What EMG does

EMG, founded in 1983 and headquartered in Saint-Denis, France, is a global broadcast production and media services provider that has unified with Gravity Media to operate under a single brand identity. The combined entity employs approximately 1,054 people and delivers end-to-end broadcast capabilities across sports, entertainment, news, and corporate sectors, serving clients in the UK, Ireland, USA, France, Belgium, Germany, Italy, the Netherlands, Australia, and the Middle East.

The company's core offering is built on a capital-intensive physical infrastructure that includes a fleet of OB (outside broadcast) trucks, mobile units, DSNG vehicles, specialist camera systems, RF wireless infrastructure, fixed-rig technology for reality programming, and networked post-production suites. Operationally, it runs global Remote Production Centres providing MCRs, audio control, commentary booths, fast editing, and media management; flypack solutions deployable worldwide; and systems integration for permanent or temporary broadcast infrastructure. It also retains two wholly-owned subsidiaries — Motionmakers (corporate production) and Boost Graphics (live graphics, design, and virtual production).

Revenue is generated through three primary streams: production and content services (professional services model covering creative production, corporate production, post-production, and live coverage); media services and facilities (managed services for technical and operational infrastructure); and equipment sales (refurbished broadcast hardware). The go-to-market is enterprise field sales with quote-based, project-negotiated pricing. Customer segments span sports broadcasters and event organizers, entertainment producers (music festivals, TV talent shows), news organizations, corporate clients, and government/state events, with a horizontal segmentation approach across use cases.

Name

EMG

Legal name

Gravity Media

Website

https://emglive.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

EMG (now Gravity Media) is a global broadcast production and media services provider operating across 10+ countries, delivering OB truck fleets, remote production centers, post-production, and creative services to sports, entertainment, news, and corporate clients.

Ownership category

akta.pro rank

Product category

Broadcast Production Services

NAICS

Motion Picture and Video Production (51211), Advertising Agencies (54181)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)

Keywords

• Broadcast production services
• Outside broadcast trucks
• Live event coverage
• Remote production centres
• Specialist camera systems

Headquarters

HQ city

Saint-Denis

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Production and Content Services: Creating thousands of hours of programming and original content for a wide range of clients, including creative/advertising production, corporate production, post-production, and live coverage services.
2. Media Services and Facilities: Providing broadcast infrastructure including OB trucks, mobile units, remote production centers, production studios, specialist cameras, RF services, and systems integration.
3. Equipment Sales: Sale of high-end used and refurbished broadcast equipment, expertly serviced and sold at heavily discounted prices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EMG, now operating under the Gravity Media brand, provides end-to-end broadcast production and media services to sports broadcasters, entertainment producers, news organizations, and corporate clients globally. Its offering combines production and content services (creative advertising, corporate production via Motionmakers, graphic services via Boost Graphics, post-production, and managed services) with media services and facilities (OB trucks, mobile units, remote production centres, RF services, specialist cameras, flypack solutions, production centres and studios, and systems integration).

Product overview

EMG (now Gravity Media) is a unified platform-plus-services company delivering world-class broadcast and media production solutions. The portfolio combines Production & Content services (Creative, Corporate Production via Motionmakers, Graphic Services via Boost Graphics, Post Production, Production Highlights, and Managed Services) with Media Services & Facilities (ENG, Equipment Sales, Fixed Rig, Flypack Solutions, Live Coverage, OB Trucks/Mobile Units/DSNGs, Production Centres & Studios, RF Services & Connectivity, Remote Production, Specialist Cameras, and Systems Integration). The company operates globally with offices across UK, Ireland, Australia, USA, France, Belgium, Germany, Italy, Netherlands, and Middle East, serving sports, entertainment, conferences, and news broadcasting.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Hybrid agency and production service creating award-winning advertising across TV, social, digital, documentary, OOH, and branded entertainment for brand and entertainment clients.
• Corporate Production (Motionmakers) Professional video content creation for businesses including training, marketing, events, and internal communications, delivered via the Motionmakers subsidiary to ensure clear brand messaging.
• Graphic Services (Boost Graphics) Live graphics, design, and virtual production services delivered via the Boost Graphics subsidiary brand.
• Post Production Networked post-production suites offering comprehensive and flexible solutions for productions of every size, delivered to broadcast and content clients.
• Production Highlights Creation of thousands of hours of programming and original content for a wide range of clients every day, covering broadcast and digital content production.
• Managed Services Full-service managed solutions that handle clients' technical and operational infrastructure, allowing them to focus on programming and content creation.
• ENG (Electronic News Gathering) Camera recordings management across news, entertainment, sport, corporate, drama, reality, commercials, travel, and game shows for broadcast clients.
• Equipment Sales Sale of high-end used and refurbished broadcast equipment, expertly serviced and sold at heavily discounted prices by experienced engineers to broadcast buyers.
• Fixed Rig Custom Reality Rig fixed rigs for 24/7 reality programming, supporting ENG, RF links, media, and on-location post production.
• Flypack Solutions Portable production solutions (flypacks) delivered to any location worldwide for studio productions and remote outside broadcasts.
• Live Coverage Expert live multi-camera production and broadcast support for major global events and smaller productions worldwide.
• OB Trucks, Mobile Units and DSNGs State-of-the-art fleet of mobile units, OB trucks, and DSNG vehicles operated by skilled crews of engineers serving productions globally.
• Production Centres and Studios Cutting-edge production centres featuring live studios, networked post-production suites, and advanced technology supporting every production stage.
• RF Services and Connectivity Mobile RF wireless infrastructure delivering reliable UHD video streams, backed by expert vehicles, experience, and creative innovation.
• Remote Production Global Remote Production Centres providing MCRs, audio control, commentary booths, fast editing, media management, and client support worldwide.
• Specialist Cameras Specialist camera and aerial filming offering, widely recognised as a leading international supplier and innovator of specialist camera systems.
• Systems Integration Systems integration service building or upgrading broadcast infrastructure with permanent, temporary, or fixed-term solutions for media clients.
• MT501 OB Truck Next-generation OB truck from Gravity Media, designed around client collaboration and representing the company's latest mobile broadcasting innovation.

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Presteigne Broadcast Hire: International broadcast equipment rental and production services provider serving live events, sports, and entertainment. Overlaps directly with Gravity Media's equipment sales, rental, and OB offerings.
• CTV Outside Broadcasts: UK-based OB company with a large mobile production fleet serving sports, light entertainment, and corporate clients. Direct competitor in the OB truck and live-coverage segment.
• Mobile TV Group: Long-established UK OB truck operator serving major sports broadcasters and entertainment productions. Competes head-to-head with Gravity Media's UK OB fleet for premium live-event contracts.
• NEP Group: The world's largest outside broadcast and broadcast facilities provider, offering OB trucks, studios, and managed production services globally. Closest comparable in scale, service breadth, and target customer base (sports, entertainment, news) to the combined Gravity Media platform.
• Timeline Television: UK-based broadcast services provider specializing in OB trucks, flyaway production solutions, and post-production for live sports and entertainment events. Direct competitor in the UK and European sports production market.
• Bexel Global Broadcast Services: North American broadcast equipment rental, systems integration, and managed production services provider. Comparable in broadcast infrastructure offerings and event-services business model.

Emerging players

• Deltatre: Sports digital media, live graphics, and production-over-IP services provider. Overlaps with Gravity Media's Boost Graphics and live-coverage offerings in the sports-broadcasting vertical, particularly for digital-first workflows.

Broad incumbents

• Vizrt Group: Larger broadcast technology vendor providing graphics, virtual production, and newsroom software used by the same sports and news broadcasters Gravity Media serves. Adjacent through Boost Graphics subsidiary overlap.
• Grass Valley: Major broadcast infrastructure manufacturer of cameras, switchers, and playout systems. Competes indirectly via Systems Integration offerings and is a key technology supplier to OB operators.
• Sony Professional Solutions Europe: Provider of broadcast cameras, switchers, and IP production systems. Both a supplier of Gravity Media's specialist camera fleet and a competitor in integrated production solutions for major broadcasters.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_gravitymedia
• YouTubeyoutube.com/@GRAVITYMEDIA1
• Facebookfacebook.com/gravitymediainternational
• LinkedInlinkedin.com/company/emggroup
• Instagraminstagram.com/_gravitymedia

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMG