TONI&GUY Australia

Name

TONI&GUY Australia

Legal name

Toni and Guy Australia Pty Ltd

Website

https://toniandguy.com.au

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Coloring & Highlights Services (HSALAAAE), Women's Hair Salons (HSALAAAA), Special Occasion Hair & Makeup Services (Non-Bridal) (HSALALAH)

Keywords

• Premium hairdressing services
• Hair salon franchise
• Professional hair coloring
• Hair care products
• Hairdressing education programs

Headquarters

HQ city

Bondi Junction

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Hairdressing Services: Primary revenue stream from haircuts, coloring, treatments, styling, and other hairdressing services. Pricing is tiered based on stylist seniority level, with services ranging from basic cuts to premium color treatments and transformations.
2. Retail Product Sales: Sale of professional hair care products including Label.m, Wella, System Professional, and GHD products for at-home hair care maintenance.
3. Gift Cards: Gift cards sold for redemption against services at TONI&GUY salons across Australia.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

TONI&GUY Australia operates a network of franchise salons delivering premium hairdressing services including cuts, colouring, styling, treatments, extensions, barbering, and bridal/special occasion work. Offerings are complemented by retail sale of professional hair care products (LABEL.M, Wella, System Professional, GHD), bespoke colour packages under the "Your World of Colour" line, gift cards, and the complimentary PINK SCISSOR PROGRAM supporting clients experiencing cancer-related hair loss. The network also runs the TONI&GUY Education system delivering in-person and online hairdresser training, and the Digital Inspo Board for client-stylist consultation.

Product overview

TONI&GUY Australia is a premium hairdressing salon chain operating 30+ salons across Australia (NSW, VIC, QLD, WA). The company offers a unified platform of hairdressing services centered around cuts, colour, and styling, supported by proprietary colour packages (Your World of Colour) and the LABEL.M professional hair care product line. Additional offerings include education programs (in-person academies and digital online Academy), gift cards, the Pink Scissor charity program, and a Digital Inspo Board for client inspiration. The portfolio is delivered through a franchise model with tiered pricing based on stylist seniority.

Differentiator

Problem solved

Functional benefit

Brands

• PINK SCISSOR PROGRAM: A one-of-a-kind, complimentary service to support clients through the emotional process of hair loss associated with cancer treatment.

Products and services

• Hairdressing Salon Services Full-service hairdressing including cuts, colours, blow drying, treatments, balayage, barbering, hair extensions, perms, keratin smoothing, and bridal/formal styling delivered across 30+ Australian salons. Service fees are tiered by stylist and technician seniority level.
• Your World of Colour - Colour Packages Bespoke colour service packages including LUXE LIGHTS (signature blend technique), CHROMA GLOW (permanent velvety rich results), LUMI BLUSH (perimeter face highlights), PURE BLONDE (glacier-like blonde), SATIN GLAZE (high-shine finish), and LUMI BLUSH CURL (sun-kissed finish for curls). Each package includes a complimentary hair therapy experience.
• LABEL.M Hair Care Products Professional hair care product line sold online and in salons, including organic and sulphate-free shampoo, conditioner, and styling ranges co-branded with TONI&GUY as exclusive stockist partner.
• Education Programs In-person short courses at academies in Sydney and Melbourne, plus an online digital Academy accessible remotely. Programs cover basic induction through advanced creative education and bespoke courses, forming a key franchise value proposition for stylist recruitment and retention.
• Gift Cards Gift vouchers for TONI&GUY services available for purchase online through the Zenoti webstore and in-salon, redeemable for any service appointment at any TONI&GUY Australia location.
• PINK SCISSOR PROGRAM Complimentary hairdressing service supporting clients experiencing hair loss from cancer treatment, providing compassionate support through the emotional process of hair loss. Positioned as a TONI&GUY sub-brand and community programme delivered through participating salons.

Quantifiable outcome

• 30 years of shaping the future of hair in Australia
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mercedes-Benz Fashion Week AustraliacoreGTM or Marketing PartnerTONI&GUY is the Official Hair Sponsor of Mercedes-Benz Fashion Week Australia and London Fashion Week, creating catwalk-worthy hair in support of around 80 designer shows each year. This partnership provides significant brand exposure and fashion credibility.
• WellacoreTechnology or IntegrationExclusive use of Wella professional hair color products across all TONI&GUY salons. The partnership includes access to WellaPlex bonding technology and ongoing training programs.
• LABEL.McoreTechnology or IntegrationExclusive stockist and partner for LABEL.M professional hair care products. TONI&GUY co-branded LABEL.M products are available for retail sale and professional use.
• Sustainable SalonsminorStrategic or Co-development PartnerTONI&GUY Perth is a member of Sustainable Salons, an organization dedicated to reducing environmental footprint through responsible waste management and recycling.
• Short Back & SidewalksminorStrategic or Co-development PartnerTONI&GUY Perth supports Short Back & Sidewalks, a charitable initiative using hairdressing skills for community giving.
• Australian Hairdressing CouncilminorStrategic or Co-development PartnerTONI&GUY Broadbeach is a proud member of the Australian Hairdressing Council, representing the hairdressing industry.
• ZenoticoreTechnology or IntegrationOnline booking platform partner powering TONI&GUY Australia's salon booking system across all locations.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Regis Corporation: US-listed parent of hair salon franchises including Supercuts and SmartStyle. Comparable as a public-market franchise operator in the hair salon space, providing a publicly observable comparable for franchise-driven haircare services.
• Great Clips: Largest US-based hair salon franchise with thousands of locations. Comparable as a scaled franchise haircare model, even though positioned more value-oriented than TONI&GUY's premium tier.
• Aveda: Estée Lauder-owned professional hair care brand and salon network. Comparable as a competitor in professional hairdressing education and product retail, operating as both a salon concept and product supplier.

Direct peers

• Just Cuts: Australia's largest hairdressing franchise network with 200+ salons, offering no-appointment walk-in cuts and color. Directly comparable as a multi-state Australian hair salon franchise targeting everyday consumers with tiered pricing.
• Edwards and Co Hair: Premium Australian hair salon brand operating multiple upscale locations with a focus on styling and color services. Comparable as a domestic premium positioning salon chain targeting fashion-forward clientele.
• Oscar Oscar Salons: Australian luxury hair salon chain with multiple premium locations. Comparable as a domestic upscale hair salon brand serving similar clientele with tiered stylist pricing.
• Hairhouse: Australian hair salon and retail product chain operating across multiple states, combining services with at-home product sales (similar to TONI&GUY's LABEL.M retail motion). Comparable as a domestic multi-state premium hair salon chain.
• Price Attack: Australian hair salon franchise chain with extensive retail product offering. Comparable as a domestic competitor serving fashion-forward consumers through franchised salon locations and product retail.

Others

• LABEL.M: Wholly-owned subsidiary of TONI&GUY producing professional hair care products including organic and sulfate-free ranges. Comparable as a sister consumer brand in the haircare products category, with shared distribution through TONI&GUY salons.
• Wella Company: Global professional hair color and care brand, a core product partner of TONI&GUY and a peer in the salon professional products category. Comparable as a major supplier-partner in the Australian professional haircare ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/toniandguyau
• Instagraminstagram.com/toniandguyau
• LinkedInlinkedin.com/company/toni&guyaustralia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TONI&GUY Australia