EMBI

What EMBI does

Instant Casino (also branded Casino Instant) is an online gambling platform launched in 2024 and operated by SIMBA N.V., a Curaçao-incorporated entity licensed by the Curaçao Gaming Control Board under license OGL/2024/1788/1030, with offices in Willemstad. The platform aggregates casino gaming — slots, live casino, table games, and crash games — alongside a sportsbook (including esports) into a single browser-based, mobile-responsive product. It offers 3,000–4,000 titles sourced from 90+ third-party providers including Pragmatic Play, Evolution, NetEnt, Red Tiger, Hacksaw, Play'n GO, and BGaming, and supports deposits and withdrawals in fiat (EUR, USD) and cryptocurrency (BTC, ETH, USDT) via a broad set of payment rails (Visa, Mastercard, Apple Pay, Google Pay, MiFinity, Sofort, GiroPay, Interac, Blik, Pix, PicPay).

The business model is a take-rate on player wagers: house edge on casino games and betting margins on sports, with a 200% welcome bonus up to €7,500 and 10% weekly cashback (0x wagering) used as player-acquisition and retention levers. Go-to-market is direct-to-consumer and self-serve, supported by an affiliate program and active channels on Twitter, Instagram, Facebook, and Telegram. The interface is localized into English, French, Spanish, Polish, and Portuguese, indicating target markets in Western Europe (France), Central/Eastern Europe (Poland), Latin America (Brazil), and North America (Canada). There is no native mobile app; access is browser-based to minimize funnel friction. No management team, institutional funding rounds, or revenue figures are publicly disclosed, and the platform operates without app-store intermediation.

Name

EMBI

Legal name

SIMBA N.V.

Website

https://embi-maconnerie.fr

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Instant Casino is a Curaçao-licensed online casino and sportsbook launched in 2024 by SIMBA N.V., offering 3,000+ games from 90+ providers and serving international players across Europe, Brazil, and Canada via a browser-based platform with fiat and crypto payments.

Ownership category

akta.pro rank

Product category

Online Gambling and Casino

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industries

Crypto Casinos (MPAEABAD), Live Dealer Online Casinos (MPAEABAB), E-Wallets & Stored-Value Accounts for Gaming (MPAEALAD)

Keywords

• Online casino games
• Sports betting platform
• Live dealer casino
• Crash games betting
• Cryptocurrency gambling

Headquarters

HQ city

Willemstad

HQ country

Curaçao

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Online casino gaming: Platform hosts casino games including slots, table games, live casino, and crash games. Revenue generated through house edge on player wagers, with game contribution rates varying for wagering requirements (slots 100%, live game shows 50%, other games 20%, roulette 0%).
2. Sportsbook and esports betting: Integrated sportsbook providing pre-match and live betting on sports and esports markets including Counter-Strike and eSoccer, generating revenue from betting margins.
3. Welcome bonus margin: Welcome bonus of 200% up to €7,500 with 7-day validity and 15x wagering requirement per tranche creates player acquisition cost that serves as marketing investment with retention mechanism.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

EMBI operates Instant Casino, an online gambling platform launched in 2024 that combines slots, table games, live dealer casino, crash/instant games, and a sportsbook in a single browser-based interface. The platform hosts 3,000+ games from 90+ third-party providers and supports both traditional payment methods (Visa, Mastercard, Apple Pay, Google Pay, Interac, Blik) and cryptocurrencies (Bitcoin, Ethereum, USDT) for deposits and withdrawals.

Product overview

Instant Casino is a single unified online gambling platform combining multiple verticals: traditional casino games (slots, table games), live dealer casino, crash/instant games, and a sportsbook. The platform operates without requiring a dedicated mobile application, using a responsive browser-based interface instead. The offering integrates a welcome bonus (200% up to €7,500), weekly 10% cashback, and various payment methods including crypto. The product portfolio centers on the core Instant Casino platform with game content sourced from 90+ third-party providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Instant Casino Platform (Casino Instant) Unified online casino and sportsbook platform offering slots, table games, live casino, crash games, and sports wagering for individual players. Features 3,000+ games from 90+ providers, integrated payment processing including crypto, 200% welcome bonus up to €7,500, and 10% weekly cashback with 0x wagering.

Quantifiable outcome

• Welcome bonus up to €7,500 on 200% match
• +3 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SIMBA N.V.coreOthersSIMBA N.V. is the registered owner and operator of Instant Casino, incorporated in Curaçao under gaming license OGL/2024/1788/1030. SIMBA N.V. owns the Instant Casino brand and platform.
• Curaçao Gaming Control BoardcoreOthersRegulatory licensing authority that issued operational gaming license OGL/2024/1788/1030 to SIMBA N.V. for Instant Casino. The Curaçao license enables international gaming operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wild Sultan: Curaçao-licensed online casino and live dealer operator targeting French-speaking players with similar bonus and payment structures. Highly comparable in product mix, license jurisdiction, and target market.
• Madnix Casino: French-market-focused online casino operating under Curaçao license with casino, live dealer, and payment flexibility. Directly comparable in positioning, regulatory posture, and target customer.
• Tortuga Casino: Curaçao-licensed online casino offering slots, live casino, and table games with a similar multi-provider aggregation model. Comparable product scope and license structure.

Broad incumbents

• BC.Game: Crypto casino and sportsbook with extensive game library and proprietary in-house titles. Overlaps on crypto-first positioning, aggregator-led content strategy, and multi-vertical offering.
• Roobet: Crypto-first online casino combining casino, live dealer, and proprietary crash games. Comparable product offering and crypto-native positioning, larger scale.
• 1xBet: Global online gambling operator combining casino, live casino, sportsbook, and esports with broad payment methods. Comparable multi-vertical structure and Curaçao licensing.
• LeoVegas: Established European online casino and sportsbook with mobile-first product. Comparable multi-vertical offering; represents a tier-1 incumbent with stronger regulatory standing.
• Stake.com: Industry-leading crypto-native casino and sportsbook with deep game provider integrations and global reach. Comparable product mix (casino + sportsbook + crypto rails) at much larger scale.

Others

• Pragmatic Play: Top-tier B2B game provider used by Instant Casino; relevant as an enabling/ecosystem participant whose commercial terms and content roadmap directly shape Instant Casino's product offering.

Regional players

• Winamax: France-dominant regulated online gambling operator (ANJ-licensed) offering poker and sports betting. Relevant for understanding the regulated French competitor landscape that Instant Casino cannot directly address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/InstantCasino
• Facebookfacebook.com/InstantCasino
• Instagraminstagram.com/instant_casino
• LinkedInlinkedin.com/company/embi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMBI