Emily Weddings

What Emily Weddings does

Emily Weddings is a sole proprietorship bridal styling business operated by founder Emily Glasson from a private studio on Ocean Street in Maroochydore and a home studio in Mooloolaba, on the Sunshine Coast, Queensland, Australia. The company delivers hair styling, makeup application, and nail services for brides and their bridal parties on the wedding day, and operates an adjacent general hair salon serving walk-in clients. The technology stack is craft-based rather than software-based: services are performed using professional product lines including GHD and Keune for hair, exclusively Napoleon Perdis for makeup, Creative and Shellac for nails, and NuCerity Skincerity for skincare. The only third-party technology dependency disclosed is integration with the Bookwell online booking platform for appointment scheduling.

Name

Emily Weddings

Legal name

Emily Weddings

Website

https://emilyweddings.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Emily Weddings is a sole proprietorship bridal styling business on the Sunshine Coast, Australia, offering hair, makeup, and nail services to brides, bridal parties, and general salon clients from a Maroochydore studio and via mobile services.

Ownership category

akta.pro rank

Product category

Bridal Beauty Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Bridal & Wedding Party Styling (Attire, Hair/Makeup Coordination) (HSACABAF)

akta.pro secondary industries

Bridal Hair Styling Services (HSALALAA), Bridal Makeup Services (HSALAHAC), Bridal Party & Group Beauty Services (HSALALAC), Engagement & Pre-Wedding Beauty Services (HSALALAF), Wedding Day Touch-Up & Beauty Attendant Services (HSALALAG)

Keywords

• Bridal hair styling
• Wedding makeup services
• Mobile bridal styling
• Bridal beauty packages
• Pre-wedding pamper parties

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Bridal Services: One-time service fees for hair styling, makeup application, and nail services for brides and bridal parties on wedding day. Prices range from $150-$170 for hair and makeup per person, plus mobile surcharges for destination services.
2. Pamper Packages: Pre-wedding pamper packages including hair, makeup trials, manicures, pedicures, and brow treatments. Package pricing ranges from $160-$950 depending on inclusions.
3. Hair Salon Services: Ongoing salon services including cuts, color, styling, and nail services for regular clients. Services priced per appointment from $35-$250.
4. Corporate Services: Private makeup tuition and hair/makeup styling for professionals and corporate groups. Rates from $90-250 per person for group sessions.
5. Skincare Product Sales: NuCerity Skincerity skincare products sold directly to customers through distributor relationship. Products include masque, exfoliator, eye serum, moisturizer, and barrier products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Emily Weddings is a sole-proprietor bridal styling business offering complete wedding-day hair, makeup, and nail services from a private studio in Maroochydore and via mobile service across the Sunshine Coast. Founded and operated by Emily Glasson, the business provides per-person bridal styling using professional product lines (GHD, Keune, Napoleon Perdis, Shellac), pre-wedding pamper packages, and retail sales of NuCerity Skincerity skincare products.

Product overview

Emily Weddings is a bridal and beauty styling business offering a complete wedding day solution from its Mooloolaba studio and Maroochydore hair salon on the Sunshine Coast. The core offering combines hair styling (using GHD, Keune, Schwarzkopf products), makeup application (exclusively Napoleon Perdis), and nail services (Shellac, Creative products) into unified bridal packages. Additional services include Skincerity skincare products, mobile styling across the Sunshine Coast, pamper party packages for bridal parties, corporate styling, maternity styling, men's grooming, and pre-wedding trial services. Services are itemized per person with package discounts available for groups of 4-6.

Differentiator

Problem solved

Functional benefit

Products and services

• Bridal Services Package
• Hair Salon Services
• Mobile Styling Service
• Pamper Party Packages
• Nail Services
• Corporate Styling Services
• Skincerity Skincare Products
• Pre-Wedding Hair and Makeup Trial

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hairhouse Warehouse: Australian chain of hair salons providing cuts, color, and styling services, with bridal offerings in some locations. Comparable as a broad incumbent in the same hair and beauty services market, though focused on retail footfall rather than bespoke bridal styling.
• Toni & Guy Australia: Large national hair salon franchise offering cuts, color, styling and bridal packages across Australia. Comparable as a broad incumbent in the bridal hair and makeup space, though it does not specialize in the destination mobile wedding niche Emily Weddings serves.
• Just Cuts: Australia's largest hairdressing chain, offering walk-in cuts and color services nationally. Comparable as a broad incumbent in the hair services category that Emily Weddings operates in, though Just Cuts does not target bridal styling.

Others

• Schwarzkopf Professional Australia: Professional hair color and styling product brand. Emily Weddings uses Schwarzkopf products alongside GHD and Keune, making the brand a comparable upstream product supplier in the bridal styling toolkit.
• Napoleon Perdis: Australian-founded professional makeup brand and makeup artistry training network. Emily Glasson is a Napoleon Perdis-trained makeup artist and uses Napoleon Perdis products exclusively, making the brand a direct upstream supplier and ecosystem partner.
• Keune Haircosmetics Australia: Dutch-origin professional hair care and color brand distributed in Australia. Keune products are explicitly listed in Emily Weddings' premium packages (e.g., 'Full Keune Colour Refresh'), making it a comparable upstream product supplier.
• Bookwell: Australian online booking platform for beauty and wellness services. Emily Weddings is integrated with Bookwell for self-serve appointment scheduling, making Bookwell a key channel partner rather than a competitor.
• Lush Australia: Australian arm of the global fresh handmade cosmetics retailer. Comparable as an adjacent player in the personal care and beauty retail space, though operating a retail storefront model rather than bridal services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/emily-weddings

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emily Weddings