What Emballasjeforeningen does

Emballasjeforeningen is Norway's only interest organization for the packaging industry, established in 1969 and headquartered in Oslo with a five-person staff. The association serves companies that produce, supply, or use packaging and labels, as well as equipment suppliers, trading companies, research institutions, and materials companies. Its core offerings consist of knowledge resources (Emballasjeguiden, a packaging guide; BET, a bilingual Norwegian/English industry terminology standard), educational programs (the Grunnkurs Emballasje og emballering basic course, which has reached class 56 for September 2026), an annual conference (Emballasjedagene), seminars and webinars, and advocacy services representing member interests to ministries, directorates, and supervisory authorities.

The association operates a portfolio of owned professional networks and sub-brands — Emballasjeforsk (Norway's only dedicated packaging research network, coordinating approximately 100 million NOK of annual project volume and including Nofima, SINTEF, RISE PFI, Norner, NORSUS, and NILU), Forum for sirkulær plastemballasje, Circular Packaging Cluster (CPC), and Plastpartnerskapet (a partnership with the Norwegian Ministry of Climate and Environment, NHO, Virke, and trade associations to halve single-use plastic consumption by 2026 versus 2022). The Fiberfokus network is being discontinued as of December 31, 2025, with coverage responsibilities absorbed under EU PPWR implementation work. Emballasjeforeningen describes itself as independent and objective of any single commercial actor's interests, lending credibility to its regulatory consultation role.

Revenue is generated primarily through recurring membership fees and course/conference fees, with non-member attendees of CPC webinars paying 500 NOK per session. The organization is a non-profit governed by its members and has no parent company, subsidiaries, funding rounds, or external investment. Geographic scope is limited to Norway, with no disclosed international expansion plans.

Name

Emballasjeforeningen

Legal name

Emballasjeforeningen

Website

https://emballasjeforeningen.no

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Emballasjeforeningen, founded in 1969 and based in Oslo, is Norway's only interest organization for the packaging industry. It serves packaging producers, suppliers, brand owners, and research institutions with educational programs, knowledge resources, professional networks, and regulatory advocacy.

Ownership category

akta.pro rank

Product category

Industry Association / Trade Body

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Food, Beverage & Hospitality Trade Shows Organizers (THAHABAI)

Keywords

• Packaging industry association
• Membership-based network
• Packaging education training
• Circular packaging research
• Regulatory advocacy services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Emballasjeforeningen generates revenue primarily through membership fees. Companies that produce, supply, or use packaging and labels, as well as equipment suppliers, trading companies, research institutions, organizations, and materials companies pay membership fees to belong to the association.
2. Course and seminar fees: The association generates revenue from course fees (such as Grunnkurs Emballasje og emballering), seminar attendance, and conference participation including the annual Emballasjedagene conference.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Emballasjeforeningen is Norway's only interest organization for packaging and packing, operating as a non-profit membership association established in 1969. It delivers professional development courses (Grunnkurs Emballasje og emballering), an annual conference (Emballasjedagene), knowledge resources (Emballasjeguiden and the BET terminology standard), professional networks (Emballasjeforsk, Forum for sirkulær plastemballasje, Circular Packaging Cluster), and regulatory advocacy services to companies across the Norwegian packaging value chain. Members include packaging producers, suppliers, brand owners, equipment vendors, research institutions, trading companies, and materials companies.

Product overview

Emballasjeforeningen is Norway's only interest organization for packaging and packing, offering a portfolio of professional services organized as a unified competency platform. The core offerings include educational programs (Grunnkurs Emballasje og emballering), annual conference (Emballasjedagene), knowledge resources (Emballasjeguiden and Bransjestandard for emballasjeterminologi), professional networks (Forum for sirkulær plastemballasje, Emballasjeforsk, Circular Packaging Cluster), advocacy services (Vi taler din sak), and networking opportunities. Key sub-brands include Plastpartnerskapet (a government-business partnership to reduce single-use plastics) and Circular Packaging Cluster (an industry cluster for circular economy transition). Events include seminars, webinars like Sirkulær frokost and CPC-webinar series, and the annual Emballasjedagene conference.

Differentiator

Problem solved

Functional benefit

Brands

• Emballasjeforsk: Research network owned and operated by Emballasjeforeningen, dedicated to packaging and packaging research in Norway. Connects research environments, industry, and other value chain actors.
• Forum for sirkulær plastemballasje
• Circular Packaging Cluster (CPC)
• Fiberfokus
• Plastpartnerskapet

Products and services

• Grunnkurs Emballasje og emballering

Quantifiable outcome

• Annual research project volume of approximately 100 million NOK coordinated through Emballasjeforsk

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PlastpartnerskapetcoreStrategic or Co-development Partner · 1 April 2024Plastpartnerskapet is a partnership between the Ministry of Climate and Environment, NHO, Virke, HK Norge, NHO Service og Handel, NHO Reiseliv, NHO Mat og Drikke, and Emballasjeforeningen. The partnership aims to reduce plastic consumption in a targeted way and develop more circular and sustainable solutions for single-use plastic food containers for fast food/takeaway and beverage cups with lids. Norway has committed to reducing consumption of these products by 50% by 2026 compared to 2022 through the EEA Agreement.
• Circular Packaging Cluster (CPC)coreStrategic or Co-development Partner · 1 January 2019Circular Packaging Cluster was established by Emballasjeforeningen together with industry and research communities in 2019 to strengthen competitiveness, coordinate activities, and make the value chain more robust in the transition to a circular economy. CPC brings together companies from across the packaging value chain and creates a platform for collaboration, testing and learning that no single actor can achieve alone. The cluster focuses on accelerating scalable circular packaging solutions through cross-value-chain collaboration and industrial pilot projects.
• Forum for sirkulær plastemballasjecoreStrategic or Co-development Partner · 1 January 2018Forum for sirkulær plastemballasje is a professional network owned by Emballasjeforeningen, established to gather actors from the entire value chain who want to contribute to more sustainable use and handling of plastic packaging. In 2019, the forum prepared a 'Roadmap for circular plastic packaging' with concrete measures to reduce plastic waste and increase material recycling. The forum publishes reports and progress reports documenting development and showing status of the work. It serves as an important meeting place for business, authorities and organizations.
• EmballasjeforskcoreStrategic or Co-development PartnerEmballasjeforsk is a research network owned and operated by Emballasjeforeningen. It is the only network in Norway dedicated to research on packaging and packing. The network brings together research communities, industry and other actors in the value chain to share knowledge, develop new solutions and drive packaging research forward. Research institutions Nofima, RISE PFI, Sintef, Norner, NORSUS, and NILU are all members of Emballasjeforsk and possess specialized expertise in packaging and packing.
• NofimacoreStrategic or Co-development PartnerNofima is a research institution that is a member of Emballasjeforsk and participates in packaging research projects including Re3-Plast. They conduct food research and packaging-related studies, with research leader Cathrine Kure Finne serving on the Emballasjeforsk working group.
• SINTEFcoreStrategic or Co-development PartnerSINTEF is a research organization that is a member of Emballasjeforsk. Research leader Rudie Spooren from SINTEF Industri serves on the Emballasjeforsk working group. SINTEF scientists also participate in association events and debates.
• RISE PFIcoreStrategic or Co-development PartnerRISE PFI is a research institution member of Emballasjeforsk. CEO Philip André Reme serves on the Emballasjeforsk working group.
• NORSIRKminorOthersNORSIRK is a producer responsibility company owned by Stiftelsen Elektronikkbransjen, Applia Norway, IKT Norge and Abelia. It is a member of Emballasjeforeningen. In 2026, NORSIRK was sold to Stena Metall, pending approval from the Norwegian Competition Authority.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Packaging Federation (UK): UK trade association representing packaging manufacturers and converters, offering networking, training, advocacy, and industry representation — very similar remit and structure to Emballasjeforeningen's role in Norway.
• INCPEN (Industry Council for Packaging and the Environment): UK-based industry council that works across the packaging value chain on sustainability, recycling, and advocacy — directly comparable to Emballasjeforeningen as a national packaging trade association in a similarly mature regulatory environment.

Emerging players

• Sustainable Packaging Coalition: Industry working group advancing sustainable packaging through collaboration, tools, and guides. Comparable to Emballasjeforeningen's Forum for sirkulær plastemballasje and Circular Packaging Cluster, with a similar mission but global membership base.

Broad incumbents

• Norsk Industri: Federation of Norwegian Industries representing process industries including packaging producers. Comparable as a Norwegian industry federation with advocacy and member services, though broader in scope than packaging specifically.
• Virke: Norwegian Enterprise Federation representing service-sector employers including retail, hospitality, and trade — a co-signatory on Plastpartnerskapet. Comparable as a Norwegian business federation engaging in the same policy arenas.
• PMMI (Association for Packaging and Processing Technologies): US trade association serving suppliers of packaging and processing machinery — overlapping with Emballasjeforeningen's equipment-supplier members, though focused primarily on machinery and processing tech rather than materials advocacy.
• Plastics Industry Association (PLASTICS): Largest US-based trade association representing the entire plastics industry supply chain, including packaging. Comparable as a materials-focused trade body with advocacy, education, and events, but with a much broader scope than Emballasjeforeningen.
• World Packaging Organisation: International non-profit packaging federation promoting packaging best practices globally. Comparable as a packaging trade body with educational and advocacy roles, though at global rather than national scope.
• EUROPEN (European Organisation for Packaging and the Environment): European-level packaging industry association representing the whole value chain in EU policy and sustainability debates. Comparable as a packaging industry advocacy body, though operating at the EU rather than national level.

Others

• Næringslivets Hus (Confederation of Norwegian Enterprise / NHO): Norway's main employer and business confederation, co-signatory on Plastpartnerskapet alongside Emballasjeforeningen. Comparable as an advocacy counterpart and ecosystem participant in Norwegian industrial policy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/den-norske-emballasjeforening

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emballasjeforeningen