Empresa Desenvolv Urbano Habitacional De Marilia Emdurb

What Empresa Desenvolv Urbano Habitacional De Marilia Emdurb does

EMDURB (Empresa Municipal de Mobilidade Urbana de Mar\u00edlia, previously known as Empresa Municipal de Desenvolvimento Urbano e Habitacional de Mar\u00edlia) is a municipal autarquia (autonomous government entity) wholly owned by the Prefeitura de Mar\u00edlia in S\u00e3o Paulo state, Brazil. The company holds exclusive statutory jurisdiction over urban mobility, traffic management, public transportation regulation, parking enforcement, and the municipal cemetery (Cemit\u00e9rio da Saudade) within Mar\u00edlia, a mid-sized Brazilian city of approximately 230,000 residents. Its core service portfolio comprises five operational lines: traffic and urban mobility management (including signal control and signage via the centralized Complexo de Tr\u00e2nsito), the Intercity Bus Terminal (Terminal Rodovi\u00e1rio), traffic fine processing (Multas de Tr\u00e2nsito) through a citizen consultation portal, rotational parking (Zona Azul) operated by partner Rizzo Parking, and cemetery services at Cemit\u00e9rio da Saudade. Supporting these are three digital modules: the 1DOC protocol platform, an open government data portal in JSON, and educational programs such as Agente de Tr\u00e2nsito Mirim across 52 municipal schools.

Name

Empresa Desenvolv Urbano Habitacional De Marilia Emdurb

Legal name

Empresa Municipal de Mobilidade Urbana de Marília

Website

https://emdurbmarilia.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EMDURB (Empresa Municipal de Mobilidade Urbana de Mar\u00edlia) is a municipal autarquia serving the residents of Mar\u00edlia, S\u00e3o Paulo with regulated urban mobility services including traffic management, bus terminal operations, rotational parking via Rizzo Parking, and cemetery administration.

Ownership category

akta.pro rank

Headquarters

HQ city

Marília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Others

Revenue model

1. Public Transportation Regulation Fees: Fees collected from transportation companies for route permits and operational licensing
2. Parking Fees (Zona Azul): Rotational parking fees collected from on-street parking meters operated by Rizzo Parking
3. Cemetery Services: Semiannual maintenance fees for cemetery plots, burial services, and grass area maintenance at Cemitério da Saudade
4. Taxi Vistoria Fees: Annual vehicle inspection fees for taxi operators
5. Traffic Fines Processing: Processing and administrative fees related to traffic violation penalties

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

EMDURB is a municipal autarchy that delivers urban mobility and traffic management services for the city of Marília, São Paulo. Its core offerings include traffic signal control and road safety enforcement, operation of the intercity bus terminal (Terminal Rodoviário), management of the municipal cemetery (Cemitério da Saudade), traffic fine processing, rotational parking (Zona Azul), and oversight of public collective transportation operators.

Product overview

EMDURB is a municipal urban mobility company operating as a unified service platform for the city of Marília, São Paulo. The organization manages five core services: traffic management and urban mobility planning, the interstate bus terminal, municipal cemetery services, traffic fines enforcement, and rotational parking (blue zone). Supporting these core operations are digital service modules including the 1DOC citizen protocol system, an open government data portal providing JSON-formatted transparency data, and traffic education programs. The organization also oversees public transportation quality and maintains partnerships with private operators including Rizzo Parking for parking services and Viação Sorriso for collective transport.

Differentiator

Problem solved

Functional benefit

Products and services

• Traffic Management and Urban Mobility (Gestão de Trânsito e Mobilidade Urbana) Core municipal urban mobility and traffic management services including traffic control, signage, road safety enforcement, and mobility planning for the city of Marília, serving citizens, drivers, and transportation companies.
• Marília Intercity Bus Terminal (Terminal Rodoviário de Marília) Interstate bus terminal management providing passenger services, boarding platforms, electronic turnstiles for exclusive boarding access, and infrastructure maintenance for inter-city bus transportation in Marília.
• Municipal Cemetery (Cemitério da Saudade) Municipal cemetery management including maintenance services, burial plot management, interment services, and semi-annual fee collection for lawn grave (jazigo) maintenance at Cemit\u00e9rio da Saudade.
• Traffic Fines (Multas de Trânsito) Traffic fine management and enforcement services including consultation, issuance, and payment processing for traffic violations in Marília through the citizen service portal.
• Rotational Parking - Zona Azul (Estacionamento Rotativo) Rotational paid parking management (blue zone) providing time-based parking enforcement in Marília's city center, operated through third-party partner Rizzo Parking.
• Public Collective Transportation Oversight (Transporte Coletivo) Public collective transportation oversight and planning services, including route management, licensing, and service quality monitoring for licensed bus operators such as Viação Sorriso de Marília.

Quantifiable outcome

• 26.7% reduction in traffic accidents in first half of 2025 compared to same period in 2024
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Grupo PrevercoreStrategic or Co-development Partner · 17 June 2026Private sector partner in Public-Private Partnership (PPP) for Cemitério da Saudade revitalization. Grupo Prever donated materials for cemetery improvements with approximately R$100,000 municipal labor investment.
• RIC AmbientalminorStrategic or Co-development Partner · 1 May 2026Environmental services concessionaire partnered with EMDURB for traffic safety education sessions during Maio Amarelo campaign, with educational presentations for RIC Ambiental staff.
• Dori AlimentosminorStrategic or Co-development Partner · 1 October 2025Food manufacturing company in North Zone where EMDURB studies and implements traffic safety measures around the facility, including new traffic lights and intersection improvements.
• Tack IncorporadoraminorGTM or Marketing Partner · 1 September 2025Real estate developer donated eight bicycles (four adult, four children's) for use during Domingo da Família community events at Avenida das Esmeraldas.
• Polícia Rodoviária FederalminorStrategic or Co-development Partner · 1 August 2025Federal Police partnership for Arte na Via traffic education project, combining efforts with Receita Federal and Triunfo Transbrasiliana for student traffic safety awareness.
• Viação Sorriso de MaríliacoreChannel Partner/ Reseller/ DistributorLicensed public transportation company providing bus services on various routes in Marília, including new Santa Madalena neighborhood in West Zone. EMDURB regulates and authorizes their operational routes and schedules.
• Triunfo TransbrasilianaminorStrategic or Co-development PartnerFederal highway concessionaire collaborating with EMDURB and Municipal Government on road safety initiatives and diversion planning during highway closures.
• Prefeitura de MaríliacoreOthersMunicipal government parent organization. EMDURB operates as a municipal autarchy under the mayor's office, implementing transportation and urban mobility policies.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Others

• AMTU Marília: Associação Mariliense de Transporte Urbano is the local transport users association linked to EMDURB's public transportation oversight portal. An adjacent ecosystem entity that interfaces directly with EMDURB's transit mandate.

Direct peers

• Rizzo Parking: Brazilian parking operator already operating the Zona Azul rotational parking in Marília under contract with EMDURB. A direct operational partner and comparable private-sector peer in the same service line.
• BHTrans: Belo Horizonte's municipal transit and traffic authority with comparable mandate covering traffic management, public transportation regulation, parking, and urban mobility in a mid-sized Brazilian city. Most directly comparable peer to EMDURB by mandate and municipal scale.
• EPTC Porto Alegre: Empresa Pública de Transporte e Circulação de Porto Alegre manages urban mobility, traffic engineering, and public transportation regulation in Porto Alegre. Highly comparable to EMDURB as a municipal autarchy with similar functional scope across traffic, transit, and parking.
• SETRANS Salvador: Salvador's municipal transit authority with mandate spanning traffic management and public transportation oversight. Comparable to EMDURB in role and scope, though serving a significantly larger population.
• SMTR Curitiba: Secretaria Municipal de Trânsito e Rodovias of Curitiba, a municipal authority managing Curitiba's traffic and transit systems. Comparable in mandate to EMDURB; both serve mid-sized Brazilian cities with municipal-level traffic authority.
• Urbs Curitiba: Urbs is Curitiba's urbanism authority managing public transportation, traffic, and municipal services. Comparable to EMDURB as a municipal autarchy with a broad urban mobility and transit mandate in a Brazilian mid-sized city context.

Regional players

• Mobilibus Brasil: Brazilian operator providing urban bus transit services and contract management in mid-sized municipalities. Comparable to the Viação Sorriso Marília relationship EMDURB manages, but as a private operator rather than regulator.

Broad incumbents

• SPTrans: São Paulo's municipal transit authority managing bus, metro, and ticketing systems across Latin America's largest city. Directly comparable to EMDURB as a municipal entity regulating public transportation and operating bus terminals, but at vastly larger scale and within a metro system.
• CET São Paulo: Companhia de Engenharia de Tráfego de São Paulo is the municipal traffic engineering company responsible for traffic signal control, road safety, and urban mobility planning in São Paulo. Closest peer in terms of core mandate (traffic management and urban mobility regulation), though operating in a much larger metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EMDURBMARILIA
• Instagraminstagram.com/emdurb_marilia/?igshid=NTc4MTIwNjQ2YQ==
• LinkedInlinkedin.com/company/empresa-desenvolv-urbano-habitacional-de-marilia-emdurb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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