly disclosed and is provided on a quote basis. Emar Pharma is ISO 9001:2015 certified, a credential noted as uncommon among Sri Lankan pharmaceutical firms, and has positioned itself as a category pioneer in introducing HIV/AIDS testing, HLA testing, diabetes screening, and thalassemia detection to the Sri Lankan market. Leadership comprises Managing Director S. Selladurai, Director Finance & Administration S. Nadarajah, Marketing Director S. Prabhu, and clinical staff including Audiologist Sanchana Chandran.

Name

Emar Pharma Pvt Ltd

Legal name

Emar Pharma (Pvt) Ltd

Website

https://emarpharma.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

51–100 employees

Short description

Emar Pharma is a Sri Lankan pharmaceutical and healthcare products distributor, importing and marketing pharmaceuticals, diagnostic equipment, surgical supplies, blood management products, and audiology solutions through partnerships with over 30 international manufacturers, serving hospitals, laboratories, and patients across Sri Lanka with regional expansion into Maldives and Southeast Asia.

Ownership category

akta.pro rank

Product category

Pharmaceutical and Healthcare Distribution

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Specialty Pharmaceutical Distributors (HLAIAJAB)

akta.pro secondary industry

Medication Inventory, Procurement & Supply Chain (Pharmacy) (HLACAKAI)

Keywords

• Pharmaceutical distribution
• Diagnostic equipment supply
• Surgical consumables distribution
• Hearing aid solutions
• Audiology clinic services

Headquarters

HQ city

Kalubowila, Dehiwala

HQ country

Sri Lanka

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Pharmaceutical Distribution: Distribution and sales of pharmaceutical products including formulations, generics, and specialty pharmaceuticals through partnerships with manufacturers like IPCA Laboratories, Wallace Pharmaceuticals, and Unicure Remedies.
2. Diagnostic Equipment and Consumables: Sales of diagnostic equipment including Bio-Rad D-100 testing systems, glucometers, and laboratory consumables. Also includes reagent and test strip sales.
3. Surgical and Medical Equipment: Distribution of surgical equipment, blood management systems, and medical supplies through partnerships with global manufacturers.
4. Audiology Clinic Services: Direct patient services including hearing evaluations, hearing aid fitting, servicing, troubleshooting and repairs, batteries and accessories sales, and counseling services at the company's audiology and rehabilitative clinic.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Emar Pharma is a Sri Lanka-based healthcare products distributor that imports, markets, and distributes pharmaceuticals, diagnostic equipment, surgical supplies, and blood management products from over 30 international manufacturers to hospitals, clinics, laboratories, and pharmacies. The company also operates an in-house audiology and rehabilitative clinic that delivers hearing evaluations, hearing aid fitting, repairs, and counseling services, supplemented by direct distribution of Earnet hearing aids.

Product overview

Emar Pharma is a pharmaceutical and healthcare products distributor operating as a multi-brand portfolio company, not a unified software platform. The company distributes four main product categories: (1) Pharmaceuticals from manufacturers like Ipca Laboratories, Wallace Pharmaceuticals, and Unicure Remedies; (2) Diagnostics and Laboratory products including the Bio-Rad D-100 A1C testing system, Prodigy glucometers, and products from Fujirebio, DiaMed, Diagnostica Stago, and OneLambda; (3) Surgical and Surgical Consumables from partners like Haemonetics, HTL-Strefa, Mascia Brunelli, and Turkuaz; (4) Hearing solutions including Earnet hearing aids and related audiology services through their clinic. The company serves Sri Lanka and expanding into Maldives and Southeast Asia through strategic partnerships with over thirty international manufacturers.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Fastest HbA1c testing system in Sri Lanka with 80 tests per hour throughput and 45-second reporting time
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered core and supporting.

• IPCA Laboratories IndiacoreTechnology or IntegrationOne of Emar Pharma's longest-standing partnerships dating back to 1980 when the company was renamed M R Pharmaceuticals. IPCA is one of India's fastest-growing pharmaceutical companies producing a wide range of formulations including APIs, generics, and specialty pharmaceuticals. The relationship continues to this day.
• Bio-Rad Laboratories (USA)coreTechnology or IntegrationBio-Rad provides the Gold Standard HPLC-based D-100 A1C testing system for diabetes screening and hemoglobin variant detection. FDA and CE approved, certified by NGSP and IFCC. Throughput of 80 tests per hour with reporting within 45 seconds.
• Earnet / EarTechnic (Germany/Turkey)coreTechnology or IntegrationEarnet is one of the world's leading developers in audiology, manufactured by Eartechnic. Founded in Germany in 1972, Eartechnic built a hearing instrument manufacturing facility in Turkey in 2001. Earnet offers hearing aids for all degrees of hearing loss including HP+ series, Micro series, Nano series, and Royal Pediatrics.
• Fujirebio InccoreTechnology or IntegrationJapanese in vitro diagnostics company specializing in reagent development and manufacturing for clinical testing.
• DiaMed GmbH (Division of Bio-Rad)coreTechnology or IntegrationSpecializes in immunohematology testing solutions for blood banks and transfusion medicine.
• Diagnostica StagocoreTechnology or IntegrationFrench company specializing in in vitro diagnostics for hemostasis (blood clotting) testing.
• OneLambda InccoreTechnology or IntegrationProvides molecular diagnostics and transplant testing solutions, particularly in HLA typing and antibody detection.
• Haemonetics CorporationcoreTechnology or IntegrationGlobal healthcare company dedicated to providing innovative hematology products and services for blood and blood component management.
• Biosafe SA (Switzerland)supportingTechnology or IntegrationSwiss company specializing in blood component collection and processing equipment for blood banks.
• HTL-Strefa S.A (Poland)supportingTechnology or IntegrationPolish manufacturer of medical devices, particularly blood collection products and safety lancets.
• Mascia Brunelli S.p.A (Italy)supportingTechnology or IntegrationItalian manufacturer of medical and laboratory equipment including sterilizers and surgical instruments.
• Turkuaz (Turkey)supportingTechnology or IntegrationTurkish medical equipment manufacturer providing surgical and medical supplies.
• LMB Technologies GMBH (Germany)supportingTechnology or IntegrationGerman manufacturer of medical devices and surgical equipment.
• QualiMed SystemssupportingTechnology or IntegrationMedical device company specializing in safety and precision medical instruments.
• Ashland Inc / RadsuresupportingTechnology or IntegrationRadiation safety products and solutions for medical facilities.
• RBC Bioscience (Taiwan)supportingTechnology or IntegrationTaiwan-based company specializing in immunodiagnostics and clinical chemistry reagents.
• Chrono-Log CorporationsupportingTechnology or IntegrationAmerican manufacturer specializing in platelet function testing equipment for hemostasis diagnostics.
• RCPAQAPsupportingTechnology or IntegrationRoyal College of Pathologists of Australasia Quality Assurance Programs providing external quality assurance programs for laboratories.
• RuhofsupportingTechnology or IntegrationAmerican manufacturer of surgical instrument cleaning solutions and enzymatic detergents.
• RmedicasupportingTechnology or IntegrationProvider of blood management and blood component collection equipment.
• Wak-chemie Medical (Germany)supportingTechnology or IntegrationGerman manufacturer specializing in blood bank equipment and blood component technology.
• Biegler (Austria)supportingTechnology or IntegrationAustrian company providing blood transfusion management and blood processing solutions.
• HP Bio (Brazil)supportingTechnology or IntegrationBrazilian biotechnology company specializing in blood products and immunohematology diagnostics.
• Arrow ECG PapersupportingTechnology or IntegrationProvider of ECG paper and cardiology supplies for diagnostic equipment.
• Wallace Pharmaceuticals Pvt Ltd (India)supportingTechnology or IntegrationIndian pharmaceutical company producing quality generic medicines.
• Unicure Remedies Pvt Ltd (India)supportingTechnology or IntegrationIndian pharmaceutical company manufacturing a range of healthcare formulations.
• Diagnostic Devices Inc / Prodigy (USA)supportingTechnology or IntegrationProdigy produces diabetes management products including glucometers and test strips for home and clinical use.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• McKesson: Largest global pharmaceutical distributor and healthcare services company. Comparable as a broad incumbent in pharmaceutical distribution, medical-surgical supply, and specialty health solutions.
• Patterson Companies: Distributor of dental, veterinary, and medical supplies to office-based practitioners. Comparable as a broad incumbent in healthcare specialty distribution including diagnostics and medical equipment.
• Cardinal Health: One of the largest global pharmaceutical and medical product distributors. Comparable as a broad incumbent that distributes drugs, diagnostics, and medical devices to hospitals, pharmacies, and laboratories worldwide.
• Henry Schein: Global distributor of healthcare products to office-based dental and medical practitioners, with a strong diagnostics portfolio. Comparable as a broad incumbent in medical/surgical and diagnostic equipment distribution, though operating at vastly larger scale.
• B. Braun: Global medical device and pharmaceutical company with a strong surgical, infusion, and blood management portfolio. Comparable as a broad incumbent whose medical and surgical product lines overlap with Emar's Haemonetics, LMB, and Mascia Brunelli partnerships.

Regional players

• Hemas Holdings: Sri Lankan conglomerate with pharmaceutical distribution, hospital, and consumer health operations. Comparable as a regional multi-line healthcare distributor serving Sri Lanka and adjacent markets, with overlapping manufacturer partnerships and broader portfolio scale.
• George Steuart Health: Sri Lankan healthcare products and pharmaceutical distributor with deep regional roots. Comparable as a Sri Lanka-focused distributor of pharmaceuticals, diagnostics, and medical devices from international manufacturers.
• Tabranee Pharma: Pharmaceutical distribution player in Sri Lanka. Comparable as a smaller regional distributor serving the same Sri Lankan healthcare provider base.
• Ceyoka Pharmaceuticals (Pvt) Ltd: Sri Lankan pharmaceutical distributor representing multiple international manufacturers. Comparable as a regional distribution peer offering prescription and OTC products to the Sri Lankan market through manufacturer partnerships.
• A. Baur & Co. (Pvt) Ltd: One of Sri Lanka's oldest pharmaceutical and healthcare distributors, founded in the 19th century. Comparable as a long-standing multi-line pharmaceutical importer and distributor serving Sri Lankan hospitals, pharmacies, and laboratories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/emarpharmalk
• LinkedInlinkedin.com/company/emar-pharma-pvt-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emar Pharma Pvt Ltd