Emley AFC
Emley AFC is a volunteer-run, non-league community football club in Emley, West Yorkshire, operating a senior first team in the Northern Premier League Premier Division (Step 3), plus Under 23 and Under 18 sides, funded by gate receipts, sponsorship, merchandise, hospitality, and a supporters' lottery.
- Company typePrivate
- Founded2005
- HeadquartersEmley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Emley AFC does
Emley AFC is a volunteer-run, non-league community football club based in Emley, near Huddersfield in West Yorkshire, England. The club operates a three-tier football pyramid consisting of a senior first team competing in the Pitching-in Northern Premier League Premier Division (Step 3 of the National League System), an Under 23 side in the West Riding County FA Development League, and an Under 18 team in the Junior Premier League. All teams play home matches at the Fantastic Media Welfare Ground, a facility shared with the village cricket club and named after the club's ground sponsor, Fantastic Media. The club is governed by a volunteer board (Chairman Marcus Pound, Vice Chairman John Pickup, President Andy Hobson, Finance Director Dan Brownhill, Commercial Director Andrew Painten, and others) with no parent company, external investors, or private equity backing.
The club's commercial operations span six revenue streams: matchday gate receipts (adult £12, concessions £10, juniors £1, under-5s free), season tickets and club memberships, multi-tier commercial sponsorship, merchandise sales through an online club shop (with Adidas as kit supplier for 2026/27), matchday hospitality (Dugout Diner, Sports Bar, Pewit Bar), and the 500 Club weekly lottery. Additional income is generated through stadium hire services (standard £400 + floodlights) and cup prize money. Distribution is direct-to-consumer via the gate (cash and contactless) and the online shop; there are no third-party resellers. Marketing is conducted through a multi-channel organic social presence (X, Facebook, Instagram, TikTok), the Pitchero-powered website, and email outreach.
The technology stack is minimal: the club's digital infrastructure, scheduling, and club management are powered by the Pitchero SaaS platform, with no proprietary technology, integrations, or AI/ML capabilities. The club's competitive position rests on a strong community ecosystem, the 'Pewits' local brand identity tied to the Lapwing crest, and on-pitch competitiveness demonstrated by a 2024-25 play-off finish at Step 3 level. Customer segments are local football fans, youth players and families, and local/regional business sponsors. The club is not a registered corporation in the conventional sense — it is structured as a community non-profit financed entirely through matchday, commercial, and ancillary revenues.
Emley AFC firmographics
Firmographics- Name
- Emley AFC
- Legal name
- Emley AFC
- Website
- https://emleyafc.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Emley AFC is a volunteer-run, non-league community football club in Emley, West Yorkshire, operating a senior first team in the Northern Premier League Premier Division (Step 3), plus Under 23 and Under 18 sides, funded by gate receipts, sponsorship, merchandise, hospitality, and a supporters' lottery.
- Ownership category
- akta.pro rank
Emley AFC industry classification
Industry- Product category
- Community semi-professional football club
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Emley AFC is headquartered
LocationHeadquarters
- HQ city
- Emley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Emley AFC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Matchday Entrance Fees: Revenue from ticket sales at the gate for first team games and Academy matches.
- Memberships and Season Tickets: Season tickets and club memberships sold online with perks for members.
- Sponsorship: Multiple club sponsors and ground sponsor partnerships, including commercial opportunities and player sponsorship.
- Merchandise Sales: Online club shop selling replica kits, club clothing and merchandise. Also sold at match days via the Pewit Bar.
- Bar and Catering: Sports Bar serving alcohol and soft drinks, Dugout Diner serving hot food, and Pewit Bar selling cans of alcohol, soft drinks, snacks and hot drinks.
- 500 Club Lottery: Weekly lottery draw generating small pots of prize money for the club.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult matchday tickets |
| One time/ perpetual license | Pay-as-you-go | Concession matchday tickets |
| One time/ perpetual license | Pay-as-you-go | Junior matchday tickets |
| Subscription | Annual | Season Tickets and Club Membership |
| One time/ perpetual license | Pay-as-you-go | Programme |
| One time/ perpetual license | Pay-as-you-go | Stadium Hire |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Emley AFC product offering
Product offeringCore offering
Emley AFC operates semi-professional football teams (senior first team in the Northern Premier League, Under 23s in the West Riding County FA Development League, and Under 18s in the Junior Premier League), playing home matches at the Fantastic Media Welfare Ground. Around the team, it sells matchday admissions, season tickets and club memberships, replica kits and merchandise via an online shop, matchday hospitality (Dugout Diner, Sports Bar, Pewit Bar), commercial sponsorship packages, stadium hire, and a weekly 500 Club lottery.
Product overview
Emley AFC is a non-league football club operating a multi-team structure comprising the senior first team competing in the Pitching-in Northern Premier League Division One East, an Under 23 development side in the West Riding County FA Development League, and an Under 18 youth team in the Junior Premier League. The club's commercial operations include an online merchandise shop (partnered with Adidas for kits), matchday hospitality facilities (Dugout Diner, Sports Bar, and The Pewit Bar), stadium hire services, commercial sponsorship packages, a 500 Club lottery programme, and season ticket/membership offerings. All teams play home matches at the Fantastic Media Welfare Ground, shared with a local cricket club.
Differentiator
Problem solved
Functional benefit
Products and services
- Emley AFC First Team Matchday Experience Live competitive football from the club's senior first team competing in the Pitching-in Northern Premier League Premier Division (Step 3), playing FA Cup, FA Trophy, and Sheffield and Hallamshire Senior Challenge Cup matches at the Fantastic Media Welfare Ground; ticketed for local fans, families, and concession attendees.
- Emley AFC Under 23 Team Matchday Experience Live football from the club's Under 23 development side competing in the West Riding County FA Development League, with home fixtures on Monday evenings priced at £2 per person (Under 13s free with adult, free to club members except some cup games).
- Emley AFC Under 18 Team Matchday Experience Live football from the club's Under 18 youth team competing in the Junior Premier League, with home matches on Friday nights or Saturday mornings and free admission for spectators.
- Online Club Shop (Replica Kits and Merchandise) E-commerce store selling replica Adidas Home & Away kits for 2026/27, club clothing, and souvenirs to supporters and the local community, with delivery and matchday collection options.
- Matchday Hospitality and Catering On-site matchday food and beverage offerings comprising the Dugout Diner (hot food), the Sports Bar (alcohol, soft drinks, snacks), and the Pewit Bar (cans, soft drinks, snacks, hot drinks, and merchandise), with match programmes sold for £2 in 2026/27.
- Stadium Hire Rental of the Fantastic Media Welfare Ground for matches including cup finals at a standard rate of £400 (additional charges apply for floodlights), with optional services including bar, catering, PA announcer, gate, first aid cover, stewards, and ball boys.
- Commercial Sponsorship Packages Tiered sponsorship opportunities for local and regional businesses, including ground naming rights (Fantastic Media Welfare Ground), pitch maintenance partnership (RMP Groundcare), turnstile sponsorship (Joda Freight), kit supply (Adidas), and additional club sponsor tiers, sold through the Commercial Director.
- 500 Club Lottery Weekly supporter lottery providing cash prize opportunities while raising funds for the club's ongoing operations.
- Season Tickets and Club Membership Annual season tickets and club membership packages sold through the online club shop, providing discounted entry, club membership perks, and supporter status for the duration of the season.
Quantifiable outcome
- Champions promoted to Step 2 (National League North/South) plus play-off system for top 4 placed teams
Companies that use Emley AFC
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Emley AFC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Emley AFC partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Fantastic MediacoreGround sponsor - the club's home ground is named Fantastic Media Welfare Ground after the sponsor.
- RMP GroundcarecorePitch Maintenance Partner responsible for maintaining the playing surface at the stadium.
- Joda FreightminorClub entrance and turnstiles sponsor - their branding appears at the turnstiles.
- PitcherocoreWebsite platform provider powering the club's website, match scheduling, and club management.
- AdidascoreKit supplier for the 2026/27 season, providing Home and Away kits for the club.
- Samantha Sykes Foundation TrustminorAcademy Charity Partner - charitable partnership supporting the club's youth academy.
- Sheffield & Hallamshire FAcoreFootball association affiliation governing league participation and cup entries.
- Northern Premier LeaguecoreLeague membership - club competes in the Pitching-in Northern Premier League Premier Division.
- Skelmanthorpe United Junior FCminorYouth football club partnership - referred to for families seeking younger age groups than U18.
- Emley Cricket ClubminorVillage cricket team sharing the Fantastic Media Welfare Ground facilities with Emley AFC.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Emley AFC competitors and assessment
Company assessmentDirect peers
- Hyde United: Hyde United is a Step 3/4 non-league football club in the Northern Premier League system, comparable to Emley AFC in tier, revenue model, and community/volunteer operating structure.
- Matlock Town: Matlock Town competes in the Northern Premier League Premier Division, directly comparable to Emley AFC in league tier, geographic reach, and amateur/community operating model.
- Whitby Town: Whitby Town competes in the Northern Premier League at a similar level to Emley AFC, with a comparable matchday-ticket, sponsorship, and membership-driven revenue model.
- Ashton United: Ashton United operates in the Northern Premier League at a comparable tier to Emley AFC, with a similar small-staff, community-revenue operating model in the North of England.
- Atherton Collieries: Atherton Collieries is a Northern Premier League club at a comparable tier to Emley AFC, with a similar community-based volunteer operating model and Northern England footprint.
- Bamber Bridge: Bamber Bridge FC competes in the Northern Premier League at a similar Step 3/4 level, providing a directly comparable peer in terms of scale, geography, and revenue streams.
- Chester FC: Chester FC is a fan-owned non-league football club; comparable to Emley AFC in community ownership model, volunteer dependence, and Northern England operating geography.
- FC United of Manchester: FC United of Manchester is a community-owned non-league football club; directly comparable to Emley AFC in membership-led structure, volunteer governance, and grassroots revenue model.
- Marine FC: Marine FC is a Northern Premier League club operating at the same Step 3 level as Emley AFC, with a similar volunteer-run structure and community-driven revenue base.
- Guiseley AFC: Guiseley AFC is a West Yorkshire non-league football club operating in the National League System at a tier comparable to Emley AFC, with similar community-facing operations and sponsorship structures.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Emley AFC social profiles
Digital presenceEmley AFC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Emley AFC leadership team
Management profileNumber of profiles
Profiles20 records
Emley AFC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Emley AFC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Emley AFC
What does Emley AFC do?
Emley AFC operates semi-professional football teams (senior first team in the Northern Premier League, Under 23s in the West Riding County FA Development League, and Under 18s in the Junior Premier League), playing home matches at the Fantastic Media Welfare Ground. Around the team, it sells matchday admissions, season tickets and club memberships, replica kits and merchandise via an online shop, matchday hospitality (Dugout Diner, Sports Bar, Pewit Bar), commercial sponsorship packages, stadium hire, and a weekly 500 Club lottery.
Is Emley AFC a public or private company?
Emley AFC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Emley AFC founded?
Emley AFC was founded in 2005. It employs 1 to 10 people.
Where is Emley AFC based?
Emley AFC is headquartered in Emley, United Kingdom, in the Europe region.
How does Emley AFC make money?
Six revenue lines are on record. Matchday Entrance Fees are the primary driver. The others are memberships and Season Tickets, sponsorship, merchandise Sales, bar and Catering and 500 Club Lottery.
Who are Emley AFC's main competitors?
Direct peers on record are Hyde United, Matlock Town, Whitby Town, Ashton United, Atherton Collieries, Bamber Bridge, Chester FC, FC United of Manchester, Marine FC and Guiseley AFC.
Does Emley AFC have an API?
No public API is recorded for Emley AFC.
What industry is Emley AFC in?
Emley AFC's product category is Community semi-professional football club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.