The Emily Morgan Hotel -a DoubleTree by Hilton
The Emily Morgan Hotel is a historic 177-room boutique hotel operating as a DoubleTree by Hilton franchise in downtown San Antonio, directly across from the Alamo. It serves leisure travelers, convention attendees, and social-event guests with on-site dining at Oro Restaurant and 4,000+ sq ft of meeting space.
- Company typePrivate
- Founded1984
- HeadquartersSan Antonio, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Emily Morgan Hotel -a DoubleTree by Hilton does
The Emily Morgan Hotel is a historic boutique hotel operating as a DoubleTree by Hilton franchise in downtown San Antonio, Texas, located directly across from the Alamo and three blocks from the River Walk. The property occupies a 13-story Gothic Revival building constructed in 1924-1926, originally the Medical Arts Building and recognized as the first skyscraper west of the Mississippi River. It was converted to a hotel in 1984, joined the DoubleTree by Hilton brand in December 2012 following a $4.5 million renovation, and celebrated its 100-year anniversary in April 2026. The property holds Historic Hotels of America and Historic Hotels Worldwide memberships and is designated 'The Official Hotel of the Alamo.'
The hotel offers 177 guest rooms and suites with rates starting at $113 per night, plus a portfolio of themed packages (Summer Alamo Escape, Le Petit Chef Experience, Dog Days of Emily, Lone Star Resident Package, 2X Points Package). On-site revenue drivers include Oro Restaurant & Bar, a southwestern-themed F&B operation serving breakfast, lunch, dinner, and happy hour with OpenTable integration, and over 4,000 square feet of meeting and event space accommodating up to 72 guests across four named rooms (Toribio Losoya, William Phillip King, Daniel Cloud, Library). Technology integrations include Hilton Honors digital key, Kipsu text-messaging concierge, and Hilton's Price Match Guarantee. Valet parking is offered at $54 per day.
The property serves a diversified mix of leisure travelers (primary), corporate/convention attendees at the adjacent Henry B. Gonzalez Convention Center, social-event hosts (weddings, quinceañeras, reunions), military families, and pet owners (the hotel was named San Antonio's #1 Pet-Friendly Hotel in the 2017 Express-News Readers' Choice Awards). Distribution occurs through Hilton.com direct booking, third-party OTAs (Expedia, Booking.com), phone reservations, walk-ins, and group/event sales. The asset is privately held, with no disclosed ownership, revenue, or financial information available; specific revenue figures are not publicly disclosed for this individual franchise property.
The Emily Morgan Hotel -a DoubleTree by Hilton firmographics
Firmographics- Name
- The Emily Morgan Hotel -a DoubleTree by Hilton
- Legal name
- The Emily Morgan Hotel - A DoubleTree by Hilton
- Website
- https://emilymorganhotel.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Emily Morgan Hotel is a historic 177-room boutique hotel operating as a DoubleTree by Hilton franchise in downtown San Antonio, directly across from the Alamo. It serves leisure travelers, convention attendees, and social-event guests with on-site dining at Oro Restaurant and 4,000+ sq ft of meeting space.
- Ownership category
- akta.pro rank
The Emily Morgan Hotel -a DoubleTree by Hilton industry classification
Industry- Product category
- Hotel / Hospitality Lodging
- NAICS
- Hotels (except Casino Hotels) and Motels (721110)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Boutique Inns (THAGAHAB)
- akta.pro secondary industry
- Hotel & Resort Restaurants (THAFACAH)
Keywords
Where The Emily Morgan Hotel -a DoubleTree by Hilton is headquartered
LocationHeadquarters
- HQ city
- San Antonio
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Emily Morgan Hotel -a DoubleTree by Hilton business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Guest Room Revenue: Primary revenue stream from hotel room bookings including standard rooms, suites, and specialty rooms with Alamo views. Rates starting at $113 per night.
- Food & Beverage - Oro Restaurant & Bar: On-site dining at Oro Restaurant & Bar serving breakfast, lunch, dinner, and happy hour. Restaurant has been operating since 2007 and features contemporary southwestern fare. Room service also available.
- Meeting & Event Space: Over 4,000 sq. ft. of meeting space accommodating up to 72 guests. Revenue from room rentals, catering, and AV services for corporate events, weddings, quinceañeras, and social events.
- Valet Parking: Valet parking with unlimited in/out privileges offered at $54 per day plus applicable taxes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | Standard Room Rates |
| Subscription | Nightly | Specialty Packages |
| Subscription | Nightly | Military Family Rate |
| Subscription | Nightly | Lone Star Resident Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
The Emily Morgan Hotel -a DoubleTree by Hilton product offering
Product offeringCore offering
The Emily Morgan Hotel is a 177-room historic boutique hotel operating as a DoubleTree by Hilton franchise property in downtown San Antonio, Texas, located directly across from the Alamo. The hotel offers guest rooms and suites, on-site dining at Oro Restaurant & Bar, over 4,000 sq. ft. of meeting and event space, valet parking, pet-friendly accommodations, and themed travel packages, all leveraging Hilton's brand standards, reservation systems, and Hilton Honors loyalty program.
Product overview
The Emily Morgan Hotel is a historic boutique hotel operating as a DoubleTree by Hilton property, offering a unified hospitality experience centered around its 177 upscale guest rooms and suites. The property's integrated offerings include on-site dining at the award-winning Oro Restaurant & Bar, over 4,000 sq. ft. of meeting and event space across four named rooms, and various themed travel packages such as the Alamo Escape Package, Dog Days of Emily Package, Le Petit Chef Package, and Lone Star Resident Package. Guests can also access digital key services through Hilton Honors integration and concierge support via Kipsu messaging.
Differentiator
Problem solved
Functional benefit
Products and services
- Guest Rooms & Suites 177 historic boutique hotel guest rooms and suites featuring Sweet Dreams by DoubleTree beds, complimentary WiFi, LCD HDTV, and views of the Alamo or downtown San Antonio, available for individual and group bookings.
- Suites (Duke Suite and Junior Suite) Expanded premium accommodations including the Duke Suite with Alamo and city views, dining table, and high-top bar; and the Junior Suite with king bed and living area with sofa-bed.
- Oro Restaurant & Bar Award-winning on-site restaurant and bar serving contemporary southwestern fare for breakfast, lunch, dinner, and happy hour, with room service available and OpenTable reservation integration.
- Meeting & Event Space Over 4,000 sq. ft. of meeting and event space including Toribio Losoya (720 sq. ft., 58 guests), William Phillip King (874 sq. ft., 72 guests), Daniel Cloud (798 sq. ft., 65 guests), and Library (1,260 sq. ft., 72 guests) rooms, serving corporate events, weddings, quinceañeras, and social events.
- Alamo Escape Package Summer travel package including overnight stay, welcome drink, daily breakfast for two at Oro Restaurant, an Alamo amenity, and late checkout.
- Dog Days of Emily Package Pet-friendly package covering the pet fee and including a special pet amenity for guests traveling with dogs.
- Le Petit Chef Package Package including overnight stay plus admission for two adults to the immersive Le Petit Chef dinner show, available Friday through Sunday.
- Lone Star Resident Package Texas-resident-exclusive package including $30 daily food & beverage credit, complimentary Wi-Fi, and late check-out (when available).
- Valet Parking Service Valet parking with unlimited in/out privileges offered at $54 per day plus applicable taxes for hotel guests and visitors.
Companies that use The Emily Morgan Hotel -a DoubleTree by Hilton
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
The Emily Morgan Hotel -a DoubleTree by Hilton technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
The Emily Morgan Hotel -a DoubleTree by Hilton partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Historic Hotels WorldwideflagshipThe Emily Morgan Hotel is a member of Historic Hotels Worldwide, dedicated to promoting heritage and cultural travel to prestigious historic treasures. Also inducted into Historic Hotels of America in 2015. Membership enhances the hotel's positioning as a cultural destination.
- DoubleTree by HiltoncoreThe Emily Morgan Hotel joined the DoubleTree by Hilton family in December 2012 following a multi-million dollar renovation. Operates as a franchise property, utilizing Hilton's brand name, reservation systems, loyalty program (Hilton Honors), and operational standards. The affiliation provides global distribution, marketing support, and brand recognition.
- The AlamoflagshipThe Emily Morgan Hotel is designated as 'The Official Hotel of the Alamo.' Located directly across from the Alamo, this designation provides significant marketing positioning and historical authenticity. The hotel celebrates 100 years of history in 2026.
- Henry B. Gonzalez Convention CentercoreLocated 0.5 miles (10-minute walk) from the convention center. The hotel actively markets to convention attendees with Texas resident discounts, room blocks for conference groups, and meeting space for breakout sessions. The proximity makes it a preferred choice for convention visitors.
Scale indicators4 records
Recent moves7 records
Expansion highlights3 records
The Emily Morgan Hotel -a DoubleTree by Hilton competitors and assessment
Company assessmentDirect peers
- Hilton Palacio del Rio: Hilton-branded full-service hotel directly on the River Walk in San Antonio. Comparable as a competing Hilton-family property in the same downtown leisure/convention segment, often booked by the same customer base as the Emily Morgan.
- The Crockett Hotel: Historic 1909 hotel directly across from the Alamo with on-site dining. Comparable as a competing heritage boutique property immediately adjacent to the Emily Morgan in the same Alamo Plaza micro-market.
- Hyatt Regency San Antonio Riverwalk: Large full-service branded hotel on the River Walk catering to leisure and convention visitors. Comparable as a competing upscale branded property in the same downtown San Antonio leisure/convention market.
- Hotel Emma: Historic boutique hotel in San Antonio (Pearl District) operating within an adaptive-reuse 19th-century building with award-winning F&B and event programming. Directly comparable as a competing heritage-boutique lodging property in the same San Antonio market targeting leisure and group guests.
- Drury Plaza Hotel San Antonio Riverwalk: Historic former Alamo National Bank building converted to a hotel on the River Walk with strong leisure/convention appeal. Comparable as a heritage-converted branded hotel competing for similar downtown San Antonio demand.
- Sheraton Gunter Hotel San Antonio: Historic full-service hotel in downtown San Antonio near the River Walk, part of a major brand system. Comparable as a historic branded hotel competing for similar leisure, convention, and group business in the same downtown San Antonio market.
- Mokara Hotel & Spa San Antonio: Boutique luxury hotel and spa on the River Walk targeting upscale leisure guests. Comparable as a competing high-end boutique lodging property in the same downtown San Antonio market.
- The Menger Hotel: Historic 1859 hotel located steps from the Alamo in downtown San Antonio, offering similar historic boutique lodging with on-site dining and meeting space. Directly comparable as a competing heritage hotel in the same Alamo-adjacent micro-market.
- Hotel Contessa — Luxury Suites on the Riverwalk: All-suite boutique hotel directly on the River Walk offering upscale leisure and group accommodations. Comparable as a competing River Walk boutique property in the same downtown San Antonio leisure market.
- Omni La Mansión del Rio: Historic boutique-style River Walk hotel with on-site dining and meeting facilities. Comparable as a competing upscale historic hotel in downtown San Antonio targeting leisure and group guests.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
The Emily Morgan Hotel -a DoubleTree by Hilton social profiles
Digital presenceThe Emily Morgan Hotel -a DoubleTree by Hilton compliance and trust
Trust signalCompliance5 records
The Emily Morgan Hotel -a DoubleTree by Hilton financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Emily Morgan Hotel -a DoubleTree by Hilton leadership team
Management profileNumber of profiles
Profiles2 records
The Emily Morgan Hotel -a DoubleTree by Hilton subsidiaries and ownership
Company hierarchySubsidiaries1 record
The Emily Morgan Hotel -a DoubleTree by Hilton funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Emily Morgan Hotel -a DoubleTree by Hilton M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Emily Morgan Hotel -a DoubleTree by Hilton
What does The Emily Morgan Hotel -a DoubleTree by Hilton do?
The Emily Morgan Hotel is a 177-room historic boutique hotel operating as a DoubleTree by Hilton franchise property in downtown San Antonio, Texas, located directly across from the Alamo. The hotel offers guest rooms and suites, on-site dining at Oro Restaurant & Bar, over 4,000 sq. ft. of meeting and event space, valet parking, pet-friendly accommodations, and themed travel packages, all leveraging Hilton's brand standards, reservation systems, and Hilton Honors loyalty program.
Is The Emily Morgan Hotel -a DoubleTree by Hilton a public or private company?
The Emily Morgan Hotel -a DoubleTree by Hilton is a private company. It is classified as corporate owned and is currently operating.
When was The Emily Morgan Hotel -a DoubleTree by Hilton founded?
The Emily Morgan Hotel -a DoubleTree by Hilton was founded in 1984. It employs 1 to 10 people.
Where is The Emily Morgan Hotel -a DoubleTree by Hilton based?
The Emily Morgan Hotel -a DoubleTree by Hilton is headquartered in San Antonio, United States, in the North America region.
How does The Emily Morgan Hotel -a DoubleTree by Hilton make money?
Four revenue lines are on record. Guest Room Revenue is the primary driver. The others are food & Beverage - Oro Restaurant & Bar, meeting & Event Space and valet Parking.
Who are The Emily Morgan Hotel -a DoubleTree by Hilton's main competitors?
Direct peers on record are Hilton Palacio del Rio, The Crockett Hotel, Hyatt Regency San Antonio Riverwalk, Hotel Emma, Drury Plaza Hotel San Antonio Riverwalk, Sheraton Gunter Hotel San Antonio, Mokara Hotel & Spa San Antonio, The Menger Hotel, Hotel Contessa — Luxury Suites on the Riverwalk and Omni La Mansión del Rio.
Does The Emily Morgan Hotel -a DoubleTree by Hilton have an API?
No public API is recorded for The Emily Morgan Hotel -a DoubleTree by Hilton.
What industry is The Emily Morgan Hotel -a DoubleTree by Hilton in?
The Emily Morgan Hotel -a DoubleTree by Hilton's product category is Hotel / Hospitality Lodging. Its primary akta.pro industry code is THAGAHAB, Boutique Inns, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 721110 and its SIC code is 7011.