The Emblem Prague Hotel - Boutique hotel in centre of Prague

Name

The Emblem Prague Hotel - Boutique hotel in centre of Prague

Legal name

The Emblem Prague Hotel

Website

https://emblemprague.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Boutique Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industries

Lifestyle & Social Hotels (THAGADAB), Art & Culture (Gallery/Museum) Hotels (THAGADAC)

Keywords

• Boutique hotel accommodation
• Luxury spa services
• Fine dining restaurant
• Event venue hire
• Hotel loyalty program

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across 10 room types ranging from Petite (18 sqm) to luxury suites. Pricing from €144-€220+ per night with member discounts up to 20%.
2. Food & Beverage: George Prime Steak Restaurant serving 30-day dry-aged steaks with curated Californian wines. Captain's Table private dining room available. M Lounge bar service.
3. Spa Services: The M Spa generates revenue through treatments using Pure Altitude and Codage Paris products. Treatments range from 30-minute quick escapes (1,850-2,150 CZK) to 180-minute rituals (6,900 CZK).
4. Event Venue Hire: M Lounge offers four versatile event spaces for business breakfasts, board meetings, product launches, and networking events. AV technology and catering included.
5. Membership Programs: M Membership provides 5 free nights annually, lounge access, 50% event hire discount, and 50% jacuzzi discount for 300 CZK day passes.
6. Gift Vouchers: Spa and hotel gift vouchers available through Giftpro platform for gifting occasions.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Emblem Prague Hotel is a boutique luxury hotel in Prague's Old Town offering accommodation across 10 distinct room and suite categories, a rooftop spa (The M Spa) with signature wellness treatments, an on-site steakhouse (George Prime Steak), and versatile event spaces (M Lounge). It also operates the M Members loyalty program and the in-house travel agency Luxscapia.

Product overview

The Emblem Prague Hotel is a boutique luxury property offering 10 distinct room and suite categories ranging from the 18 sqm Petite Room to the expansive Suite Terrace with private terrace. The hotel features multiple dining options anchored by George Prime Steak Restaurant, a comprehensive wellness facility at The M Spa with rooftop jacuzzi, and versatile event spaces at M Lounge. The property operates two loyalty programmes: Emblematic for direct bookers offering up to 20% discounts, and M Membership for community members providing complimentary nights and lounge access. Additional offerings include a travel agent partnership programme (Emblem Preferred Agent) and concierge services featuring curated Prague experiences including exclusive Dan Brown's Prague tours.

Differentiator

Problem solved

Functional benefit

Brands

• The M Spa: The hotel's wellness and spa facility located on the top floor, featuring treatments, rooftop jacuzzi, and relaxation areas
• George Prime Steak Restaurant
• M Lounge
• Emblematic
• M Membership
• Emblem Places
• Emblematic Agents

Products and services

• Hotel Rooms and Suites
• The M Spa
• George Prime Steak
• M Lounge Event Venue
• M Members Loyalty Program
• Luxscapia Travel Agency

Quantifiable outcome

• 20% discount on room rates for Emblematic members booking direct
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreChannel Partner/ Reseller/ DistributorThe Emblem is a member of Preferred Hotels & Resorts, providing global distribution, marketing, and reservations support. Access to Preferred Pride and other brand initiatives.
• LuxscapiacoreTechnology or IntegrationLuxscapia platform for OTA and travel partner distribution, including logo placement on hotel website.
• BookscapiacoreTechnology or IntegrationBooking engine provider powering direct website reservations. Referenced in cookie policy as supporting booking and reservation functionality.
• MEWScoreTechnology or IntegrationProperty management system used for reservations, guest profiles, and travel agent commission tracking. Integrated with booking functionality.
• Prague CastleminorStrategic or Co-development PartnerCooperation with Prague Castle for Dan Brown's Prague: The Hidden Codes of Prague private walking tour experience. Tour can be booked at prague.eu.
• Kunsthalle PrahaminorGTM or Marketing PartnerArt partnership providing complimentary access to Kunsthalle Praha exhibitions for hotel guests. Featured in travel guides and Easter in Prague content.
• Curatorial CollectiveminorStrategic or Co-development PartnerPartnership for The Emblem Art Collection - curated contemporary art collection featuring Central/Eastern European artists.
• Codage PariscoreGTM or Marketing PartnerFrench luxury skincare brand used for facial treatments at The M Spa. Products available for purchase at spa reception. Treatments include 60-min (4,000 CZK) and 90-min (5,760 CZK) options.
• Pure AltitudecoreGTM or Marketing PartnerFrench Alpine skincare brand used for spa treatments. Partner logo displayed on website with link to pure-altitude.com.
• GDS Global Distribution SystemscoreChannel Partner/ Reseller/ DistributorMulti-GDS distribution: Amadeus (PH PRGTHE), Sabre (PH 188476), Galileo (PH 48642), Worldspan (PH PRGEP), Pegasus (PH 62926).

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Grandium Hotel Prague: Contemporary design-led boutique-style hotel near Prague's main train station with multiple F&B outlets and event space. Comparable in offering diversity and central Prague positioning, though at slightly larger scale.
• Hotel U Prince: Boutique heritage hotel directly on Old Town Square with rooftop terrace, fine-dining restaurant, and curated luxury rooms. Competes for the same affluent cultural-tourism segment in the same micro-market.
• Hotel Paris Prague: Art Nouveau heritage luxury hotel near Prague city centre offering distinctive design-led rooms, F&B, and event space. Directly comparable boutique-luxury positioning targeting cultural and design-conscious travellers.
• Augustine Prague: Former monastery converted into a luxury boutique hotel in Prague's Lesser Town, now part of Marriott Luxury Collection. Closest comparable on historic-heritage luxury positioning, room count scale, and Old Town-adjacent location.
• Boscolo Carlo IV Prague (The Carlo): Neo-Renaissance luxury boutique hotel in central Prague with spa, fine dining, and event facilities. Comparable scale, multi-amenity model, and central Prague luxury positioning.
• Boho Hotel Prague: Design-led boutique hotel in central Prague with contemporary art focus, restaurant, and bar. Overlaps with The Emblem on art-and-design-driven boutique positioning targeting style-conscious travellers.
• The Mozart Prague: Heritage luxury boutique hotel in Prague's Lesser Town with curated cultural programmes, spa, and fine dining. Directly comparable on heritage-cultural boutique positioning and central Prague location.

Broad incumbents

• Hilton Prague Old Town: International chain hotel in central Prague offering full-service amenities, MICE facilities, and loyalty programme distribution. Broader competitor with greater group purchasing and brand reach.
• Mandarin Oriental Prague: Global luxury chain property housed in a former Dominican monastery in Prague's Old Town. Broader luxury competitor offering spa, fine dining, and event space with international brand scale.
• Four Seasons Hotel Prague: Five-star luxury chain hotel on the Vltava river near Old Town. Competes at the top of Prague's luxury segment with broader amenities, brand scale, and group distribution power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-emblem-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Emblem Prague Hotel - Boutique hotel in centre of Prague