Emirates Old Trafford, Lancashire County Cricket Club

What Emirates Old Trafford, Lancashire County Cricket Club does

Emirates Old Trafford is the home ground of Lancashire County Cricket Club (founded 1864), operated as a multi-purpose stadium and event venue in Manchester, United Kingdom. The venue combines a 15,000+ capacity international cricket ground with an integrated portfolio of hireable event spaces — The Point (1,000 capacity), The Pavilion (700) and its constituent suites, The Edge (140), and outdoor spaces (1,200) — alongside an on-site 250-bed Hilton Garden Inn hotel (136 pitch-view rooms), Caffè Nero, the Garden Grille and Bar restaurant, and the Lancashire Cricket Official Store. Revenue is generated across six distinct streams: venue hire (B2B corporate events, conferences, exhibitions, weddings, Christmas parties), premium match day hospitality (Century Lounge, Legends Lounge, executive boxes, HGI pitch-view rooms), hotel accommodation, food and beverage, cricket ticket sales (England internationals, The Hundred/Manchester Originals, domestic fixtures), and stadium tours and retail. The venue is privately held by the cricket club, naming-rights sponsored by Emirates since 2013, and operates a hybrid GTM combining direct enterprise sales for corporate clients with direct-to-consumer online ticketing and hotel bookings. There are no disclosed financials, no AI/ML capabilities, and no external parent company or institutional ownership.

Name

Emirates Old Trafford, Lancashire County Cricket Club

Legal name

Lancashire County Cricket Club

Website

https://emiratesoldtrafford.co.uk

Company type

Private

Founded year

1864

Operating status

Operating

Headcount range

1–10 employees

Short description

Emirates Old Trafford is the home of Lancashire County Cricket Club, operating a 15,000+ capacity multi-purpose stadium and 250-bed Hilton Garden Inn in Manchester. It serves corporate event clients, cricket spectators, social event hosts, and hotel guests through venue hire, hospitality, ticketing, and F&B.

Ownership category

akta.pro rank

Product category

Sports and Event Venue

NAICS

Spectator Sports (7112), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Sports & Stadium-Adjacent Conference Hotels (THAGALAO), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Cricket stadium venue
• Corporate event hire
• Premium hospitality packages
• Hotel accommodation services
• Conference and exhibitions

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Event Venue Hire: Rental revenue from hiring out versatile event spaces ranging from intimate boardrooms (18-40 capacity) to large-scale venues accommodating up to 1,200 people. Spaces include The Point (1,000 capacity), Pavilion (700), Members' Suite (220), various suites, and outdoor spaces.
2. Premium Match Day Experiences: Revenue from premium hospitality packages including Century Lounge, Legends Lounge, Garden Inn Boxes, Pavilion Executive Boxes, and HGI Pitch View Rooms. Tickets from £39pp for England cricket matches.
3. Hotel Accommodation: On-site 4-star Hilton Garden Inn generating room revenue from 250 beds (136 overlooking the cricket pitch). Includes match day accommodation packages and general hotel bookings.
4. Food and Beverage: Catering services across all events from intimate dinners (10 people) to large functions (1,000+). On-site Caffè Nero, Garden Grille and Bar restaurant, and event catering.
5. Christmas Parties: Seasonal revenue from shared party nights, private party nights, and Christmas event packages. The venue actively markets 2026 Christmas party availability.
6. Cricket Match Tickets: Revenue from ticket sales for England home matches, The Hundred (Manchester Originals), and domestic Lancashire cricket fixtures.
7. Stadium Tours and Retail: Revenue from stadium tours, Lancashire Cricket Official Store merchandise sales, and on-site retail operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Emirates Old Trafford is a multi-purpose cricket stadium and event venue offering bookable spaces (The Point, The Pavilion, The Edge, outdoor areas, and individual suites) for corporate conferences, exhibitions, meetings, dinners, Christmas parties, and weddings. The venue also provides premium match-day hospitality packages (Century Lounge, Legends Lounge, Garden Inn Boxes, Pavilion Executive Boxes, HGI Pitch View Rooms) and operates an on-site four-star 250-bed Hilton Garden Inn hotel with food and beverage outlets (Garden Grille, Caffè Nero) and merchandise retail. It hosts England international cricket matches, The Hundred tournament fixtures, concerts, and stadium tours.

Product overview

Emirates Old Trafford is an award-winning multi-purpose stadium and event venue operated by Lancashire County Cricket Club. The venue offers a comprehensive portfolio of spaces including The Point (1000 capacity), The Pavilion (700 capacity), The Edge (140 capacity), and various executive suites (Members' Suite 220, Emirates Lounge 80, Club Suite 40, Boardroom 24, Executive Boxes 18), along with outdoor spaces accommodating 1200 guests. The venue provides flexible event services for conferences, exhibitions, dinners, meetings, social occasions, Christmas parties, and weddings. An on-site 250-bed Hilton Garden Inn hotel offers accommodation with 136 pitch-view rooms, complemented by the Garden Grille and Bar restaurant, Caffè Nero retail outlet, and Lancashire Cricket Official Store. Premium hospitality experiences include Century Lounge, Legends Lounge, Garden Inn Boxes, Pavilion Executive Boxes, and HGI Pitch View Rooms. The stadium hosts major cricket events including England matches and The Hundred tournament, while also serving as a concert venue.

Differentiator

Problem solved

Functional benefit

Products and services

• The Point A large-scale event venue with capacity for up to 1,000 people, offering flexible daylight event space suitable for corporate conferences, exhibitions, dinners, and large gatherings. Hired by corporate clients and event planners.
• The Pavilion A multi-level venue accommodating up to 700 people with multiple suites (Members' Suite, 1864 Suite, Emirates Lounge, Club Suite, Boardroom, Executive Boxes) across four floors, available for corporate events, conferences, and social occasions.
• The Edge A 140-capacity flexible event space available for various occasions including corporate meetings, private dinners, and also offered as hotel accommodation rooms.
• Outdoor Spaces External event space at ground-floor level accommodating up to 1,200 people, suitable for large-scale outdoor events, gatherings, and exhibitions.
• Members' Suite First-floor event suite within The Pavilion with capacity for 220 guests, suitable for conferences and social occasions. Independently hireable.
• 1864 Suite Third-floor premium suite named after the club's founding year, accommodating 220 guests and available for corporate events and private hire.
• The Emirates Lounge

Quantifiable outcome

• Events catering from 10 to 1,000+ people
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered flagship, core and minor.

• EmiratesflagshipStrategic or Co-development PartnerEmirates is the Principal Partner and naming rights sponsor of Emirates Old Trafford. Emirates is the official airline partner providing global connectivity and brand association with one of the world's leading cricket venues.
• Hilton (Hilton Garden Inn)coreStrategic or Co-development PartnerOn-site 4-star Hilton Garden Inn hotel with 250 beds. Hilton provides accommodation services for cricket fans, concert-goers, and corporate event attendees. The partnership includes pitch-view rooms overlooking the cricket pitch.
• HeinekencoreGTM or Marketing PartnerOfficial beer and beverage partner serving Heineken products at events, matches, and hospitality areas throughout the venue.
• SportbreaksminorGTM or Marketing PartnerOfficial travel and hospitality partner offering cricket breaks and travel packages to Emirates Old Trafford matches and events.
• UA92 ManchesterminorGTM or Marketing PartnerEducational partner (University Academy 92) providing educational programmes, work experience opportunities, and youth engagement initiatives.
• SodexoliveminorGTM or Marketing PartnerCorporate catering and food service partner providing catering services for events and corporate hospitality.
• AOminorGTM or Marketing PartnerOfficial appliances partner providing white goods and appliances for the venue's hospitality and catering operations.
• BartonsminorGTM or Marketing PartnerAutomotive partner providing vehicle-related services and support for venue operations.
• Utilita EnergyminorGTM or Marketing PartnerOfficial energy partner providing energy solutions and utilities for the venue.
• Pringels (Cheez-It)minorGTM or Marketing PartnerOfficial snack partner providing snack products for events, hospitality, and retail areas.
• Seat UniqueminorChannel Partner/ Reseller/ DistributorOfficial ticket and hospitality resale partner providing verified secondary market for premium tickets and hospitality packages.
• Hill DickinsonminorGTM or Marketing PartnerLegal services partner providing legal counsel and advisory services for venue and club operations.
• CC InsureminorGTM or Marketing PartnerInsurance partner providing coverage and risk management services for events and operations.
• CMSminorGTM or Marketing PartnerLegal and professional services partner (CMS law firm) providing legal advisory services.
• InspiresportminorGTM or Marketing PartnerSchool sports travel partner facilitating educational visits and sports tours to the venue for youth teams and schools.
• CastoreminorGTM or Marketing PartnerOfficial sportswear and kit partner supplying branded merchandise and apparel.
• MasuriminorGTM or Marketing PartnerOfficial cricket equipment partner providing cricket bats, pads, helmets, and protective gear.
• David LloydminorGTM or Marketing PartnerHealth and fitness partner providing fitness centre facilities and gym services for hotel guests and members.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Regional players

• AO Arena Manchester: Manchester's primary concert and live-events arena competing for entertainment bookings and corporate hospitality in the same metro.
• Manchester Central Convention Complex: Large-scale city-centre conference and exhibition venue competing directly with Emirates Old Trafford for regional MICE bookings.

Broad incumbents

• Hilton Hotels & Resorts: Global hotel brand and the operator/franchisor of the on-site Hilton Garden Inn; comparable as the hotel side of the integrated venue model.

Direct peers

• Kia Oval (Surrey County Cricket Club): Surrey CCC's home ground in London, hosting international cricket, The Hundred and a developed conference and events business with on-site hotel.
• Lord's Cricket Ground (Marylebone Cricket Club): The Home of Cricket, hosting Test matches, ODIs and Middlesex fixtures alongside conference, weddings and event hire; closest like-for-like UK cricket venue competitor.
• Trent Bridge (Nottinghamshire CCC): Nottinghamshire's Test venue with conference and banqueting operations, comparable to Emirates Old Trafford's corporate events offering.
• Edgbaston Stadium (Warwickshire CCC): Home of Warwickshire County Cricket Club, Edgbaston hosts England internationals and offers conference and event hire comparable to Emirates Old Trafford's MICE operations.
• Ageas Bowl (Hampshire Cricket): Southampton-based cricket venue with on-site Hilton hotel and conference facilities - structurally closest peer given integrated hotel-stadium-event model.
• Twickenham Stadium (RFU): Large UK sports stadium with integrated conference, event and hotel offerings; benchmark for major-event UK venue business models.
• Headingley Stadium (Yorkshire County Cricket Club): Yorkshire CCC's Test-match venue with Emerald Headingley Stadium hosting internationals, The Hundred and a comparable stadium-events business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/emiratesoldtrafford
• Facebookfacebook.com/EmiratesOldTrafford
• Instagraminstagram.com/emiratesot/?hl=en
• LinkedInlinkedin.com/company/emirates-old-trafford-lancashire-county-cricket-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Emirates Old Trafford, Lancashire County Cricket Club